K&P

A Project Submitted

in the Requirements of the

ENTREPRENEURSHIP

Submitted By:

Andong, Jo Dennis

Cagatin, John Revin

Decastro, Hannylyn

Dula, Joyce Anne

Guiraldo, Jerry Jr.

Isoy, Marriene Lea

Magpuyo, Nicole

Merida, Paul

Mozo, Aliana Seline

Ogatis, Mirasol

Yamar, Christine Joy

 BUSINESS PLAN

SECTION 1: EXECUTIVE SUMMARY

SECTION 2: PERSONAL DETAILS
Personal details of the proponents
SECTION 3: OVERVIEW OF THE BUSINESS
I. Name of the Business (Logo and Tagline)
II. Description of the Business Model
SECTION 4: BUSINESS PLAN PROPER
I. The Problem/Need
A.) Description of the Exact Problem
B.) Reasons/Rationale why the problem must be addressed bythe business.

C.) Description on how business has solved the problem need

II. Statement of Mission, Vision and Values

A.) Mission
B.) Vision
C.) Core Values
D.) Tagline
III. Management Plan
A.) Members of the team
B.) Team's contributions to the business - key positions
C.) Organizational Chart
D.) Personnel Plan
E.) Compensation Plan
F.) Training and Recruitment Program
IV. Marketing Plan
A.) Research Analysis (Survey)
B.) Target Market
C.) Market Size and Trends
 D.) SWOT Analysis
E.) Competitors
F.) Marketing Strategies (Ps of Marketing Applicable)
G.)Social Media (Internet Marketing)
H.) Value Added Services

V. Product Plan/ Technical PlanA.) Description of the Product

B.) Operating Strategies - Production process, raw materials, labor, costing
C.) Equipment Requirement - All the materials needed
D.) Supplier of Raw Materials
E.) Location of the business
F.) Schedule of Operation
G.) Monitoring and Evaluation

VI. Financial Plan

A.) Financial Soundness of Average Investment Needed
B.) Data/Schedule of Specific Investment
C.) Capital Sharing
D.) Sources of Fund
E.) Return of Investment
F.) Forecasting

VII. Socio Economic Plan

VIII. Appendix- shows supplementary materials

Prepared by:

Cagatin, John Revin S.

Section 1: EXECUTIVE SUMMARY

Introduction

Tokneneng, sometimes known as tukneneng, is a Filipino street food that

resembles tempura and is produced by deep-frying hard-boiled chicken or duck eggs
covered in orange batter. Kwek Kwek is a common tokneneng variant. Traditional kwek
kwek is produced with smaller quail eggs, a batter formed by soaking annatto seeds or
powder together with water. Tokeneneng and kwek kwek are frequently used incorrectly
interchangeably. Street food sellers frequently serve these alongside kikiam, squid balls,
and fish balls in crowded locations. Additionally, they are typically served with a thickened
sauce made of flour, soy sauce, sugar, garlic, and onions, or a dip made of vinegar, either
spicy or not. The name tukneneng originated from the 1978 Pinoy komiks series Batute,
illustrated by Vic Geronimo and created by Rene Villaroman. In the language of main
character Batute, tukneneng means 'egg' (Kraig, B. 2013).

A pancake (or hotcake, griddlecake, or flapjack) is a flat cake, often thin and round,
prepared from a starch-based batter that may contain eggs, milk and butter and cooked
on a hot surface such as a griddle or frying pan, often frying with oil or butter (Jones, M.
2007).

While kwek-kwek and pancakes hail from distinct culinary traditions, they share
some interesting parallels. Both involve a batter coating, with kwek-kwek featuring a
deep-fried, orange-colored coating made from quail eggs, and pancakes showcasing a
lighter, fluffier batter made from a mixture of flour, eggs, milk, and baking powder. The
cooking methods also align, as both dishes are typically prepared through frying—
kwekkwek through deep-frying in hot oil and pancakes on a griddle or skillet. Despite
these similarities, they serve different culinary purposes. Kwek-kwek is a popular Filipino
street food, often enjoyed as a savory snack, while pancakes are a staple breakfast item
in many Western cultures, typically enjoyed with sweet toppings like syrup, fruits, or
chocolate chips. The size and presentation of the dishes also differ, with kwek-kwek being
bite-sized and served on skewers, and pancakes presented as a larger stack adorned
with various sweet toppings.

