FACULTY OF HOTEL AND TOURISM MANAGEMENT

BACHELOR OF SCIENCE (HONS.) HOTEL MANAGEMENT

PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

CASE STUDY: COMPANY ANALYSIS

ROTI CANAI BUDAK SEKOLAH

PREPARED BY:

NAME MATRIKS NUMBER GROUP

MUHAMMAD FAHMY IZZALMAN BIN 2020852808 HM2404AA
FAUZI
NUR ATIQ SYAWALNAINA BINTI ANERI 2020495436 HM2404AA
AMISHA HERLIZA BINTI FERYUL 2020470446 HM2404AA
HENDRA
NUR FADUAH IZZATI BINTI MOHD 2020495592 HM2404AA
MARZUKI
NUR IZZATI LIYANA BINTI MD SHUKRI 2020455972 HM2404AA

PREPARED FOR:

MADAM WAN MAZIAH BINTI WAN AB RAZAK

 DATE OF SUBMISSION

ACKNOWLEDGEMENT

First, we are very blessed to complete this ENT530, Company analysis case study
successfully, without God's blessing, we are not able to finish this module. We would like to
express our special thanks of gratitude to our lecturer Madam Wan Maziah Binti Wan Ab
Razak, who gave us the golden opportunity to do this Case Study about Company Analysis.
She is who also help us and providing invaluable guidance throughout this research in
completing our assignment. She taught us how to do research and present our findings in the
clearest and concise manner possible. Working and studying under her direction was a
wonderful honour and privilege. We also learn about so many things while completing this
assignment, we are thankful to her. Secondly, we would like to thank the people who helped
us a lot in finalizing this assignment within a limited time frame. We owe our parents a debt of
gratitude for their love, prayers, care, and sacrifices in teaching and preparing us for the future.
Finally, we want to express again our gratitude to Madam Wan Maziah Binti Wan Ab Razak
for giving us this opportunity.

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 TABLE OF CONTENT
CONTENT PAGES
ACKNOWLAEDGEMENT

EXECUTIVE SUMMERY

1.0 INTRODUCTION
1.1 Background of the Study
1.2 Purpose of the Study 2

2.0 COMPONY INFORMATION

2.1 Background of the study
2.2 organization structure
2.3 Product/ service 3-8
2.4 Business, marketing, operational strategy
2.5 Financial achievements

3.0 COMPANY ANALYSIS

3.1 BMC 9- 15
3.2 Customer Segments
3.3 Values Relationship
3.4 Key Activities
3.5 Key Partners-
3.6 Key Resources
3.7 Channels
3.8 Cost Structure
3.9 Revenue Streams
4.0 FINDING AND DISCUSSION
4.1 Finding
4.2 Discussion/ Recommendation 16 - 22
4.2.1 Product Competitions
4.2.2 Maintain A Spirit Work
4.2.3 Supplies In Raw Material

CONCLUSION
23

REFERANCES
24

APPENDICES
245

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LIST OF FIGURES

CONTENT PAGE
1. Figures 1: Roti Canai Budak Sekolah's
Logo.
2. Figures 2: Organization Structure

iii
 EXECUTIVE SUMMARY

Roti Canai Budak Sekolah provides various menus such as Roti Canai, Roti Canai
Kahwin, Roti Sardin, Roti Sarang Burung, Roti Tisu and so on. The store offers friendly service
that values their customers and sees them as the most important individuals in their company.
Behind the friendly smiles and friendly greetings, it is about making every customer encounter
as fun and smooth as possible by treating them as human beings, not just consumers. This is
how Roti Canai Budak Sekolah trains to attract customers.

The most important thing in Roti Canai Budak Sekolah is the traditional family business where
it is managed one hundred percent by family members since 2019.

Their target customers are actually for everyone ranging from children to seniors who love to
eat bread-based foods. Roti canai as we know is very popular because of its delicious taste
and reasonable price provided by Roti Canai Budak sekolah because it is a hereditary recipe
from the family of the owner of this shop which is known as Ilham Food Valet.

