Santiago Trillana Academy

Senior High School Department

Mabini St., San Sebastian, Hagonoy, Bulacan

Granola Bar
by
NutriBite

A Business Proposal as Partial Requirement for Entrepreneurship 12

Submitted by:
KATIPUNAN, BIANCA NICOLE, A.
MIURA, KOSUKE, P.
PAMPLONA, WALTER, M.
SANTOS, MIKEE, L.
SEBASTIAN, LANCE ADRIANE, H.
Grade 12 STEM - Silver

MS. VIRGINIA C. ESTROPIA

December 2023
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

[I.] INTRODUCTION
Business : NutriBite
name
Business : Mabini St., Santiago Trillana Academy- Where the business
address is located.Business location: Mabini St., Santiago Trillana
Academy-
San Sebastian, Hagonoy, Bulacan- Location of the
corporation where the production starts. Production
location: San Sebastian, Hagonoy, Bulacan
Owners’ : CEO- Ensuring the strategy that the corporation will be
names and using and providing quality product while having a good
responsibilitie relationship with his/her employees and staff.
s  Mr. Mikee L. Santos

Production manager- Responsible for creating and

developing the product to go against competitors and
provide consumers an affordable product which may help
them to have self-confidence and achieve a healthier body.
 Ms. Bianca A. Katipunan
 Mr. Kosuke P. Miura

Finance Manager- responsible for everything related to

finances of the business-like budgeting and ensuring the
financial health of the business.
 Ms. Bianca Nicole A. Katipunan

Safety and Quality control- responsible for overseeing the

production of the product and procedures to ensure it meets
the quality standards of the business and of customers.
 Ms. Bianca A. Katipunan
 Mr. Kosuke P. Miura

Packagers- responsible for packaging the product and

ensuring it is protected from damage during storing and
selling.
 Mr. Walter M. Pamplona
 Mr. Lance Adriane H. Sebastian
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

Supervisor- responsible for overseeing the performances of

employees making sure they meet the standards of the
business and to provide guidance for personnel.
 Mr. Kosuke P. Miura

Marketing manager - responsible for researching about

different markets, for building the company/ corporation
images and ensuring it is marketable, and is responsible for
marketing the product to customers
 Mr. Walter M. Pamplona
 Mr. Lance Adriane H. Sebastian

Funding : The source of funds is the personal savings of associates

requirements owners, and the estimated funds is a budget of 1000 pesos,
and source each member will contribute 200 pesos, which we may use
to purchase ingredients for our products. The budgets will
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

vary on how many products will be produced and the target

customers are based on how many products are produced.

[II.] EXECUTIVE SUMMARY

Mission Statement : To distribute a healthy snack bar that can help
people to be confident with themselves and
establish a good corporation where owners,
employees, and consumers can benefit.

Vision Statement : To be a competing food company that will produce

high quality, great tasting, and healthy products
and foster an environment that inspires one to be
better.

Goals :  Developing a corporation that offers something

positive, like nutritious food, is our aim. In
addition to concentrating on environmentally
friendly product and packaging, we're also
developing granola bar options to satisfy
customer needs and improve the lives of our
employees. Our goal is to win over customers
with our superior quality and service.
Objectives :  To Develop a delicious and healthy on the go
snacks that can help people to gain self
confidence
 To make our product outstand among the other
business competitors
 To offer a price efficient snack for customer
 To create a healthy and safe environment
 To Ensure customer satisfaction and help out
our employees
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

[A.] Business Model

[B.] Parties Supporting the Business

[1.] Consumers
Consumers can help our business by purchasing the product that will help
the owners to have an income. Additionally, customers offer information and
suggestions on how to make our product better. They can further support our
business by telling others about it.
[2.] Suppliers
Suppliers play a vital role in the production of the business by providing
essential goods that we need for production like ingredients and equipment.
[3.] Employees and staff
Employees and staff can benefit our business by being productive, which can
speed up and improve the efficiency of the product. In addition, they also
make sure the product’s quality and also the key on running the business.
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

[4.] Investors
Investors offer financial backing to businesses. It assists the business by
examining how the funds are operated and by contributing to the fund,
which is crucial for providing the necessary support to the business.
Furthermore, they frequently provide advice and information for strategic
planning on controlling the business expenses.