Section 2: PERSONAL DETAILS

Personal details of the proponents

The business name K&P comes from our products, which are “Kwekchines”
(Kwek-kwek) and “Pankires” (Pancake), which are healthy versions of our favorite street
foods and snacks.

Section 3: OVERVIEW OF THE BUSINESS

At the heart of our business model is the perfect fusion of indulgence and
wellbeing. We specialize in crafting snacks that not only delight your taste buds but also
prioritize your health. By incorporating alternative, nutritious ingredients, we've
reimagined traditional favorites into wholesome treats. Our commitment to affordability
ensures that everyone can enjoy a satisfying snack without compromise. With a focus on
transparency and quality, our snacks embody a delicious balance between flavor,
satisfaction, and mindful choices. Welcome to a new era of snacks—where every bite is
a celebration of both indulgence and wellness.
I. Name of the Business (Logo and Tagline)

The logo signifies that eggs constitute the primary component of our product, also
featuring our brand name. Additionally, it incorporates a splash reminiscent of batter,
highlighting the commonality between our two products, both requiring the use of flour in
their preparation. Our brand colors center around orange and yellow, symbolizing the
traditional hues of kwek-kwek or tokneneng, as well as the balanced yellow-orange tone
of pancakes. Overall, the graphic embodies the unified ideas of our team members and
the compiled suggestions, seamlessly aligning with our
brand and product essence.

Regarding our tagline, "Sa busog mong tummy, tiyak

kang magiging healthy," it suggests that our business
provides cost-effective products that are both satisfying and
ensure a healthy choice. This conveys our commitment to
incorporating alternative ingredients in our products, transforming them into a
healthier version of traditional snacks. In essence, the tagline underscores our focus
on affordability, satiety, and the promotion of healthier alternatives in our snack
offerings.

II. Description of the Business Model

At the heart of our business model is the perfect fusion of indulgence and well-being.
We specialize in crafting snacks that not only delight your taste buds but also prioritize
your health. By incorporating alternative, nutritious ingredients, we've reimagined
traditional favorites into wholesome treats. Our commitment to affordability ensures that
everyone can enjoy a satisfying snack without compromise. With a focus on transparency
and quality, our snacks embody a delicious balance between flavor, satisfaction, and
mindful choices. Welcome to a new era of snacks—where every bite is a celebration of
both indulgence and wellness.

Section 4: BUSINESS PLAN PROPER

I. The Problem/Need
A. Description of the Exact Problem

Despite our commitment to providing affordable and health-conscious snacks,

our business faces challenges in both product perception and location-related issues.
Firstly, there's a common misconception that healthier snacks are synonymous with
bland flavors or lack the indulgence of traditional treats. This perception could deter
potential customers from trying our products. Additionally, our current location lacks
visibility, limiting the reach of our offerings to a wider audience.

B. Reasons/Rationale why the problem must be addressed by the business.

Addressing these problems is crucial for the sustained growth and success of our
business. The misconception about healthier snacks hinders customer adoption and
loyalty. Overcoming location-related challenges is essential to expanding our customer
base and maximizing our impact on the market. By tackling these issues, we can
position our business as a go-to destination for both delicious and health-conscious
snacks, appealing to a broader audience and debunking myths about the taste and
accessibility of such products.

C. Description on how business has solved the problem need.

To address the perception issue, we will implement an intensified marketing
strategy focusing on the deliciousness and satisfaction derived from our snacks.
Engaging in social media campaigns, taste-testing events, and partnerships with
influencers will help reshape the narrative around our products. Simultaneously, to
combat location challenges, we will explore strategic partnerships or consider relocating
to a more visible and accessible location, ensuring that our target customers can easily
discover and enjoy our healthier snack alternatives. Through these concerted efforts, we
aim to not only debunk misconceptions but also expand our reach, establishing
ourselves as a trusted and accessible brand in the health-conscious snack market.