There are several problems in this business that can be observed such as product competition,
maintaining the spirit of teamwork, and the most important problem is getting a supply of raw
materials. All the problems faced by Roti Canai Budak Sekolah must have a good solution to
maintain business profitability and customer satisfaction.
 1.0 INTRODUCTION

1.1 Background of the Study

A case study is a description of an action, event, or problem that incorporates a genuine or

fictional circumstance as well as the complications you'd face in the workplace. Case studies
are used to demonstrate how real-life complications impact decisions. A case study is a
technique of analysis as well as a specific research methodology for studying a subject.
Analysing a case study challenges you to put your knowledge and thinking abilities to the test
in a real-life setting. You will be "analysing, using information, reasoning, and drawing
conclusions" to learn through a case study analysis (Kardos & Smith 1979).

In Principles of Entrepreneurship course or ENT530 are the course that need to be taken by
all the Universiti Teknologi Mara (UiTM) students that further their studies in Bachelor level.
The purpose of this course is to give a prefect guideline and to expose students about the
business orientation. Students will do a case study on any business or firm in this course. In
this case study, students must interview any organization or business to learn about two or
more problems that the company or business is facing. After then, the student should analyze
the situation and come up with any solution to any issues that may arise. Students will be more
intelligent in handling business because of this case study. The next advantage is students
will be introduced to how businesses operate. As a result, this case study is an effective tool
for teaching students how to solve difficulties. The case study was conducting to Roti Canai
Budak Sekolah’s business, which is this business provide food and beverage service. Our
group want to get information on problem that faced by this business.

1.2 Purpose of the Study

The main purpose why this case study be conducted is to study about the real entrepreneur’s
life, how they operate their business in the time basis, how Roti Canai Budak Sekolah’s handle
and solve their problems regarding their business and others. In the meantime, student also
can learn about how to create a successful business in the future. By using Business Model
Canvas (BMC), entrepreneur can make a strategic management to define and communicate
a business idea or concept quickly and easily.

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2.0 COMPANY INFORMATION

2.1 Background

Figures 1: Roti Canai Budak Sekolah’s Logo

Roti Canai’Budak Sekolah’s are established in 2019 by Muhammad Ilham as a small

business that sell food and beverage. Roti Canai Budak Sekolah is a family business and have
no branches yet in Malaysia. Roti Canai Budak Sekolah’s business already exceed 3 years
until now and still going to keep their business running.

Roti Canai Budak Sekolah are located at Kampung Air Deras, Bukit Payong 21400
Marang. Their working hour for Roti Canai Budak Sekolah is from 4 P.M until 1 A.M. The
majority of their workers are all from their family’s that help to run Roti Canai Budak Sekolah’s
business. Roti Canai Budak Sekolah’s already got many of loyal customers that are very loves
their food such as Roti Canai Budak Sekolah, Roti Canai, Murtabak,Roti kahwin and others.
Day by day, their customers are increasing drastically because of their delicious food are
getting known by many people.

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 2.2 ORGANIZATIONAL STRUCTURE

2.3 Products/Services

Roti Canai Budak Sekolah’s is a small company that provide a Food and Beverage

product to its customers such as ‘roti canai’, ‘roti tisu’, ‘Roti Sardin’, ‘roti kahwin’ and

others. Based on their own regular customers, the food that they provide are very

delicious and affordable. At their main stall, people can dine-in and take-away to enjoy

their delicious food, if their customers want to enjoy their food while it still hot, they will

prefer to have the food at their stall which is dine-in.

There are variety of menu’s that Roti Canai Budak Sekolah’s provide for their

business which are:

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 Figure 2: Roti Canai Kahwin

Figure:3 Roti Canai Sarang Burung

Figure 4: Roti Sardin

Figure 5: Murtabak

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 • Beverages

Roti Canai Budak Sekolah’s also sell various type of beverages for their customers if their

customers want to dine in or take away their food. As example like iced tea, ‘teh tarik’, milo

ice, iced coffee and others.

