CHEEZAM

A Business Plan

Presented to

The Faculty of Davao City National High School

Senior High School Department

F. Torres Street, Davao City

In Partial Fulfillment

Of the Requirements for the Subject

Entrepreneur

2nd Semester S.Y 2022-2023

By:

Trisha Patarata

Eloisa Dalisay

Ryan Narciso

Pegie Agustino

January 2023
 ACKNOWLEDGEMENT

This part of our business plan shows how grateful we are for those who helped us succeed on this project.

We appreciate every help that had came to us all throughout the process of making this work. We are so much

grateful, indeed to those who believed on us from the very beginning of making this one.

We say thanks to our Almighty God who gave us strength to succeed on this and leading us to the right path.

A gratitude towards Ms. Rica, our entrepreneurship teacher who help and guided us throughout the whole

process. Truly she helped us to learn more and be ready for the business world in the future. Thank you for

making time to answer our queries/questions every single time. Everything you did for us really helped us on

making everything a lot more easier.

To our adviser, who supported and gave her honest review on our product and left a note with regards the

important details we missed out, thank you, it will help us to improve and know what we should add and

change with regards our product.

[Document title]
[Document
Lastly, to our subtitle]
families, thank you for being patient with us and letting us use each home on our own comfort.

Everything you did helps on accomplishing what we must accomplish throughout the making of our product till

finishing this business plan.

Loeisse Marielle Mosquete

GRIZLI777  [Company address]

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 DEDICATION

We dedicate this business plan to you and to our selves. Everything would not be possible without the effort

and time of everyone included on this project. We thank every single one of you for all the patient and words of

wisdom that made us push through to accomplish and comply everything we needed.

Moreover, we dedicate this accomplishments to our family who gave their full support in every aspects and

way they can. Thank you for believing that we can do this all by our efforts and hard work.

Thank you everyone for believing and supporting us.

T.P., E.D., R.A.N., & P.A.,

 TABLE OF CONTENTS

ACKNOWLEDGEMENT i

DEDICATION ii

TABLE OF CONTENTS iii

LIST OF TABLES

LIST OF FIGURES

CHAPTER

A. EXECUTIVE SUMMARY

B. BUSINESS BACKGROUND

Name of the Enterprise

Brief Description of the Entrepreneur

Projects contribution to the economy

C. PRODUCT

Description of the Product

Comparison to its Competitors

Competitors

Target Market

D. MARKETING PLAN

Demand Analysis

Supply Analysis

Future Supply Analysis

Market Share
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 Marketing Program

Selling and Pricing Strategy

Costing of Raw Materials

Selling Price

Marketing Strategy

E. MANAGEMENT PLAN

Business Name

Forms of Ownership

Organizational Chart

Job Description

Job Qualification

Gantt Chart

F. TECHNICAL PLAN

Work Flow Diagram

Vicinity Map

Plant Layout

Operation Area

Store Area

Equipment and Supplies Needed

Equipment

Operating Supplies

Office Supplies
 Waste Disposal Method

G. FINANCIAL PLAN

Statement of Assumption

Total Projected Cost

Financers

Financial Statement

Income Statement

Operating Supplies

Operating Expense

Projected Cash Flow

Projected Balance Sheet

Financial Analysis

Gross Profit Margin

Net Profit Margin

Return on Assets

Return on Investment

Payback Period

H. CONCLUSION

Appendices

Production Volume

Sales

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Selling Price

Year 1 Sales

Year 2 Sales

Year 3 Sales

Year 4 Sales

Year 5 Sales

Cost Sales

Summary of the Results

Letter of Consent

Survey Questionnaire

Curriculum Vitae
 LIST OF TABLES

TABLE TITLE PAGE

Demand Analysis

Supply Analysis

Future Supply Analysis

Quantity of Demand

Quantity of Supply

Costing of Raw Materials

Daily Production Volume

Selling Price

Gantt Chart

Equipment

Operating Supplies

Office Supplies

Total Projected Cost

Income Statement

Operating Supplies

Operating Expenses

Projected Cash Flow

Projected Balance Sheet

Gross Profit Margin

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 Net Profit Margin

Return on Assets

Return on Investment

Payback Period

Appendices

Production Volume

Sales

Selling Price

Year 1 Sales

Year 2 Sales

Year 3 Sales

Year 4 Sales

Year 5 Sales

Cost of Sales
 LIST OF FIGURES

FIGURE TITLE PAGE

Market Share Distribution

Organizational Chart

Work Flow Diagram

Picture of Flow Diagram

Picture Of the Product

Vicinity Map

Plant Lay-Out

Store Area

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DOCUMENTATION

iii
 CHAPTER 1

EXECUTIVE SUMMARY

This paper serves as the business proposal of Trisha Patarata, Ryan Narciso, Pegie Agustino, and

Eloisa Dalisay with a business name, Cheezam Company. To serve its purpose, all of the needed information

were provided and written in the business plan including the product offered by the company, its brief

descriptions and benefits it could offer. Also, it was stated on the business plan the goals of the company, its

significance and the operations.

First, in the brief description about Cheezam product, the team thought of making a snack that will

surely be loved by everyone. The procedure on making it is easy and affordable, you can also make it into

business as kids will love it also the oldies. So our company came up with cheese roll which is a roll of bread

with cheese inside and the outside is covered with breadcrumbs for extra crunchiness.

Jumping to the second part, the target market analysis, Cheezam Company chose the population of

Davao City National High School from the seventh to twelfth grade. Though, even if they were the target

market, the product is not really only limited to the students of the said school we’re also planning to expand its

identity for more engagements.

Third, since Cheezam was just starting in the business industry, it is undeniable that the company will

really have a lot of competitors especially those big companies that are already veteran on this field. Therefore,

the Cheezam Team plans to grow their company through advertising it using social media since Gen z or

Millennials nowadays is most likely to be active on this means.

