FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

BUSINESS MODEL CANVAS

NAME OF COMPANY
ROTI CANAI CIKGU
TYPE OF BUSINESS
RESTAURANT
PREPARED BY:
FACULTY AND PROGRAMME : COMPUTER AND MATHEMATICAL
SCIENCE [CS110]
SEMESTER : 4/CS1104C
GROUP MEMBERS :
NAME MATRIC NO.
SITI NOR SYAMIMI BINTI AHMAD ZAHARI 2018411986

NIK NUR AFIFAH BINTI SUHAIMI 2018473342

TUAN NURNAJIHAH BINTI TUAN MD ZAZAWI 2018407206

SITI SARAH FARHANAH BINTI MAZLEN 2018236076

NIK NURADILA BINTI NIK YUSOF 2018296182

NURUL HANANIA BINTI YUZAIRI 2018294796

PREPARED FOR
MADAM SURAYA BINTI HUSIN
SUBMISSION DATE
12 MAY 2020
 TABLE OF CONTENT

NO. CONTENT PAGE

1. ACKNOWLEDGEMENT 2

2. COMPANY BACKGROUND 3

3. INTRODUCTION 4
4. KEY PARTNERS 6
5. KEY ACTIVITIES 7
6. VALUE PROPOSITION 8
7. CUSTOMER RELATIONSHIP 10
8. CUSTOMER SEGMENT 12
9. KEY RESOURCES 14
10. DISTRIBUTION CHANNEL
17
11. COST STRUCTURE 21
12. REVENUE STREAM 25
13. CONCLUSION 26

BUSINESS MODEL CANVAS(BMC)

 ACKNOWLEDGEMENT

Alhamdulillah praise is almighty Allah for give us strength to complete this

assignment through the due date that lecturer state before. First and foremost, thank
you to our lecturer, Madam Suraya Binti Husin who sacrifice the energy, time and
give knowledge to help us for complete the assignment based on the guideline that
lecturer state before. Even we faced with a lot of difficulties along to complete this
task, all of us still managed to complete this group project with determination.

We would like to thanks to our lecturer Fundamentals of Entrepreneurship

(ENT300), Madam Suraya Binti Husin. Once again thank you for everything that you
gave to us and In Shaa Allah we will apply what you gave into our life journey. May
your life fill with full happiness and blissful for every single day also we hope
everything getting easier in your life.

Also, the most important person in our life that always being a backbone
towards their children of course our family that always stay in the bottom of our heart
until the end of the world. We try our best and sacrifice all the time, energy also to
earn knowledge in completing our responsibilities as a daughter and student in giving
happiness towards our parents.

Next, thanks to people who are directly or indirectly helped us on making

this project. At the same time, I would like to give a big applause to University
Technology Mara Campus Kelantan who never give up to serve opportunities in every
angle such as classroom that we study, lecture hall, and so on to give students study in
a good place. No other words can describe how thankful we are.

Last but not least, thank you to our members who also sacrifices everything
to complete this assignment into a good a way . We hope this report is complete and
will be receive a good grade. We had tried our best and put all of our effort on making
this project. Thank you.

BUSINESS MODEL CANVAS(BMC)

COMPANY BACKGROUND

NAME OF THE BUSINESS ROTI CANAI CIKGU

BUSINESS ADDRESS TAMAN BARAKAH,TANAH

MERAH,KELANTAN

CORRESPONDENCE ADDRESS TAMAN SRI JELATOK, TANAH

MERAH, KELANTAN

FACEBOOK ROTI CANAI CIKGU

TELEPHONE NUMBER 019-9396212

FORM OF BUSINESS FAMILY BUSINESS

MAIN ACTIVITY ROTI CANAI AND CATERING

DATE OF BUSINESS
REGISTRATION 21 FEBRUARI 2018

BUSINESS REGISTRATION
NUMBER KT0196932-D

BUSINESS MODEL CANVAS(BMC)

1.0 INTRODUCTION

The business model reveals how the business works and what nature of business
value that must have the customers and how communicated and transferred to the
customer. For our company, we have chose a relevant name for our restaurant which
is Roti Canai Cikgu. The name was chose as the owner of this restaurant is also work
as a teacher.
During the time given to complete this task, we have been completing the
Business Plan to summarize the marketing, operational and financial objective for the
near future. We have provides several ideas on how to reach our organization goals
that we have set, vision&mission, and all the requirements needed such as key
partners, key activities, key resources,value proposition,customer relationship,
customer segment,distribution channel, cost structure and revenue stream.

