Buting Senior High School

A Santos St. Buting, Pasig City

Accountancy, Business and Management

A Feasibility Study on the Manufacturing and Distribution of Cheese

Chicken Roll in Buting Senior High School Students

In partial fulfillment of the requirements

For the Accountancy, Business and Management

Proposed by:

Bolima, Ranna Mae M.

Bumanlag, Isabella C.

Dela Cruz, Ria Angelica C.

Dones, Mary Grace A.

Ecleo, Reymart

Grutas, Merry Rose T.

Guantero, Erica A.

Valenzuela, Alyssa Joy S.

Mr. Benjamin Meniano

Business Marketing Adviser

 Buting Senior High School

A. Santos St. Buting Pasig City

Accountancy, Business and Management

Approval Sheet

In partial fulfillment of the requirements for the Accountancy, Business and

Management, this feasibility study entitled “A FEASIBILITY STUDY ON THE

MANUFACTURING AND DISTRIBUTION OF VARIETY OF CHEESEY CHICKEN

ROLL IN BUTING SENIOR HIGH SCHOOL “ was prepared by Ranna Mae M. Bolima,

Erica A. Guantero, Ria Angelica C. Dela Cruz, Mary Grace A. Dones, Isabella C.

Bumanlag Merry Rose T. Grutas, Alyssa Joy S. Valenzuela, Reymart Ecleo. With the

approval of the teacher in Business Marketing.

Mr. Benjamin J. Meniano

Business Marketing Adviser

 Approved for the partial fulfillment of requirements in Accountancy, Business and

Management

Acknowledgement

First and for most, The CC Company would like to give all the glory and thanks to

God, our Jesus Christ for his constant guidance for the completion of this research

The Proponent would like to give thanks and sincerely gratitude to Mr. Benjamin

Meniano Business Marketing Adviser for giving this opportunity to do research and

providing invaluable guidance throughout this research and also for supporting the

proponents to finish all the challenges that encountered in this research with

motivational thoughts and insight. His wisdom lead us to Inspired and motivated for

what the proponent fulfill. It was a great privilege and honor to be students and study

under his guidance.

The proponent would like to express their gratitude to Mrs. Imelda Sanosa,

Business Finance Adviser for assisting the proponent to guide on how to manage and

handle the money of the business.

The proponent would like express their special gratitude and thanks to Mrs. Ethel

Barcelona for giving the researcher enough knowledge with the help of modern updated

technology.

The proponent would like to give their heartfelt thanks to all the respondents who

honestly answered and participated in the data collection that we gathered by their

response that would provide for the completion of this study.

 Lastly, the researcher extremely grateful to the parents for their prayer, love,

guidance, moral, understanding and financial support throughout this study. The

company would like to thank for all the people who contributed and be part of this

research. It’s our pleasure to work and study under their guidance
 CHAPTER 1
COMPANY PROFILE

This chapter will present the Company Profile and other information that will

make the consumers knowledgeable about the Nature of Business, Company

Objectives, Form of the Business and especially the product.

Objectives:

1. To give the meaning of company’s name;

2. To discuss the details of the nature of the business;

3. To describe the Vision-Mission and Company’s objectives;

4. To describe the company’s logo;

5. To show the capital contribution, form of business organization, company

location and the product description;

Company Name

The Proponent choose CC Company as the name of the company that would

provide customers satisfaction through the tenderness and crispiness of cheesy chicken

roll with different variety: Flavored PickC and Original PickC.

The company name was inspired by the proponent’s product which is cheesy

chicken roll that’s why it is CC Company. It means that it came from our main product

which are: Chicken with cheese and additional of potato.

The company’s name describes the initial name of product that will leave a mark

to their mind.

Nature of the Business

A merchandising business in any business commercial enterprise dedicated to

the purchase of finished goods and their resale for a profit. Schofield (2012)

A Merchandising Business will generally buy their products from a wide range of

distributors domestically and internationally and market their products in huge consumer

shopping facilities

Regardless of whether a company is a retail or wholesale company, there a few

activities that are common among the two purchasing , selling, and the operating cycle.

Purchasing means that you buy a good from someone in exchange for cash. It depends

on how complex the purchasing system is.

Company’s Vision and Mission Statement

Abrahams (2012) defines Mission on which it refers a compay\ny or

orrganzational objectives and it approach to reach those objectives. A Vision Statement

describes the desired future position of the company.

As being claimes by Skrabanek (2018) A Vision statement focuses on tomorrow

and what an organization wants to ultimately become. A Mission Statement focuses on

today and what an organization does to achieve it. Both are vital in directing goals.

