FACULTY:

ADMINISTRATIVE SCIENCE AND POLICY STUDIES

PROGRAM:
BACHELOR OF CORPORATE ADMINISTRATION
PROGRAM CODE:
AM225
COURSE:
INTRODUCTION TO ENTERPRENEURSHIP
COURSE CODE:
ENT530
SEMESTER:
3
COMPANY NAME:
NINE OVER TEN DOT BIZ
GROUP MEMBER:
NAME STUDENT ID
MUHAMMAD SALMAN BIN KAMAL BAHARIN 2016351849
MUHAMMAD FAIDHI BIN AB RAZAK 2017436698
NURUL NAILATUL HUSNA BINTI SUHAIMI 2017436596

LECTURER NAME:
MADAM MAZIAH MOHAMED ARIF
 1. INTRODUCTION

1.1 Background Of The Study

All UiTM students who further their study at bachelor level need to take Principles of Entrepreneurship
course or ENT530 to give guideline and expose students to the business orientation. In this course, students
will conducting case study to any business or company. In this case study, students are required to interview
any company or business to get two or problem that faced by the company or busines. After that students
should analyse the problem and find solution for any problem that have. The benefit of this case study is
students will be more intelligence in conducting business. Next benefit is students will be exposed on how
company operating their business. Thus, this case study is the good medium to teach students on how solve
problems.
The case study was conducting to Nine Over Ten Dot Biz business, which is this business provide service
oriented. Our group want to get information on problem that faced by this business.

1.2 Problem Statement

Every business certainly will not be able to avoid from problem. as well as with this business where, as long
as the business operates for 6 years from 2011 until now, there are some problems faced by this business. First
problem that faced by this business is marketing problem which is this business have a lack in planning proper
marketing. Next problem that faced by this conmpany is management problem that is this business are poor in
managing the business.

1.3 Purpose Of The Study

The main reason why this case study be conduted is to investigate the key of successful entrepreneur
successed in their business and how the entrepreneur operates their business which is how the entrepreneur for
Nine Over Ten Dot Biz business can face and solve the problem. This study also want to know the best way in
solving problem as the owner have better achievement.
4 COMPANY INFORMATION

4.1 Background

Nine Over Ten Dot Biz is a printing and advertising company which started operation since 24
June 2011 at Lot FF 21, Level 1, Angsana Seremban Mall, Jalan Kuala Pilah, 70400 Seremban,
Negeri Sembilan. The company is focussing on "More Focused, Cost Efficient, Barakah" takes
the opportunity to become entrepreneurs to widen business ties and foster entrepreneurship
spirit among society. Now, the company is gaining further steps as it promises the best services
and services to its customers through its strategic, systematic and rewarding concepts. They
also hold this word in advance of their company which is In fact, 9/10 of livelihoods come
from business sources. Regarding the focus is more focused on mutual engagement with
Muslim entrepreneurs towards improving Islamic economy and business management. In
addition, it can also strengthen the unity of the Muslim brotherhood that has been established.
As an example "Whoever wants to extend his age and multiply his sustenance, let him connect
the brotherhood". Then, the cost efficient mostly explained on the company's management and
service promises more cost-effective deals besides the quality of a more secure product. The
demand will be realized in forming a more sophisticated and systematic trading deal. Nine Over
Ten Dot Biz also will give the best and wiser ideal choice for their customers. The last one is
Barakah shows that business results and income derived comes from God. The effort to gain
profit and the business results must be obtained through a lawful and blessed way. All the
negative elements and sources of livelihoods are not a step towards improving the productivity
and quality of the company. The wealth does not bring meaning without blessings and with the
blessings, little property / sustenance will be felt as much and sufficient. Otherwise, without the
blessings will be felt narrow and difficult even with many properties.
4.2 Organizational Structures

ADMINISTRATION

HUMAN RESOURCE

DESIGNER

MANAGER
MARKETING

FINANCE

CUSTOMER SERVICE
4.3 Products/Services

This company have provided many types of services. For example, in term of rebranding or
packaging, design and printing, corporate folder, apparel, publishing and also premium gift. In
term of rebranding or packaging, Nine Over Ten Dot Biz have logo design, packaging design,
and website. It means this company have ability in designing the logo and the rest. So, the
customers can show or give their own logo if want to have printing service by this company.
They also can label it and packaging, plus they also used shop and kiosk concept as to maintain
their stability of the company.