Our business also helps an entrepreneur or business manager identify and focus
on potential problem areas, both inside and out the company. We can classify that all
the information compile can be helpful for future use.Entrepreneurship has stayed
constant for decades, the possibilities for wannabe entrepreneur has growing. This
quotes shows that staying committed to your goals beyond your feeling of excitement
and stay your course and keep your “why” in mind.

BUSINESS MODEL CANVAS(BMC)

1.0.1 BUSINESSS OBJECTIVE

1. To improve the quality of the products for our customers.

2. To grow the business throughout the country.
3. To improve the quality of works of the staffs.

1.0.2 BUSINESSS MISSION

1. To upgrade the quality of the products and services to meet the

customers’ expectation and satisfaction.
2. To serve everyone better than anyone else.

1.0.3 BUSINESSS VISION

1. To be the number 1 choice of product in Malaysia in the future.

2. Improve the lives of our guests
3. Support the communities we serve
4. Promote our common humanity

BUSINESS MODEL CANVAS(BMC) 5

2.0 KEY PARTNERS

 KSCHU SDN BHD supplies the raw materials such as flour, eggs, salt, margerine
and other materials
 Suppliers who lives in this area supplies fresh chicken
 Several different sources delivery supplies frozen ingredients
 The partnership has the kinship and emotional relations
 The new partnership including of banking, the online business for example
e-restaurant and the other social media

The business of the restaurant has to the alliances with the various parties. There was
some reason which drives the business partnership, such as to optimize the allocation
of resources and business activity, to reduces risk in the competitive rivalry that had
the uncertainty characteristics, the company has its resources and to implement the
business activity by the restaurant business model. Roti Canai Cikgu restaurant admits
that was very complex to operate the business activities without the partnership such
as with the suppliers and community. The key informers were also explaining that
they should keep the supply of raw materials from suppliers, and they have to
cooperate with the community at this area. Therefore, the approach was not only from
the business aspect but the local culture value also. The partnership with suppliers
have the positive impacts on the business. In addition, to keep and guarantee of the
supply, the purchase price has also become more stable than market prices. The key
informers recognize that the community attended to the business activities of the
restaurant. Likewise, the community will lead the visitors who do not know the
restaurant location.

BUSINESS MODEL CANVAS(BMC) 6

3.0 KEY ACTIVITIES

 Standardization the purchase and the selection of the raw materials

 Restaurant area must show the clean and hygienic of condition
 Use a standard procedure for key resources
 Improve the timely delivery to fulfill the customer orders
 Made the contract of purchase to stabilize of the price of raw materials (flour and
eggs)

Roti Canai Cikgu has the main activity that started with the purchase of raw materials.
The workers assigned to purchase the materials have to know the type and quality of
raw materials which they purchase. Although the restaurant often faces the rising
prices of flour and eggs, however the restaurant still protects the quality and flavour to
build the positive image of the restaurant and to maintain the loyalty of visitors. The
next activity started from the selection process of raw materials, cleans and storage.
The storage goal is to keep the supply of raw materials. The cooking process
produced if the customers have ordered the menu. The key informers explain that the
reason was to keep the tastiness and aroma of every roti canai and other dishes served.
The activities in the kitchen who managed by chefs including the relative of the
business owner. The next stage was the food delivery activity. The food delivery
conducted the waitress and to make the food interesting, the food delivered with a
huge tray. It is to show the impression of the food culture concept.

BUSINESS MODEL CANVAS(BMC) 7

4.0 VALUE PROPOSITION

The Roti Canai Cikgu value proposition mostly focus on quality taste, strategic
location and good service.

Firstly, it’s about the quality of taste, The Roti Canai Cikgu carefully selected
their main ingredient from the best sources all around the country. In this way, The
Roti Canai Cikgu was known for its “ highest-quality food in the country” to offer to
their customers. These shops will provide the best tasting Roti Canai with the soft
texture and finger-licking good sensation to its customers. For the popular Nasi
Beriani, the customers could taste the combination of the various herbs that make the
taste becomes extremely unique. This will be achieved through the use of high-quality
ingredients and following the preparation procedure to the latter. The menu listings,
the store layout, and the marketing activities will be focused on ensuring that more
sales of higher-margin roti canai and Nasi Beriani are achieved. They shall also be
selling the frozen edition of Roti Canai to take care of those customers who prefer to
prepare their favorite Roti Canai anytime at home.