Vision

CC Company’s vision is to widespread and became remarkable for the people, to

expand and maintain the strong foundation for a long period of time with the members

customers and even the whole society

Mission

Our mission is to create and promote a good-tasty and healthy food that suit for

everybody’s taste. To promote as a successful food business and to satisfy every

customers in our product

Company Objectives

It is a result that company aims to serve a healthy and good quality of product.

The proponent will have both short term and long term objectives specifically:

Short-term objective

1. To gather more loyal customers.

2. To give a product that is not quite expensive.

3. To serve unique and satisfyable product.

4. To introduce our two variance for the customers using strategies.

Long-term objective

1. To collect a higher return of investment.

2. To expand the branch of our business.

3. To gain more number of investor and supplier.

4. To produce more innovative new variance of our company.

Form of Business Organization

Partnership refers to a legal forms of business organizations on which it consists

of two or more member contributes and sharing dividends, our group includes in limited

partnership. We chose limited partnership due that we consist of only 8 members. In

light with Kenton (2018) it’s a form of partnership on which the partners a rendered

same contributions and sharing same amount of dividends

Company Location

Figure 1: Company Location

CC Company is located at A. Santos St. Barangay Buting, Pasig City. The

proponent chose this location because it is a school zone place and transportation

terminal place, therefore this site is accessible to the area of most of the residences.
Company Logo

Figure 2: Company Logo

Our company logo compose of different design such as Setting that symbolize a

continuous work of every part and also the number of sides which is 8, refers to 8

efficient members on which we have 7 women and 1 man. Wings icon came from one of

the most important product of our company which is Chicken and also symbolizes that

we as a company we also waited for our own big opportunity to take over our business.

CC means Cheesy Chicken which is our product, in our logo the design of it is like a

potato with melted cheese in top and bottom in a C shape. Settings, wings and CC

(potato with melted cheese are pertaining to our product we want to introduce in every

individual.
COLOR DESCRIPTION OF OUR LOGO

• RED

Red color shows that our brand is powerful and with high energy. Being a Food Company, red is

a wise choice. It’s proven to increase appetite, which is ideal for a business that is trying to

encourage food purchases. Red is the universal sign of excitement, passion and anger.

• BROWN

The deep hues of brown inspire a sense of seriousness without black’s stronger overtones. It

remains softer and its connection to natural tones makes it a more grounded choice. Brown

portrays a sense of quiet and reliability. It also has earthy tones, which relates back to nature.

Brown is very underutilized, so you’ll stand out from the competition.

• YELLOW

This vibrant color often associated with sunshine is all about the merriness in the world. It

embraces people with warmth, boosts mental activity and makes us cheerful. Accessible,

sunshine friendliness. Yellow exudes cheer, and your brand will radiate an affordable, youthful

energy.

• GRAY

Businesses choose it for its timeliness, practical, and unbiased feeling. Gray is the middle

ground of mature, classic and serious. Darker to add mystery and lighter to be more accessible.

 WHITE

White is a reflective color that represents purity, sophistication and efficiency

Product Logo

Figure 2: Product Logo

This Product Logo are made up of Settings Symbol with a Potato and Cheese

inside and Wings with both sides. Setting symbol means the continuos The Potato is

one of the ingredients we need to use for our product and Cheese is the most used

ingredients to make a Cheesy Chicken Roll. The other symbols is from our Company

Logo and We used it for Product Logo to make these two related, and connected with

each other and for our product to be known by the other customer. When they saw a

Settings Symbol with Wings.

Capital Distribution

Table 1

The Proponent’s Capital Share Contribution

Name of Proponents Share (PHP) Percentage (%)

1. Mr. Ecleo, Reymart E. ₱ 5, 000 12.5%
2. Ms. Bolima, Ranna Mae M. ₱ 5,000 12.5%
3. Ms. Bumanlag, Isabella C. ₱ 5,000 12.5%
4. Ms. Dela Cruz, Ria Angelica C. ₱ 5,000 12.5%
5. Ms. Dones, Mary Grace A. ₱ 5,000 12.5%
6. Ms. Grutas, Merry Rose T. ₱ 5,000 12.5%
7. Ms. Guantero, Erica A. ₱ 5,000 12.5%
8. Ms. Valenzuela, Alyssa Joy S. ₱ 5,000 12.5%
TOTAL COST ₱ 40,000 100%

The table shows capital contribution of each proponent. The Proponent

contributed Five Thousand pesos (Php 5,000) equally which is equivalent to twelve

point five percent (12.5%). Generally, the total of contribution is fourty thousand pesos

(Php 40,000.00) which is equivalent to one hundred (100%). The capital will be used

initially for purchases the raw material that will be need by the company.

Competitive Advantage

This Product is unique and much different from its competitors because the main

product of it is chicken with a twist of mashed potatoes and melted cheese.