2.4 Business, marketing, operational strategy

• Business strategy.

As a food and beverage producer, Roti Canai Budak Sekolah’s implement many

businesses strategy to develop more income by years. Roti Canai Budak Sekolah’s

intend to build their customer trust by delivering a quality food and beverage to their

customers. They very put a lot of emphasis on things that related to their customers,

so that their customers will satisfies with their product and service and then they will

gain many more regular customers in the future. Roti Canai Budak Sekolah’s not only

can be consuming by elder citizen, but their product can be consumed and eaten by

all classes, from young to elder, they concern about all market. This is the advantages

for their company to rapidly growing to know by peoples. Furthermore, their keep the

pricing of their product prices at a modest rate and at affordable price to attract their

customers, maintain their regular customers and their customers loyalty. Roti Canai

Budak Sekolah’s always maintain their product quality and always seek feedback from

their customer to comment about their food and beverages.

• Marketing Strategy

One core element that Roti Canai Budak Sekolah’s implement for their marketing

strategy is that they will make sure that their product can be differentiate from their

competitors based on their customers. In term of marketing, they need to ensure that

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their name and product are marketed on an extensive basis so that customers are

aware of their product existence. Roti Roti Canai Budak Sekolah’s intend to offer a

reasonable price in comparison to compete with their competitors and they able to

sustain it. Other than that, they will strive to ensure that they establish a long

relationship with their customers. The slogan for their product is ‘MENEPATI

CITARASA’, this slogan ensure that they are very confident and sure about their

customers satisfaction towards their product. They frequently use online media to

promote or made a marketing for their stall, product and service that they provide to

the online world, so that peoples will know about their product and people will make

an action to try their product and experience it. The online media that they always use

is Facebook. They always depend on “Mouth-to-Mouth” marketing which is that their

customer that satisfy with their food or beverages will tell their family, friend or

colleagues about their products and they will interest to try it out.

• Operational Strategy

The operational strategy is a very important aspect for Roti Canai Budak Sekolah’s

to delivering their product and service to their customers. They always maintain their

food and beverage quality by follow their secret recipe to sustain their customers to

purchase their product. Furthermore, they only serve a good taste of food to their

customers and using a high-quality ingredient to produce their food and beverage. In

this case, the taste and quality of their product will not change time to time and the

quality of their product will always maintain. Other than that, they implement cost

reduction to their operation because it will optimize their profit and prevent waste of

food while produce food and beverage by use of efficient equipment, direct purchase

from supplier and others. When it comes to time of serving, they implement a less time

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serving by applying a fast, accurate, friendly services to their customers. It only takes

less time to produce the product because they respect all their customer time, and all

of their employees are ready to serve their customers. They will make sure that their

new employee gets a proper training while working at Roti Canai Budak Sekolah’s, so

that they can maintain a high-quality product and service.

2.5 Financial achievements

Based on the interview that we have done with the owner of Roti Canai Budak

Sekolah’s, they can gain approximately RM1500 net income. This proven that many

people have attracted by purchase their product. People that come to purchase their

food and beverage are mostly that already try their product such as ‘Roti Canai

Kahwin’, ‘Roti Sardin’ and ‘Roti Sarang Burung’. This shown that they already produce

a high-quality product and good service to their customers, by this they can maximize

their profit day by day.

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3.0 COMPANY ANALYSIS

The Business Model Canvas (BMC), designed by Alexander Osterwalder is a strategic

management tool for defining and communicating a business idea or concept quickly and

effectively. It is an excellent technique for gaining a clear, systematic understanding of a

business model. This canvas helps in learning more about the business customers, what value

propositions are supplied through which channels, and how the firm makes money. By using

the BMC template, we can analyse the overall company analysis.