Secondly, it’s about the location of The Roti Canai Cikgu. These shop chose the
strategic location as around the business center, universities, and shopping center to
introduce The Roti Canai Cikgu that attract the people nearby. These shops will get a
warm welcome from the customer base located near the shop. The greatest
determination of this Roti Canai Cikgu will be to become a daily necessity for the
many roti canai and nasi biryani addicts around and make everyone rush to this place
as he tries to forget the stresses of the life. All the university students so welcome to
come to this shop, there are relaxing places that students can even carry their laptops
to and the lecturer can finish off their office work or even meet friends at. These
shops have also become popular with high school students because they are affordable.
Special student discount rates will be offered to attract many of them and even offer
weekend entertainment events.

BUSINESS MODEL CANVAS(BMC) 8

The Roti Canai Cikgu will give the best services to all the customers that come to the
shop. When the customers come, the employees of this shop will treat the customers
like a king as we know that “Customers are always right”.The Roti Canai Cikgu is
always considered with all the customer’s request and try hard to fulfill all the
customer’s request. Therefore, giving the best training and development to their
employees regarding the working scope. They train their employees to greet the
customers and always smile so that the customers will get a positive impression from
the employees. Moreover, these shops will always prioritize the cleanliness in this
shop. The customers will give positive reviews about these shops because of the
positive ways that we present to them and it’s possible if they want to come again to
these shops.

BUSINESS MODEL CANVAS(BMC) 9

5.0 CUSTOMER RELATIONSHIP

The most important thing that every business must take it seriously to run the business
is building a long-lasting bond with the customer. The Roti Canai Cikgu shop has a
close relationship with customers. These shops distinguish between several types of
Customer Relationship, which may co-exist in a company’s relationship with a
particular Customer Segments.

Firstly, the most important to win the customers' hearts by giving the best services
which are communication. In these shops, they greet their customers with the finest
greeting. They want their customers to feel happy and enjoy the vibes in these shops
while having their beverages. The owner also trained his waitress to treat the customer
nicely and give friendly treatment so that it may give a positive impression to the
customers and may be delivered to consumers who had never come here. Besides,
showering a good attitude and action proactively notify customers when they visit
these shops. Roti Canai Cikgu also always asks the opinion and feedback of the
customers like a specifics menu of what they expect as the small shop attempts to
create a new proposition that is ready to be offered to the visitors in the future.

Secondly, by creating promotion it may help to attract customers to the shop. It is

important to turn a short relationship into a long term relationship. The owner should
launch the promotion for their beloved customers as well as other special deals.
Getting customers to buy from the shop is very essential and it can do it through
various means of adverts. Excellent services will help them to retain their customers
and could offer promo services to keep them updated on their latest services and
products. Social media is an easy way to garner free marketing. They also consider
having customers cards that they get free food after X amount of purchases or month
giveaways and the like. They want to cherish their customers that have given full
support to the Roti Canai Cikgu.

BUSINESS MODEL CANVAS(BMC) 10

Then, it is important to fulfill the satisfaction among the customers. To become
successful is about to improve their performance. Since people love to have delicious
food, these shop offers originality and uniqueness taste of the food. the owner promise
to serve their customers with the best and rich taste of spices to give a competitive
value to their shop. However, they also offer self-services to their customers like his
shop gives options to customers to tailor their taste of nasi biryani, so that it may
allow them to experience numerous things to provide a unique taste of their food.
From this they believed that it may turn out to the positive feedback from his
customers and help to build a bonding between the customers.

In conclusion, we saw the potential of this business will going far and succeed if the
owner keeps and retain a relationship with his customers, therefore they should widen
the idea and generate a great opportunity for automation. A business needs to
understand its customer to incentivize them to come back. Having guests is obviously
what drives income so the way customers are treated should be at the top of our shop
priority list. There is no better feeling as a customer than feeling heard and provided
for, if our shop can do that, they’re almost guaranteed to love the shop and bring in
more business. Word of mouth can easily help our business skyrocket or tear it to the
ground

BUSINESS MODEL CANVAS(BMC) 11

6.0 CUSTOMER SEGMENTS

Roti Canai Cikgu will not succeed and grow without customers. Customers such an
important role model to develop Roti canai Cikgu. It is important to organize what
kind of people to reach and serve because every company needs a profitable customer
to survive. For Roti Canai Cikgu, they found out that they had a segmented market to
grow their business.