The other service is design and printing. This company also can design and print any types of
services such as banner, bunting, signboards, signages, billboards, boards/L.E.D, backdrops,
flyers, invitation cards, ID cards, brochures, envelopes, letter heads, business cards, calendars
and rubber stamps. This can be classified as promotional materials as to attract customers
attention to have their services.
Next, they have provided an apparel such as corporate robes and muslimah shirts, F1 corporate
shirts, Collar T shirts, round neck T shirts, sports shirts and children's shirts. Among customers
who have used their services are Ramly Burger, MRT, Wellzone, Sri Seremban School, MARA
Seremban College, Tunku Jaafar Science School and KKLW. It shows that this company can
provide many types of services in order to fulfil customers satisfaction. It is easy since they
can provide the best service with a reasonable price to all of their customers.

Another service is publishing. Nine Over Ten Dot Biz have provide service in term of
publishing. For example, program book, annual report, abstracts, bulletin boards, school
yearbooks, annual magazines and journals. Some of the customers that have been used their
services are MAINS, SUK Selangor, SUK Negeri Sembilan, Masjid Wilayah, UPNM,
Politeknik Melaka, Kolej Komuniti and so on.
4.4 Business, Marketing, Operational strategy

Nine Over Ten Dot Biz has extensive experience in advertising and printing. It is dedicated in
producing the best creative and best quality for their customers. This company also offers
advertising services from design, printing, packaging design and more. Company philosophy is
to provide the best service for their customers by offering reasonable and attractive prices. So,
through the advertisement customers will know that this company can provide many services
and give the best service to all of their customers.

Next, they have their own way on how to attract customers in order to use their service. For
instance, they will advertise it in online and offline ways. In online they can post through their
page or BlogSpot while offline they can give some flyers to the public. They will post any new
service that they are going to have by giving the best price as compared to the other printing
shop, so the customers will know and get their services. Plus, they also doing the closing sales
as to promote their company printing services to their clients such as bring their prospect to the
office. So, through that their clients will attract to that and promote to the public.

The last one is how they doing their operational system. Nine Over Ten Dot Biz used an
effective strategy as to maintain their quality of the services such as in term of printing. They
will make sure that the printing system will run smoothly and have the best product ever. For
example, for the t-shirt printing, the manager of the company will make sure that the words
printing on that shirt will not easy to get rid of. They will striving to produce a good service at
reasonable prices as to maintain their quality. So, the customers satisfaction will be fulfilled
and save their budget by having Nine Over Ten Dot Biz services.
4.5 Financial Achievement

Through our interview, this company have achieved some awards in doing their business. One
of the awards is they joined the business of Tabung Haji collaboration with Faiz Travels. It was
happened last year which is 2016 and they got RM60000 from that. Nine Over Ten also have
receive demand to produce 10000 umrah bags. It is one of the best sales that get by Nine Over
Ten Dot Biz business.
6. FINDINGS AND DISCUSSIONS

6.1 Findings

Marketing Problem

According to Dr. Philip Kotler, marketing be defined as the science and art of exploring,
creating, and delivering value to satisfy the needs of a target market at a profit. Marketing
identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the
identified market and the profit potential. It pinpoints which segments the company is capable
of serving best and it designs and promotes the appropriate products and services. While,
according to Merriam Webster online dictionary, marketing is a process or technique of
promoting, selling, and distributing a product or service. From the definition above, marketing
is important field in all organizations, companies or businesses. It is because marketing have
strong relationship with selling of products or services. If business fail to manage their
marketing, the tendency of the business to fail is high. Marketing also have a fucntion to attract
customer. Customer will attracted to product or services provided by the business if the
marketing is good and appropriate that axceeding customer want.

For Nine Over Ten Dot Biz, the owner, Pn Roziah have a problem in marketing their online
method business. She already create facebook page and blogspot to promote and markert their
service through online method. This is because everytime she posted their services in online
medium, she not getting any response and feedback from customer. From that problem, Pn
Roziah difficult to know the interest of customer. She also face the difficulty to gain review of
her business which is she want to know the improvement that she need to do and any
recommendation. Thus, this marketing problem give impact to Nine Over Ten Dot Biz busness.
 Management Problem

According to Peter Drucker, management is a multipurpose organ that manage a business

and manages Managers and manages workers and work. Whereby, according to Merriam
Webster online dictionary management is the conducting or supervising of something (such as
a business). It is means that management have relation with employment which is employer,
employee and work. Every companies or business should have management. otherwise, the
company may be exposed to various problems. Every companies owner or manager need to be
wise in ensuring their management is always good. However, However, each company or
business will have a management problem if it does not practice proper management. For
example, Employees see bad behavior and poor performance going unnoticed or unchallenged,
employees feel ignored and/or unappreciated, incompetent employee, demotivated worker and
others. This problem can cause the company itself to fail in the business and subsequently lead
to bankruptcy. However this problem can be resolve through proper solution.

