Tagline

“Your Imagination, Our Creation”

Vision
Our vision is to be a leading furniture manufacturer offering innovative and superior quality to
all at affordable prices.
Mission
Our mission is to create value for our customers through reliability and flexibility. We want our
customer to experience the warmth and comfort through respect, trust and affordability.

Origin of the Brand Name

The name is inspired by our target customers and what we offer to them. ‘Stu’ stands for Student
and ‘Fur’ stands for Furniture, making it the most suitable brand name. This brand name not only
showcases how our products have been curated for our target market but also depicts our passion
to provide our customer base with the best of the furniture at affordable prices.

About the Brand

StuFur is known to create elegant, optimistic, affordable and functional furniture. The furniture is
all about new ideas, new dimensions, new imaginations and affordable living. Stufur helps you
decorate your life and spaces and turns them into a better version. This brand apart from great
designs offers individuality and customized products.

The furnitures are the result of highest quality that has been made exclusively from cardboard
which is a sustainable and a recyclable material. We offer a diverse range coupled with style and
comfort.

Target Customers
Our focus is to provide people with custom made artistry furniture at an affordable price. Our
offerings target the students who require housing furnitures for a short period of time, the
employees who work on short term basis or are on any temporary transfers and the freelancers.
 Customized Products
This brand offers choice and accepts customer modification requests. There is also the option to
choose the color, design and finish of the furniture. After all, our aim is to curate our products
according to the customers and maximize their satisfaction.

Materials Used
Cardboard, Dyes, Bagasse
The products designed are made up of hard and durable cardboard which is as strong as any
other material used to make furniture. To strengthen the structure of the products offered, we will
be tightly compressing the bagasse. The tightly compressed bagasse turns into a hard and strong
raw material. This will be the necessary support to the structure of the furnitures.
The dyes are used for the specific color customization to give it an elegant look as per the
demand of the customers.

Figure 1: Study Table and Chair Figure 2: Bed

Figure 3: Sofa and Table Figure 4: Cupboard

1
The images are the Origami miniature models of products made by the brand.