CAWANGAN KEDAH

AINA NUR ALEESA BINTI RAHMAT

2017333881

KIM1105A

DIPLOMA IN INFORMATION MANAGEMENT

FACULTY OF INFORMATION MANAGEMENT

FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

INDIVIDUAL ASSIGNMENT
BUSINESS PLAN

PREPARED FOR :
MADAM FATIHAH NORAZAMI BINTI ABDULLAH

SUBMISSION ON:
15th June 2020
 AINA NUR ALEESA BINTI RAHMAT
2017333881

KIM1105A

DIPLOMA IN INFORMATION MANAGEMENT

FACULTY OF INFORMATION MANAGEMENT

ENT300
BUSINESS PLAN

FOR :
MADAM FATIHAH NORAZAMI BINTI ABDULLAH
 ACKNOWLEDGEMENT

‫بسم هللا الرحمن الرحيم‬

First and foremost, praises and thanks to the Allah, the Almighty, for His showers of
blessings throughout my assignment to complete the research successfully.

In preparation of my assignment, I had to take the help and guidance of some respected
persons, who deserve my deepest gratitude. As the completion of this assignment gave me
much pleasure, I would like to show my gratitude Madam Fatihah, my lecturer for ENT300
subject, at UiTM Kedah for giving me a good guideline for assignment throughout numerous
consultations. I would also like to expand my gratitude to all those who have directly and
indirectly guided me in writing this assignment.

Finally, my thanks go to all the people who have supported me to do the assignment
work directly or indirectly.

THANK YOU
 TABLE OF CONTENT

CONTENTS NO. PAGES

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY 1

1.0 INTRODUCTION:
1.1 Organization Background 2-4
1.2 Organization Logo/ Motto
1.3 Owner Background
2.0 PRODUCT/SERVICE DESCRIPTION
a. Brands
b. Design 5-6
c. Packaging
d. Labelling
3.0 MARKETING PLAN
3.1 Customers (Target Market)
3.2 List of Competitors
3.3 Pricing Strategies
6-9
3.4 Place (Distribution)
3.5 Promotion
4.0 ADMINISTRATION/ORGANIZATIONAL PLAN
4.1 Mission, Vision of the company
4.2 Organizational Structure 10-12
4.3Administrative manpower planning
4.4 Schedule of remuneration
4.5 Compensation
5.0 OPERATION PLAN
5.1 Material Requirement 13-14
5.2 Machine and Equipment
6.0 FINANCIAL PLAN
6.1 Organizational /Administrative Budget
6.2 Marketing Budget 15-16
6.3 Operation Budget
7.0 APPENDICES
EXECUTIVE SUMMARY

‘Femi meal to go’ is a new business or services that owned by Aina Nur Aleesa binti
Rahmat and this business was based in Batu Caves, Selangor. Femi Meal to Go offered freshly
cooked pack food which is customers just have order and Femi Meal to Go will send it to them.
Femi Meal to Go delivered it straight to their houses and offices by using our courier services
which Lala Moves. There are about 7 types of meals which is 5 set of rice with variety chicken
and beef meals and 2 types of western food. Femi meals to go is the right places for those who
hungry but do not want to go out.

For the market potential, “Femi Meal to go” focuses on people who want to get their
good food in a fast way without need to cook and yet, delicious. This services was specially
served for people who are lazy to go to their kitchen for men or women who usually between
18 till 30 years old and for the one who are too busy too cooked like for moms who worked
and at the same time taking care of their family. “Femi meal to go also focuses on a busy
employee who doesn’t have enough time to cook at home because of they tired after a long day
at the office.

Next, for competitive advantage, we believe that in our surrounding and location will
have more than 2 or 3 competitors that served the same services as us because as we know
these kind of businesses which is in a food industries like our services now days was popular
among people according to the changing times. They served same services like us but in a
different way and choices.

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1.0 INTRODUCTION

1.1 Organization Background

Name of the Organization Femi Meal to Go

Business Address No 20, Jalan 9, Pinggiran Batu Caves,

68100 Batu Caves Selangor

Website/e-mail address: www.femimealstogo.com

Telephone Number 013 -3124336 (Shop)

Main Activities Cooked and delivery pack food.