Fourth, under the management plan, the company’s name came from the movie Shazam! which is a

superhero film that became a hit during year 2019. Then, after tons of thinking, brainstorming and planning, we

came up with Cheezam which also describes our product.

 Fifth, in the technical plan, the product will be produced with the use of the following ingredients: bread

loaf slice, sliced cheese, bread crumbs, eggs, oil and water.

Lastly, the financial statement regarding the business, Cheezam Company computed the projected net

profit for the next consecutive years. Yet, for the first year, its net profit is Php 9, 610; however, along the

computation of net profit for each year, it shows the result that there is a 10% to all expenses every year.

Furthermore, aside from these, important details such as the projected and calculated possible sales of

the company per year, expenses of the company per year, and some flow bonds were also mentioned and

emphasized. Hence, all of the requirements when it comes to the supporting details needed by the business

were also stated.

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 CHAPTER 2

BUSINESS BACKGROUND

Name of Enterprise

The Cheezam is a company that provides a snack that will surely be hit to everyone. The breaded

cheese roll that our company came up with is a bread that is rolled and has a sliced cheese inside and the

outer is full of breadcrumbs to add up some crunchiness during bites. In addition, the availability is not only for

the student of Davao City National High School but, it is also available to the population of the school itself.

Means, anyone in the school population could avail the product of D’ TLC.

Brief Description of Entrepreneurs

The founders of Cheezam Company- Trisha Patarata, the finance manager, Ryan Narciso, the

operation manager, Pegie Agustino, the marketing manager and Eloisa Dalisay, the human resource manager

become associated with each other and decided to open a business during their first year in Senior High

School in the known and top performing public school in Davao City ̶ the Davao City National High School. The

said senior high students all possess the good mathematical and computation skills, superb decision-making

skills and all are risk takers and they also performs excellently in their studies. Their main goal is to provide

snack that will wow the buyers and will surely love its quality.

Projects Contribution to the Economy

Cheezam Company contributes to the economy in many aspects. It opens up new job opportunities to

those who are in need. Cheezam not only aims to bring best of snack but also a chance for others to train their

skills and improve and earn what they need to earn. We aim to give chance to those who don’t have jobs and

we wanted them to improve for their own good.

 CHAPTER 3

PRODUCT

Product Description

The Cheezam Company providing the students of Davao City National High School with Breaded

Cheese Roll. Breaded Cheese Roll is a snack dish from New Zealand that is similar to Welsh rarebit yet the

difference is that it is rolled up. It is made by wrapping a slice of bread with a prepared filling that is mostly

made of grated or sliced cheese, rolling it into a tube form, and deep frying it. In Otago and Southland Region,

where they are frequently offered as a menu item in cafeterias and similar food establishments, cheese rolls

are a highly well-liked dish.

Comparison to its Competitors

Cheezam is indeed different from our competitors, it may have a common look but the sauce will surely

gives justice on what you paid for. Cheezam is not into competing, our goal is to give you the best in any way

that we can, its not about who’s the best but it is more on quality over quantity.

Competitors

The product, Breaded Cheese Roll is yes a common, However, we focuses on making its sauce or dip

the one of a kind to give the uniqueness that our product have. Other businesses that sells desserts like

brownies and mango float are identified as the direct competitors of the business. Meanwhile, future

entrepreneurs who plan to establish the same type of business are identified as the indirect competitors of the

Maja Negra business.

Target Market

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 The target customers of Breaded Cheese Roll are those who loves cheese and crunchy foods all in

one. We aim to produce products that will indeed satisfy their craving on snacks that is affordable yet tasteful.

We wanted to prove to the DCNHS students that even if our product is kinda known for others, but our sauce is

indeed homemade and thoroughly planned on what to put and how to make it the way that everyone will love

it.

CHAPTER 4

MARKETING PLAN

Demand Analysis

Table 1

QUANTITY DEMAND FOR THE PAST THREE YEARS

YEAR TARGET MARKET QUANTITY DEMAND PER

POPULATION YEAR

2017 9,408 47,040

2018 10,349 51,745

2019 11,384 56,920

The table shows the quantity demand of Maja Negra from the current year to past two years (2019-

2017). This pertains to the average quantity demand of the target market per year. The target market is simply

multiplied by three (3) so as to find out the said quantity for the year 2019-2017.

Table 2

QUANTITY SUPPLY FOR THE PAST THREE YEARS

YEAR TARGET MARKET QUANTITY DEMAND PER

POPULATION YEAR
 2017 7,526 37,630

2018 8,279 41,395

2019 9,107 45,535

The table presents the quantity supply for the past three years (2019-2017). This shows the average

quantity supply of 80% per annual demand of the target market. It simply gets the 80% from the quantity

demand average per year to determine the quantity supplied for the past three years.

Table 3

QUANTITY DEMAND FOR THE FUTURE THREE YEARS

YEAR TARGET MARKET QUANTITY SUPPLY PER

POPULATION YEAR

2020 12,522 62,610

2021 13,774 68,870

2022 15,151 75,755

Table 3 illustrates the quantity demand for the future three years (2020-2022). This implies the average

quantity demand of the target market per year and it is simply multiplied by three (3) to find the quantity

demand for the next three years. Thus, it is concluded that there will be an increase in the population as the

year goes by.