CC Company’s product has two variance which is Original PickC and Flavored

PickC, this flavors is much tastier than other usual finger foods and bites. It’s crunchy on
the outside but the tender and creaminess of chicken and cheese covered with mashed

potatoes are being compliment with each other.

It has its advantages in terms of ingredients on which most of them are healthy,

those ingredients such as chicken, potato, soy sauce and calamansi.

The company also provided a catchy packaging the physical appearance of a

product is attractive, the move the customers could enter and can willing to buy. A

remarkable goal about business is to gain profit, so much better if we can collect a lot of

customers for chance of getting a higher return.

Product Description

People nowadays prefer to eat junkfoods and processed food and sometimes

they didn’t notice some foods that can be good for them that’s why the researcher

innovates the Cheesy Chicken Roll which contains chicken and cheese covered with

potato.

In accordance with Kite (2014) The most important nutritional fact to remember

about chicken meat is that it is an excellent source of high quality protein while having

generally lower fat levels (and particularly saturated fatty acids) compared with other

meats.

Some other key facts about the nutritional quality of chicken:

 Chicken is really low in fat compared with other meats

 Chicken is really low in saturated fatty acids compared with other meats
  All meats provide a wide range of vitamins and minerals, and different meats

may provide these at different levels. For example, beef and lamb contain more

iron and zinc that chicken meat, but chicken is one of the best sources (and

highest of all meats) of niacin, an important nutrient for energy metabolism.

According to a dietitian Natalie Butler (2018) When it comes to cheese, people often

say they love it so much they can’t live without it — but hate that it can make you fat and

causes heart disease.The truth is that cheese is what you call a whole food. Whole

foods are generally good for you, as long as you don’t eat too much of one thing.In this

article, we’ll give you all the information you need to make healthy choices about eating

cheese.Cheese is a great source of calcium, fat, and protein. It also contains high

amounts of vitamins A and B-12, along with zinc, phosphorus, and riboflavin.Cheese

made from the milk of 100 percent grass-fed animals is the highest in nutrients and also

contains omega-3 fatty acids and vitamin K-2.

According to a Danish study from 2015, cheese — and dairy products in general

— could work to protect your teeth from cavities, more children with an above-average

dairy intake were cavity-free after three years than those with a below-average intake.

Based on an Article entiltled Potato Goodness (2019) Potatoes are naturally

gluten-free and they’re packed with nutritional benefits needed for a healthy

lifestyle. Potatoes are one of the world’s most versatile vegetables. Foundational in a

wide range of international and all-American cuisine, potatoes are the perfect blank
canvas for a variety of flavors. This is welcome news when your good health depends

on eating a gluten-free diet.

An ideal substitution for some of your favorite bread, grain and pasta-based

dishes, potatoes add a boost of nutritional benefits. Important to a healthy diet, one

medium-sized (5.3oz) skin-on potato has:

 Just 110 calories

 No fat, sodium or cholesterol

 Nearly half your daily value of vitamin C

 More potassium than a banana

 A good source of vitamin B6

 Fiber, magnesium and antioxidants

 Resistant starch

CHAPTER II

MARKETING ASPECT
 As believed by Mhuriro (2016) Marketing is the process of perceiving,

understanding, stimulating, and satisfying the customer needs, wants and expectations

through the goods and services of specially selected target market which is better than

the competitors. Marketing is a very useful in world of business it can help

entrepreneurs to know very well the things that they enter. This chapter discuss the

ways to be effective all strategies that the company will do, marketing research,

analysis, plans and marketing strategies. The specific objectives of this chapter are

listed below:

1. To know about the circumstance of the business to be entered by the

defender

2. To decide the example size of the objective market by utilizing the

suitable recipe and examining procedure

3. To know about the contenders and its supply

4. To have examination on interest and supply

5. To ready to figure the anticipated deals and the expense of item

6. To decide the strength, weaknesses, opportunities and threats in the

item

7. To be capable recognize successful and proper promoting

methodologies and the components that can be constrained by the

organization
Industry Background

. As stated by Wright et al. (2012) Filipinos are being known as a "melting-pot",

most of the dishes are being combined by the foreigners. They usually using meats

such as chicken and pork,onion,garlic,ginger and bell pepper are commonly used as

one of the sauté selections Filipinos like to eat crunchy snacks such as fried

dishes and crackers. Mostly the ingredients are being substitutes by the local

ingredients.

The product was based from the Australian dishes named "Chicky Roll". Just like

in the product which is PickC (Cheesy Chicken Roll), the main product of it was chicken.

The Chicky roll was a finger foods on which it consists of veggies such as green

peas,carrots,cabbages and bell peppers. But in the PickC,it consist of cheese and

potatoes

Marketing Research

A market analysist Manan (2019) claimes that a Marketing Research defines as

the process of gathering information about a market within an industry. Your analysis

studies the dynamics of a market and what makes potential customers tick.

