Unibersidad de Sta.

Isabel
Elias Angeles, Naga, Camarines Sur

MJ’s Fresh Carrot Enterprise

(Bunny Balls)

Jeffrey A. Abarca
BSMT H1

2020

1
 Chapter 1

INTRODUCTION

A. Business Concept

With the proliferation of junk and processed food nowadays, the business

proponents decided to focus on the idea of making refreshments that can

minimize people’s dependency to unhealthy foods. The team planned of

innovating a healthier, cheaper and unique version of meat balls. Meat ball is a

ball of ground or chopped meat, usually beef, with added seasonings. Through

the process of group sharing, we came up with a decision of changing the main

ingredient, meat, with vegetables particularly carrots. Then, together, it was

settled that “Bunny Balls” will be the name of the main product which is a

mashed or shredded ball of carrots seasoned with salt, pepper, onions, and

garlic. Different toppings and/or coatings are also available to provide a variety of

options for buyers. Bunny balls will be exclusive for the Senior High School

students of Mabini Colleges, Incorporated, and will be distributed by selling

directly to customers.

B. Business Model

The business will raise revenue by creating marketing strategies to be

implemented. First, this can be done by gathering data through market research.

After new ideas are formulated, the process of turning it into action will be the

next step. The business will be giving off promotions and create posters that will

attract the interest of the customers. The business proponents will also conduct

2
different promotional strategies such as sales talking, direct selling, and

endorsement to publicize and promote the products for it to be known and

eventually patronize by the customers. Aside from the main product, Bunny Balls,

the team will also sell variety of dips and cold drinks like iced tea to add up to

their sales. A pleasant service where customers are entertained and

accommodated will also ensure the success of the business.

The enterprise’s overall expenses comprise the cost of the overall

ingredients of the products and are adjustable because of the inevitability of price

changes in the market. Other costs cover the operating cost, labor cost, and

packaging and distribution expenses. The cost will not override the revenues to

be earned and will be manage by applying the right prices of the product. In this

case, the business venture can continue because of the certain and comfortable

profit that the business may earn. The team can also execute a plan on getting

discounts through good negotiation with the vendors in the market. This will be a

great help in reducing the expenses.

On the other hand, cost relating factors may arise such as loss and

damages of merchandise/product, accidents and human errors made by the

employees, ineffective decisions of the team, and inappropriate execution of the

plan. These factors can greatly affect the potential success of the business and

instantly put the business in jeopardy. To minimize the occurrence of these

things, the team must know how to choose the right employees who both have

the skills and willingness to work effectively. Cautiousness in handling

procedures and proper storing and displaying of products should be kept in mind.

3
Leadership is of great importance for the leader is responsible for making high-

level decisions and risks. Lastly, accurate and perfect execution of the plan is a

must for it will determine the success of the business.

The major investments of the enterprise will be the cash and labor. Money

is important for it will be use in starting up and later becomes payment for the

expenses in running the business. Favorably skilled and experienced workers

can contribute a lot of things from gathering customers and handling their needs.

Employees’ outstanding interpersonal and communication skills immediately

shape the reputation of the business.

Financing the investments is a crucial part as it is tied up with the profit

generated. Besides from having the initial capital, an additional capital will be of

great help in managing major investments and this can be obtain through loans

from small-scale lending companies and banks since the team is starting up a

small business.

C. Business Goals

Vision

To be recognize as one of the best distributor of quality, delicious and

affordable carrot made products in the market.

Mission

MJ’s Fresh Carrot Enterprise aims to develop a healthy community by

offering affordable, high quality products and services known to be beneficial

4
 to man’s living. Specifically, it provides an efficient tool to achieve a balanced

lifestyle as well as attaining a physically and mentally fit body and mind.

Objectives

Objectives

MJ’s Fresh Carrot Enterprise aims to:

 Provide a delicious but nutritious snack for everyone

 Offer food to be enjoyed at an affordable price

 Promote healthy and easy-to-make snacks

 Provide satisfaction for customers: vegetarian or non-vegetarian

 Increase public demand and gain regular customers

5
 Chapter 2

EXECUTIVE SUMMARY

Name of the Business : MJ’s Fresh Carrot Enterprise

Location : Gov. Panotes Ave.