Table 4

QUANTITY SUPPLY FOR THE FUTURE THREE YEARS

YEAR TARGET MARKET QUANTITY SUPPLY PER

Table 4 has
POPULATION YEAR
getting the
2020 10,017 50,085
80% of the
2021 11,018 55,090

2022 12,119 60,595 iii

projected quantity demand average
COMPANY AND ITS COMPETITORS
per year and just multiplied by three

(3) to complete the quantity supply D' TLC COMPANY

for the next three years. School stall that sells

10%
20% brownies
School stall that sells
25% candy products
Student entrepreneurs
30% that sells desserts
15%
Market Share School stalls that sells
munchkin

Figure 1

D’TLC Company aims to increase its market shares on every year despite of having the same line of

businesses that have many competitors in the industry. Figure 1 simply illustrated the market shares and its

approximately market percentage respectively which are: school stall that sells brownies – 30%, school stalls

that sells candy products – 15%, student entrepreneurs that sells desserts – 25% and school stalls that sells

munchkin – 10%. Therefore, we plan to achieve an initial market share as senior high students and future

entrepreneurs as we still starting on the business industry and hoping to increase throughout the succeeding

years.

Marketing Program

Selling and Pricing Strategy

 D’ TLC Company already have computed proper price for the product, Maja Negra. The company

managed to come up with a budget- friendly price in these days’ case yet, worth their money. But since, the

company is just starting and just about to create its own name, the company decided to not provide too much

product and not to overprice its amount to be sold in the market. Hence, D’ TLC Company will use a 50% mark

up for each sold product.

Costing of Raw Materials

Table 5

MAJA NEGRA

Ingredients Qty. Unit Cost

The

table
Daily Monthly Yearly

Amount Amount Amount

Evaporated Milk 2 can ₱25.55 ₱51.10 ₱1,124.20 ₱11,242

Condensed Milk 1 can ₱29.75 ₱29.75 ₱654.50 ₱6,545

Cheese 1 pc. ₱20 ₱20 ₱440 ₱4,400

Sweet Corn 1 can ₱34.75 ₱34.75 ₱764.50 ₱7,645

Coconut Milk ½ kilo ₱80 ₱40 ₱880 ₱8,800

Cornstarch ¼ kilo ₱63 ₱15.75 ₱346.50 ₱3,465

White Sugar ¼ kilo ₱64 ₱16 ₱352 ₱3,520

Food Coloring 1 bottle ₱29.75 ₱29.75 ₱654.50 ₱6,545

TOTAL: ₱237.10 ₱5,216.20 ₱52,162

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illustrated the costing of raw materials used in making the Maja Negra and its corresponding cost prices at a

given quality unit. The materials include are evaporated milk, condensed milk, sweet corn, peanut, coconut

milk, cornstarch, white sugar and food coloring. It also shows how much is the daily cost, monthly cost and

yearly cost of the said product.

Table 6

PRODUCTION VOLUME

Particular No. of pieces/day

No. of pieces/month No. of

(22 business days) pieces/year (10

business

months)

Maja Negra 50 1,100 11,000

TOTAL: 50 1,100 11,000

This table shows the number of pieces of Maja Negra produced per day, per month (22 business days)

and per year (10 business months).

Selling Price ₱237.10

Table 7 ₱15.00

+ ₱50.00
MAJA NEGRA
₱302.10

/ 50

₱6.042

x 0.50

₱3.021

+ ₱6.042

Selling Price = ₱9.063

 In table 7, it shows the amount of Maja Negra to be sold. It is also shown in the table above on how we

came up with the price of the product. D’ TLC respectively computed the amount of money spent namely in:

raw materials, additional equipment in terms of electricity and the expense on fare. Therefore, the computed

value of Maja Negra to be sold, which is also matched to the least amount listed in the survey, is Php 9. 063.

Wherein, it would be sold to, approximately, Php 10.00 per slice.

Marketing Strategy

D’ TLC Company offers to sell kakanin particularly, Maja Blanca. Yet, in this case, the company offers

this with a twist. This company offers this product to anyone but most especially to the students of Davao City

National High School. D’ TLC will use the social media in spreading and promoting the product to the people,

perhaps in the platform of Facebook or Instagram. In line with this, the company will provide a description that

could attract the possible buyers would sell this but still preserving the environment.

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 CHAPTER 5

MANAGEMENT PLAN

Business Name

In terms of why the company was named D’ TLC Company was because the owners though of

combing their names to name the company. D’ TLC Company is a company that provides Maja Blanca, with a

twist, a Filipino dessert that is a favourite of the majority of Filipino community. This company specifically, sells

the product to the community of Davao City National High School that is located at F. Torres St., Davao City.

Forms of Ownership

D’ TLC Company started in the City of Davao as of the current year, 2019. D’ TLC Company’s legal

status is partnership in the current situation. This company is formed through the partnership of Cybille Charriz

Icoy, Trisha Jean Escalante, Loeisse Marielle Mosquete and Dominic Abatayo. The business name is

registered at the Department of Trade and Industry. Each of the owners is given a frontage in the business to
manage so that each of the owners will contribute in managing the business and to avoid a conflict in terms of

the assignment of jobs and tasks.

Human
Operation Marketing
Finance Manager Resource
Organizational Chart Manager Manager
Manager
Figure 2

Job Description

1. Finance Manager

 Oversees the flow of cash and financial instruments.

 Plans and directs the activities of workers in branches or departments.

 Prepares reports as required by law, regulations or company policies.

 Ensures compliance with applicable laws and procedures.

2. Operation Manager

 Provides inspired leadership for the organization.

 Makes important policy, planning, and strategy decisions.

 Develops, implements and reviews operational policies and procedures.

 Assists HR with recruiting when necessary.

 Helps promote a company culture that encourages top performance and high morale.

 Oversees budgeting, reporting, planning, and auditing.

 Works with senior stakeholders.

 Ensures all legal and regulatory documents are filed and monitor compliance with laws and

regulations.

 Works with the board of directors to determine values and mission, and plan for short and long-

term goals.

 Identifies and address problems and opportunities for the company.

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  Builds alliances and partnerships with other organizations.

 Supports worker communication with the management team.

3. Marketing Manager

 Develop implements and executes strategic marketing plans for an entire organization.

 Manages and coordinates marketing and creative staff.