For Nine Over Ten Dot Biz business, the owner, Pn Rodiah have a problem in getting a
better management. She have goal which is she be able to fully manage the business without
having management problem. However, Pn, Rodiah have to face the problem regarding
management. The problem that faced by Nine Over Ten Dot Biz business is hiring worker
problem. This is because, she is looking for a worker that has more knowledge and expertise in
financial position. She took a long time to get an employee with expertise in the field. She need
employee that expert in that field because she want make sure that her business can avoid
wastage and also can utilize resources. For example, the business can get lower price and quality
resources and spend properly on company money usage. Thus, hiring woker problem giving
the bad impact to Nine Over Ten Dot Biz Business
6.2 Discussions

Management problem

The problem that faced by Nine Over Ten Dot Biz business which is problem in hiring
worker that expertise in financial field giving bad impact to Nine Over Ten business in term of
financial. However, Pn Rodiah as owner of the business take initiative to eradicate the problem
through her method. There are two method to solve problem in hiring financial position worker.

First and foremost, the method to solve the problem is through aquisition practical students
from any university or college. According to Merriam Webster online dictionary, practical
means actively engaged in some course of action or occupation. Then, practical student means
an integrative hands-on learning experience in a supervised setting aimed at the professional
preparation and training of a student. The advantages of this method is the owner or manager
easily to manage and give tasks to them as they are study at a particular courses that related to
financial field. This is means that manager does not take a long time to handle them. Next
advantage is the owner can reduce cost to pay for employee. This is because, when employer
hire practical student to their company, the employer are just give them allowances that are not
too expensieve as compared hire worker which is the employer need to pay them salary that
cost must be follow the standard that be stated in Industrial Relation Act. The disadvatage of
hire practical students is it is a rushed process. Every employer wants to have his or her new
trainee or practical student on the job as soon as possible so that you can ensure the resources
is utilized to the fullest. There is a higher probability of rushing through the process of training,
creating lot of doubts and confusion right from the day one which is can affect the outcome in
future.
 Next, second method that be used by the owner of Nine Over Ten Dot Biz business is
publishing job vacancy. It can be done by employer which is informing the vacancy through
medium of publication such as banners, newspaper, internet and so on. The manager will
include information like salary, requirement and so on. The advantage of publishing job
vacancy is immediacy. most posts and replies appear in real time. It can help you either increase
your efforts to attract more candidates, a different set of candidates. The disadvantage of
publishing job vacancy is expense. It is depending on the platform owner use, owner may have
to pay a lot of fee or other costs to post your vacancy. For example, hiring designer to design
the banner, must pay to local government if posted in public places and other.
8. RECOMMENDATION AND IMPROVEMENT

For management problem, the owner of Nine Over Ten business that is Pn Roziah prefer to
use method of hiring practical student from any university and colloge. It is because, practical
student that have knowledge in finance field will easily handling the task that related to finance
that given by manager as they learned the courses during their study. From that, manager does
not have to worry about handling and teaching them as they already learned in university or
college. In case of Nine over Ten business, the owner, Puan Roziah highly recommend herself
to use this method because she want to minimize the cost of paying salary. She also want
someone that have learn and expert in finance field for her business to avoid from wrongly
doing tasks regarding financial part as it is very important for business to function their finance
properly. It want to make sure that the business will not be exposed to loss. Thus, this method
is considered as wise and best method to solve the management problem in term of hiring staff.
9. REFERENCE

1. Nine Over Ten Dot Biz. No.21 jalan Dataran Kemuning 3, Dataran Kemuning,, Senawang, 70450

Seremban, Negeri Sembilan, Malaysia.

2. ENT 530 Module

3. Nine Over Ten Dot Biz megazine

4. https://www.facebook.com/nineoverten/

5. http://nineoverten4you.blogspot.my/
10. APPENDICES