Daet, Camarines Norte

Proponents : Jeffrey Abarca

Juan Dela Cruz

Bea Marie Ilan

Christian Sayson

Joshua Marasigan

Ricardo Dalisay

Mary Joy Perez

Type of Business Organization : Partnership

Total Project Cost : P82,726

Financing Sources : Partners Contribution

6
 CHAPTER 3

BUSINESS PROPONENTS

The business is in a form of partnership which consists of seven

individuals who take part in managing the entire business venture and act on

their assigned position where each have important roles to be accomplish.

A. List of Officers

The proponents of Bunny Balls are as follows:

Position Name of Officer

Manager Jeffrey A. Abarca

Marketing Officer Juan Dela Cruz

Finance Officer Bea Marie Ilan

Production Officer Christian Sayson

Salesman 1 Joshua Marasigan

Salesman 2 Ricardo Dalisay

Salesman 3 Mary Joy Perez

7
B. Job Description

The proponents agreed among themselves to take over the responsibility

of their respective positions. Each proponent has different set of skills which will

be used to run the business efficiently.

Manager

 Directs and guides the different operations of the business.

 Studies on the performance of the business and recommends for over-all

improvement of the business.

 Communicates and keeps good relationship between officers and

customers.

 Responsible in safekeeping important and confidential information of the

business.

 Collects the funds of the business.

 Assists in selling bunny balls.

 Assists in cleaning the working area.

Marketing Officer

 Mainly responsible for selling the product.

 Promotes the product of the business to possible costumers.

 Entertains the feedback of costumers and gathers relevant insights from

them.

8
  Determines the materials needed to meet the target number of production.

 Purchases raw materials and checks inventory.

 Assists in cleaning the working area.

Finance Officer

 Keeps the book of records, prepares the financial statements and

analyses its implications.

 Budgets the fund and organizes business assets.

 Identify opportunities to lessen the expense of the business and maximize

the output of production.

 Assists in cleaning the working area.

Production Officer

 Mainly responsible for producing carrot balls.

 Examines the quality standards of carrot balls.

 Plans and adjusts the schedule of production.

 Responsible in safekeeping and maintenance of equipment.

Salesman

 Mainly responsible for selling carrot balls.

 Encourages the customers to buy the carrot balls by advertising the

product.

 Assists the costumers need.

9
C. Organizational Structure

The proponents agreed to make an organizational structure to easily

establish authority, responsibility and accountability of each taken position. The

organization will be led by the manager having the salesman, marketing,

finance and production officer as it subordinates.

MANAGER

MARKETING PRODUCTION
FINANCE
OFFICER OFFICER
OFFICER

SALESMAN

SALESMAN

SALESMAN

Figure 1. Organizational Structure

10
 CHAPTER 4

TARGET CUSTOMERS AND MAIN VALUE PROPOSITION

A. Target Customers

MJ’ Fresh Carrot Enterprise will offer their products specifically to the

Senior High students of Mabini Colleges who are very much interested in eating

good food with great health benefits as well as trying something new for a

change. SHS students are composed of different strands such as: STEM, ABM,

GAS, and TVL. Such customers’ age ranges from 16-18 year old which consist of

both male and female students.

B. Main Value Proposition

“BE HAPPY. BE HEALTHY. BE LIVELY. BUNNY BALLS IS HERE TO

SERVE YOU WITH UTMOST PASSION FOR SERVICE AND GOOD FOOD.”

Bunny Balls is an exquisite refreshment that will satisfy every individual’s

craving. It is easy to make, has fine taste and a visually engaging product that

will surely tempt the customers to buy and come back for more. It offers

homemade food with fresh and healthy ingredients, a friendly and pleasant

service, low cost yet quality product, and an ensured cleanliness of the entire

process of production.

11
 CHAPTER 5

MARKET ANALYSIS

A. Market Definition

The market of the business underlines the prospective buyers who will

likely buy the products that are being sold or produced. It includes the size of the

market, its geographical location and the competition within businesses that offer

similar or the same product. The proponents chose to have a small size business

market, the senior high students of Mabini Colleges, which corresponds with the

small business that they’re going to establish. Carrot Food Makers’ main product,

Bunny Balls, already exist in the market and is available in some business

venture particularly, Vegette and Cup n’ Cake. They are the two direct

competitors that had been identified, offering the same product which is a food

ball made from carrots. The business’ food stall is located on Gov. Panotes Ave.

Daet, Camarines Norte, where the school and the target market are situated.

