The

Entrepreneurial Mind
I. INTRODUCTION
SECTION AND GROUP NUMBER:
ACT203-3
GROUP MEMBERS:
Dionisio, Anjeanette C. Galvez, Kim Fritzie M.
Espiritu, Reeva Amor V. Hernandez, Adrian Paul T.
Faustino, Mitchie Anne Joy D. Villafuerte, Emmanuel DC.

Markea Feast aims to solve the problem of hunger and health issues by creating a food that
will not only make the customer’s stomach satisfied, but also a food that will be beneficial to their
health. To be specific, Markea Feast offers their healthy product which is called “glutiron”. It is a
delicious Filipino snack with various toppings and different flavors. Moreover, this will serve as a
cheap and affordable food in Baliwag. In addition, glutiron has good benefits for the health of the
potential customers, since it has blue ternate flower and lettuce, which are both good antioxidant and
immune boosters.
Glutiron is known for its unique appearance and set-up. It uses banana leaves, which people
know as an environmentally friendly packaging, since it is biodegradable, and it does not pose any
threat in all aspects of human’s health, as well as to the mother nature. Even if it looks simple, the
customers will get nutrients at a cheap price that will satiate their taste buds.
The Markea Feast focuses on healthy ingredients, various toppings, and flavors added.
Moreover, the business aims to provide customers with a delicacy that has health benefits and
delicious taste that will surely sweeten up their day. Generally, the main goal of the business is to
offer and introduce a unique, delicious, nutritious, yet affordable snack and to make it their all-time
favorite.

II. PRODUCT IDEA

A. Statement of the Problem: In today’s environment, a lot of people crave for healthy food
which they can still save money at the same time. Although people save for a variety of reasons, the
bottom line is that saving money will yield benefits in the long run, whether a person is trying to
prevent hardship or achieve his or her goals. It will be easier to save if they have a certain aim or
purpose in mind for the money they save. For example, suppose a person is attempting to save
money by purchasing an affordable snack that is also beneficial for his or her health, in order to save
the extra money and store it for the goal of preventing hunger. In connection with this, entrepreneurs
knows that hunger is a crucial contributor to health problems, reflecting the everyday implications
of disparities that are physiologically felt directly by the most vulnerable sectors of the population,
frequently as a result of societal structural injustices. Similarly, right now that the world is
experiencing a pandemic, people need a food that is not only delicious, but also something that will
boost their immune system. For this reason, the proponents of this project want to concentrate on
issues relating to food and health. Generally, they want to create a product that will help them
achieve their goals of zero hunger and good health.
B. Existing Solutions: Everyone can see from their environment that there were already
solutions for the problems of hunger and health issues. In reality, numerous businesses have already
developed a plethora of food concepts that are now spreading and increasing in the market. In
addition, products such as herbal medicines are currently popular among many people, which is
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SM Baliwag Complex, Dona Remedios Trinidad Highway, Brgy. Pagala, Baliwag,

Bulacan (+63) 927-533-0342 – (+63) 923-949-5265 admissions-
nubaliwag@nu.edu.ph
 excellent for
helping them
solve their
health problems.
C. Proposed Solutions: The proponents of this project came up with the idea of their
product in accordance with the above-mentioned situations. They intend to create a delicious snack
which is not only affordable, but also beneficial to the health of their potential customers. To sum
up, the proponents believe that glutiron can be an excellent food product idea since it has a blue
ternate flower and lettuce which is a good antioxidant and immune booster as well. As a result, the
proponents of this project are prepared to attempt to establish a feasible solution that could achieve
the goals in terms of hunger and health issues.

III. BUSINESS NAME

The proponents of the project decided to utilize “Markea Feast” as the name of the business.
Moreover, the name represents the acronyms of the proponent’s first letter on their name, wherein
the Markea stands for M for Mitchie, A for Anjeanette, R for Reeva, K for Kim, E for Emmanuel,
and another A for Adrian. In addition to that, Markea also means the capacity to change the world
for the better and be remembered as a great person. Also, it represents power, practicality, ambition,
success, inspiration, and discipline. The name “Feast,” on the other hand, pertains to the thought of a
full and satisfied stomach, since one serving of glutiron will surely make the customer feel that
they’ve eaten a lot. To be specific, glutiron is served with six pieces per order, and the packaging as
well as its toppings like sprinkles, represent a sense of celebration. Since various colors of sprinkles
portray the colors of banderitas in feasts and the colors of party poppers in parties. Generally, the
name “Markea Feast” simply means satisfaction and fulfillment to the customers from the product
offered by the business.