Table 1: BMC for Roti Canai Budak Sekolah

Business Model Canvas

Key Partners Key Activities Value Customer Customer

Propositions Relationships Segments

• Food • Function as a • Serve Provide friendly The specific

suppliers full-service delicious food, services, group of people
casual at an always ask for that the business
• Beverage restaurant. affordable feedback from aims to serve is
supplier price for the customer, children and
•Host a customers. and practice the adults, and the
• Supplier of consumer
raw materials concept of surrounding
forum for real- • Special customers community
for food time feedback recipes (the
preparation always right to nearby Bukit
and interaction. legacy improve. Payong, Marang.
• Kitchen recipes)
• Inventory
rental management • Maintain the
supplier for food and quality of the
• Food delivery beverage food and
services preparation. drinks.
(Foodpanda • Financial • Maintain the
and management. cleanliness of
GrabFood) the store.

• Kids-friendly.
.
Key Resources Channels

Physical: Promoting the

business in
• Premise social media
• Point of Sale such as
system Facebook

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 Financial:

• Investment

• Cash on hand
Intellectual:

• Brand

• Recipes .

Human:

• Skilled
employees

• Suppliers

Cost Structure Revenue Streams

• Ingredient • Sale of foods and drinks

cost

• Workers
salary

• Rental

• Utility
expenses

• Uniform cost

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3.1 Customer Segments

Roti Canai Budak Sekolah that is located in Marang, Terengganu, segments their

customers into some groups. The specific group of people that the business aims to serve is

children and adults, and the surrounding community nearby Bukit Payong, Marang,

Terengganu. This helps the business to differentiate their customers’ needs and wants. The

business divides its customer base into smaller groups that share common characteristics,

such as age, gender, location, lifestyle, attitude, or purchasing habits. This allows them to

analyse the demand for their products or services and target each segment with specific

marketing, promotions, and offers, ultimately helping them to seize new business

opportunities.

3.2 Customer Relationships

The business maintains the relationship with the customers by providing friendly services,

always asking for feedback from the customer, and practicing the concept of customers always

being right to improve. Roti Canai Budak Sekolah agrees with the principle ‘Customers Always

Right’. Whatever the customers’ feedbacks are, they will be positive, listen to it, and try their

best to improve the business. This valuable consumer data will aid the business to identify key

business opportunities to expand and develop its current products and services. For instance,

if many customers complain that the food is a little bit expensive, they will try their best to make

the prices lower but with the same quality.

3.3 Value Propositions

Roti Canai Budak Sekolah sets itself apart from competitors by serving delicious food

using the special legacy recipes, at an affordable price for customers. The legacy recipes were

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created by the former owner of the business Roti Canai Budak Sekolah, Ilham Food Valet.

Aside from that, the business distinguishes itself by maintaining the quality of its food and

beverages, as well as the cleanliness of its store to attract new customers and regular

customers. The business is also kid friendly.

3.4 Key Activities

Roti Canai Budak Sekolah functions as a full-service casual restaurant serving

foods and beverages that are family-friendly such as ‘roti canai’, ‘roti sardin’, ‘roti

tissu’, and ‘murtabak’. Other than that, to make the business model work, the

business host a consumer forum for real-time feedback and interaction. After getting

feedback from its consumers, the staff of the business will do a briefing amongst staff

to discuss the consumer complaints and provide solutions for every consumer

complaint. The organization also has an inventory management system for food and

beverage preparation to ensure that every item for sale is sufficient and to prevent

perishable food and beverage sales. Last but not least, the business has financial

management to keep track of its finances and avoid a shortage of finance.