B. Demand

Demand set out the consumers’ drive and willingness to purchase a

specific product and avail certain services. To analyze the demand, the business

proponents identified the historical demand as well as the projected demand of

carrot balls. This is done through the target market of the business which is

composed of a total of 1,507 students. With the use of Slovin’s formula, 316

12
students had been drawn out from the total population making it the respondents

to the survey that the proponents had conducted.

Table 1

Total Population of Senior High School

Target Market 2018 2019 2020

Senior High School - 724 1,501

Source: Registrar’s Office

Table 1 shows the demand analysis of the target market for the year 2018-

2020.

Table 2

Historical Demand

Year Total Number of 92% of the Average annual Demand

Population of the Total consumption
target market Population

2018 - - - -

2019 724 666 90 59,940

2020 1,501 1,381 90 124,290

Source: Actual Survey

Table 2 shows the total historical demand for the year 2018- 2020.

13
 Table 3

Year Total Number of 92% of the Average Demand

Population of the Population annual
target market consumption

2021 1,591 1,464 90 131,760

2022 1,686 1,551 90 139,590

2023 1,787 1,644 90 147,960

Projected Demand

Table 3 shows the projected demand for the year 2021-2023. The total

annual demand was computed by getting the projected population through

adding an increase of 6% to the past one. Multiplying the 92% of the population

to the average annual consumption also results to its annual demand.

C. Supply

Supply describes the total amount of goods and services offered to the

consumers. To analyze the supply, the proponents conducted an interview to

competing enterprises in order to know the information needed to identify the

amount of carrot balls produced monthly and annually along with the monthly

increase in sales.

14
 Table 4

Supply Analysis (2020)

Name of Competitors Pieces Sold Per Month Total Supply Annually

Vegete 300 3600

Cup n’ Cake 250 3000

Total 550 6600

Source: Personal Interview

Table 4 shows the supply analysis of the same product offered by the

existing competitors. The total supply annually is computed through multiplying

the number of carrot balls sold and produced per month by 12 which correspond

to the number of months per year.

Table 5

Projected Supply

Year Projected Increase Total Supply

2021 363 6,963

2022 383 7,346

2023 404 7,750

15
 Table 5 shows the projected supply for the same product offered by

Vegete and Cup n’ Cake from 2021-2023. It is noted that based on the interview

with the competitors, the average increase of the carrot balls per year in Vegete

is 3% and Cup n’ Cake is 5%. However, the Average Increase of Competitors is

5.5%.

Table 6

Demand and Supply Gap

Year Total Total Gap Production Market

Demand Supply Capacity Share

2018 132,210 6,963 125,247 36,000 28.74%

2019 139,320 7,346 131,974 39,600 30.01%
2020 148,590 7,750 140,840 43,560 30.93%
Table 6 shows the Demand and Supply Gap for Carrot Balls and Market

Shares. The Gap is computed by subtracting the total supply from the total

demand. The market shares are computed by dividing the product to the gap

between the demand and supply and by multiplying to 100%. It must be noted

that the average increased in projected product capacity is 10% annually.

D. Industry Dynamics

Competition is inevitable in any business venture. Entering the business

industry requires a lot of hard work, perseverance and innovation to create and

introduce products that will surely stand out. Carrot Food Makers’ main product,

Bunny Balls, is a unique refreshment which will make people crave because of its

16
crispiness and consistent taste. It is different and distinguishable from other

enterprise that offers the same product because different toppings and coatings

were available, something that the competitors doesn’t offer. Introducing an

affordable yet healthy product and carefully studying the strength and

weaknesses of the competitors undeniably create a competitive advantage over

the other competing products in the market.

However disadvantages are also evident especially when you’re a

beginner in the business industry. There is a high risk of failure mainly due to the

big possibility of mishandling the enterprise. Competitors who have already

established a name for themselves were a big challenge for the team because

the trust and loyalty of the consumers belongs to them. Since Carrot Food

Makers are starting a small business, emergence of large competitors can

immediately lead to a decline because of the bigger capital and profit gathered by

these competitors which is incomparable to the dependency of small-scale

businesses in loans and insufficient profit. Suppliers also create a big

disadvantage. Finding a reliable and competitively-priced supplier can be the

hardest for new businesses and the easiest to well-established businesses

that already have strong business relationships with their suppliers.