[III.] ENVIRONMENTAL ANALYSIS

[A.] PESTEL Analysis

POLITICAL FORCES
Government Policies: These regulations and policies can have an effect on the
business. For example, tax increase may decrease private investment. Moreover,
political stability may also affect the business as instability may have a negative
effect on the business environment.

ECONOMIC FORCES
High Inflation Rate: The prices of raw products are steadily rising along with
the inflation rate. This may lead to increase in prices of products and less
customers may want to buy from the business. It will also make it difficult to
plan for the future.

Assessing Business Finances: Assessing business finances by analyzing

balance sheets, income statements, and other methods can help to determine
the health of the business and its ability to cover expenses and generate profit.

SOCIOCULTURAL FORCES
Healthy Diet Trend: In recent years, the trend of staying in a healthy diet has
been rising especially among teenagers. NutriBite is a good snack to those teens
who want to stay healthy while also craving for something tasty to eat.

TECHNOLOGICAL FORCES
Availability of equipment’s for cooking: In this ever-advancing world,
technology has been a very helpful advancement that results to easier life. In the
case of this business, it is important to have an available equipment that
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

undergo in advancements because it helps to provide a good quality product

that consumers can enjoy and know that it is safe to take.

Social Media: The wide usage of social media nowadays is a very essential factor
that the owners consider because it is used for advertising or promoting their
product which is Granola Bars. It will also be a big help since they can easily
communicate with the customers for them to find out if they are satisfied with
their product or if there is something that they need to add or improve.
Moreover, a lot of people has been dependent on social media because their life
became easier with the development of technology, with that, customers can
able to see the product which can increase the sales. The business of the owners
will not just gain a good reputation in social media but can also provide an
excellent customer service in an easier way which are also helpful in brand
awareness.

ECOLOGICAL FORCES
Eco-packaging (Parchment paper): In the past years, our environment has
been experiencing a lot of problems because of the occurrence of natural
disasters and human activities. Moreover, the business owners decided to
promote the usage of Eco-packaging specifically the parchment paper to reduce
waste and minimize any harm in the environment.

LEGAL FORCES
Food Safety Regulation: Having this regulation is very essential as it helps the
customers to avoid any illness that is caused by eating foods that are not safe. A
person/ business owner must apply Food hygiene because it is one of the
important factors to consider when you start a business. Without this,
customers may able to experience having bad condition which can also affect the
business in ways like financial losses and damaged reputation that's why this
kind of laws are important.
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

[B.] SWOT Analysis Matrix

Business Strengths Business weaknesses

- Healthy Snack Option -Allergen concern due to its
ingredients
- Convenient because it’s
on the go snack -Competitor will offer various snack
options
-Granola bar have long
shelf life
Environmental Opportunity Strength Opportunity weaknesses strategy
Opportunities Strategy -Since the granola is easy to make,
- Health and -Promote a healthier we can create another flavor of
wellness Trends snack on the market that granola bar that doesn’t consist of
-Ecopackaging eme. is on the go and have a allergenic ingredients such as nuts.
- Embrace long shelf life.
sustainable -Embracing a better quality of
packaging to product and packaging can help the
appeal product to stand out against the
environmentally competition.
conscious
customer
Environmental Threats and strengths Threats and weaknesses strategy
Threats strategy - Avoiding Avoid the ingredients that
-Costumer taste and -Create other flavors that isn't preferable for the consumer’s
it’s preferences are preferable for the taste.
tastes of consumers that
-Price Competition can still give healthier -- Creating Create other flavor to avoid
benefits. medical accident such as allergies.

--Reducing Reduce the cost

to enable students to
purchase the product with
ease and to stand out
among the competitors.
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

[IV.] BUSINESS DESCRIPTION

[A.] Nature and Form of the Business
NutriBite is a Corporation as it is jointly owned by multiple owners. Moreover,
this business is all about manufacturing because it is responsible for processing
and converting raw materials into sellable products, just like Granola Bars.
[B.] Product Description
Granola Bar is one of the healthiest foods that a person must take as it consists
of ingredients that are good and healthy to take. This product has White milk
chocolate, Rolled Oats, Mixed Nuts, Rice Crisps, and Honey that can help many
people especially teenagers, in achieving their dream to have a healthy and fit
body. As a result, teenagers tend to follow healthy diets. They want to eat foods
that are not just healthy, but also low in calories. As per our product, the total
calories will be around 100 kcal since it has a sweet and nutty flavor. Moreover,
this product will be beneficial to students because it can help them to have a
balanced diet which is also essential for them to have enough energy that they
can use to be active throughout the day.
[C.] Equipment/Materials Needed