Firstly, the segments were the Northgate crowd, which would be coming in late night,
it can be defined as teenagers that would be generally 18-24 years of age. Teenagers
always appealed for the factors in beverages that they are interested in. At that
juncture, the owner believes in the teenagers' up-to-date style will give them the
advantages as they are work on the numerous scrumptious menu in this shop.

Secondly, the segments they aim was the morning crowd, which included students
who had early classes and the workers. As their priority is the roti canai, they are
mulled over on serving the roti canai for the workers in the morning and the late-night
workers. To some, this food may enhance their working potential. These segments
would be more likely to want their food-to-go. In short, they believe they help the
workers to regurgitate a good style in their workplace.

Then, Roti Canai Cikgu developed targeting new customer segments namely, the
community of nasi biryani lovers. What we can conclude, there just only a few shops
that serve nasi biryani to the neighborhood, so that they come out the solution to the
nasi biryani lover by giving their committed to fulfilling the satisfaction for the nasi
berinai lover to taste ours. They provided for this community with the various type of
well-known nasi biryani all around the country. With the expertise in process-making
of this kind of tasty food.

BUSINESS MODEL CANVAS(BMC) 12

Customers are the essential point to get profit or benefit. Roti Canai Cikgu is not able
to sustain the business built without the customers. In the long run, having market
segmentation can allow these shops to precisely reach a consumer with specifics
needs and wants. Plus, it also may benefit their shop because it may help to corporate
resources more effectively and make a better strategic marketing decision.

BUSINESS MODEL CANVAS(BMC) 13

7.0 KEY RESOURCES

Key Resources describes the most important assets required to make a business model
work. These are the resources that allow an enterprise to create and offer a Value
Proposition, reach markets, maintain relationships with Customer Segments, and earn
revenues.

Physical

The raw material for our Roti Canai Cikgu shop were selected in view to ensure the
process of making roti canai and nasi beriani are not disturbed or function well.

Components Function Reason for selection

All purpose flour As the main ingredients to Suitability

make the dough

Eggs It increase the taste and Suitability

make the dough softer

Salt It allows the taste balance Suitability

Milk Keep the texture soft and Suitability

not crack

Hot water Make the ingredients mix Availability

well

Margerin Used as base for many Availability

bread and also other
dessert

BUSINESS MODEL CANVAS(BMC) 14

HUMAN RESOURCES

As for our company, human resource management are responsible in developing and
administering
programs that are designed to increase the effectiveness of our organization and
business.

It includes the entire spectrum of creating, managing, and cultivating the

employer-employee relationship.

Human resource management is therefore focused on a number of major areas,

including:
- Managing job recruitment, selection, and promotion
- Developing and overseeing employee benefits and wellness programs
- Developing, promoting, and enforcing personnel policies
- Promoting employee career development and job training
- Providing orientation programs for new hires
- Providing guidance regarding disciplinary actions
- Serving as a primary contact for work-site injuries or accidents

However, the role of human resources professionals such as our Manager, Financial
Manager and staff is to ensure that a company’s most important asset—its human
capital—is being nurtured and supported through the creation and management of
programs, policies, and procedures, and by fostering a positive work environment
through effective employee-employer
relations.

BUSINESS MODEL CANVAS(BMC) 15

Financial

Our shop production of Roti Canai Cikgu consume a considerable amount of

energy and have a significant impact on product quality, therefore, improving ovens
should be an important objective for manufacturers.

The aim of improving coffee shop should be to increase

product quality, production efficiency and worker safety, as well as to reduce energy
consumption and waste. Process variation of operating conditions has a significant
impact on product quality, performance, cost, safety and operational efficiency.

The cost reduction associated with lean manufacturing is important for businesses in
increasingly competitive markets. In order to control the financial, the solution need
to be identify. These tools can highlight improvement areas and can establish
modification plans, which include upgrading equipment or
installing additional hardware.

The study to focuses on cafe improvement that involves energy

reduction and process performance enhancement need to considered. A three-phased
improvement approach is presented that includes product understanding, process
improvement and process
parameter optimization. An industrial application demonstrates how the approach can
be interpreted and applied to a manufacturing scenario.

human capital—is being

nurtured and supported through the creation and management of programs, policies,
and
procedures, and by fostering a positive work environment through effective
employee-employer
relations.