II. Statement of Mission, Vision and Core Values

A. Mission

K&P wishes to be the leading food and nutrition product, by means of being tasty,
nutrional and safe food for human consumption.

B. Vision

K&P aims to offer healthy, delicious snack options using quality ingredients and
innovative recipes, promoting a balanced lifestyle, and making healthier snacking
accessible to all.

C. Core Values

● Health-Conscious Integrity

● Teamwork

● Relationship

● Innovation
● Affordability

● Adaptability

● Quality Assurance

D. Tagline
In line with our tagline, "Sa busog mong tummy, tiyak kang magiging healthy”,
it signifies our dedication to delivering affordable, satisfying snacks that prioritize health.
This highlights our commitment to using alternative ingredients, transforming traditional
snacks into healthier options. Essentially, our tagline emphasizes our focus on
affordability, satisfaction, and the promotion of healthier alternatives in our snack lineup.

III. Management Plan

 A. Members of the team

B. Team's contributions to the business - key positions

The Team Leader oversees and
coordinates the daily
operations of the business.
They provide guidance and
support to team members,
TEAM LEADER ensuring tasks are completed
efficiently, and maintain a
positive work environment.
Success in this role requires
strong leadership,
communication, and
organizational skills.
 The Cook plays a pivotal role
in crafting delicious and
health-conscious snacks.
Responsibilities include
preparing and cooking
ingredients, following recipes,
and maintaining a clean and
organized kitchen. Success in
this role hinges on attention to
detail, culinary expertise, and
a passion for creating
appetizing and nutritious
dishes.
COOK

The Cashier serves as the face

of the business, handling
transactions, providing
excellent customer service,
and ensuring a smooth
checkout process. Success in
CASHIER this role requires attention to
detail, good communication
skills, and the ability to handle
cash transactions accurately. A
friendly and approachable
demeanor is also crucial for
creating a positive customer
experience.

The Front Desk role involves

FRONT DESK greeting and assisting
customers, managing inquiries,
 and ensuring a welcoming
atmosphere in the
establishment. Individuals in
this role play a crucial part in
customer satisfaction by
providing information,
addressing concerns, and
maintaining a tidy front area.
Strong interpersonal skills and
a customer-centric mindset are
key for success.
The Delivery Person is
responsible for ensuring timely
DELIVERY PERSON and accurate delivery of
products to customers. This
role involves navigating
delivery routes, managing
orders, and providing excellent
customer service upon delivery.
Success in this role requires
reliability, good communication
skills, and a sense of
responsibility. Additionally, a
valid driver's license and
knowledge of local routes may
be required.
C. Organizational Chart

D. Personnel Plan
Position 2023 2024 2025

Team Leader ₱190,890.00 ₱190,890.00 ₱190,890.00

Cook ₱195,780.00 ₱195,780.00 ₱195,780.00

Assistant Cook ₱190,560.00 ₱190,560.00 ₱190,560.00

Cashier ₱193,820.00 ₱193,820.00 ₱193,820.00

Front Desk ₱191,400.00 ₱191,400.00 ₱191,400.00

Delivery ₱187,200.00 ₱187,200.00 ₱187,200.00

E. Compensation Plan
 Benefits
These benefits may include SSS, Philhealth, Pag-ibig, sick leaves, vacation
as well as flexible alternative arrangements. After salary, this staple benefit is of
the utmost importance to many job candidates and typically includes medical
coverage for employees and their families.

● SSS (Social Security System) - SSS members can avail of maternity, sickness,
disability, retirement, funeral and death benefits. SSS also allows qualified
members to take up salary, housing, business, educational loans.

● Philhealth - It is the administrator of the National Health Insurance Program

(NHIP) which was established to provide health insurance coverage for all
Filipinos and ensure affordable, acceptable, available and accessible health

care services for all citizens of the Philippines.

● The Pag-IBIG Regular Savings is a secure and convenient savings facility that gives
you high annual dividend earnings to help secure your future. This is because
you can eventually withdraw your savings after membership maturity of 20 years,
retirement and other grounds.