E. Macro Environmental Factors

An enterprise is expected to be surrounded by huge factors that can affect the

business, the industry it belongs to, and even its market. It can be divided into

five categories composed of Social, Political, Economic, Ecological, and

Technological dimensions or SPEET.

17
Socio-Cultural Environment

MJ’s Fresh Carrot Enterprise’ selection of target market was done through

analyzing its purchasing ability. This enterprise aims to determine the different

marketing strategies, trends that would make the buyers hold within the product

that the enterprise provides as well as the needs and wants of the consumers.

Political Environment

In order to have an efficient system and operation of the enterprise, it is

necessary to know the legal effects of acquiescence within the regulations of a

country. Importance of cleanliness, importation of goods and services, and also

the permits and licenses that needed to be monitor is a must.

Economic Environment

Demands and supply is also needed to be tackled in every business and

enterprise. Opportunity often comes disguised in the form of misfortune, or

temporary defeat so the enterprise shouldn’t waste any of it. Supply shall be

observed and analyze in order to maintain the demands and expectation of the

consumers within the enterprise. Businesses and their marketing departments

need to consider the state of the trading economy in the short and long-terms.

Ecological Environment

For the enterprise to have a healthy production and business, we should

seek awareness and capability to give importance in our environment especially

18
the surroundings of the location of a business. Healthier product and respect

through a well-operated business gain people’s attention and is attractable to

make the business increase their sales.

Technological Environment

Technology is now vital for global competitive advantage, and is a premier

of the society in this generation. It is also the key to withstanding the competitive

threats of other businesses. Continuous technological innovation shall be done

by the enterprise in order to keep up the business and to make it wider by time.

Upgrading and improving the products shall also be done and observed to build

the loyalty of the consumers.

19
 CHAPTER 6

THE PRODUCT OFFERINGS

A. Product Description/Importance

Bunny Balls is the best variation of a quality product available at an

affordable price. It comes with different coatings that will certainly attract potential

buyers. Our main ingredient, carrot, is a healthy vegetable that contains high

quantities of alpha- and beta- carotene, and is a good source of vitamin k and

vitamin B6. The range of prices starts from 5-10 pesos and this will depend on

the type of product that the customers will purchase. Different unique boxes were

also made available as a packaging for those who want to buy at least ten pieces

of bunny balls. MJ’s Fresh Carrot Enterprise’ bunny balls are very distinct and

new so we guarantee that it will stand out from the rest.

The product is a plant-based comfort food which is one of the food trends

people like nowadays. It offers an undeniably consistent quality that will satisfy

the needs and wants of the customers. Its unique and good taste will surely be

appreciated because it is affordable and a must for those who are looking for low

budget food to save money.

Buyers can also acquire lots of health benefits through buying MJ’s Fresh

Carrot Enterprise products. These includes lower cholesterol level and improved

eye health, reduces risks of cancer, promotes growth, development and immune

20
function, helps build strong bones and healthy nervous system, controls blood

pressure, an essential for softening of skin and strengthening of teeth, prevent

stroke and heart disease, stimulates hair growth, and cleanses the body.

B. Distribution Channel

The distribution channel is the chain of intermediaries through which a

good or service passes until it reaches the end consumer. Figure 2 shows the

flow of distribution from MJ’s Fresh Carrot Enterprise which is identified as the

producer to the Senior High Students of Mabini Colleges who are the target

customers. The products will be distributed to the customers by direct selling.

21
 Figure 2. Distribution Channel

MJ’s Fresh Carrot Senior High Students

Enterprise Of Mabini Colleges

(Producer) (Customers)

22
C. Production Process

Bunny balls are easy to make. Few and accessible ingredients are needed

and a flat-bottom stir fry pan is the only equipment required to cook and produce

an attractive and delicious product called Bunny Balls.

PREPARE THE NEEDED

INGREDIENTS

MIX THE INGREDIENTS

GET A LITTLE PORTION OF THE MIXED

INGREDIENTS AND SHAPE IT LIKE A
CIRCLE/BALL

ROLL IT INTO THE FLOUR AND BREADCRUMBS

DEEP FRY THE CARROT BALLS TILL IT TURNS

GOLDEN BROWN

WRAP THE FINISH PRODUCT

23
 Figure 3. Production Process

Ingredients:

 1 kg carrots

 1 tbsp sugar

 ¼ flour

 2 pieces of onion

 3 pieces of egg

 1 sachet crispy fry

 black pepper

 ½ tbsp salt

Procedure:

1. Prepare all the needed ingredients and utensils.

2. Peel the carrots and onion.

24
3. Shred the carrots and cut the onions into its smallest pieces.