 Leads market research efforts to uncover the viability of current and existing products.

 Liaises with media organizations and advertising agencies.

4. Human Resource Manager

 Develops HR planning strategies with line managers by considering immediate and long-term

staff requirements.

 Recruits staff by preparing job descriptions and job adverts; deciding on how best to advertise.

 Shortlists applicants for interview using a variety of selection techniques including psychometric

testing Interviewing shortlisted candidates.

 Advises on pay and other issues, including promotion and benefits; administer payroll and

maintain staff records.

 Interprets and advising on employment legislation; develop and implement policies on a variety

of workplace issues for instance, disciplinary procedures, absence management, working

conditions, performance management and equal opportunities.

 Listens to grievances and implementing disciplinary procedures.

 Analyses training needs in conjunction with line managers; planning and delivering training,

including staff inductions.

Job Qualifications

1. Finance Manager

 Has an analytical mind.

 Have negotiation skills and the ability to develop strong working relationships.

 Has experience in commercial and business awareness.

  Has a good communication skill – both written and verbal.

 Has a keen eye for detail and desire to probe further into data.

 Has an ability to stick to time constraints.

2. Operation Manager

 Has a Bachelor’s degree in operations management or related field.

 Has an experience in management, operations, and leadership.

 Understanding of general finance and budgeting, including profit and loss, balance sheet and

cash-flow management.

 Has an ability to build consensus and relationships among managers, partners, and employees.

 Do have excellent communication skills.

 Do have solid understanding of financial management.

3. Marketing Manager

 Has a Bachelor degree or master degree in marketing, business administration.

 Has an experience with creating a marketing campaign, marketing strategy, and marketing plan.

 Has an experience with online marketing, including social media, and content marketing.

 Do have an understanding of public relations.

 Has advanced communication skills.

 Possess the ability to quickly adapt to change.

4. Human Resource Manager

 Knowledge and experience in employment law, compensation, organizational planning,

recruitment, organization development, employee relations, safety, employee engagement, and

employee development.

 Better than average written and spoken communication skills.

iii
  Outstanding interpersonal relationship building and employee coaching skills.

 General knowledge of various employment laws and practices and experience working with a

corporate employment law attorney.

 Experience in the administration of benefits and compensation programs and other Human

Resources recognition and engagement programs and processes.

Gantt chart

Table 8

Time Table of Completion of Tasks (in

weeks)

Critical Activities

Week 1 Week 2 Week 3

Business Plan Making

Locate a possible business stall

Procurement of permits and licenses

Purchasing of equipment needed

Install the equipment needed for

product making

Purchasing the ingredients needed

Opening of books of account

Hiring of employees

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 Orienting the hired employees

Start of the operation

A Gantt chart is an organizer chart that contains the steps from the making of the business plan,

production of the product up to the establishing and making of the business company possible that shows

which activity the company took on a weekly basis. In the first week of preparation of everything, D’ TLC

Company constructs a business plan in order for the team to already presume the upcoming details and

contents of the business for the next succeeding weeks. Then, the company will already proceed in preparing

of the documents needed in establishing the business such as licences and permits. Right after the company

undergone all of the legal processes, the next following weeks will be the necessary locations for instance, a

stall, preparations of equipment and ingredients in making the product, and lastly, the hiring of employees and

their orientation. If all of these are already done and prepared, D’ TLC can already proceed in starting its

operation in their specific location and followed by their promotion through social media platforms.
 CHAPTER 6

TECHNICAL PLAN

Work Flow Diagram

Maja Negra

I. II. III. IV. V. VI.

Purchasing Preparation
Process of Packing &
Finish
Canvassing of of
Making
Raw the Packaging of
Product
Ingredients Materials
Maja Negra Maja Negra

Figure 3

Production Procedure

The process and procedures of the production of Maja Negra by D’TLC Company are reported in

chronological detailed steps.

STEP 1: CANVASSING

The step involves searching for stores that sells the raw materials and ingredients needed for the

making of the product. After then, the stores that showed the availability of the ingredients were weigh if which

offers the same quality at a lower price.

STEP 2: PURCHASING OF INGREDIENTS

The step includes buying of the materials and ingredients being canvassed.

STEP 3: PREPARATION OF RAW MATERIALS

After purchasing the needed materials and ingredients, preparation of those is needed so that it would

be more convenient during the process of making the product. In addition to that, the cooking materials and the

kitchen itself should be cleaned before proceeding to step 4 to promote sanitation especially that the product ̶

Maja Negra is a food.

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STEP 4: PROCEDURE IN MAKING THE MAJA NEGRA

After making sure that the materials and ingredients are being prepared, the making of the product can

now be performed. To begin with, in a large pot, pour the coconut milk, evaporated milk, condensed milk and

sugar and let it boil. Add corn and a mixture of cornstarch and water to the milk mixture and stir occasionally

until it thickens to a paste. Transfer mixture into a dish, add cheese on top and let it cool.

STEP 5: PACKAGING AND PACKING OF MAJA NEGRA

After the Maja Negra has cooled, it was cut into squares and will be placed in a paper holder.

STEP 6: FINISHING THE PRODUCT

Produce a very good quality and new version of Maja Blanca called the Maja Negra to the consumers

in an affordable price.

Figure 4
Vicinity Map

Figure 5

D’TLC

Company is located

inside the Davao

City National High

SHS BUILDING
School premises

which are along the

SHS BUILDING
F. Torres St., Davao

City. To be specific, D’TLC sells the Maja Negra at the DEMCO canteen near the NAB Building and at the back

of Makabayan Building.

Plant Layout

Operation Area

Washing
D’ TLC’s Kitchen
Area

TABLE REFRI
E
GERA
N TOR
T
R
A
N
C COUNTER
E

iii
Figure 6
 D’TLC Company’s operation area is where the owners prepare and make their product. The owners are

planning to improve the business in future succeeding years.

