ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Business Administration)

INTRODUCTION TO ENTREPRENEURSHIP (9551)

(LEVEL: PGD-ENTREPRENEURSHIP)

SEMESTER: AUTUMN 2020

CHECKLIST

This packet comprises the following material:

1. Textbook (one)
2. Course Outlines
3. Assignment No. 1 & 2
4. Assignment Forms (2 sets)

In this packet, if you find anything missing out of the above mentioned material,
please contact at the address given below:

The Mailing Officer

Mailing Section, Services Block
Allama Iqbal Open University
H-8, Islamabad
Phone: 051-9057611-12

S. A. RAHAT
Course Coordinator
 ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD
(Department of Business Administration)

WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING
THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD
OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.

Introduction to Entrepreneurship (9551) Semester: Autumn 2020

Level: PGD-Entrepreneurship

GUIDELINES FOR ASSIGNMENT # 1

You should look upon the assignments as a test of knowledge, management skills, and
communication skills. When you write an assignment answer, you are indicating your
knowledge to the teacher:
 Your level of understanding of the subject;
 How clearly you think;
 How well you can reflect on your knowledge & experience;
 How well you can use your knowledge in solving problems, explaining situations,
and describing organizations and management;
 How professional you are, and how much care and attention you give to what you do.
To answer a question effectively, address the question directly, bring important
related issues into the discussion, refer to sources, and indicate how principles
from the course materials apply. The student must also be able to identify
important problems and implications arising from the answer.
For citing references, writing bibliographies, and formatting the assignment, APA
format should be followed.

ASSIGNMENT No. 1
Total Marks: 100
Pass Marks: 50
Note: Attempt all questions.
Q. 1 What are different types of a business plan? Explain various steps involved while
formulating a business plan. (20)

Q. 2 Discuss in detail the distinct phases of entrepreneurship process. (20)

Q. 3 Discuss entrepreneurship in social perspective. (20)

Q. 4 Explain the team selection and management concerns for an entrepreneur, with
examples. (20)

Q. 5 Discuss the challenges of International Entrepreneurship with examples. (20)

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 ASSIGNMENT No. 2
(Units: 1–9)
Total Marks: 100
Pass Marks: 50

This assignment is a research-oriented activity. You are required to obtain information

from a business/commercial organization and prepare a report of about 1000 words on
the topic allotted to you to be submitted to your teacher for evaluation.

You are required to select one of the following topics according to the last digit of your
roll number. For example, if your roll number is P-3427180 then you will select topic # 0
(the last digit): -

Topics
0. Entrepreneurial Ideas Generation
1. Formulating a Winning Strategy Entrepreneurial Opportunities
2. Comparative analysis; entrepreneurship in other countries
3. Innovation in Entrepreneurship
4. Emerging Trends: The Internet and E-Commerce
5. Ethical Challenges of Entrepreneurship
6. Apple Success Story
7. Franchising: The Hybrid
8. The Marketing Concept for Entrepreneurs
9. Preparing Financial Budgets

GUIDELINES FOR ASSIGNMENT # 2:

 1.5 line spacing
 Use headers and subheads throughout all sections
 Organization of ideas
 Writing skills (spelling, grammar, punctuation)
 Professionalism (readability and general appearance)
 Do more than repeat the text
 Express a point of view and defend it.

The report should follow the following format:

1) Title page
2) Acknowledgements
3) An abstract (one-page summary of the paper)
4) Table of contents
5) Introduction to the topic (brief history & significance of topic assigned)

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6) Practical study of the organization (with respect to the topic)
7) Data collection methods
8) SWOT analysis (strengths, weaknesses, opportunities & threats) relevant to the
topic assigned
9) Conclusion (one-page brief covering important aspects of your report)
10) Recommendations (specific recommendations relevant to topic assigned)
11) References (as per APA format)
12) Annexes (if any)

WORKSHOPS
The workshop presentations provide you opportunity to express your communication
skills, knowledge & understanding of concepts learned during practical study assigned in
assignment # 2.

You should use any interactive material for effective presentation. The
transparencies/Power point slides are not the presentation, but only a tool; the
presentation is the combination of the interactive material and your speech.

The presentation should follow the following format:

1) Title page
2) An abstract (one-page summary of the paper)
3) Introduction to the topic (brief history & significance of topic assigned)
4) Practical study of the organization (with respect to the topic)
5) Data collection methods
6) SWOT analysis (strengths, weaknesses, opportunities & threats) relevant to the
topic assigned
7) Conclusion (one-page brief covering important aspects of your report)
8) Recommendations (specific recommendations relevant to topic assigned)

GUIDELINES FOR WORKSHOP PRESENTATION:

 Make eye contact and react to the audience. Don't read from the slides or from
report, and don't look too much at the slides (occasional glances are acceptable to
help in recalling the topic to cover).
 A 15-minute presentation can be practiced several times in advance, so do that until
you are confident enough. Some people also use a mirror when rehearsing as a
substitute for an audience.