BUSINESS MODEL CANVAS(BMC) 16

8.0 DISTRIBUTION CHANNEL

A distribution channel (also called a marketing channel) is the path or route decided
by the company to deliver its good or service to the customers. The route can be as
short as a direct interaction between the company and the customer or can include
several interconnected intermediaries like wholesalers, distributors, retailers, etc.
Hence, a distribution channel can also be referred to as a set of interdependent
intermediaries that help make a product available to the end customer.

INDIRECT CHANNEL DISTRIBUTION

Our company uses an indirect channel which is when a manufacturer involves a

middle-man or intermediary to sell its product to the end customer and to put our
customers in touch with our product or service instead of selling directly to the
customers themselves. Indirect channel can be classified into three types which is
One-level Channel (Manufacturer to Retailer to Customer), Two-Level Channel
(Manufacturer to Wholesaler to Retailer to Customer) and Three-Level Channel
(Manufacturer to Agent to Wholesaler to Retailer to Customer).
In case of direct channel a company stands the closest to consumer and takes upon
itself the task of transferring ownership and possession of its product direct to buyers.
However, in case of indirect channels, a company may have more than one choice
where in it may stand further or the farthest from the customer depending on the
length of channel sequence. These different channel choices may be briefly described
as follows:
One-level Channel (Manufacturer to Retailer to Customer): Retailers buy the
product from the manufacturer and then sell it to the customers. One level channel of
distribution works best for manufacturers dealing in shopping goods like clothes,
shoes, furniture, toys, etc
Two-Level Channel (Manufacturer to Wholesaler to Retailer to
Customer): Wholesalers buy the bulk from the manufacturers, breaks it down into
small packages and sells them to retailers who eventually sell it to the end customers.
Goods which are durable, standardised and somewhat inexpensive and whose target
audience isn’t limited to a confined area use two-level channel of distribution.

BUSINESS MODEL CANVAS(BMC) 17

Three-Level Channel (Manufacturer to Agent to Wholesaler to Retailer to
Customer): Three level channel of distribution involves an agent besides the
wholesaler and retailer who assists in selling goods. These agents come handy when
goods need to move quickly into the market soon after the order is placed. They are
given the duty to handle the product distribution of a specified area or district in
return of a certain percentage commission. The agents can be categorised into super
stockists and carrying and forwarding agents. Both these agents keep the stock on
behalf of the company. Super stockists buy the stock from manufacturers and sell
them to wholesalers and retailers of their area. Whereas, carrying and forwarding
agents work on a commission basis and provide their warehouses and shipment
expertise for order processing and last mile deliveries. Manufacturers opt for
three-level marketing channel when the userbase is spread all over the country and the
demand of the product is very high.

DIRECT CHANNEL
Direct selling is one of the oldest forms of selling products that our company have
been using eversince. It doesn’t involve the inclusion of an intermediary and the
manufacturer gets in direct contact with the customer at the point of sale. Some
examples of direct channels are peddling, brand retail stores, taking orders on the
company’s website, etc. Direct channels are usually used by manufacturers selling
perishable goods, expensive goods, and whose target audience is geographically
concentrated. For example, bakers, jewellers, etc.
Example of direct channel distribution that our company have been doing are:

BUSINESS MODEL CANVAS(BMC) 18

 1. Direct Online Selling

In a way, this method subsumes the other, because the power of the internet is that
you can directly market to many consumers, without leaving your office or open a
retail store. Simply advertise online, either via our own website, via Google Ads, or
via social media ads. Our customers can then place a direct order on our site or via
email, and then we ship the goods to them via post, courier, or via our own vehicles.

Direct selling is pretty much the shortest channel of distribution, and it is also the
simplest. Direct selling makes it easy to move our goods to the customer pretty
quickly to ensure their satisfaction.

We also get to eliminate middlemen and their markups, so that our goods arrive at the
consumers’ doorsteps at much cheaper prices. We also get to contact consumers
directly and build their trust in our brand.

2. Telemarketing Sales

In this method, we will advertise our product on television, getting into the details
of the features of the product, its price, uses, and availability. The customers who are
interested in it can then place their orders via fax, email or by telephone. The product
will then be delivered to them as per their likings.

3. Chain Store Sales

We can afford to open proprietary retail stores in different regions, so that our
products can get to the consumer directly.

BUSINESS MODEL CANVAS(BMC) 19

Advantages of Direct Channels of Distribution

 Bad debts can be avoided.

 Capital requirement is less.