The proponents prepared a questionnaire survey for the students, both grade 11

and grade 12, inside Buting Senior High School as a method for retail. The results of the

survey were then studied and analyzed to reach the conclusions on the profitability.

In taking samples from a large populaion for retail in Buting Senior High School,

Slovin's Formula has been calculating appropriate sample size. The proponents used to

stratified sampling to get the interval. Gizmo ( 2018 ) iluustrate to the degree about
Stratified sampling to a type of sampling method. Stratified sampling, is a process used

in market research that contains dividing the population of interest into smaller groups

called strata. Then, a probability sample (constantly a simple random sample) is drawn

from each group.

Salkind (2010) also stated that stratified sampling collect a random sample of

population. It is a type of probability sampling that allows researchers to improve

precision; reduce error. But it maybe accelerated the precision of same sample size.

Slovin’s Formula:
N
n=
1+ N ( n )

TABLE 2

Sample Size of Grade and Grade 12 Students in Buting Senior High School

STRAND GRADE 11 GRADE 12

GAS 62 62
TVL ( ICT, HE, SMAW ) 135 135
STEM 87 87
ABM 100 100
HUMSS 100 100
TOTAL 493 497
990

Market Analysis

Allison Tanner(2018) states that market analysis is an assessment, which allows

you to determine how suitable a particular market is for your industry. You can use
market analysis to evaluate your current market, or look at new markets. Market

analysis provides with a holistic, or well-rounded picture of the markets that are

interested in operating in. The components of the analysis include several evaluation

tools, including a discussion of the industry and its outlook in the market. It also

analyzes the target market, conducts a competitive analysis, and identifies cultural and

legal regulations.

The Target Market of the company are the students inside Buting Senior High School

both grade 11 and grade 12.

TABLE 3

Summary of Respondents for Retail

STUDENTS SAMPLE SIZE / PERCENTAGE

RESPONDENTS
Grade 11 493 49.80%
Grade 12 497 50.20%
Total 990 100%

The table shows the summary of respondents for retail. Actual population of

companies were selected as respondents for they have a small population size. It is

implied that the Grade 12 students has 497 sample size while the Grade 11 has 493

sample size

Demand Analysis
 The company offers two variety of cheesy chicken roll. These are Flavored PickC

and Original PickC. The table below will show the analysis of the demand of the product

and its varieties

TABLE 4

Number of Demand of the Respondents (Retail)

RESPONSE RESPONDENTS PERCENTAGE

Not Willing 181 18.28%
Invalid Data 0 0
Demand 809 81.72%
Total 990 100%

The table shows that the demand for the product is 81.72% that is 809 out of

990 respondents.

TABLE 5

Daily Allowance of the Respondents (Retail)

DAILY ALLOWANCE RESPONDENTS PERCENTAGE

0-50 253 25.56%
100 534 53.94%
150 128 12.93%
200 74 7.47%
201 and above 1 0.10%
Total 990 100%
The table shows that the most of the respondents have daily allowance of 100.

TABLE 6
 Number of Respondents who eat Cheesy Chicken Roll

RESPONSE RESPONDENTS PERCENTAGE

YES 774 78.18%
NO 216 21.82%
TOTAL 990 100%

The table shows the number of respondents who eat Cheesy Chicken Roll. 774

respondents answered YES while 216 out of 990 respondents do not eat Cheesy

Chicken Roll.

TABLE 7

Willingness to Buy Cheesy Chicken Roll (Retail)

RESPONSE RESPONDENTS PERCENTAGE

YES 809 81.72%

NO 181 18.28%

Total 990 100%

The table shows the willingness of respondents to buy cheesy chicken roll. It is

implies in the table that 809 (81.72%) out of 990 are willing to buy for retail in the

company.

TABLE 8

Frequency of Buying (Retail)

 Flavored PickC Original PickC
Respondents Percentage Respondents Percentage
Daily 408 50.43% 374 46.23%
Weekly 215 26.58% 245 30.28%
Monthly 186 22.99% 190 23.49%
Total 809 100% 809 100%

The table shows the quantity preferred to buy of the respondents. From the total

of 809 respondents, most of them preferred to buy Flavored PickC Weekly. On the other

hand, most of them preferred to buy Original PickC.