Note: Prepare assignments as per these guidelines and it may be re-evaluated by the
quality assurance cell, department of business administration, AIOU, Islamabad at any
time.

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 INTRODUCTION TO ENTREPRENEURSHIP (9551)
(COURSE OUTLINE)
Unit 1 Entrepreneurship Innovation: The Creative Pursuit of Ideas
1.1. Entrepreneurship – A perspective
1.2. Emerging Trends: The Internet and E-Commerce
1.3. Entrepreneurial Opportunities
1.4. The evolution of Entrepreneurship
1.5. The myths & approaches to entrepreneurship
1.6. Opportunity Identification: The search for New Ideas
1.7. Entrepreneurial Imagination and Creativity
1.8. The role of Creative Thinking
1.9. Arenas in Which People Are Creative
1.10. Innovation and the Entrepreneur
1.11. The Innovation Process
Unit 2 Understanding Strategic Issues in Business Plan Development
2.1. Comparative analysis entrepreneurship in other countries
2.2. Strategic Objectives
2.3. Competitor Analysis
2.4. STP Strategies
2.5. Marketing Mix Strategies
Unit 3 Entrepreneurial Perspective in Individuals and Organizations
3.1. The Entrepreneurial Perspective
3.2. The Dark side of Entrepreneurship
3.3. Entrepreneurial Motivation
3.4. Corporate Entrepreneurship
3.5. Social Entrepreneurship
3.6. Ethical Challenges of Entrepreneurship
Unit 4 Pathways to Entrepreneurial Ventures and Legal Challenges
4.1. The Pathways to New Ventures for Entrepreneurs
4.2. Creating New Ventures
4.3. Acquiring an Established Entrepreneurial Venture
4.4. Franchising: The Hybrid
4.5. Legal Challenges for the Entrepreneurial Venture

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 4.6. Intellectual Property Protection: Patents, Copyrights, and
Trademarks
4.7. Identifying Legal Structures for Entrepreneurial Ventures
4.8. Sole Proprietorships
4.9. Partnerships
4.10. Corporations
4.11. Specific Forms of Partnerships and Corporations
4.12. Understanding Bankruptcy
Unit 5 Sources of Capital and Assessment for Entrepreneurial Ventures
5.1 The Entrepreneur’s Search for Capital
5.2 Debt Versus Equity
5.3 The Venture Capital Market
5.4 Informal Risk Capital: “Angel” Financing
5.5 The Challenge of New- Venture Start-Ups
5.6 Pitfalls in Selecting New Ventures
5.7 Critical Factors for New-Venture Development
5.8 Why New Ventures Fail
5.9 The Evaluation Process
Unit 6 Marketing Challenges for Entrepreneurial Ventures
6.1. The Marketing Concept for Entrepreneurs
6.2. Marketing Research
6.3. Inhibitors to Marketing Research
6.4. Internet Marketing
6.5. Developing the Marketing Concept
6.6. Developing a Marketing Plan
6.7. Pricing Strategies
Unit 7 Financial Preparation for Entrepreneurial Ventures
7.1 The Importance of Financial Information for Entrepreneurs
7.2 Understanding the Key Financial Statements
7.3 Preparing Financial Budgets
7.4 Pro Forma Statements
7.5 Capital Budgeting
7.6 Break-Even Analysis
7.7 Ratio Analysis

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Unit 8 Developing an Effective Business Plan
8.1. What is a Business Plan?
8.2. Pitfalls to Avoid in Planning
8.3. Benefits of a Business Plan
8.4. Developing a Well- Conceived Business Plan
8.5. Elements of a Business Plan
8.6. Updating the Business Plan
8.7. Presentation of the Business Plan: The “Pitch”
Unit 9 Valuation and Harvesting of Entrepreneurial Ventures
9.1. The Importance of Business Valuation
9.2. Underlying Issues When Acquiring a Venture
9.3. Due Diligence
9.4. Analyzing the Business
9.5. Establishing a Firm’s Value
9.6. Term Sheets in Venture Valuation
9.7. Additional Factors in the Valuation Process
9.8. Harvesting the Venture: A Focus on the Future
9.9. The Management Succession Strategy
9.10. Key Factors in Succession

Recommended Textbooks:
Donald F. Koratko, Entrepreneurship – Theory Process Practice, 8th Edition
(South Western - Cengage Learnin

Bygrave D.W., & Zacharakis A. (2010). Entrepreneurship (2nd ed.). U.S.A.: John
Wiley & Sons

Hisrich D.R., Peters P.M., &Shepherd A. D. (2009). Entrepreneurship (8th ed.).

Illinois, U.S.A.: McGraw-Hill/Irwin

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