F. Training and Recruitment Program

First, we have a screening, after that interview for

applicants. Background checks, Negotiation and Offers
to applicants and On- boarding.

B. Target Market

We have specifically targeted segments of people with an appreciation for

delicious snacks and street foods. We produce this product for people who wants
to explore alternative versions of the well-known snacks.

C. Market Size and Trends

Target Market Number of Target Market Size
Market
(Monthly)
 Students 30% 150

Elderly 25% 200

Professional Worker 45% 250

Total 100% 600

D. SWOT Analysis

Strength
• Innovative Products: The
incorporation of alternative ingredients
sets our snacks apart, offering a
healthier twist to traditional favorites.
• Affordability: Our commitment
to providing cost-effective products
makes our snacks accessible to a
broad customer base.
• Brand Image: The tagline and
commitment to health-conscious
choices contribute to a positive brand
image focused on well-being.
Weaknesses
• Limited Brand Visibility: The
current location may limit visibility and
exposure to potential customers.
• Perception Challenges:
Overcoming the misconception that
healthier snacks compromise on taste
or satisfaction may pose a challenge.
• Narrow Product
Range:
Diversifying the product range could
attract a wider audience and cater to
various preferences.

Opportunities Threats
• Competitive Landscape:
• Market Trends: Growing
Intense competition in the snack
consumer interest in healthier snack
industry may pose challenges in
alternatives presents an opportunity to
gaining market share.
capitalize on current market trends.
• Economic Factors: Economic
• Strategic Partnerships:
downturns could impact consumer
Collaborating with local health
spending habits, affecting the demand
organizations or fitness centers could
for specialty snacks.
enhance brand credibility and reach a
health-conscious audience. • Supply Chain Disruptions:
Dependency on specific suppliers
• Online Presence: Expanding
may expose the business to risks
the business's online presence
associated with supply chain
through e-commerce or delivery
disruptions.
platforms can tap into a broader
market.
 F. Marketing Strategies (Ps of Marketing Applicable)

Product

Kwekchines
An alternative version of the well -
known kwek-kwek or tokneneng, featuring
stuffed vegetables (potatoes and carrots)
and ground meat.

Pankires
A healthier twist on pancakes,
incorporating nutritious flavors like banana,
malunggay, and monggo.

Place

Upper Bicutan National High School

Pricing
At our business, we prioritize affordability, ensuring that our pricing is
budgetfriendly and tailored to meet the financial needs of our customers. Our overarching
goal is to provide goods and services at a low cost without compromising customer
satisfaction, aiming to create an accessible and gratifying experience for all. Promotion

We use social media for our promotion through advertisements and page.

To recognize our business by the customers.

G. Social Media (Internet Marketing)

Introducing innovative strategies to promote our products and capture customer

attention. From enticing discounts, sales, and coupons to a plethora of creative initiatives,
we aim to elevate our sales performance and enhance brand recognition. Our dedicated
advertising team is poised to craft compelling concepts for advertising campaigns,
ensuring our business stands out in the minds of our target audience. V. Product Plan/
Technical Plan A.
 Description of the Product

Indulge in the culinary delights of Kwekchines and Pankires, two innovative

offerings that redefine traditional favorites. Kwekchines present a unique take on the
wellknown kwek-kwek or tokneneng, introducing a medley of flavors with stuffed
vegetables such as potatoes and carrots along with savory ground meat. This delightful
fusion offers a burst of taste and texture in every bite.

On the sweet side, savor the wholesome goodness of Pankires—a healthier twist
on pancakes. Immerse your taste buds in the delightful blend of nutritious flavors like
banana, malunggay, and monggo. Each pancake is a delectable creation that not only
satisfies your sweet cravings but also brings a nutritious touch to your breakfast or snack
time.