Location: The Markea Feast is located at DRT Highway, Barangay Pagala, Baliwag,
Bulacan. The municipality if Baliwag is recognized as one of the most progressing municipalities in
Bulacan. Precisely, Baliwag is made up of land area 45.05km2 and a total population of 149,954
inhabitants in 28,700 households according to the latest census.
The advantages of location are as follows:
1. Accessibility to supplies. The location of Public Market is near the location of the
business. For this reason, the business owners can buy the stock or resources which are needed in
the business.
2. Geographic advantages. The Markea Feast has many opportunities in Baliwag, especially
when selling products because of large population and the place itself has many establishments in
the area, which signifies that there’s a lot of potential customers in this place.

IV. TARGET MARKET

A. VALUE PROPOSITION

 Product: Markea Feast is a food business that offers a delicious sticky rice snack
wrapped in lumpia wrappers called “glutiron.” It comes in three varieties of flavors
which include ube, pandan, and chocolate. Additionally, Markea Feast has this tagline
“The ultimate healthy snack – buy inexpensively, satisfied surely.”
 Gain Creators: In order to deliver the gains that its potential customers are looking
for, Markea Feast will offer its product with three various flavors that will surely
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nubaliwag@nu.edu.ph
 sweeten up their day. Markea Feast will make them satisfied from the product itself
up to the packaging.
 Pain Relievers: Markea Feast will offer its product not just on the actual store but
also through the use of social media platforms for convenience and will receive orders
using those as well. It will also offer doorstep delivery to ensure that customers’
distance will never be a hindrance.

B. CUSTOMER PROFILE

 Customer Jobs: Markea Feast will offer its product to customers across Baliwag, and
soon across Bulacan. It is mainly for the sweets-lover people ages 5 and above, of all
genders, either studying or working, and are willing to consistently spend
some money to buy the sweet and delicious healthy glutiron. Moreover, it is also for
those people who wants a sweet and healthy snack that could help boost their immune
system.
 Gains: Customers might look for a food that will satisfy their sweet cravings and
make them feel positive and energized as well. Due to pandemic, they might wish for
a budget-friendly food that they can buy in a convenient way, such as having it by just
clicking on their phones and waiting on their doorsteps.
 Pains: Markea Feast’s potential customers might be pained by some things, such as
having a limited budget that is only enough for buying the essentials in their day-to-
day living. In addition, some customers are living far from the actual store and
because of the COVID-19 pandemic, they cannot go outside their homes to buy this
sweet and delicious healthy food.

V. CONCEPT OF THE BUSINESS

A. Product Description: The Markea Feast offers delicious and nutritious yet affordable
quality food, namely as Glutiron. It is a short abbreviation for Glutinous rice and turon. It has rice,
which everyone knows, a staple food of each Filipino. This food product comes in three varieties of
flavors, such as ube (purple yam glutiron), pandan (grassy vanilla glutiron), and chocolate
(chocoholic glutiron). Moreover, it has cheese and blue ternate flowers that serve as its fillings, both
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SM Baliwag Complex, Dona Remedios Trinidad Highway, Brgy. Pagala, Baliwag,

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 of which are
good
antioxidants and
beneficial to the
health of an individual. Generally speaking, glutiron is a delicious, sticky rice snack wrapped in
lumpia wrappers with lettuce and coated with sweet flavorings. Additionally, the business aims to
use banana leaf as a cover to its packaging in order to lessen waste pollution.

B. Product Ingredients: Glutinous rice, blue ternate flowers, lumpia wrapper, lettuce,
cheese, coconut milk, ube condense, pandan condense, chocolate condense, sprinkles, brown sugar,
margarine (optional) and oil for frying.