Store Area

Figure 7

Equipment and Supplies Needed

Table 9

Particulars Qty. Unit Acquisition Salvage Netbook Est. Annual

Cost Cost Value Lifespan Depreciation

(10%) (YEAR)

Refrigerator 1 unit – – donation – –

Aluminum Bowl 1 pc. ₱100 ₱10 ₱90 5 ₱18

Plastic Tray 2 pc. ₱130 ₱13 ₱117 5 ₱23.4

Spatula 1 pc. ₱30 ₱3 ₱27 5 ₱5.4

Strainer 1 pc. ₱60 ₱6 ₱54 5 ₱10.8

Knife 1 pc. ₱50 ₱5 ₱45 5 ₱9

Cheese Grinder 1 pc. ₱50 ₱5 ₱45 5 ₱9

Store/Burner 1 unit – – donation – –

Total: ₱420 ₱42 ₱378 ₱75.60

The table shows the equipment and supplies needed in making the product. It is simply presented the

quantity, acquisition cost, salvage value (10% of the acquisition cost), netbook value, lifespan and the annual

depreciation of the identified equipment and supplies. It is computed that the total cost for annual depreciation

is Php75.60

Operating Supplies

Table 10

Description Qty. Unit Unit Cost (₱) Total Cost (₱)

Disposable Gloves 2 pair ₱6 ₱12

Hair Net 2 pc. ₱10 ₱20

Face Mask 2 pc. ₱7.50 ₱15

Paper Liner 50 pc. ₱1 ₱50

TOTAL: ₱97

Table 10 presents the operating supplies needed in the making of the product. It is simply listed the

operating supplies to be used, quantity and the total cost. It is computed that the total amount for all operating

supplies is Php97.

Office Supplies
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 Table 11

Description Qty. Unit Unit Cost (₱) Total Cost (₱)

Long bond paper 1 pack ₱35 ₱35

Ballpoint Pen 1 pc. ₱6 ₱6

Logbook 1 pc. ₱45 ₱45

TOTAL: ₱86

This table simply presented the office supplies that are needed in the business. It shows above the

office supplies to be used, quantity and its total cost. The total amount for all the office supplies is Php86.

Raw Materials Equipment

D’TLC Company only requires basic materials and ingredients in order to make the products such as:

coconut milk, evaporated milk, condensed milk and sugar, cheese, corn and the food colouring for the Maja

Negra.

Waste Disposal Method

The Waste Disposal Method of D’TLC Company is very important especially in prioritizing the Proper

Waste Segregation. The making of the product involves different chemicals that can possibly harm our

environment. Therefore, D’TLC Company is responsible in reducing wastes and recycling materials. D’TLC

Company wants to promote the environmental-friendly and non-harmful packaging to lessen the causes and

effects of environmental problems in the world.

 CHAPTER 7

FINANCIAL PLAN

Statement of Assumption

The profit that D’TLC Company had taken to the products will increase at 10% every year. The prices of

the product may probably increase at Php1.00 annually. These increasing value per year are likely cause by

unexpected and possible events like inflation and oil price.

Total Projected Cost

Table 12

TOTAL PROJECTED COST

Fixed Asset:

Equipment ₱378.00

Working Assets:

Operating Supply Expense ₱97.00

Office Supply Expense ₱86.00

Raw Materials ₱237.10

Transportation Expense ₱15

Light & Water Expense ₱10

Permits & Licenses ₱20

Promotional Expense ₱10

Miscellaneous ₱10 ₱485.10

TOTAL: ₱863.10

Contingency Fund ₱200

Total Projected Cost: ₱1,063.10

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 The table above presents the total projected cost of D’TLC Company during 1-day operation of the

business. It shows that the total amount for working assets is ₱863.10 and the total projected cost is

₱1,063.10.

Financers

The overall cost is ₱1,063.10. D’TLC Co. is considered a business that is owned by the future four (4)

entrepreneurs. Each one of them must give a contribution. The entrepreneurs may ask each other to save and

collect money for the productions.

Financial Statement

Income Statement

Table 13

Projected Income Statement for the

Period of Five Years

Particulars Year 1 Year 2 Year 3 Year 4 Year 5

Sales ₱110,000 ₱121,000 ₱133,100 ₱146,410 ₱161,051

Less:

Cost of Sales: ₱52,162 ₱57,378.20 ₱63,116.02 ₱69,427.60 ₱76,370.38

Operating ₱21,340 ₱23,474 ₱25,821.40 ₱28,403.54 ₱31,243.89

Supply
Gross Profit ₱36,498 ₱40,147.80 ₱44,162.58 ₱48,578.84 ₱53,436.73

Less:

Operating ₱14,375.60 ₱15,813.16 ₱17,394.48 ₱19,133.93 ₱21,047.32

Expenses
Net Profit ₱22,116.40 ₱24,328.04 ₱26,760.84 ₱29,436.93 ₱32,380.63

The table shows the Projected Income Statement for the period of five years. It presents the total sales

per year, cost of sales per year, operating supply per year and operating expenses per year. The net profit for
each year is calculated respectively. It is concluded that there is 10% increase to all supplies expense every

year.

Operating Supply
Table 14

Particulars Year 1 Year 2 Year 3 Year 4 Year 5

Disposable ₱2,640 ₱2,904 ₱3,194.40 ₱3,513.84 ₱3,865.22

Gloves
Hair Net ₱4,400 ₱4,840 ₱5,324 ₱5,856.40 ₱6,442.04

Face Mask ₱3,300 ₱3,630 ₱3,993 ₱4,392.30 ₱4,831.53

Paper Liner ₱11,000 ₱12,100 ₱13,310 ₱14,641 16,105.10

Total: ₱21,340 ₱23,474 ₱25,821.40 ₱28,403.54 ₱31,243.89

The table demonstrates the five-year projection of the Operating Supplies. It includes the Disposable

Gloves, Hair net, Face mask, and Paper Liner in a yearly amount. It can be assumed that it increases 10%

annually.