TABLE 9

Quantity Preferred to buy (Retail)

Flavored PickC Original PickC

Respondents Percentage Respondents Percentage
1 386 47.71% 339 41.90%
2 169 20.89% 213 26.33%
3 110 13.60% 127 15.70%
4 59 7.29% 60 7.42%
5 85 10.51% 70 8.65%
Total 809 100% 809 100%

The table shows the quantity preferred to buy by retail. From the total of 809

respondents, the data implied that most of the respondents preferred to buy only one in

each variety

TABLE 10
 Factors that Customers Consider in Buying Cheesy Chicken Roll (Retail)

FACTORS RESPONDENTS PERCENTAGE (%)

Taste 210 25.96%
Price 248 30.66%

Packaging 122 15.08%

Taste,Packaging 9 1.11%
Taste,Price,Packaging 10 1.24%
Taste,Price,Packaging,Others 18 2.22%

Price,Packaging 93 11.50%
Price,Others 43 5.32%
Others 56 6.92%
Total 809 100%

The table shows that 248 (30.66%) respondents chose price as the most

important factor to be considered in buying Cheesy Chicken Roll ( Flavored PickC and

Original PickC.

TABLE 11

Summary of Demand per Frequency

Computation of Demand of Cheesy Chicken Roll

Flavored PickC Original PickC
 Quantit Respondent Quantity Respondent Monthly Yearly
y s s
Demand Demand
Daily 1 166 1 132 5,960 71,520
2 118 2 134 5,040 60,480

3 95 3 67 3,240 38,880

4 19 4 26 539 6,468
5 10 5 15 500 6,000
Total 408 374 15,279 183,348
Weekly 1 112 1 155 5,340 64,080

2 49 2 42 1,820 21,840
3 27 3 23 1,000 12,000

4 18 4 19 740 8,880
5 9 5 6 280 3,360
Total 215 245 9,180 110,160
Monthly 1 86 1 111 3,940 47,280

2 41 2 38 1,580 18,960

3 32 3 28 1,200 14,400

4 22 4 9 620 7,440

5 5 5 4 180 2,160
Total 186 190 7,070 84,840
Grand 809 809 31,529 378,348
Total
The table shows the summary of demand per frequency of Flavored PickC and Original

PickC

TABLE 12

Summary of Demand per Frequency

Flavored PickC Original PickC Percentage (%)

 Monthly Yearly Monthly Yearly
Daily 408 4,896 374 4,488 50.43%
Weekly 215 2,580 245 2,940 26.58%
Monthly 186 2,232 190 2,280 22.99%
Total 809 9,708 809 9,708 100%

The table shows the summary of demand frequency of Cheesy Chicken Roll for

retail. As shown in the table, most of the retail demand will come from daily customers.

TABLE 13

Summary of Demand per Variety

DEMAND PERCENTAGE (%)

Flavored PickC 9,708 50%

Original PickC 9,708 50%

Total 19,416 100%

The table shows the summary of demand per variety of Cheesy Chicken Roll for

retail. As shown in the, both Flavored PickC and Original PickC Cheesy Chicken Roll

has the same demand

TABLE 14

Summary of Demand in Retail

 DEMAND PERCENTAGE (%)

Retail 19,416 100%

Total 19,416 100%

The table shows the summary of demand in retail of Flavored PickC and Original

PickC Cheesy Chicken Roll. The company can only get their profits on retail.

TABLE 15

Gap Analysis for 5 Years

Competitors Monthly Yearly Market Share

Percentage
Direct Competitors
Crossi’Amare Company 1350 16200 4.52
DB Company 1500 18000 5.03
Shawarmplings 1600 19200 5.37
Healthy Company 1000 12000 3.35

In-Direct Competitors
Cipolla Food Company 950 11400 3.19
Pizzcycle 1540 18480 5.16
Vendura Pops Company 1000 12000 3.35
Taste of Manila 900 10800 3.02
Company

TOTAL 9840 118,080 33.00

TABLE 16

Gap Analysis for 5 Years

 Year Demand Supply GAP Percentage (%)
2019 357,804 118,080 239,724 67.00
2020 363,959 120,111 243,848 67.00
2021 370,220 122,177 248,043 67.00
2022 376,588 124,279 252,309 67.00
2023 383,066 126,417 256,649 67.00

The table shows the Gap Analysis for five (5) years. To get the demand and

supply of the following years, the proponents multiplied both by 1.0172. This is

based on the 2.86% population growth in Pasig City, and the company growth of

1.72%. The GAP came from the demand less the supply and lastly the percentage

is from the GAP divided by the demand of that year and multiplied by 100%.

TABLE 17

Company Demand using Gap

Demand Monthly Yearly

Demand from GAP 2,220 26,640
Actual Demand 180 720
Total 2,400 27,360
 The company shows the demand using GAP and an actual demand. To get the

company demand from the GAP, the proponents use the formula:

Gap
Company Demand= +1
Competitors

The monthly and Yearly actual demand is from retail.