C. Procedures
1. Wash the glutinous rice and rinse well. Put in a cooking pan then, add coconut milk and
water. Cover and cook in medium low heat. (Just like cooking regular rice).
2. When cooked, transfer the glutinous rice in a large pan. Add the condensed milk
(depending on preferred flavor) and margarine. Cook in low heat while stirring occasionally until
the mixture becomes sticky and hard to stir. Once cooked, set aside, and let it cool completely.
3. After cooking the cooked sticky rice, time to wrap. Put around 1 tablespoon of sticky rice
mixture in the lettuce under the lumpia wrapper. Spread and form into a log. Add filling, put cheese
strip, and blue ternate flower. Roll and wrap the mixture. Seal the ends with water. Do the same
thing rest of the mixture.
4. Heat some oil in a pan for deep-frying. Then, fry the wrapped sticky rice until golden
brown. Sprinkle some sugar and wait until it caramelizes.
5. After frying, decorate the top of the glutiron with the condense flavor and sprinkles, then
enjoy eating the delicious snack.
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 D. Mission: The
mission of
Markea Feast is
to promote a
delicious food which has a good benefit to the health of the customers. Moreover, the business will
also bring happiness to the customers through properly serving them and at the same time,
providing them with delicious and presentable food. Additionally, one of the missions of Markea
Feast is to offer the best glutiron at affordable prices and exclusive services to fulfill every
customer’s satisfaction and to foster good customer relationships.
E. Vision: Markea Feast strives to be well-established in the food industry by serving the
best but simple and delicious glutiron. Furthermore, the quality of any component plays a key role
in this through the sustainable use of fresh ingredients. In addition, by providing various new flavors
of this snack and a productive staff, it will help to preserve profitability.
F. Project Objectives
a. Main Objectives: (1) To satisfy the cravings of customers. (2) To provide a
delicious food that has healthy benefits for the customers. (3) To lessen the waste pollution. (4) To
give a more convenient food for consumers. (5) To introduce a product that is worth to buy. (6) To
help boost the immune systems of the customers.
b. Long-term Objectives: (1) To make the business on top. (2) To make the business
known not only in one place, but also in other places. (3) To help maintain good health to the
customers.
G. RECIPE VARIATIONS

PURPLE YAM GLUTIRON

Markea Treats offers an ube-flavored stick rice goodness
wrapped in crunchy and sweet spring roll wrapper called
Purple Yam Glutiron. Purple yam also known as ube is a
very delicious flavor that will give a gentle sweetness to
the customers.

GRASSY VANILLA
GLUTIRON
Grassy Vanilla Glutiron is one of the varieties that
Markea Treats offers to its dear customers. It is a pandan-
flavored glutiron that is sweet, very aromatic, and mild in
taste that will surely boost someone’s mood.

CHOCOHOLIC GLUTIRON
Markea Treats is always willing to offer its potential
customers the food that will make them satisfied, and
Chocoholic Glutiron is one of it. It is a chocolate-flavored
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 glutiron that
will surely
satisfy the
cravings of the
customers.

VI. Business Overview and Profile

Business Name: Markea Feast

Business Address: DRT Highway, Barangay Pagala, Baliwag, Bulacan, Philippines.
Phone Number: +639123456789
E-mail: MarkeaFeast@gmail.com

Figure 1. Business Logo

The business logo is inspired from the idea of a feast, wherein, people know, that feast means
a huge, delicious meal that is served at a party. While when it comes to the Markea Feast business, it
pertains to the thought of making the customer’s tummy full and satisfied, since one serving of
glutiron will surely make them feel that they've eaten a lot. Moreover, the logo includes the business
name as well as its tagline, which says that “The Ultimate Healthy Snack – Buy Inexpensively,
Satisfied Surely.” Furthermore, the spoon and fork symbolize good health since “food” would be the
source for a healthy body, and it also indicates hunger. The blue ternate flower, on the other hand,
depicts the product's beneficial aspect. Same goes for the banana leaf, everybody knows, it is very
healthy. Since when a food is served in banana leaves, various nutrients mix with the food. Finally,
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 the most
important part
of the logo is
the product
itself; glutiron has different colors of toppings, which signifies the three flavors of the product: ube,
pandan, and chocolate.

VII. ADVERTISEMENT
A. Presentation of the Product
B. Facebook Page

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 In today's technological world, having a Facebook page is important for a business. Not to
mention how the internet has altered almost every facet of a person's life. Markea Feast has a Facebook
page where in people can visit to check the menu and check the latest promos as well.

C. Instagram Account

As the world go along, it enhances the technology and Instagram was produced. Instagram is not
only for those people who want to post their picture, but it can also be used to advertise a particular
product. In fact, not everyone has Facebook, and Instagram can be another way to reach other potential
customers that could look upon the Markea Feast.
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 SWOT
ANALYSIS

STRENGTH WEAKNESSES
● Affordable price for the customers ● Vulnerable to staff turnover
● High volume of sales ● Cash flow is unreliable in the early stages
● Outstanding customer service and food Lack of brand identity since it is a new
safety guidelines are strictly adhered to ● business
● Healthy conscious snack offered to the
market.
●
The packaging is environmental-friendly,
biodegradable
● The good vision of the business owners
reflects the productivity of the business
OPPORTUNITIES THREATS
● Curiosity of people ● Lots of food businesses in the market
●
● Pandemic crisis and the increasing Possibility of contact with Covid-19
demand for healthy foods virus due to deliveries

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SM Baliwag Complex, Dona Remedios Trinidad Highway, Brgy. Pagala, Baliwag,

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nubaliwag@nu.edu.ph