4. In a large bowl mix the powdered pepper, shredded carrots, cut onions,

sugar, salt and egg.

5. Shape the mixture into a round shape. Make sure that you wash your

hands before mixing the mixture.

6. Roll the shaped mixture into the flour with crispy fry before rolling to

breadcrumbs.

25
 7. Deep fry the carrot balls and wait till it turns to a golden brown.

8. Remove the carrot balls from pan allow it to cool down then serve.

D. Location Map of the Business

The food stall of MJ’s Fresh Carrot Enterprise is situated inside Mabini

Colleges, Inc., for the target market of the business is the senior high school

students of the institution. The production will also be taken place on the same

location.

26
 CARROT FOOD MAKERS STALL
Figure 4. Location Map of the Business

E. Tools and Equipment

The proponents classified the equipment and tools needed in three. First

is the kitchen equipment which includes bowl, pan, knife, plate, chopping board,

and grater that are required to produce the product. Second is the safety and

sanitary equipment to ensure cleanliness and avoid unnecessary accidents.

Lastly, the office supply and equipment that are consist of calculator, ball pen,

official receipts, scissors, record book, journal, laptop, and a printer.

E. Production Capacity

The proponents planned to make 150 pieces/ of bunny balls every day

with 10% increase annually on its production. The operation starts from Monday

to Friday, making Saturday and Sunday the proponents’ day off. The business

production capacity is shown below.

27
 Formula: C x D x M = Production Capacity

Where:

C= amount of cupcake planned to produce every day

D= days of operation in a month

M= number of months in a year

Solution: 150  20  12 = 36,000 pcs/year

Table 7

Product Daily Weekly Monthly Yearly

Bunny Balls 150 pcs. 750 pcs. 3000 pcs. 36,000 pcs

Table 7 shows the amount of Bunny Balls the proponents planned to

produce daily, weekly, monthly, and yearly.

28
 Table 8

Year Production

Daily Weekly Monthly Yearly

2021 - - - 39,600

2022 - - - 43,560

2023 - - - 77,916

Projected Production Capacity

Table 8 shows the projected production capacity of Bunny Balls yearly starting

from the year 2021 to 2023.

29
F. Production Schedule

Activity Time Total

Time
AM PM

Purchasing
Raw ----- ----- 5:30 6:30 1 hour
Materials

Preparation 5:00 5:30 ----- ----- 30 minutes

Creating the 5:30 6:30 11:00 12:00 1 hour

carrot balls

Frying the 6:30 7:30 12:00 1:00 1 hour

balls

Wrapping 7:30 8:00 1:00 1:30 30 minutes

Table 9

Table 9 shows the production schedule of the business which is consists

of the purchasing of raw materials, preparation, and the time for creating the

carrot balls, frying the balls and wrapping. The production starts early for things

to remain prepared and in order.

30
G. Layout of the Stall and the Enterprise Logo

The business proponents decided to use a stall in order to directly sell the

bunny balls in the target customers. They made the design of the logo as well as

the stall and was sent to a woodworker to be carpentered and constructed. The

said non-current asset was made with an expense of P20,000 that should be

paid within 2 years in the bank.

31
 Figure 5. Enterprise Logo Figure 6. Layout of the Stall
Logo

CHAPTER 7

ENVIRONMENTAL AND REGULATORY COMPLIANCE

Business doesn’t just operate instantly. Certain factors must be considered

and rules and regulations must be followed for your enterprise to run smoothly.

The government imposed certain requirements that every entrepreneur should

comply to operate and transact legally. Thus, the Carrot Food Makers are

obliged to submit Barangay Clearance, Mayor's Permit, Sanitary Permit,

Security and Exchange Commission (SEC), TIM Number from Bureau of

Internal Revenue (BIR), Fire Safety Clearance and Bureau of Food and Drugs.

Barangay Clearance is needed to certify that you are indeed living or

residing in a particular barangay. Mayor’s permit regulates safety, structure and

appearance of the business community. They act as proof that your business

follows certain laws and ordinances. Requirements vary by jurisdiction, and

failure to comply often results in fines or even having your business shut down.