3.5 Key Partners

To make the business model work, Roti Canai Budak Sekolah has a network of

suppliers and partners that includes food suppliers, beverage suppliers, raw material

suppliers for food preparation, kitchen rental suppliers, and food delivery services

such as Food panda and GrabFood. Owner need to obtain ingredients for their

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goods from a food and beverage wholesaler. The firm purchases raw ingredients

from a supplier of raw materials for food preparation, such as raw meat, vegetables,

dairy, etc. The company then purchases high-quality kitchen assets from a kitchen

rental supplier. The business also provides delivery services of their food and

beverage through Food panda and Grab Food to attract more customers and gain

more income

3.6 Key Resources

Key Resources is the building component describing the most significant assets

required to make a business model work. The resources are needed to create value

for Roti Canai Budak Sekolah's customers. Customers are viewed as assets that

must be maintained and supported in order for a company to survive and thrive.

There are four basic categories in which these resources might be classified:

• Human resources, or staff, such as skilled employees and suppliers.

• Intellectual resources, such as brand and recipes.

• Financial resources, cash on hand.

Roti Canai Budak Sekolah produces a variety of food. To run their business

smoothly, they need a stall and point of sale system. Besides that, skilled employees

are more important in this business sector. This is because, without good employees,

they cannot reach their business goals as they play an important role in positions

such as counter staff, roti canai spreader, etc. In addition, intellectual resources for

Roti Canai Budak Sekolah’s business are their branding itself. Their business needs

to have their brand to promote and sell their product. Last but not

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least, cash on hand is important for this business because it runs primarily on cash

transactions.

3.7 Channel

Channel is defined as a process in which a business develops multiple

marketing and sales strategies in order to reach the largest potential consumer base.

As for Roti Canai Budak Sekolah, the business offers direct selling for the customers

to buy their products, so they must come to the stall by themselves. This distribution

channel is the simplest method and will make a strong customer relationship between

their business and the customers. Other than that, they also promote their business

on social media platforms such as Facebook to tell people about their business.

3.8 Cost Structure

Cost structure defines all the costs and expenses that have been made in the

business such as ingredient cost, workers salary, site lease, utility expenses, and

uniform cost. In Roti Canai Budak Sekolah, there is a fixed cost which includes rent

and staff salaries. They rent a site for their business operation. Besides that, for

workers’ salaries, they have almost 5 workers with different work positions that need

to pay. Next, their variable cost such as business utility expenses, uniform costs, and

the items that are directly used in serving their customers. For example, ingredient

cost such as raw meat, vegetables, etc.

3.9 Revenue Streams

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 A revenue stream is a source of revenue for the business. Revenue stream helps

a lot in their business to make it clear on how and through which pricing mechanism

their business model is capturing value. The first source of revenue of Roti Canai

Budak Sekolah's business is the sales of their food and drinks. Customers' willingness

to acquire and pay for the products influences the business revenue.

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 4.0 FINDING AND DISCUSSION.

4.1 Major Business Problems

A business problem is often a specific issue that a company's potential

customers are experiencing in a major way. For the most part, it is literally regarded

of problem areas as significant obstacles. Customer pain points, like any other

problem, are as many and diverse as their potential customers themselves.

However, not all prospects will be aware of the issue they are having, which can

make marketing to them difficult because they must appropriately educate them to

recognize that they have a problem and convince them that their product or service

can be improvised. Product competitiveness, maintaining a spirit of teamwork, and

difficulty obtaining raw materials are the major business problems that the company

faces.

As we know, there are many similar products that will be competition, and this will

cause the product of Roti Canai going to sink and not be known to many people.

Many people sell the same product and what differentiates people's products, and

their products is in terms of quality, price, and service to attract customers to buy.

There are several competitors that provide the similar products as Roti Canai Budak

Sekolah which are Roti Canai Pak Su, and Roti Canai Parking Dalam. Every

business is up against rivals. Even if they are the only restaurant in town, they will

have to compete with other businesses for their customers' money. Because of the

growing use of the Internet to buy products and services and find places to visit, they

are no longer solely competing with their neighbours, but they may find themself

competing against companies from different nations. The question is, how do this

business raise the name of Roti Canai Budak Sekolah so that it is known well by the

people.