Operating Expenses
Table 15

Particulars Year 1 Year 2 Year 3 Year 4 Year 5

Transportation ₱3,300 ₱3,630 ₱3,993 ₱4,392.30 ₱4,831.53

Light & Water ₱2,200 ₱2,420 ₱2,662 ₱2,928.20 ₱3,221.02

Permits & ₱4,400 ₱4,840 ₱5,324 ₱5,856.40 ₱6,442.04

Licenses

Promotional ₱2,200 ₱2,420 ₱2,662 ₱2,928.20 ₱3,221.02

Expense

Miscellaneous ₱2,200 ₱2,420 ₱2,662 ₱2,928.20 ₱3,221.02

Depreciation ₱75.60 ₱83.16 ₱91.48 ₱100.63 ₱110.69

iii
 TOTAL: ₱14,375.60 ₱15,813.16 ₱17,394.48 ₱19,133.93 ₱21,047.32

Table 15 displays a five-year projection of the Operating Expenses. It contains Transportation Expense,

Light & Water Expense, Permits & Licenses Expense, Promotional Expense, Miscellaneous Expense and

Depreciation. It is concluded that it is likely to increase 10% annually.

Projected Cash Flow

Table 16

D’TLC

Projected Cash Flow

Cash Year 1 Year 2 Year 3 Year 4 Year 5

Flows
from
Operatin
g
Activities
Sales ₱110,000 ₱121,000 ₱133,100 ₱146,410 ₱161,051

Cost of ₱52,162 ₱57,378. ₱63,116. ₱69,427.6 ₱76,370

Sales 20 02 2
Operating ₱21,340 ₱23,474 ₱25,821. ₱28,403.5 ₱31,243.9
Supply 40 4 9

Operating ₱14,375. ₱15,813. ₱17,394. ₱19,133.9 ₱21,047.3

Expenses 60 16 48 3 2

Net ₱22,122. ₱24,334. ₱26,768. ₱29,444.9 ₱32,389.4

Profit 40 64 10 1 1

Cash Flow from Investing Activities

Equipme ₱378
nt

Cash Flow from Financing Activities

Capital ₱1063.
10

Cash ₱685.10 ₱22,807. ₱47,142. ₱73,910.2 ₱103,355.

Balance 50 14 4 15
Beg.
Cash ₱685.1 ₱22,807. ₱47,142. ₱73,910. ₱103,355. ₱135,744.
Balance 0 50 14 24 15 56
End
 The table displays a 5-year projected cash flow in the business. It is listed above the Sales, Cost of

Sales and Operating Supply Expenses to increase 10% annually. The net income is calculated by subtracting

the Cost of Sales or the Raw Materials and the Operating Supply Expense from the Sales per year.

Projected Balance Sheet

Table 17

D’TLC

Projected Balance Sheet for the

Period of Five Years

ASSETS Year 1 Year 2 Year 3 Year 4 Year 5

Cash ₱22,807.50 ₱47,142.14 ₱73,910.24 ₱103,355.15 ₱135,744.56

Equipment ₱378 ₱378 ₱378 ₱378 ₱378

Total ₱23,185.50 ₱47,520.14 ₱74,288.24 ₱103,733.15 ₱135,744.56

Assets:

LIABILITIES
& OWNERS’
EQUITY
Owners’ ₱1063.10 ₱23,185.05 ₱47,520.14 ₱74,288.24 ₱103,355.15
Capital

Net Profit ₱22,122.40 ₱24,334.64 ₱26,768.10 ₱29,444.91 ₱32,389.41

Total ₱23,185.50 ₱47,520.14 ₱74,288.24 ₱103,733.15 ₱135,744.56

Liabilities &
Owners’
Equity

This table shows about the Projected Balance Sheet for the period of 5 years of the business. It listed

above the cash per year, equipment per year and the total assets per year. It also includes the liabilities &

owners’ equity, the owners’ capital, and the net profit per year.

Financial Analysis

iii
Gross Profit Margin

Table 18

Year 1 Year 2 Year 3 Year 4 Year 5

Gross Profit ₱36,498 ₱40,147.80 ₱44,162.58 ₱48,578.84 ₱53,436.73

Sales ₱110,000 ₱121,000 ₱133,100 ₱146,410 ₱161,051

Percentage .33 .33 .33 .33 .33

(in decimals)

This table shows the presentation of Gross Profit Margin for five years. It listed above that there is no

changes for the five (5) years. It remains by 33%.

Net Profit Margin

Table 19

Year 1 Year 2 Year 3 Year 4 Year 5

Net Profit ₱22,122.40 ₱24,334.64 ₱26,768.10 ₱29,444.91 ₱32,389.41

Total Assets: ₱23,185.50 ₱47,520.14 ₱74,288.24 ₱103,733.15 ₱135,744.56

Percentage 0.95 0.51 0.36 0.28 0.24

(in decimals)

This table presents about the Net Profit Margin for 5 consecutive years. It simply shows the projected

percentage (in decimals) of the Net Profit Margin and it can be ascribed that there is no consistent growth of

the Net Profit Margin in the business.

Return on Assets
Table 20
 Year 1 Year 2 Year 3 Year 4 Year 5

Net Profit ₱22,122.40 ₱24,334.64 ₱26,768.10 ₱29,444.91 ₱32,389.41

Sales ₱110,000 ₱121,000 ₱133,100 ₱146,410 ₱161,051

Percentage 0.20 0.20 0.20 0.20 0.20

(in decimals)

This table shows the Return on Assets of the business for 5 consecutive years. It remains constant by

20%.