32
Sanitary permit is also required for the health and safety of the consumers.

Republic Act (RA) No. 10611, an act that strengthens the Philippine food safety

regulatory system, primary protect and promote the right of people to health and

keep its populace from the threat of trade malpractices and substandard and

hazardous products. Community tax certificate also known as a residence

certificate is a legal identity document in the Philippines. Issued

by cities and municipalities to all persons that have reached the age of majority, it

is considered a primary form of identification in the Philippines alongside

the driver's license and the passport, and is one of the closest, single documents

the country has to a national system of identification. It is issued in every person

or corporation upon the payment of tax to ensure government funds. Security

and Exchange Commission supervise the overall registered business entities in

the country, including suspensions and revocations of their registrations. TIN

(Tax Identification Number) from Bureau of Internal Revenue for proper taxpayer

identification. Lastly the Bureau of Fire and Drugs and Fire Safety Clearance to

avoid fatal fire occurrences.

Several laws should also be keep in mind. Republic Act No. 9711, otherwise

known as the FDA Act of 2009, which aims to protect and promote the right to

health of the Filipino people and to establish and maintain an effective health

products regulatory system.Presidential Decree No. 856 also belongs to the laws

governing the business industry. It is directed on the promotion and protection of

health especially in establishing a food business given the fact that health risks

are acquired based on what people eat. The  Intellectual Property Code of the

33
Philippines (R.A. 8293) that governs the registration of patents, trademarks and

copyright, and the enforcement of intellectual property rights in the Philippines,

The Local Government Code of the Philippines (Republic Act No. 7160), the law

that governs local taxation in the Philippines, including the taxation on real

properties, and the Consumer Act of the Philippines (Republic Act No. 7394) that

protects the interest of the consumers in the Philippines, promote their general

welfare, and establish standards of conduct for business and industry are also to

be followed when starting a business.

These rules and regulations, laws, permits, and licenses are very crucial

to the flow of the established enterprise because the impact of not being able

to comply to these requirements can entirely damage the business. The rule

of law gives everyone a framework for how to act and operate. It holds

people, businesses and government accountable for their actions. Without

predictable rules and patterns to follow, doing business would be chaotic so

one must always remember to obey and conform with these requirements.

34
ANNEXES

35
 ANNEX A

PROJECT COST

A. Properties and Equipment P10,303

Office Tools and Equipment 5,050 P15,353

36
 Kitchen Tools and Equipment

15,600

4,608

B. Working Capital 12,080

Raw Materials 3,745

Freight In 3,260

Packaging and Labelling 6,200

Office Supplies 21,880

Rent Expense
P67,373
Utilities Expense

Salaries and Expense

P82,726

Total Project Cost

37
 ANNEX B

ARTICLES OF GENERAL PARTNERSHIP

KNOW ALL MEN BY THESE PRESENTS:

That Jeffrey Abarca, Juan Dela Cruz, Bea Marie Ilan, Christian Sayson,

Joshua Marasigan, Ricardo Dalisay, and Mary Joy Perez, all of legal ages and all

resident of Camarines Norte have voluntarily covenanted to establish a

partnership effective as to date of this contract, in accordance with the provision

of the existing laws.

AND WE HEREBY CERTIFY:

First: That the names, surnames and address of the respective partners

are as follows:

Name Address

Jeffrey Abarca Purok 2, Barangay Camambugan,

Juan Dela Cruz Barangay Gubat, Daet Camarines Norte

Bea Marie Ilan Barangay 1, Mercedes Camarines Norte

Christian Sayson Barangay 2 Urbano St., Pasig, Daet Cam.

Joshua Marasigan Barangay 8 Moreno St., Daet Cam. Norte

Ricardo Dalisay Barangay Camambugan, Daet Cam. Norte

Mary Joy Perez Barangay Angas, Basud Camarines Norte

38
 Second: That the capital of the partnership shall be 80, 000 pesos (P80,

000.00)

Third: That the amount of total cost will be raised through partners’ personal

contribution broken down as follows:

Name Contribution

Jeffrey Abarca P11,429

Juan Dela Cruz P11,429

Bea Marie Ilan P11,429

` Christian Sayson P11,429

Joshua Marasigan P11,429

Ricardo Dalisay P11,429

Mary Joy Perez P11,429

Fourth: That the purpose for which the partnership shall be estimated as

follows:

1. Earn reasonable profit.

2. Satisfy customer by selling nutritious food at a reasonable price.

3. Help to increase the demand and production of carrots in

39
 Camarines Norte.

4. Develop the proponents' skill in running a business.

IN WITNESS WHEREOF, we hereby affixed our signature _________this

day of March 2018, at Daet, Camarines Norte, Region V (Bicol), Philippines.