Date of Commencement 28th June 2020

Date of Registration (30 days before Date of 27th May 2020

Commencement

Name of Bank Bank Islam Berhad

Bank Account Number 122250302206066

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1.2 Organization Logo/ Motto

A) LOGO DESCRIPTION

Based on the logo, our company choose to have these design the first one is the colour.
The owner of these business choosing combination of 3 colours which are gold, white and a
black for the logo. The main colours which is gold bring out, love, compassion, courage, and
passion for preparing foods and make the customers happy and satisfied with our services. It
is because I think these colours resemble our business for wealth and little bit black and white
was my favourite colour combination. There is a wording of “Est 2020” is because this business
or services it was their starting up year for the services. Next, the appliances for cooking are
resemble as this company are served food to the customers. I have inserted our social media
account and number phone so that people with aware and know where to find us.

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1.3 OWNER BACKGROUND

Name of the owner/partners Aina Nur Aleesa binti Rahmat

Identity Card Number 951228-10-5264
Address No 20, Jalan 6, Taman Batu Caves Selangor,
61800 Batu Caves

Email Address aleesarahmat@gmail,com

Telephone Number 016-2433654
Date of Birth 28th December 1999
Age 21 Years
Marital Status Single

Academic Qualifications • Diploma in Information Management

Skills 1. Can communicate very well with people

2. Hardworking.
3. Can use Microsoft, Adobe, Excel software
very well
4. A good cook.
5. Person who love to try new things

Experience 1. Working at fast food restaurant for 4 months

2. Part timer at shoe shop for 2 months

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2.0 PRODUCT/ SERVICE DISCRIPTION

Brand
For brands, Femi Meal to Go are a business that provides our own food. It all starts with
buying and choosing raw ingredients and others for to put in our cooking. The menu in our
business has about 5 different types of meals example, set of white rice and turmeric fried
chicken as well as 2 western food options. In order to produce a good product, all our product
was supported by several other brand. Femi meals to go basically are using all their raw
ingredients from Mygroser. Example for the brand of the sugar that we used is from CSR. They
served very fresh and good quality raw ingredients. All these recipes are our own and Femi
Meals to Go cook them with wholeheartedly and keep the environment clean and keep them
fresh and delicious when delivered to customers.

Design
Next, for the design of our product, Femi Meals to Go choose to put our logo and turn
it as a sticker and becoming as the main design on the packaging. Femi Meals to Go choose a
plain lunch boxes which is the shape itself was rectangular. It makes our job is easier because
of the shape of the lunch boxes, it easier for us to arrange the food in the box.

Packaging
For the packaging, Femi Meals to Go will be using Takeaway Brown Kraft Paper Lunch
Boxes from StarNet Food Packaging as packaging for our foods. We choose these lunch boxes
because it is the best option for online food ordering like us as they function to keep food warm
and does not leak easily when dispatching meals to customers. Kraft brown or recycled brown
paper material is available and both are eco-friendly. We choose Takeaway Brown Kraft Paper
Lunch Boxes packaging in size of large so that we could fill it with our rice set and their meals
also the western in the lunch boxes without the need to worry about the size or if the packaging
is too full and will cause a leak.

5
Labelling:

After that, labelling. Femi Meals to Go will label our food packaging with an expiry
date or best used before labelling so that the customers are alert with their food condition before
they eat it. We also will label the name of the food on top of the box of our packaging so
customers will know what food is in the box without need to open and check the lunch box.
Last, Femi Meals to Go logo will be at the centre of our packaging and there is our official
phone number and social media which Facebook and Instagram on the logo.

3.0 MARKETING PLAN

3.1 Customers (Target Market)

For our target market, We have 3 different type of customer segment or target market
for our business which is the first one are Young Professional and Students. Femi Meals to Go
believe that this group nowdays is busy untill they didnt take care of their stomach just because
they are too lazy to buy food outside nor cooking by themselves. The young adults and student
in their 20s till 30s who are employed in a profession or white-collar occupation and students
who are too busy with their assignment. Sometimes, they didnt have enough time to go out
whenever they have time either its a lunch time or their free time. Next is busy employees.
They didnt have enough time to cook or eat because they are too busy to do so. Our last target
market is family with children. Families are a good target group since they have a busy and
stressful everyday life. Parents might not always have the time to cook because maybe both of
them are working and have too many work either weekdays or weekend. Femi Meals to go
believe that they are good target market.

3.1.1 GEOGRAPHIC SEGMENTATION

Based on geographic segmentation, i choose to rent a shop at Batu Caves, Selangor. It

is because, the area is near with offices and residental area also schools. I believe that Femi
meals to go can attract customers in that area because there is a lot potential customers there.
Our business center is also are not too far from the city of Kuala Lumpur. There is tons of
potential customer which is our target market all around the city.

6
 3.1.2 PHYSIOGRAPHIC SEGMENTATION

Based on our physiographic segmentation, our customers is among 18 and above and
from the both genders which is female and male. Femi Meals to Go served these people and
trying to fulfill hungry tummy.