Return on Investment
Table 21

Year 1 Year 2 Year 3 Year 4 Year 5

Net Profit ₱22,122.40 ₱24,334.64 ₱26,768.10 ₱29,444.91 ₱32,389.41

Investment ₱1,062.10 ₱23,185.50 ₱47,540.14 ₱74,288.24 ₱103,355.15

Percentage 20.81 1.05 0.50 0.40 0.31

(in decimals)

This table illustrated the approximate value of return of investment of the business for five (5) successive

years. It concluded that the percentage in decimals has no consistent growth of the Net Profit Margin in the

business.

Payback Period

Table 22

Year Cash of Investment of Net Cash Balance Payback year

Recovery Inflow Period

iii
 1 ₱1,063.10 ₱22,122.40 – 0.048065364

This table presents about the Payback Period and it is concluded that it will take a month to recover the

initial investment of ₱1,063.10

CHAPTER 8

CONCLUSION

In making this business possible, D’ TLC Company extended their full hand in terms of satisfying the

craving of the customers in the aspect of Filipino dessert or kakanin. Despite the struggle in terms of time

management, since the founders of the said company are in different strands, they manage to complete the

requirements needed in making the business plan and the business itself. Also, the team managed to think of

the ways in producing Maja Negra but in a very environmental-friendly way as much as possible. Aside from

this, we aim to sell this product to the consumers in a pocket-friendly way but worth their money.

Hence, D’ TLC Company is doing its best to be consistent and an effective seller in communicating to

the market through the Maja Negra. After all, the company does not only aim to provide to craving of the target

market but, also aims to communicate to them through providing their favourite Filipino dessert. And for the

succeeding years, hopefully, D’ TLC Company would continue to bring the satisfaction to the customers not

only through their stomach but also through their faces.

 APPENDICES A

Production Volume

Table 23

Particular Day Week Month Year 1 Year 2 Year 3 Year 4 Year 5

Maja 50 250 1,100 11,000 12,100 13,310 14,641 16,105

Negra

Total: 50 250 1,100 11,000 12,100 13,310 14,641 16,105

This table presents the production volume of the business that sells Maja Negra in daily, weekly,

monthly and up to five (5) years.

Sale

Table 24

Particular Day Week Month Year 1 Year 2 Year 3 Year 4 Year 5

Maja ₱500 ₱2,500 ₱11,00 ₱110,000 ₱121,000 ₱133,100 ₱146,41 ₱161,051

Negra 0 0

Total: ₱500 ₱2,500 ₱11,00 ₱110,000 ₱121,000 ₱133,100 ₱146,41 ₱161,051

0 0

This table shows the sales that the business will get in daily, weekly, and monthly and up to five (5)

years.

Selling Price

Table 25

iii
 Particulars Year 1 Year 2 Year 3 Year 4 Year 5

Maja Negra ₱10 ₱11 ₱12 ₱13 ₱14

This table presents the selling price of Maja Negra in the first year to fifth year. It concluded that there

will be an increase of Php1.00.

Year 1

Table 26

Particulars Selling Sales/Week Sales/Month Sales/Year

Price Production/

Week

Maja Negra ₱10 250 ₱2,500 ₱11,000 ₱110,000

Total: ₱2,500 ₱11,000 ₱110,000

Year 2

Table 27

Particulars Selling Production/ Week Sales/ Week Sales/Month Sales/ Year

Price

Maja Negra ₱11 220 ₱2,240 ₱12,100 ₱121,000

Particular Selling Production/Week Sales/Week Sales/Month Sales/Year

Total: Price ₱2,240 ₱12,100 ₱121,000

Year 3 Maja
Table 28
Negra ₱12 221 ₱2,662 ₱13,310 ₱133,100

Total: ₱2,662 ₱13,310 ₱133,100

 Year 4

Table 29

Particulars Selling Production/Week Sales/Week Sales/Month Sales/Year

Price

Maja Negra ₱13 225 ₱2,928.20 ₱14,641 ₱146,410

Total: ₱2,928.20 ₱14,641 ₱146,410

Year 5

Table 30

Selling Production/Week Sales/Week Sales/Month Sales/Year

Particulars Price
The tables 26-30
Maja Negra ₱14 230 ₱3,221 ₱16,105 ₱161,050
5

Total: ₱3,221 ₱16,105 ₱161,050

wherein it is determined that there is Php1.00 added each year and 10% projected rise in production.

Cost of Sales

Table 31

iii
 Particul- Day Week Month Year 1 Year 2 Year 3 Year 4 Year 5

ars

Maja ₱237. ₱1,18 ₱5,216 ₱52,1 ₱57,37 ₱63,116 ₱69,427 ₱76,370

Negra 10 5.50 .20 62 8.20 .02 .62 .38

₱237. ₱1,18 ₱5,216 ₱52,1 ₱57,37 ₱63,116 ₱69,427 ₱76,370

Total: 10 5.50 .20 62 8.20 .02 .62 .38

This table indicates about the total cost of sales of D’TLC Co. from daily, weekly, monthly, and up to five (5)

consecutive years.

B. SUMMARY OF RESULTS

I. Profile

Gender Total

 Male 30

 Female 30

Age Total Rank

 12-15 years old 39 1

 16-18 years old 19 2

 20+ years old 2 3

Daily Allowance Total Rank

Below ₱15 21 1

₱15 ̶ ₱20 3 5

₱21 ̶ ₱50 11 3

₱51 ̶ ₱100 17 2
 Above ₱100 8 4

II. 4P’s of MARKETING

A. Product

A1. Toppings for Maja Negra

Toppings Total Rank

Cheese 30 1

Caramelized Coconut 4 4

Sweet Corn 18 2

Peanuts 8 3

The table shows that the preferred topping for Maja Negra is Cheese.