Juan Dela Cruz Bea Marie Ilan Christian Sayson

Jeffrey Abarca Joshua Marasigan Ricardo Dalisay

Mary Joy Perez

WITNESSES:

Subscribed and sworn before me, Notary Public in the Province of

Camarines Norte of the date place above written, personally come and appeared

the following persons:

Jeffrey Abarca, Juan Dela Cruz, Bea Marie Ilan, Christian Sayson, Joshua

Marasigan, Ricardo Dalisay, and Mary Joy Perez the Community Tax Certificate

No.

Issued on ________, and TIN _______, Community Tax Certificate No. _______

Issued on ________, and TIN _______, Community Tax Certificate No. _______

40
Issued on ________, and TIN _______, Community Tax Certificate No. _______

Issued on ________, and TIN _______, Community Tax Certificate No. _______

Issued on ________, and TIN _______, Community Tax Certificate No. _______

Issued on ________, and TIN _______, Community Tax Certificate No. _______

Issued on ________, and TIN _______, Community Tax Certificate No. _______

Known to me and be the same persons who extended the foregoing

ARTICLES OF GENERAL PARTNERSHIP, and sworn before me their free and

voluntary act and deed.

Notary Public ________________

Until December ________________

PT R _______________________

Date Issue Place of Issue _______________

Page No. __________________

Book No. __________________

Series of __________________

41
 ANNEX C

SURVEY QUESTIONNAIRE FOR CUSTOMERS

Carrot Food Makers Inc.

MJ’s Fresh Carrot Enterprise
Daet, Camarines Norte

Survey Questionnaire for Customers

Dear Respondents,
Greetings! We, the Carrot Food Makers Inc. would like
to have your ideas about our product and ask for your cooperation
for our market analysis.

Thank you!
The Proponents
_________________________________________________________
Product name: Bunny Balls
Directions: Please mark (/) the box and fill up the spaces provided for your
desired answer.

Age:_______Gender:______________Grade and Section:_____________

1. Do you eat and buy meat balls?

( ) Yes
( ) No

2. If yes, how often?

( ) Once ( ) A day
( ) Twice ( ) A week
( ) Thrice ( ) A month

Others (please specify):____________________________

3. If we offer fried carrot balls with cheese on top and different

flavors, will you buy?
( ) Yes
( ) No

________________
Signature

42
 ANNEX D

SURVEY QUESTIONNAIRES FOR COMPETITORS

Carrot Food Makers Inc.

MJ’s Fresh Carrot Enterprise
Daet, Camarines Norte

43
Survey Questionnaire for Competitors
Dear Respondents,
ANNEX E

TALLY

44
 For the survey questionnaire of the customers:

1. Do you eat and buy meat balls?

Yes 292 92.4%

No 24 7.6%

Total 316 100%

2. If yes, how often?

Tally

Once Twice Thrice Total

a day 20 6 3 29

a week 75 38 9 122

a month 116 2 23 141

Total 211 46 35 292

Formula

Once Twice Thrice Total

a day Tx360x1 Tx360x2 Tx360x3

a week Tx52x1 Tx52x2 Tx52x3

a month Tx12x1 Tx12x2 Tx12x3

Total

T- no. of respondents from the tally

Once Twice Thrice Total

45
 a day 7,200 4,320 3,240 14,760

a week 3,900 3,952 1,404 9,256

a month 1,392 48 828 2,268

Total 12,492 8,320 5,492 26,284

Total Consumption = 26,284

Total consumption(Q 2)
=Average annual consumption
Number of respondents(Q 1)

26,284
=90
292

3. If we offer fried carrot balls with cheese on top and different flavors,

will you buy?

Yes 283 89.6%

No 33 10.4%

Total 316 100%

 For the survey questionnaire of the competitors:

Questions Vegete Cup n’ Cake

46
 Do you sell carrot balls? Yes Yes

If yes, how many pieces 300 250

of carrot balls do you
sell montly?