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In a restaurant or any food stall, regardless of concept or pricing range, the one thing

that distinguishes them from the competition will be their level of service and how they

maintain a spirit of teamwork among workers in workplace. Team members may not

realize they are making a problem until it is too late because of the perceived distance

and lack of communication. "The basic goal of team is for the company to fulfil its

maximum potential, regardless of any individual differences." - Hospitality Ideas.

While an organization chances to miss a lot if a team fails, a very well team working

toward a common purpose stand to gain a lot, not least financial advantages.

Employee engagement, cooperation, and creativity all contribute to increased

productivity and efficiency when a team is healthy. In Roti Canai Budak Sekolah's

business, they have difficulty in maintaining the teamwork spirit among their

employees. Even if their employees are among family members, it does not

guarantee to get good teamwork due to several factors. When teams fail and factions

formed, workplace civility drops. Any kind of productive conversation will be blocked

by a loss of mutual respect, and perhaps downright hatred.

Besides, raw materials are substances or materials that are utilized in the

manufacture or basic production of items. Generally, raw materials in Roti Canai

Budak Sekolah are natural resources like beef, chicken, onions, eggs, loaf and so

on. Prior to being consumed in the manufacturing process, raw materials are

frequently changed for use in other operations. The major problem faced by the

business is stock of raw materials is always insufficient and unavailable. Sometimes

supermarkets that sell raw materials in bulk do not have stock at a particular time.

Therefore, as a business of Roti Canai, they must be sensitive to the suppliers of raw

materials for their business to avoid the production problem of Roti Canai in the

future. In addition to these issues, it is important since a lack of required raw

17
materials may result in a slowdown production as well as unused machinery and

people. Furthermore, ordering too far in advance might result in a lockup of working

capital.

4.1 Discussions

4.1.1 Product competition

It takes a lot of effort to run a Roti Canai Budak Sekolah's business. While rivalry may
appear to be a disadvantage for a business, it provides its own set of benefits. Although
competition makes it difficult to gain customers and sales, it also motivates them to
work harder and push themselves to their limits in order to effectively run their business.
But, as they say, business is a competition, and competition is a business in and of
itself. It's difficult to compete against the market's top competitors, who have massive
marketing expenditures and unrivalled purchasing power. It also forces them to be
focused and persistent in their efforts to improve the quality of their products and
services. Here are some strategies for Roti Canai Budak Sekolah’s owner to take
advantage of the positive aspects of competition and use them to their advantage in
the long run.

The first is to keep a close eye on their competitors. Keep a watchful eye on their
competitors while focusing on their own brand and sales and marketing strategy.
Knowing the current market, announcements, and most recent inventions of their
competitors will assist them in determining where opportunities exist. Most of the time,
companies aren't seen as a significant threat to top-tier competitors in the same
industry, so they won't pay attention to what they're planning and doing. Use this as a
jumping off point to go ninja on their competition and steal their market in a stealthy
manner. They can employ someone to act as a mystery shopper for their main
competitors, monitor all of their social media accounts and take note of their techniques,
and visit their website on occasion to check for new deals or items. They should not
focus on the competition in order to beat them, but they should never ignore what they
are doing.

They should next choose a specialty and market their strengths. It is impossible for a
small business to compete and succeed against the industry's major competitors.

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They can, however, begin slowly by focusing on a specific market sector and gradually
creating their own loyal following. Whatever market they're in, there are untapped
categories just waiting to be discovered. Finding a niche can be a difficult and time-
consuming process but recognizing the proper market and selling to the right customers
allows a company to develop beyond its competitors. Use the strengths of their products
or services as their advantage. Find out what makes them stand out from the crowd,
whether it's a better-than-average offer or a unique product that can't be found
anywhere else. The idea here is to understand their competitive edge and how to exploit
it to grow their business. They must remember that rather than copying their opponents'
plan, they must concentrate on their own advantages. They can promote their brand
and attract customers by utilizing unique selling characteristics. They must focus on
having a diverse customer base while also targeting smaller, more targeted customers.