A2. Filling for Maja Negra

Filling Total Rank

Cheese 21 2

Raisins 3 4

Sweet Corn 25 1

Peanuts 11 3

The table presents that the chosen filling for Maja Negra is Sweet Corn.

A3. Packaging for Maja Negra

Packaging Total Rank

iii
 Brownie Liner 28 1

Tissue 4 4

Banana Leaf 18 2

Paper Plate 10 3

This table presents that the chosen packaging for Maja Negra is a Brownie Liner.

B. Promotion

B1. Attraction to Promote

Styles Total Rank

Print Media 14 2

Social Media 36 1

Broadcast Media 10 3

For the promotion of Maja Negra, the chosen style is Social Media.

B2. Freebie to Avail

Freebies Total Rank

Buy 1 Take 1 19 2

Free Iced Tea 33 1

Free Hot Choco 8 3

The freebie that the respondents preferred to avail is a Free Iced Tea of Maja Negra.

C. Place

C1. Convenient Places to Buy

 Place Total Rank

School 50 1

Malls 5 2.5

Own Store 5 2.5

For the place, the table shows that the respondents preferred to buy mostly in school.

C2. Preferred Means in Buying

Ways Total Rank

Online Buying 4 3

Going to the Store 9 2

Room to Room 47 1

The preferred ways of buying the Maja Negra is by room to room.

D. Price

D1. Prices to be sold

Price Total Rank

₱8 30 1

₱12 6 3

₱15 24 2

For the price, the table presents that the respondents favoured to sell Maja Negra by the price of

Php8.00.

iii
C. SURVEY QUESTIONNAIRE

I. Profile

Kindly check (/) the box provided.

Name: _________________ (optional)

Age:

11-13 years old

14-16 years old

\1 17-19 years old

20 years and above

Grade Level;

Grade 7

Grade 8

\1 Grade 9

Grade 10

Grade 11

Daily Allowance:

Php. 20.00 Below

Php. 21.00 – 40.00

\1 Php. 41.00 – 60.00

Php. 60.00 above

Proving Questions:

1. Do you love eating cheese roll?

Yes

No

II. 4P’s of MARKETING

A. Product

1. What sauce do you like for your cheese roll?

Mayonnaise

Ketchup

B. Price

1. How much is your maximum budget so that you can afford cheese roll?

10 Pesos

12 Pesos

15 pesos

C. Place

1. Where is your most convenient location for you to buy the cheese roll?

Room to Room Delivery

SHS Canteen

JHS Canteen

3. What is your other preffered means in buying cheese roll?

iii
 Meet Up

Delivery
ff
Going to Store

D. Promotion

1. How do you like the Cheese Roll to be advertised?

Social Media

Print Media

Broadcast Media

Face to Face

2. What kind of freebie/discount do you want to avail when buying the Cheese Roll?

Buy 1 Take 1

Buy 5 and get 10% Discount

DOMINIC ABATAYO

Brgy 19-B Garcia Heights Bajada Davao City

09291644122

abatayodominic@gmail.com

PERSONAL INFORMATION

NICKNAME: Dom

BIRTHDAY: October 28, 2002

BIRTHPLACE: Davao City

 AGE: 16

NATIONALITY: Filipino

RELIGION: Roman Catholic

CIVIL STATUS: Single

FATHER’S NAME: Jesus A. Abatayo

MOTHER’S NAME: Maria Rowena Abatayo

EDUCATIONAL BACKGROUND

PRIMARY: Little Lamb School House

J.P. Laurel Ave, Poblacion District, Davao City

2009-2016

SECONDARY: Davao City National High School

F. Torres St., Davao City

2016-2019

TRISHA JEAN S. ESCALANTE

Blk. 1 Lot 13 NHA Maa, Davao City

09474879795

leyquinnj@gmail.com

PERSONAL INFORMATION

NICKNAME: Trisha

BIRTHDAY: October 26, 2003

iii
 BIRTHPLACE: Davao City

AGE: 15

NATIONALITY: Filipino

RELIGION: Roman Catholic

CIVIL STATUS: Single

FATHER’S NAME: Roger B. Escalante

MOTHER’S NAME: Jean S. Escalante

EDUCATIONAL BACKGROUND

PRIMARY: Magallanes Elementary School

A. Pichon Street, Davao City

2009-2015

SECONDARY: Davao City National High School

F. Torres St., Davao City

2015-2019

CYBILLE CHARRIZ A. ICOY

Brgy. 8-A, Lower Madapo Hills, Bankerohan, Davao City

dauntlesswimp@gmail.com

PERSONAL INFORMATION

NICKNAME: Cyb
 BIRTHDAY: September 16, 2002

BIRTHPLACE: Davao City

AGE: 17

NATIONALITY: Filipino

RELIGION: Roman Catholic

CIVIL STATUS: Single

FATHER’S NAME: Cirilio D. Icoy

MOTHER’S NAME: Cecilia A. Icoy

EDUCATIONAL BACKGROUND

PRIMARY: Magallanes Elementary School

A. Pichon Street, Davao City

2009-2015

SECONDARY: Davao City National High School

F. Torres St., Davao City

2015-2019

LOEISSE MARIELLE W. MOSQUETE

40-1 Bolton dike, Magallanes, Davao City

09054940784

loeissemarielle_wong@yahoo.com

iii
PERSONAL INFORMATION

NICKNAME: Loy

BIRTHDAY: November 22, 2002

BIRTHPLACE: Davao City

AGE: 16

NATIONALITY: Filipino

RELIGION: Roman Catholic

CIVIL STATUS: Single

FATHER’S NAME: Loe N. Mosquete

MOTHER’S NAME: Marites Choyeen Mosquete

EDUCATIONAL BACKGROUND

PRIMARY: Magallanes Elementary School

A. Pichon Street, Davao City

2014-2015

SECONDARY: Davao City National High School

F. Torres St., Davao City

2015-2019