TABLE 18

Project Sales

MONTHLY YEARLY
PRODUCT PRICE QUANTITY SALES QUANTITY SALES
Retail 85.00 1200 102,000 13,680 1,162,800
Flavored
Pick’C
Original 80.00 1200 96,000 13,680 1,094,400
Pick’C
TOTAL 2,400 224,400 27,360 2,257,200

The table shows the monthly and yearly projected sales of the company.

Table 19

SWOT Analysis of CC Company

SWOT ANALYSIS

STRENGTHS WEAKNESSES
 sProduct is available in two  Limited share of capital
 variables  Inadequate definition of customer

 Bringing an existing product to a for product

new market  Confusing service policies

 Personal relationship with  Quick expansion

customer
OPPORTUNITIES THREATS
 Increase the number of customers  Entrants of new existing

 Gain a higher profit competitors

 Entrants of suppliers  Common disasters

 Entrants of investors  Sudden business uncertainties

The table shows the summary of SWOT Analysis of CC Company.

TABLE 20

SWOT Analysis of Competitors

Strengths Weakness
 Low price but high quality product  Similar strategy

 Loyal customers
Opportunities Threats
 Gaining suppliers  New entrants of competitors

 Business expansion  Calamities

The table shows the SWOT analysis of the competitors.

STRENGTHS

 Product is available in two variables

CC Company offers a snack which supplies a good dose of certain

nutrients. It is a unique way of preparing a snack that can be a dish as well with

two healthy variety, that will hook up the interest of the people. The company

presents two flavors on PickC , the original PickC on which the chicken are

seasoned with salt and pepper. And Flavored PickC on which the chicken are

being marinated.

 Bringing an existing product to a new market

The product is flexible, it can change, add some twist and can innovate as

a new product. It’s easy to revise into a new existing snacks.

 Personal relationship with customers

Merchandise is personal trade between sellers and buyers. It’s a good

kind of markets cause we can easily gather and transfer information from the

customers.

WEAKNESSES

 Limited share capital

The capital is limited due to the incapability of the owners to produce

money. The capital constrained because of the lack of ability of the proprietors to
 deliver cash. The cash will be carefully allotted to the necessities of the

organization to play out its everyday premise.

 Inadequate definition of customer for product

The product are just starting to establish, there’s a possible that the firm

would take a lot of risks due that there’s no full data and information of the

product.

 Quick expansion

The company doesn’t have enough money for such expenses so it can be

a risk on the business.

OPPORTUNITIES

 Increase the number of customers

The price and the packaging of the product is quite fascinating and it can

give a higher chance for the entrants of such customers.

 Gain a higher profit

As being stated from customers wide spread, they will be buy and

company will gain a profit. The more customers that could enter, the higher the

chances that the firms can earn a much returns.

 Entrants of suppliers

The ingredients of the product can find easily and speaking of supplies,

suppliers are involved. Good socialization can help to increase the entrants of
 suppliers. More suppliers that are coming, it can be easily gather an ingredients

for making a product.

 Entrants of investors

Investors is one who shares and supports for the business. An investors

that can give a higher shares is much better for the company. The more investors

that can enter, the firm would become succesfull.

THREATS

 Entrants of new existing competitors

Competitors are most common threats in the business. They can hinder

for achieve the main goal and can be a reason to put the firms down and that’s

not good for it.

 Common Disasters

Disaster such as tropical cyclones, earthquakes, and fires can affect the

business’ foundation. The source of the business such as money, paper works, supplies

and even the infrastructures could be lost if the disaster occurs

 Sudden Business Uncertainties

Business uncertainties can also affect the business due that the problems and

complex

situation occurs unexpectedly. It can be solved but cannot be prepared.

Client Dissatisfaction:

Customer Dissatisfaction is a customer who is unhappy with a product or service.

One of the most common types of customer dissatisfaction is failure to meet the

customer expectations. (Simplicable, 2010)

In a business, challenges and dissatisfaction of a customer can’t be avoid

because this kind of challenges helps to think a unique strategy and to be motivated.

The business need to accept every trials that they encounter and don’t settle for

one plan, always have a plan b to z, h

Marketing Strategy

CC Company is engaged in market penetration strategy on which Price

Adjustment is an example. It aims to increase sale, an effective tactic to attract potential

customer is to lowering the price. After analyzing the prices of an existing rivals. The

price can either be increased that illustrate the purchases on which the quality of

product surpass its competition, there's a possible to lower its price that hook up every

customers due that it is affordable. Most of the buyers are now practical, they intend to

choose most fpr the price than the product quality.

Different promotion strategies will be used to grow the foundation of the firm like

discount coupons, sample promos, additional items, social media like Facebook, those
strategies let the target market be aware of the company as well as the product being

offer.

The company will be use different marketing communication tools like personal

selling, direct marketing, sponsorship, communication promotion public relations or in

any way as long as it helps in promoting the product.