3.1.3 BEHAVIOURAL SEGMENTATION

3.2 List of Competitors:

No. Name of Competitors Strengths Weaknesses

1.
Selera Mee Haa
➢ Thai Cuisine ➢ Slow delivery
➢ Affordable services
➢ Well known by ➢ Lack of
people hygiene
surrounding
2.
Al Rawsha
➢ Tasty food ➢ Expensive
➢ Variety types of
menu
➢ Arabian Cuisine

3.
Jom Makan Place
➢ Up-to-date types ➢ Too much
of menu seasoning
➢ Halal ➢ Raw materials
➢ Affordable like vege, meat
➢ Big portion doesnt fresh

7
 3.3 Pricing Strategies:

For pricing strategies, i have choose cost-plus pricing strategy for Femi Meals
to Go. I choose this strategy because i think this strategy is the most flexible among
others based on our business. I can set prices range according from all of the costs that
go into a set of meals, including the fixed costs, such as the wages that are paid to the
cooks and staffs, the rent, and the utility bills. We have determined that for 1 set of rice
with different type of meal for RM10 and RM12 for western food excluding the delivery
charges. Based on the profit that we get, the profit margin is then added on top and we
will calculate based on all of our costs.

Compare to our pricing policy with one of our major competitors, is Jom Makan
Place. Their price for were fixed but are not included with all other cost like rent,
utilities and salaries for their staff that can make they resulting in more loss than the
profits they earn.

3.4 PLACE (DISTRIBUTION)

Manufacturer Consumer

➢ Manufacturer

Femi Meals to Go will be a manufacturer straight to the consumer which is the

customers itself. Our company cooked and prepare from scratch all the meals by us
including for the packaging. All our ingredients come from Mygroser that provide us fresh
vegetable and meat. Me as a manager are responsible to make sure that all the cooking
process and preparing for the food is going well and systematic from the beginning.

8
 ➢ Consumer
Femi Meals to Go the consumer is our customers itself. They are the one who make an
order, choice, and payment for our food. They just must contact us through our social
media, website, or phone call to make and order and payment.

3.5 PROMOTION

First, Femi Meals to Go use advertising as our strategy and methods for our
business. We choose Social Media Promotion strategy. Social media websites such as
Facebook and Instagram offer our companies a way to promote products and services in a more
relaxed environment. This also can help to improve relationship between the company and the
customers, which in turn presents a more appealing and familiar image of our company. It is
an approaches to bring our products to the customers by using the adverstisement itself because
Femi Meals to Go are tryong to attract our customers online by using everyone bestfriend,
social media.

Femi Meals to Go use facebook and Instagram platform to grow our business empire
by advertising about our business on our social media. We design online poster about Femi
Meals to Go products and post it online because Femi Meals to Go believe that, this strategy
will help raise awareness raise people’s attention about our business among the customers.
Customers also can give and put their feedback, comments on what have they received before
in the comment section. They also are able to chat with our management in order want to ask
about something. Femi Meals to Go think that by using these platform, it is more cheaper rather
than making a banner or broucher and we print it. This is because, customers will never
remember and will forget about it. But for online advertising, people nowdays keep up looking
at their social media and all decision made by their fingertips. If they are hungry, they just
looking and find for food online.
Femi Meals to go will create our own social media account which is Facebook and
Instagram in order to advertise all our meals and will add other information about our product
at the account. Femi Meals to Go will be using poster to create awareness to people and post it
at resedential home facebook groups and of coure at our main page.

9
For instagram, Femi Meals to Go will post to the stories and at our instagram main page. Femi
Meals to Go have our own website that we do promote our business there too. Femi meals to
go also have our own business card that will be inserted with the food.

4.0 ADMINISTRATION PLAN

4.1. Mission and vision of the company

MISSION

To be a favourite place for our customers to order food when they are hungry, because of the
quality and freshness of our own food because it is made wholeheartedly and has its own taste.

VISION

To be a number one in Malaysia and becoming the one that people are looking for more and
more also their favourite.