B. Operating Strategies - Production process, raw materials, labor, costing

At the heart of our operating strategies lies a commitment to excellence and

innovation. We prioritize efficiency, quality, and customer satisfaction in every aspect of
our business. Our operational framework is built on several key strategies:

1. Streamlined Production Processes: We continually optimize our production

processes to enhance efficiency and minimize waste. This allows us to
maintain a steady supply of high-quality products while keeping operational
costs in check.
2. Quality Control Measures: Rigorous quality control measures are
implemented at every stage of production. From sourcing ingredients to the
final product, we ensure that our snacks meet the highest standards of taste,
safety, and nutritional value.
3. Supply Chain Optimization: We work closely with reliable suppliers to ensure
a seamless supply chain. This includes maintaining strong relationships,
monitoring inventory levels, and adapting to market demands to prevent
disruptions.
 4. Customer-Centric Service: Our customer service strategy revolves around
providing a seamless and enjoyable experience. Whether it's through prompt
order processing, responsive communication, or efficient delivery services, we
prioritize the satisfaction of our customers.
5. Innovative Marketing and Promotions: To boost brand visibility and attract a
wider audience, we employ innovative marketing and promotional strategies.
From engaging social media campaigns to strategic partnerships, our goal is
to make our products not just snacks but a lifestyle choice.

6. Employee Training and Development: We invest in the training and

development of our team to ensure a skilled and motivated workforce. This
contributes to a positive work environment and empowers our employees to
deliver their best in every aspect of their roles.
7. Technology Integration: Embracing cutting-edge technology, we integrate
modern tools and systems to enhance various aspects of our operations. This
includes inventory management, order processing, and customer relationship
management, allowing us to stay agile in a dynamic market.
8. Sustainability Initiatives: Recognizing our responsibility to the environment,
we implement sustainable practices in our operations. This includes exploring
eco-friendly packaging options, reducing waste, and minimizing our overall
environmental footprint.

C. Equipment Requirement - All the materials needed

In order to bring our innovative and health-conscious snacks, Kwekchines and

Pankires, to fruition, we leverage a range of specialized equipment designed to enhance
efficiency, maintain quality, and streamline our production processes.

Kitchen Equipment ● Bowl

● Ovens ● Strainer

● Ranges, Grills, and Ventilation ● Jars

● Knives ● Food processors

 ● Cutting boards ● Blenders

● Pots and pans ● Mixers

● Mixing bowls ● Storage

● Flat pan containers and

● Spatula shelving

Safety Equipment ● Date Labels

● Gloves ● Sani-buckets

● Aprons ● Bar rags

● First Aid Kit

● Food grade chemical sup. ● Table service essentials

● Chemical Safety Data Sheets ● Paper boats, plates, or

● Sinks clamshells

● Compartment sinks ● Utensils

● Napkin

D. Supplier of Raw Materials

The major required raw materials are eggs, butter, all purpose flour, baking
powder, monggo, malunggay, banana, food coloring, group pork, carrots, potatoes
etc. shall be required in small quantities. You can procure all the raw material from
the local wholesale market. For medium scale units, you can procure major raw
materials from direct manufacturers.

E. Location of the business

Nestled within Upper Bicutan National High School in Taguig City, our spot offers a
convenient and accessible space for students and locals to enjoy our unique snacks,
Kwekchines and Pankires. Join us in this vibrant educational community for a quick,
health-conscious bite that blends innovation and tradition. We look forward to welcoming
you to our spot in Upper Bicutan National High School, where delicious snacks meet the
heart of Taguig City.
F. Schedule of Operation
Monday-Friday 10am-9pm(11 hours)
Saturday 10am-6pm(8hours)

G. Monitoring and Evaluation

Ensuring the excellence of our health-conscious snacks, Kwekchines and
Pankires, is a continuous and integral part of our operations. We maintain a keen eye on
every step of our production processes, from sourcing the finest ingredients to the final
preparation, to guarantee that each snack meets our stringent quality standards. Regular
taste tests and customer feedback play a vital role in our commitment to refining our
recipes and ensuring consistent satisfaction. Moreover, our team actively monitors
inventory levels and operational efficiency to address any challenges promptly. This
dedication to rigorous oversight is driven by our unwavering commitment to delivering
exceptional snacks that not only meet but exceed the expectations of our valued
customers