One of the marketing strategies of the CC Company may use is positioning, it refers the

type of image a business wants to portray to the public. One of the way to ensure that

all advertising and actions correspond with tge positioning strategy is by the means of

choosing quality and value of it.

The company decide to price the PickC product below industry averages for it to be

affordable to its target market. It will ensure that the product will occupy a several

position in the market.

Table 21

Food Item Phyto Anti- Carbo- Calciu Vitam Protei Zinc Vita Ener

Nutrient Oxidant hydrate m ins n mins gy

s s s
Potato 5 0

Pepper 42 0

Cheese 0 0

Chicken 0 200

Soy Sauce 0 5 0

Cooking Oil 36 0

Salt 0 0 0 0 0 0 0 0 1
 Breading Mix

Calamansi

Bread Crumbs

Flour 3 290

Eggs 148 604 24.8 0 320

TOTAL

Nutrients Evaluation of Cheesy Chicken Roll

The able show the computed nutrients value for (10) serving of Cheesy Chicken

Roll .

Based on the Nutrition Calculator.

PRICE

Conforming to a Business Dictionary (2019) price is a value that will purchase a

finite quantity , weight or other measures of a good and service. It forms the essential

basis of commercial transactions. Price is the amount of money that the customers

have to pay in exchange for products or services. As added by Stewart (2019) One of

the most important business decisions management make. The company should have a

low price but a good quality of product to gain and satisfy more customers Now, most of
 the people choose an affordable price and high quality so the CC Company number

priority is to make a low price with a good quality pf product.

TABLE 22

Product Costing

Direct Materials

Cheese Cost Quantit Quantity Shawarma Cost per

Chicken Roll y Consumed Packaging Shawarma
per Produced Packaging
Produced (per kilo, bar, piece,
gallon and liter)
Cheese P 1 box 22 grams 50 pcs. 2.98

149.00 (100 slice)

Chicken 210.00 1 kg. 200 grams (50 50 pcs. 4.2

slice)
Pepper 25.00 100 g ¼ tbsp. 25 pcs. fillet chicken 1
Soy Sauce 40.00 1 L. 10 tbsp. 25 pcs. fillet chicken 1.6
Flour 46.00 1 kg. ½ kg. 50 pcs. fillet of 0.92

chicken
Bread Crumbs 246.00 2 kg. 1 kg. 50 pcs. Fillet of 6.47

chicken
Calamansi 40.00 ½ kg. 1 gram 25 pcs of fillet 1.6

chicken
Egg 144.00 2 dozen 2 dozen 50 pcs. 2.88
Potato 88.00 1 kg. 1 kg. 50 pcs. 1.76
Cooking Oil 80.00 1 L. ½ L. 5/0 pcs 1.6
Salt 5.00 1 Pack 1 gram 2/5\ pcs of fillet 0.2

chicken
25.21

Indirect Materials

Sticker Paper P 54.25 10 pcs. 50 1.09

Folder 4.00 1 pcs 4pcs 1
Paper rope 15.00 10 yards 50 pcs 0.3
2.39
Direct Labour

Salary Per No. of Production Quantity Cost per

Month days produce container
monthly
Production P 6,000 23 days 2,400 2.5

Personnel
Total Direct Labour 2.5

Overhead Amount Cost Yearly Cost Cost Per

 Monthly Container
Gas Stove 2,800.00 4 years 700.00 58.33 0.02
Mixing Bowl 200.00 2 years 100.00 8.33 0.00
Kitchen Table 1,000.00 5 years 200.00 16.67 0.00
Cooler 1000.00 2 years 500.00 41.67 0.02
Smasher 70.00 2 years 35.00 2.92 0.00
Wok 390.00 2 years 190.00 15.83 0.00
Strainer 100.00 2 years 50.00 4.17 0.00
Tray 270.00 2 years 135.00 11.25 0.00
Production 1418.00 1418.00 118.17 0.05

Supplies
Rent 5000.00 60000.00 5000.00 2.08
Utlities 2000.00 24000.00 500.00 0.21
PhilHealth 687.50 8250.00 687.50 0.29
SSS 1060.00 12720.00 1060.00 0.44
Freight In (307.69) 3692.28 307.69 0.13
Gas 800.00 1 month 9600.00 800.00 0.33
Total Overhead 3.57

TABLE 23

Summary of Product Costing

Direct Materials 25.21

 Indirect Materials 2.39

Direct Labor 2.5

Overhead 3.57

Total Product Costing 33.67

Selling Price 85.00

Mark-up 51.33
Mark-up Percentage 152.45%

Wholesale Price 80.00

Mark Up 46.33
Mark up Percentage 135.60%

The table shows the summary of product costing. The use of cost-plus

pricing can be seen in the table. As seen in the summary the selling for retail is eighty-

five pesos ( 85.00 ). For wholesale is less ( 5.00 ) five pesos of the retail price. Note that

wholesale price can only be availed with purchases of 30 and above.

