I.

Executive Summary
Cookies is cooperative in nature. It is to be run by the student themselves. Its
initial capital for the first month of operation will be coming from the student
owner by means of their investment of their stock in the business and from
fundraising activities as well. It is a food stall located inside the campus.

A. Name and Brief Biography

Cookies Business
(business plan)
Presented By:
Gemaol Margie D.
Victoria Kyler Josef J.
Aballe Rachel L.
Casinay Jhelian
Cristine Sabinay

B. Name of Adviser/s & Brief Biography

Jacuelyn Sabuya

II. Overview of the Business

A. Name of the Business

CookieVille

B. Description of the Business Model

A cookie is baked or cooked snack or dessert that is typically small,flat and

sweet.It usually contains flour,sugar,egg and some type of oil,fat or butter it may include
other ingredients such as raicine,oats,chocolate,chips,nuts,etc.

C. Statement of Vision, Mission and Values

Our statement Vision,Mission and Values is to bake veal cookies using veal ingredients that
are as much as you to eat as they are to create and is built on the values of previous
generations and our comitment to local,organic,natural and ethically sourced ingredients.

V. The Marketing Plan

Today’s cookie stall are believe to have a little improvement for customer’s satisfaction. The
proponents decided that they must undergo a careful observation in the business
location.The management as-to underwent an official interview with the owners of current
cookies.The proponents found out that statified with the cookies and most of the product
are not that nutritious to sustain body needs.

A. Description of the target market.

Cookies will target the entire calubian National Highschool as most people have a good
homemade cookies.It will target Families,schools, and student.cookie boxer made an
exellent gift for any occasion and they bring a smile to anyones face on any given
day.Cookies is proud to become the newest local establishment that us sure to brighten up
the school campus

III. Business Plan

A. The Problem Need

a. Description Of The Exact Problem/Needed Addressed.

Malnutrition is one of the major problems.Filipinos school children are facing

nowadays.Malnutrition means looking of the night nutrition needed by the body resulting
which may result to poor academic achievement.This have been correlated with educational
research that malnutrition effects learning abilities of the child.

b. Reasons/Rational why the problem/Need must be adnesed by the business

Cookie is that will surely sustain the needs of the people, especially the poor
children.Children today usually prefer the filipino favorite.The product has almost the same
delicious and will surely entice the taste of even the carnivorous children.

c. Description on how the business has solved the problem/need

The proponents believe that the clientele will support the product because of its unique
flavor and appearance.With his the cookie will be instrumental in helping the alleviate
malnutrition cases in the country especially those who are in public school system.

IV. Vision, Mission and Values

a.Vision - Description statement of what the proponent sees if the problem

need are solved.
Our business of cookie products and groundbreaking ideas allow us to
realistically envision our consolidation and the recognition of our products.
b. Mission- Clear description of goals and objectives that present practical steps to
achieve the vision.
Our mission is to satisfy the expectations of our customers. Producing and
distributing cookies and biscuits with different flavor and excellent quality.

c. Clear Statement of values critical to the culture,integrity and activities of the

business.

• Customer focus: This value prioritizes customer satisfaction

and aims to provide high-quality products or services that meet customer needs.

• Teamwork :This value emphasizes collaboration ,mutual respect and

effective communition among team members.

• Social responsibility : This value highlights the importance of contributing to

society and protecting the environment through sustainable practices.

V. The Marketing Plan

Research and Analysis
Today’s cookie stall are believe to have a little improvement for customer’s
satisfaction. The proponents decided that they must undergo a careful
observation in the business location.The management as-to underwent an
official interview with the owners of current cookies.The proponents found out
that statified with the cookies and most of the product are not that nutritious to
sustain body needs.

a. Description of the target market.

Cookies will target the entire Calubian National Highschool as most people have
a good homemade cookies.It will target Families,schools, and student.cookie
boxer made an exellent gift for any occasion and they bring a smile to anyones
face on any given day. CookieVille is proud to become the newest local
establishment that us sure to brighten up the school campus.

b. Market Size
The investor will also want to know whether this is a growing or declining
market. The market size section of the business plan should also give an
indication of the potential for growth over the next five years. We might be able
to find additional market size data which shows that the number of properties
 with people in the school , and the number using the tools and equipment is
expected to increase to 5%, with an average spend of thousands.

c. Competition / Market Share

d. Market Trends

Technological advances
Customer behaviour often changes with advances in technology. As mobile
phones, and then smartphones, have become more able to operate as a computer,
consumers have moved to using their phones out of convenience.