 Business can be housed in any place by looking at the economy of rent

 A buyer gets home delivery and the marketing in unlimited.

 A consumer gets the products without shopping.

Disadvantages of Direct Channels of Distribution

 Credit facilities are not possible.

 Cheating is common for both sides.
 After sales service is not entered.
 Buyer can’t inspects or select the goods.

BUSINESS MODEL CANVAS(BMC) 20

9.0 COST STRUCTURE

Budgeting
Several factors will have to be considered while deciding the budget for the following
project:

1) Since this is my new product,a large amount of budget should be allocated for
advertisement to build consumer awareness.It has to be done to gain consumer
tryout.

2) Product sustainability: Nasi Beriani and roti canai are commodity type of
product,thus it requires creating a level of difference in term of
representation.Therefore,it requires a heavy investment on advertisement.

3) Market Share and Consumer Base : as the product has to build market share or
to take market share from competitors,it requires large advertising spending in
order to achieve it.

4) Competitor and clutter : there are a lot of roti canai shop competitors in the
market.Again,there are numerous advertisement on duplicator.So,it is required
quite a large expenditure.

5) Advertising frequency: the aim of the advertisement is to aware consumers

and to create the interest in consumer’s mind.In order to do that,the ad should
be repeatedly telecast on different media for which large advertisement budget
should be allocated.

BUSINESS MODEL CANVAS(BMC) 21

 Advertisement Cost (Per month)

Internet selling
(website,Facebook,Instagram,Application)

Television Commercial

Other advertisement
(Banner,Poster,Magazine,Newspaper)

Total

Equipment Unit Cost

Roti Canai Counter

Range

Worktable

Dishwasher

Refrigeration system

Tier Shelving

Chairs for customer

Tables for customer

Sink for customer

Total

BUSINESS MODEL CANVAS(BMC) 22

 Raw Materials Unit Cost

Wheat flour

egg

Margarine

Baking Powder

Curry powder

Coconut milk

Dal beans

Sugar

Salt
Total

Variable Costs : Cost Per Unit

Direct Material

Direct Labor

Variable Overhead

Total Variable Costs

Fixed Costs

Depreciation of equipment

Depreciation of building

Advertisement

Salaries

Total Fixed Cost

Total Cost

BUSINESS MODEL CANVAS(BMC) 23

10.0 REVENUE STREAM

A revenue stream is a distinct source of income that can come from either be
recurring revenue, transaction-based or service revenue. It is a critical part of the
business model that influences strategy, business planning and investment. A revenue
stream represents the economic value customers are willing to pay for the products
and services offered. In short, revenue streams are the total sales of all products and
services Roti Canai Cikgu has made. However, in accounting terms, it is often called
net sales.

There are two main types of revenue streams which are:

1. Transaction-based revenues: Revenue is earned from customers making a

one-time payment of Roti Canai Cikgu’s product or service.
2. Recurring revenues: Continuous payments for the delivery of products or
services.

Depending on the type of revenue models a company employs, a financial analyst

develops different forecasting models and carries out different procedures to obtain
necessary information when performing financial forecasting.

There are a few examples of revenue streams that can be used in the Business Model
Canvas. However, stated below are some of the revenue streams that play a big role in
Roti Canai Cikgu:

 Transaction-based revenue: Revenue is earned from customers making a

one-time payment for Roti Canai Cikgu’s product or service.
 Products revenue: Sales of physical products such as frozen food like roti
canai under the brand of Roti Canai Cikgu.
 Consumer Services revenue: Consumer services such as a variaty of roti canai
or nasi beriani meal at Roti Canai Cikgu.
 Licensing revenue: Allowing others to use Roti Canai Cikgu’s intellectual
property such as trademarks for a fee.

BUSINESS MODEL CANVAS(BMC) 24

CONCLUSION

In a nutshell, we seek opportunities in expanding the popularity of Roti Canai Cikgu

as well as other well-known roti canai product. These shop needs to create a business
model canvas(BMC) because it may help of identifying key elements of this business
and how they relate. Using BMC Roti Canai Cikgu can develop a clear view of value
proposition, operations, customers, and finance.

As a small business owner, it can use to identify target market segments and how to
appeal to those segments, so that it may help to retain a relationship with our
customers. Plus, it also gives benefits to our shop because it helps to corporate
resources more effectively and makes better strategic marketing decision, therefore
we widen the idea and generate a great opportunity for automation.

BUSINESS MODEL CANVAS(BMC) 25