Finally, Roti Canai Budak Sekolah must deliver outstanding customer service.
Providing excellent and memorable customer service is a wonderful approach for
businesses to establish customer loyalty and set themselves apart from the
competition. They must prioritise selecting employees that have a thorough
understanding of not only their products, but their entire brand. Customers should be
greeted with a pleasant grin, and employees should express gratitude to people with
whom they engage. They should take a problem-solving attitude and solicit customer
input on a regular basis. Client-centric businesses rely on dependable employees to
increase customer happiness. Even if they believe their customer service team is
performing at its peak, they can almost certainly improve it. There is no time limit on the
journey of aligning their customer service team with the company values and always
prioritizing the customer experience.

4.1.2 Maintain a spirit work

Creating a well-functioning team can benefit both the employees and the company they
work for. However, because every workplace is made up of people with different
perspectives, it might be difficult to foster the desired team spirit. Building great
teamwork has numerous advantages, including increased production and efficiency,
improved understanding, and a more positive work environment. It is critical to boost
their employees' team spirit. As a business owner, one of their top

19
responsibilities should be to develop, maintain, and improve team spirit because it is
the only way to create a productive, problem-free organization. She may believe that
as a manager at Roti Canai Budak Sekolah, boosting team spirit is out of her reach,
but the truth is that there are many things she can do to improve the culture of her
organization. Here are some of the ways that can encourage team spirit and create a
healthy team culture in an organization.

It's difficult to develop team spirit solely via hard work. Employees, understandably,
require a way to relieve stress and relax. When people are unable to cope with work-
related stress, they become unproductive. That's why having a day off is so vital for
fostering a positive work environment. This is also an excellent opportunity to
strengthen ties among coworkers. Taking a day off can help employees not only create
better relationships with their coworkers, but it can also help them be more productive.
Organize casual get-togethers during the week and on sometimes on the weekend in
order to promote a sense of community. Splitting employees into teams and starting
competitive challenges like paintball or team sports is also a wonderful idea. These
activities will only strengthen the bonds between co-workers.

When most business owners go to work, they put on their professional masks and take
them off when they get home. However, expressing gratitude at work has been shown
to boost employee self-esteem and trust. Gratitude is a wonderful approach to express
gratitude for someone's efforts. Let's not forget that everything starts at the top, thus if
the owner expresses thanks for someone's job, such behaviors will spread across the
organization. It is critical to be grateful for both the big and minor contributions that
employees make to the organization. People will surely feel better about themselves if
the thanks are sincere.

Finally, without appropriate communication within their organization, it is hard to form

an effective team. As we all know, effective communication is at the heart of strong
teamwork. This does not mean that team members must agree on everything; rather,
they must talk through their differences, share ideas, get feedback, and collaborate on
brainstorming. They must set a distinct tone while talking within their organization to
improve communication. It is critical to recognize that people must enhance their
listening skills in order to encourage two-way communication or dialogue. Everyone in
the organization must be able to communicate and express

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themselves freely. This will allow for improved idea flow, and team members will form
bonds over time, allowing them to be more efficient. To achieve a high level of team
spirit, team members must have a shared knowledge of how to assist one another
during difficult times, which is only achievable with strong communication.
Misunderstandings happen as a result of a lack of effective and open communication,
which eventually stifle the organization's team spirit and workflow.

4.1.3 Supplies in raw materials

The most crucial aspect of Roti Canai Budak Sekolah's business is raw materials. They
will be unable to operate the business the next day if raw materials are in short supply.
They are facing issues with raw material sources and inventory management, both of
which come from the suppliers itself. They must, by any necessary means, overcome
this problem in order to conduct business. As a nutshell, here are some options that
they may need to implement to solve the shortage of raw materials.