B. Marketing Strategies
How the product/ service be introduced in the market?

Introducing a new product or service to the market can be an exciting but stressful time
for businesses. Here are some best practices and promotional options to consider:

1. Best Practices:
 Define a selling point
 Gather support
 Show enthusiasm
 Train your team
 Let your customers promote it for you
2. Promotional Options:
 Exclusive previews
 Introductory offers
 Google Business promotions
 Contests and giveaways
 Email marketing
 Blog posts
 Events (virtual and in-person)
 Upgrade for existing customers
 Add the new service to existing clients’ packages
 Ask customers to write an online review or provide a testimonial
  Farmers’ markets, pop-up markets, and festivals
 In-store demonstrations

Before evaluating promotional options, it is important to have a good understanding of who

your target market is and how to reach them. If you have a product already on the market,
leverage the hard work already done on that brand. Food companies with branded products
familiar to shoppers are more likely to meet with success in new product launches.
Regardless if your product is the first for your company or an addition to a product line, you
will need to promote it to the consumer and to the buyer.

b. How will the customer be rich and serve?

There are many ways to reach and serve customers, and the best approach will depend
on the specific business and its target audience. Here are some general tips and strategies:

Know your audience: Understanding your target market is key to reaching them effectively.
Consider factors such as age, gender, location, interests, and needs.

Be consistent: Consistency in the delivery of information and customer experience is

important for building trust and loyalty

Sell differences: Highlight what makes your product or service unique and different from
competitors

Use testimonials: Positive reviews and testimonials from satisfied customers can help build
your reputation and attract new customers.

Tailor your approach: Different demographics may respond better to different marketing
strategies, so consider tailoring your approach to reach various groups on a familiar level

Generate awareness: Make sure potential customers are aware of the need or want for
your product or service

Demonstrate value: Show how your product or service can solve a problem or fulfill a need

Personalize service: Customers want to feel like they are being treated as individuals, not
just a number. Personalize your interactions and responses to their needs.

Invest in content marketing: Creating valuable content can help attract and retain
customers

Offer self-service options: Many customers prefer to solve problems on their own, so
consider offering self-service options such as a knowledge base or FAQ section
Overall, the key to reaching and serving customers is to understand their needs and
preferences, and to provide a consistent and personalized experience that demonstrates
the value of your product or service.

c. How will the investor be serve?

To serve an investor, it is important to provide them with the information they need to
make an informed decision about investing in your company. Here are some ways to do
that:

Financial stability: Be prepared to answer questions about the financial stability of your
company. Investors will want to know if your company shows signs of growth and if you
have plans such as issuing shares or borrowing money to stimulate growth. Your debt
repayment plan should also be properly presented. Prove that your business is capable of
handling its financial obligations

Growth potential: Show investors that your company has growth potential. Clearly present
your margins, have a clear business model, and tell them what problem you're aiming to
solve

Unique value proposition: Convey to investors what it is about your product or service that
makes it stand out. Is there market potential for your unique product? Does it solve a
unique problem?

Open communication: Maintain open communication with your investors. Keep them
informed about the progress of your company and any challenges you may be facing

Value investors: Show investors that you value them. Treat them with respect and show
appreciation for their investment

Timeliness: Be timely in your communication with investors. Respond to their inquiries and
provide updates in a timely manner

Engage with potential investors: Attend networking events in your area to identify key
members of the investor community and meet with them to discuss your business

By following these guidelines, you can serve your investors well and increase the likelihood
of securing funding for your company.

d. Description of the business ownership

 Roles of the partners. a partnership business, all partners share the ownership
and profits, but they also share the liabilities equally. The specific duties,
responsibilities, and expectations assigned to each partner of a business are called
partnership roles. The roles within a partnership must be filled by the actual partners
themselves, and how this is accomplished can mean the difference between the
success and failure of the business. The most experienced and skilled individual
should be selected to be the managing partner, and each other division should be
managed by the most suitable partner depending on their skills and personalitiesThe
responsibilities of partners to the partnership include a duty of loyalty and care,
equal profit sharing (unless there's an agreement that says otherwise), and equal
control and no salary (unless there's an agreement). Partners owe general duties and
responsibilities to the partnership, and these include a duty of loyalty and care, equal
profit sharing, and equal control. The fiduciary duty of care requires that a partner
exercise due care in carrying out any activity for or on behalf of the partnership,
while the duty of loyalty requires that all partners act in the best interest of the
partnership. Partners must provide a proper financial accounting of their actions,
and the partnership can sue individual partners for any financial wrong doing.