4.2. Organizational structure

Aina Nur Aleesa

bt Rahmat
Owner &
Manager

Nana Yahya
Nadzirah Radzi Fazrul Adzaam
Administration
Head Chef Financial
& Marketing

10
4.3. Administrative manpower planning

Position Task & Responsibilities

➢ Responsible to guide other staff in their work
➢ As a leader and leading others to successful
➢ Manage the shop
Manager ➢ Make sure that the delivering process is
successful with LALAMOVE
➢ Becoming a responsible and good leader
➢ Solve any problem and must communicate with
others
➢ The one who responsible for the kitchen
➢ Ensure the environment and foo hygiene
Head Chef ➢ Chef and cook all the meals
➢ Responsible to choose all the raw materials that
Femi Meals to Go need

➢ Responsible to answer all calls from the

Administration & customer
Marketing ➢ Responsible to receive order and collect
information from customer
➢ Responsible in advertising and promote Femi
Meals to Go

➢ Responsible for the budget planning

Financial ➢ Responsible for cash flow and money that in
and out
➢ Monitoring Femi Meals to Go account & do
accounting

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4.4. Schedule of remuneration

Position Quantity Monthly EPF SOCSO Total

Salary (13%) (1.75%)
(RM) (RM) (RM) (A)+(B)+(C)
(A) (B) (C)

Manager 1 2000.00 220.00 46.10 2266.10

Head Chef 1 1350.00 148.50 30.40 1528.90

Administrating &
1 1300.00 143.00 30.40 1473.40
Marketing

1 1350.00 148.50 30.40 1528.90

Financial

6000.00 660 134.3 6,797.30

TOTAL 4

4.5. Compensation and benefit

For the compensation and benefit, I will provide my staffs for EPF and SOCSO for
them. This is necessary based on Employees’ Social Security Act,1969 and Employees’ Social
Security (General) Regulations, 1971 are applicable to all industries having one or more
employees. All their salaries will be cutting for the EPF and SOCSO payment for every month
and me as their manager also owner, is responsible for all matters relating to services and
payment of wages. This will provide benefits for them for medical purposes, cash benefits and
after they retired and pension .

Next, for the benefit. I will provide my staffs for free foods every day. it is because I as
a manager want my workers to work hard and focused in order to maintain our company
quality.

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5.0 OPERATION PLAN

5.1 Material Requirements

Ingredient Quantity Price Per/Unit Total Purchase

Required (RM)
Chicken Fillet 8 Kilogram RM9.45 RM151.20
(500g)

Meat (Aust Chilled 2 Kilogram RM13.40 RM134.00

Grain Fed Knuckle
Cube 200g)

Yellow Onion 3 Kilogram RM5.50 RM16.50

(1kg)

Peeled Red Onion 1 Kilogram RM2.50 RM10.00

(250g)

White Garlic 14 RM7.50 RM15.00

(7 cloves)

Beijing Cabbage 3 RM2.90 RM8.70

Red Capsicum 1 Kilogram RM5.50 RM11.00

(500g)

Rock Salt 1 RM4.50 RM4.50

Sugar 1 RM2.95 RM2.95

Dried Chili
(500g) 2 Kilogram RM8.00 RM32.00

Brown Kraft Paper 100 pcs RM30.00 RM30.00

Lunch Boxes
TOTAL RM415.85

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5.2 Machine and Equipment

Item Price Per No Total Cost Supplier /

Unit Required Sponsor

Knife RM2.80 3 RM8.40 JINLI

Pensonic Pb-
3203l Blender RM49.50 1 RM49.50 PENSONIC

Spatula & Ladle RM13.60 2 RM27.20 GDAY

Panasonic 1.8L
Mechanical Jar
Rice Cooker SR- RM369.00 1 RM369.00 PANASONIC
RX189

TOTAL RM454.10

14
6.0 FINANCIAL PLAN

6.1 Organizational /Administrative Budget

ADMINISTRATIVE EXPENDITURE
RM
Fixed Assets/Capital Expenditures
Computer 1400

Working Capital/Monthly Expenditure

Salaries 6000
Utilities 500
Rental 800

Other Expenditures
Business Registration & Licenses 600
Deposit Utilities 250
Deposit Rental 400

TOTAL RM9950.00

6.2 Marketing Budget

MARKETING EXPENDITURE
RM
Fixed Assets/Capital Expenditures
Motor Vehicle 6000
Handphone 500

Working Capital/Monthly Expenditure

Promotion 250

Other Expenditures
Insurance & Road Tax 600
TOTAL RM6810.00

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6.3 Operation Budget

OPERATING EXPENDITURE
RM
Fixed Assets/Capital Expenditures
Machine RM454.10

Working Capital/Monthly Expenditure

Raw materials & packaging RM415.85

Other Expenditures
Stickers RM100

TOTAL RM969.95

16
7.0 APPENDICES
➢ Price list of competitors

1. JOM MAKAN PLACE

2. SELERA MEEHAA

.
 3.

➢ Promotional brochures or advertisements that describe the product or service

FEMI MEALS TO GO BUSINESS CARD

FEMI MEALS TO GO ONLINE POSTERS