 Rolled oats
 Mixed Nuts
 Dried Fruits
 White milk chocolate
 Rice Krispies
 Honey
 Electric Oven
 Hand Mixer
 Baking Pan
 Knife
 Parchment Paper
 Food Processor

[D.] Size of the Business

Small Business
[E.] Personnel Requirement
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

-Management and employees that are kind, good at communicating, efficient,

and responsible.
-Proper Hygiene and sanitation while having the production.
[V.] ORGANIZATIONAL PLAN
Key Personnel : Operations Manager
Workforce and :  Business staff and Support for
support personnel manufacturing
Ownership :  Corporation
External Management :  Family, Teacher, and Students of Santiago
Support Trillana Academy as Advisers/ consultants

[A.] Organizational Structure

[VI.] PRODUCTION PLAN

[A.] Product’s Unique Features
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

NutriBite is a healthy and nutritious fitness snack that is also affordable and
delicious. It also comes in many tasty flavors so that the owners can meet the
satisfaction of their customers. Furthermore, this product is made from natural
products and is also low in calories and sugar which is very beneficial to many
because they can eat without any worries.
Sample Product (Granola Bar)

[B.] Production Process

[1.] Processing Procedure
Start by gathering the rolled oats, mixed nuts, white chocolate, rice
Krispies, and dried fruits, and the binding agent which is honey. Mix
the dry ingredients in a bowl. Heat up the honey to make it easier to
mix, then pour it into the dry ingredients and mix thoroughly. Press the
mixture into a lined baking tray and make sure it is packed tightly so
the bars hold their shape. bake until golden brown and allow to cool
before cutting into individual bars.
[2.] Required Materials/ Ingredients and its Sources

MATERIALS SOURCE
White milk chocolate (250g) Chef Reseby Baking Supplies on
Shopee
Rolled Oats (500g) Chef Reseby Baking Supplies on
Shopee
Mixed Nuts (250g) Chef Reseby Baking Supplies on
Shopee
Dried Fruits (250g) Chef Reseby Baking Supplies on
Shopee
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

Rice Krispies (100g) 5pcs Chef Reseby Baking Supplies on

Shopee
Honey (250ml) Chef Reseby Baking Supplies on
Shopee
Baking Pan Chef Reseby Baking Supplies on
Shopee
Knife Chef Reseby Baking Supplies on
Shopee
Parchment Paper Public Market in Hagonoy,
Bulacan
Hand Mixer One of the owner’s house in San
Sebastian, Hagonoy, Bulacan
Electric Oven One of the owner’s house in San
Sebastian, Hagonoy, Bulacan
Food Processor One of the owner’s house in San
Sebastian, Hagonoy, Bulacan

[3.] Schematic Diagram of Procedural Steps

 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

[VII.] OPERATION PLAN

[A.] Functions of Support Services
**/Most businesses consist of three or four functional areas as follows. May
include other “departments” that are vital on business’s operations/**
1. Finance
2. Marketing
3. Operation
4. Human resources

[VIII.] MARKETING ANS SALES PLAN

[A.] Marketing Mix **/Provide details how the proposed business will sell the
product to the target consumers based on 7Ps of marketing mix. May also
include other marketing strategies you will implement./**
Product
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

Place
Price
Promotion
People
Packaging
Positioning

[B.] Sales Strategy

[C.] Sales Projection **/for discussion but see example below/**
[D.]

[IX.] FINANCIAL PLAN **/for discussion/**

I.[X.] APPENDIX
Annex A: New Entrepreneurial Venture Idea Checklist
NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan
NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

Annex B: Initial PESTEL Analysis

Annex C: Branding
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

Annex C: Branding
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

**/
All subsequent activities related to business plan preparation shall be included in
 NutriBite
Granola Bitear Proposal
Mabini St., San Sebastian Hagonoy, Bulacan

the Appendix/**