In summary, the roles of partners in a business partnership include sharing ownership,

profits, and liabilities equally. Each partner should take an active role in at least one area of
the business depending on their skills and personalities, and the most experienced and
skilled individual should be selected to be the managing partner. Partners owe general
duties and responsibilities to the partnership, including a duty of loyalty and care, equal
profit sharing, and equal control.

e. Value added Features

These features can make a product more convenient, attractive, palatable, or easier
to use than its raw ingredients. Adding value explains why businesses are able to sell
their goods or services for more than they cost to produce. Value-added features can
be used to distinguish a product or service from market competitors, or to increase
profit-margin by finding new uses for a company's staple goods and services

Adding value to a product or service helps companies attract more customers, which
can boost revenue and profits. Value can be added in several different ways, such as adding
a brand name to a generic product or assembling a product in an innovative way

Value-added features can increase the product's price that consumers are willing to
pay. When a product is enhanced with additional features or characteristics to make it
more convenient or helpful to customers, it increases the product's economic value,
meaning the company can charge a premium price that's higher than the production
cost

f .Location of the business

The business plan covered and located at the campus of CNHS (Calubian National High
School) at the BARANGGAY CABALQUINTO CALUBIAN LEYTE.

VI. Production Technical Plan

Production planning is the process of deciding how a product or service will be

manufactured before the manufacturing process begins. It involves developing a
comprehensive strategy for making the company's products and services, and it is how you
plan to manage your supply chain, raw materials, employees, and the physical space where
the manufacturing process takes place. A well-designed production plan can help companies
increase output and save money by developing a smoother workflow and reducing waste
here are some key aspects of production planning. Types of Production Planning: There are
different types of production planning, including material requirements planning (MRP), job
method, and enterprise resource planning (ERP)

Steps in Production Planning: The production planning process typically involves forecasting,
process design, monitoring, and adjusting the plan as needed.Benefits of Production
Planning: Effective production planning can lead to reduced labor and inventory costs,
improved process flow, and higher customer satisfaction.Software Solutions: Manufacturing
ERPs provide a robust solution for managing all aspects of production planning, including
capacities and schedules, production priorities, labor, workstations, and equipment, raw
material availability, inventory movements, routings, and more. To create a successful
production plan, companies should select the use of resources that is the least costly and
most time-efficient, monitor and evaluate the plan as it is carried out, and adjust the plan as
needed to meet customer goals more efficiently and be more successful in their executive.

A .Detailed description of products sersive

A product or service description is a form of marketing copy that describes a business's

offerings to customers. It explains the features, characteristics, and benefits of the product
or service in a way that informs customers and provides encouragement for them to make a
purchase. A clear and compelling description provides potential customers with details
about features, problems that can be solved, and answers questions .Here are some key
principles to keep in mind when writing a product or service description:Know your ideal
buyer, the target audience, and focus on them.Analyze and determine who is going to buy
this product or service, such as age, gender, life stage, etc. Determine the key components
of your offering, what makes it unique or special, how it gets to market, and what its
limitations are. Bullet point the items you want to highlight, then pull them all together into
a cohesive narrative.Use a tone that is engaging, informative, and persuasive. When writing
a product or service description, it's important to determine which features to include,
those that make the product or service stand out from other similar offerings. Then, figure
out what features are most important to your target market. When you know the features
your potential customer's value, you will know how to convince them about the product or
service's quality and ability to solve their problems. A product or service description should
include information about the service, how it’s provided and used, and what the customers
will get from this service.

B .Operating Strategies

An operations strategy is a set of decisions an organization makes regarding the

production and delivery of its goods or services. It involves decisions based on multiple
factors, including product management, supply chain, inventory, forecasting, scheduling,
quality, and facilities planning and management. An effective operations strategy must
foster the alignment of people, processes, and products with the company’s overall mission
to ensure long-term sustainability and growth. An operations strategy can positively impact
a project by considering the strengths and opportunities of the business but also fully
accepting the limitations and challenges it faces. There are different types of operational
strategies that organizations use, such as customer-driven strategies, corporate strategies,
and competitive priorities strategies.

a.Description IIIustration of products services

Production model is a set of resources used to describe a product as a collection of

components and the processes applied to those component. It is used to specify a variable
family of products and their production, and it describes activities such as processes, recipes
for making things, and information flows. The production model is made up of the following
elements The search results provide some information on how customer support, customer
success, and product development work together, as well as the challenges that customer
support and product development teams face when collaborating. Here are some details on
how the product service can be further developed and the help needed:

Product development: Product development can involve more or fewer steps depending on
business needs, but it can be aided by competitive intelligence exercises and in tandem with
customer success

Involving support in product development adds another layer of empathy and customer-
focused feedback to the process

Customer support: Customer support is considered a more reactionary measure than

customer success, where it aims to fix customer problems when they arise. Both functions
are equally important and work alongside one another with the same company ethos: to
provide excellent customer experiences

With strong and centralized product information, customer support teams can make more
precise and better-substantiated recommendations, ensuring quality information is the key
to success in any given sector
Collaboration: One of the main challenges that customer support and product development
teams face when collaborating is that they have different goals and perspectives. Customer
support teams are focused on solving customer problems, providing feedback, and ensuring
satisfaction, while product development teams are focused on creating, testing, and
improving products, features, and functionality. Sometimes, these goals and perspectives
can clash or create misunderstandings

To further develop the product service, it is important to involve customer support in

product development and to ensure that customer support teams have access to accurate
and updated product information. Additionally, it is important to address the challenges
that customer support and product development teams face when collaborating, such as
differing goals and perspectives. Companies can seek help from agencies or companies that
specialize in product development, customer support, or customer success to improve their
processes and collaborat

The static data models that describe resources and processes, such as process segments,
definition segments, and data classes.The data used to associate resources and processes
with an output product, as created with work definitions.The runtime data that describes
work in progress, including work requests.The production model can handle variations in
process structure, such as reverse tree(X), (I), and others, as well as the standard tree
structure. It can be used to manage production, planning, and costing for process
manufacturers, accurately considering real-world constraints and conditions. The
production process is an essential part of any business, and it is a process of turning raw
materials and ideas into products and services. The production process goes through various
stages, which can be understood with the help of a flow chart. The stages of production
remain more or less the same from planning to routing, scheduling to dispatching, and
finally, follow-up

b.Detailed description of raw material, suppliers ,transportation needed and how these will
be accessed.

The transportation of raw materials from suppliers is a crucial part of the supply chain
process. The steps involved in the process are as follows Purchasing: The purchasing
department receives a list of raw materials and services required by the production
department to complete the customers’ orders.Inventory: The raw materials are received
from the suppliers, checked for quality and accuracy, and moved into the warehouse.

Production: Based on a production plan, the raw materials are moved to the production
area. These raw materials are used to manufacture the finished products ordered by the
customer and then sent to the warehouse where they await shipping.
Transportation: When the finished product arrives in the warehouse, the shipping
department determines the most efficient method to ship the products so they are
delivered on or before the date specified by the customer.

To access the transportation of raw materials, businesses need to find reliable suppliers who
produce a product that meets the manufacturer’s specifications and deliver it on time

. Companies that contract with multiple suppliers are less likely to experience major delays
in procurement because they can adapt to issues with one supplier by quickly increasing
orders from another

. Researching and comparing multiple vendors can help businesses identify areas for
improvement and ensure that they’re getting the best deal on supplies

c.Details data presented on how the products services will be futher developed and the
help needed and the agency or company who can do it.

The search results provide some information on how customer support, customer success,
and product development work together, as well as the challenges that customer support
and product development teams face when collaborating. Here are some details on how the
product service can be further developed and the help needed:

Product development: Product development can involve more or fewer steps depending on
business needs, but it can be aided by competitive intelligence exercises and in tandem with
customer success. Involving support in product development adds another layer of empathy
and customer-focused feedback to the process

Customer support: Customer support is considered a more reactionary measure than

customer success, where it aims to fix customer problems when they arise. Both functions
are equally important and work alongside one another with the same company ethos: to
provide excellent customer experiences. With strong and centralized product information,
customer support teams can make more precise and better-substantiated
recommendations, ensuring quality information is the key to success in any given sector

Collaboration: One of the main challenges that customer support and product development
teams face when collaborating is that they have different goals and perspectives. Customer
support teams are focused on solving customer problems, providing feedback, and ensuring
satisfaction, while product development teams are focused on creating, testing, and
improving products, features, and functionality. Sometimes, these goals and perspectives
can clash or create misunderstandings

To further develop the product service, it is important to involve customer support in

product development and to ensure that customer support teams have access to accurate
and updated product information. Additionally, it is important to address the challenges
that customer support and product development teams face when collaborating, such as
differing goals and perspectives. Companies can seek help from agencies or companies that
specialize in product development, customer support, or customer success to improve their
processes and collaborat