The first step is to make their supplier feel like a valuable member of their team. Great
suppliers are hard to come by, thus having a good supplier management plan is crucial.
Too many companies only communicate with their suppliers when they place an order or
when something goes wrong. They will perform better if they keep their source
informed. To make them feel more responsibility to the Roti Canai Budak Sekolah
business, the manager should explain their goals. The management must also
construct and communicate performance measures in order to praise suppliers for their
excellent work, which has increased the company's income. Face-to-face business
reviews with the supplier are also required. They invite the supplier to eat at the stall
for free in order to have a face-to-face discussion. The more their supplier feels like a
member of their team, the more they'll be able to assist them in eliminating material
shortages.

The manager must also not be blinded by expense. Concentrating solely on

price might result in longer lead times, lower-quality products, fewer responsive
suppliers, higher labor expenses, and other issues. As a result, many top-tier
manufacturers are shifting away from low-cost nation sourcing and toward best-value
sourcing. The latter considers the relationship's total cost of ownership (TCO) and the
value it provides. While the sale price will always be the most important consideration,

21
today's best practices recommend that companies should consider other factors as
well. Lead times, supplier flexibility, risk management, and the supplier's ability to
improve are examples of these. By incorporating all of these elements into their supply
chain architecture, they will be able to avoid shortages and boost margins. Shortages
will never go away completely, but the capacity to decrease them can provide them a
competitive advantage.

Finally, to overcome the difficulty obtaining raw material through improving

business forecasting. Manufacturers employ a Sales, Inventory, and Operations
Planning (SIOP) approach to determine what potential future demand they would face
to estimate demand more correctly. The SIOP process involves updating a company's
operating plan on a regular basis, which might be monthly or more frequently as
needed. Improved forecasting can help a manufacturer and their suppliers plan for
when they'll need parts, reducing lead times by producing more exact short-term
predictions. Manufacturers may know how much stock they have now, but forecasting a
week, a month, or even many months in advance is more difficult. Planning teams can
use historical data to forecast what will happen in the near future, thereby avoiding a
stockout.

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5.0 CONCLUSION

We believe Roti Canai Budak Sekolah will be more successful after following the
correct process in running the business based on the business model canvas (BMC),
because the preparation and planning in every step of the business will become clearer
and details will be easier to understand, making it easier to achieve success in
marketing their products.

Since this is a family business that has been in existence for over 3 years,
comprehensive research should be conducted, including determining the best plan for
the course of business operations, identifying revenue streams, target customers,
products, and costs. As a result, the present BMC is extremely advantageous since it
provides Roti Canai Budak Sekolah with a model that allows them to understand the
nature of business in a holistic, methodical, uncomplicated, and easy manner. This is
due to the fact that this model provides a holistic view of the entire business, from
customers to partners, market to sales, and cost of production.

These BMC strengths assist us in identifying challenges that products can solve as well
as analyzing competitors' strengths and weaknesses. Furthermore, we are able to
address their customers' problems and deliver additional unique value, resulting in
customer loyalty to their products.

Finally, seeing as BMC is a good medium for marketing research and helps us identify
good revenue channels, the owner is able to demonstrate the ability to maximize
revenue by minimizing production costs because she is familiar with the business
operations and can estimate costs for each phase of product production.

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REFERENCES

Channels. (2014, August 7). Business Model Canvas.

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Important Facts You Need to Know About a Cash Business. (2020, December 8). The
Balance Small Business. https://www.thebalancesmb.com/got-a-cash-business-
important-facts-you-need-to-know-398166

Key Partners. (2014, August 8). Business Model Canvas.

https://bmcintroduction.wordpress.com/key-partners/

S. (2019, October 17). How To: Business Model Canvas Explained - Sheda. Medium.
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Understand your competitors. Info. (n.d.). Retrieved November 25, 2021, from
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Team, S. (2019, November 22). The importance of teamwork in the restaurant industry.
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Adam B. (n.d.). Three Ways to Cut Down on Material Shortages — Today. Aprio.
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Paige W. (n.d.) 8 Ways to Fix Shortage Issues. LeanDNA. Retrieved December 2,

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APPENDICES

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