VI. Financial Plan

A. Financial Soundness of Average Investment Needed Direct Costs
Eggs P10,000
All purpose flour P20,000
Carrots P5,000
Potatoes P5,000
Ground Meat P5,000
Packaging P10,000
P55,000

Total:
Indirect Cost:
 Utilities P24,000
Telecommunication/internet P6,000
Advertisement P10,000
Baking equipment P50,000

Total: P90,000
Data/Schedule of Specific Investment

B. Capital Sharing
Owner’s Percents Capital

Shaira Hope Ungsod 100% P150,000

Total 100% P150,000

C. Sources of Fund

Personal savings and retained earnings signify the residual profit that remains within
our company following the settlement of direct costs, indirect costs, income taxes, and
dividends to shareholders. This portion of our company's equity serves as a valuable
resource, providing flexibility and potential for strategic investments, such as acquiring
new equipment. It reflects our commitment to financial prudence and reinvestment,
contributing to the sustained growth and innovation of our business.

D. Return of Investment
The profit earned on an investment is 150,000 peso and the cost of that
investment is 150,000 peso. For instance, an investment with a profit of 150,000 and a
cost of 150,000 would have an ROI of 1, or 100% when expressed as a percentage. E.
Forecasting
Customer 278 Respondents
Projection 264 people who like our products
245 people whose willing to buy our products
1 consumption of product in a week Projection
245 clients will buy Mango Graham Ice Cream
Cake
 245 orders in one week 49 orders per day
(245/5 days) / 49 clients per day (245/5 days)

354,530
Revenue Less: Cost of Goods Sold
Eggs P10,000

All purpose flour P20,000

Carrots P5,000
Potatoes P5,000

Ground Meat P5,000

Packaging P10,000
Gross Profit : P299,530

Less: Operating Expense

Electricity P18,000

Water P6,000

Business permit and License P3,500

Telecommunication/ Internet P6,000
Marketing tool and Equipment P50,000
Net Profit: P216,030
VII. Socio Economic Plan

The proposed business plays a pivotal role in positively impacting various facets
of the community, reflecting a commitment beyond mere profitability. The economic,
employment, environmental, household, and governmental dimensions are carefully
considered, aligning with the overarching goal of contributing meaningfully to society.

Economic Impact: The business is poised to inject vitality into the local economy by
creating employment opportunities and fostering collaborations with local suppliers.
Through the sourcing of ingredients and the provision of goods and services, the business
aims to circulate wealth within the community, contributing to economic growth.

Employment Opportunities: By prioritizing local hiring and implementing training

programs, the business seeks to elevate skill levels within the community. This not only
fulfills immediate staffing needs but also contributes to the overall employability and
professional development of individuals.

Environmental Responsibility: Recognizing the importance of environmental

sustainability, the business is committed to eco-friendly practices. This includes
responsible sourcing, packaging, and operational processes, contributing to the
preservation of local ecosystems and minimizing its ecological footprint.

Household Impact: The business acknowledges its role in shaping household choices
by offering health-conscious snacks. Through educational initiatives and affordable
pricing strategies, the aim is to promote healthier eating habits within households,
positively impacting the well-being of individuals.

Governmental Relevance: The business actively aligns with government priorities

related to economic development, employment generation, and health awareness. By
adhering to regulations and collaborating with relevant authorities, the business aims to
be a responsible contributor to the broader socio-economic agenda.

Societal Contribution: The relevance of the business to society extends beyond profit
considerations. It involves active participation in community events, sponsorships, and
engagement with local organizations. By nurturing a sense of community, the business
aims to establish itself as a socially responsible entity that understands and addresses
the needs of the society it serves.

This comprehensive approach, considering the multifaceted impact of the

business on the community, underlines the importance of balancing financial success with
social responsibility. By prioritizing the well-being of individuals, the environment, and the
local economy, the business endeavors to foster positive feedback and lasting
relationships within the community. This alignment with societal values ensures that the
business not only thrives financially but also contributes positively to the broader
community it calls home.