Do you offer combo Yes Yes

meals with your carrot
balls?

Do these combo meals Yes Yes

quantify against single
meals in terms of
demand?

ANNEX F

DEMAND COMPUTATION

N
Slovin’s Formula: n=
1+ N e 2

47
 1,501
Solution: ¿
1+(1,501)(5 %)

1,501
¿
1+3.7525

n=315.8337717∨3

HISTORICAL DEMAND COMPUTATION

Year Demand

2015 - -

2016 714 x 0.92= 657 x 90 59,130

2017 1,507 x 0.92=1,386 x 90 124,740

Survey Questionnaire % of Population = N.P (What if we offer)

O.P (Do you eat mini cake?)

= 292 x 100

311

= 92%Annual Demand

Average number of meat ballseach person consumes annually

= Total number of bunny balls consume annually

Number of respondent willing to buy/eat bunny balls

= 36,000

316

= 114 pcs. of carrot balls annually per person

48
 ANNEX G

COMPUTATION FOR DIRECT MATERIALS

Product Daily Weekly Monthly Yearly

pcs. X cost pcs. X cost pcs. X cost pcs. X cost

Bunny per unit per unit per unit per unit

Balls

ANNEX H

FINANCING RESOURCE

Source Equity Contribution (%)

Jeffrey Abarca P11,429 14.3%

Juan Dela Cruz P11,429 14.3%

Bea Marie Ilan P11,429 14.3%

Christian Sayson P11,429 14.3%

Joshua Marasigan P11,429 14.3%

Ricardo Dalisay P11,429 14.3%

Mary Joy Perez P11,429 14.3%

ANNEX I

SALARIES

Salaries
Business
Position

49
 Proponents a a a a
day week month year

Jeffrey Abarca
Manager P150 P900 P3,600 P43,200

Christian Sayson
Production P120 P720 P2,880 P34,560
Officer

Joshua Marasigan
Ricardo Dalisay
Mary Joy Perez Salesman P120 P720 P2,880 P34,560

Juan Dela Cruz Marketing P12

Officer 0 P720 P2,880 P34,560

Bea Marie Ilan Finance P12

Officer 0 P720 P2,880 P34,560

P63 P3,78
Total 0 0 P15,120 P181,44
0

50
APPENDICES

51
 APPENDICE 1

LIST OF POPULATION

ENROLMENT

First Semester, School Year 2019-2020

MALE FEMALE TOTAL

GRADE 11

ACADEMIC Strand

ABM 29 146 175

GAS 40 25 65

HUMMS 45 72 117

STEM 82 61 143

TOTAL 196 304 500

TVL Strand

Home Economics

CAREGIVING 6 27 33

COOKERY 5 34 39

Industrial Arts

AUTOMOTIVE 43 0 43

ELECT.INSTA. 15 4 19

Info. Comm. Tech.

ANIMATION 11 9 20

COMP.PROG. 65 15 80

TOTAL 145 89 234

TOTAL 341 393 734

52
 ENROLMENT

Second Semester, School Year 2019-2020

MALE FEMALE TOTAL

GRADE 11

ACADEMIC Strand

ABM 25 139 164

GAS 40 25 65

HUMMS 42 69 111

STEM 82 62 144

TOTAL 189 295 484

TVL Strand

Home Economics

CAREGIVING 5 26 31

COOKERY 7 36 43

Industrial Arts

AUTOMOTIVE 42 0 42

ELECT.INSTA. 19 5 24

Info. Comm. Tech.

ANIMATION 6 5 11

COMP.PROG. 63 16 79

TOTAL 142 88 230

TOTAL 331 383 714

53
54
 APPENDICE 2

SAMPLE PERMITS AND LICENSES

55
Example of Mayor’s Permit

56
57
Example of Barangay Clearance

58
Example of DTI Permit

59
60
 Example of BIR Certificate of Registration

APPENDICE 3

DOCUMENTATION

Conducting the Survey:

Carrot Food Makers Inc.

MJ’s Fresh Carrot Enterprise
Daet, Camarines Norte

Survey Questionnaire for Customers

61
Dear Respondents,
Greetings! We, the Carrot Food Makers Inc. would like
to have your ideas about our product and ask for your cooperation
The survey questionnaires

Answering the questionnaires

Tallying the gathered data

62
APPENDICE 4

FINAL PRODUCT

Product Logo

63