Promotion

Coleman (2015) concise that Promotion refers to the entire set of activities which

communicate the product, brand or service to the user. The idea is to make people

aware, attract and induce to buy the product in preference over others.
 Furthermore, the founder of Smart Hustle Media Ray (2014) justify that promotion also

plays an important role in a business because it helps the company to know and to give

information about the specific product. It encourages the customer to try a new product

and convince the people to try the product atleast once.

TABLE 24

One (1) Year Promotional Activities for Chicksy

Strategies Jan Feb Mar Apr. May Jun Jul. Aug. Sept. Oct. Nov. Dec.

. . . .
Billboards
Flyers
Tarpaulin
Personal

Selling
Posters
Social Media

Commercial
Video
The table shows one (1) year promotional achievement of the company.

1. Billboards- It is one of the most cost-effective option of one company It is one of the

most cost-effective option of one company to aware every people and to encourage

them to buy our Unique Product. Our Company will put a billboard every November to

promote our product because these month can count to month of December which is

there’s so many customer.

2. Flyers- It is also the common option to encourage every people because it is

individual paper that they can overview all the contents and read it without limit. It is in a

BER MONTHS because it is the month where the celebrations are on-going.

3. Tarpaulin- It is needed by our company to help our company and our product itself to

be known by others. The company will post it together with the poster.

4. Personal Selling- It occurs every month, because it is the easiest strategy to do.

Through personal selling, our company will gain sales.

5. Posters- The interesting one, It is written on January, February, May, June and

December because the most important here in our Company is to make everybody’s

interests get, and that is the months where our product will have an innovation or new

flavors and etc.

6. Social Media- Our Company will use Social Media to promote our product because it

is also the easiest and effective strategy like Personal Selling that can encourage

everybody.

7. Commercial- The most used strategy by the big company because it can attract and

can get the interests of the viewer or other people

8. Video on How to Cook Our Product- It is necessary to include with the strategy for

the customer to know how the producers made/cooked it. Also, the customers have a

right to know what is the process before and during making a product. But Our

Company will make it once a year because there is also a privacy on how to make or

cook our product.

9. Finished/Final Product- The actual appearance of the product that needs to be

presentable.

Table 25

Promotional Cost

Promotional Strategies Monthly Yearly

Billboard
Flyers ₱ 1,000 ₱ 4,000
Tarpaulin ₱ 180 ₱ 900
Posters ₱ 45 ₱ 180
Commercial ₱ 3,000 ₱ 15,000
Video on How to Cook Our ₱ 500 ₱ 500

Product
Free Taste ₱ 1,000 ₱ 5,000

Place

As being pursued by Acutt ( 2014 ) Place refers to distribution or the methods

and location you use for your products or services to be easily accessible to the target

customers. Your product or service dictates how it should be distributed.

Price

Baumol et. al. (2015) confirmed that Prices are an expression of

the consensus on the values of different things, and every society that permits
exchanges between people has prices. Because prices are expressed in terms of a

widely acceptable commodity, they permit a ready comparison of the comparative

values of various commodities

The company should have a low price but a good quality of product to gain and

satisfy more customers. Now, most of the people choose an affordable price and high

quality so, the CC Company number priority is to make a low price with a good quality of

product.

Direct Distribution Channel for Retail

Buting Elementary School

Buting Flee Market

Employees

Kalawaan High School

CC Kapasigan
Company
San Joaquin
 Linear Park

Bonifacio Global Center

STI College

Figure 6: Direct Distribution Channel

The figure shows the direct distribution of the Company to the Customer in Buting

Senior High School and other nearby areas in Buting.

Contingency Plan

When building a business, expect that there are unexpected situation that

will happen. To avoid this, the company needs a plan; a Contingency Plan to be

specific. The Plan that can help the company respond effectively in an unexpected

situations or happenings. It serves as a Company’s second plan or alternative action if

failed results can happen.

TABLE 25

Suppliers of CC Company

DIRECT NAME OF THE CONTACT ADDRESS

MATERIALS SUPPLIERS NUMBER

 Chicken Roselyn Timtim 09087289348 Talipapa Centennial ll
 Potato
Nagpayong,

Pinagbuhatan Pasig, City

 Cheese Delia Llaguno 09212903781 Narra St. Blk. 19 Eusebio

 Calamansi Avenue Nagpayong,

 Soy Sauce Pinagbuhatan Pasig City

 Salt

 Pepper

 Cooking Oil

 Breading

Mix

 Bread

Crumbs
 Packaging