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Ogilvy & Mather is an international advertising, marketing and public relations agency based

in Manhattan, and is a part of the WPP group, one of the world's leading
communications services groups. Ogilvy & Mather Worldwide is one of the largest
advertising agencies in the US, specialised in so-called brand stewardship.

It operates 450 offices in 120 countries with approximately 18,000 employees.

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with
no clients and a staff of two, he built his company into one of the eight largest advertising
networks in the world. Today it has more than  450 plus offices in 169 cities.

The company became a leading worldwide agency by the 1960s. Central to its growth was its
strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell
House, IBM, Kodak, Nestlé, Cadbury and Unilever brands Pond's and Dove.[1]

Ogilvy & Mather was built on Ogilvy's principles, in particular, that the function of advertising is
to sell and that successful advertising for any product is based on information about its
consumer.

The beginnings of Ogilvy & Mather 

Opening a new advertising agency in 1948 seemed good timing. The Depression and World War
II had driven all but the largest, well-established, advertising firms out of business and had
discouraged attempts by newcomers to break into the market. However, with the war over and
the American economy expanding with unprecedented vigour, and a greater public awareness of
the media and its influence, advertising became a necessary element in any business practice.
The potential for growth was almost limitless. Still, the agency did not become successful
overnight. Competing with such long-standing industry leaders as J. Walter Thompson, Young &
Rubicam, Leo Burnett, and BBDO was difficult.

Expansion, Innovation and Diversification 

In 1955 O&M helped launching Unilever's Dove as '1/4 moisturizing cream'. In 1960, Shell Oil
started an account, increasing O&M's revenues by almost 50%. Later, accounts were also
secured from General foods, Bristol-Myers, and Lever Brothers, to name just a few. By 1962 the
agency's billings had increased dramatically, and Ogilvy had established himself as an innovator
in the business. Indeed, the 1960's and early 1970's marked a period of expansion and
innovation. In 1964 Ogilvy, Benson & Mather Inc. of New York merged with Mather &
Crowther Ltd. of London to become Ogilvy & Mather International. In 1966 O&M became the
first ad agency to go public on both the London and New York stock exchanges.

During the same period O&M also became more diverse in its range of advertising. It developed
campaigns for large corporations, non-profit organizations (e.g., the World Wildlife Fund),
whole nations (Puerto Rico, Singapore, France), and international clients whose markets were
primarily outside the US. By 1975 O&M had grown extensively. In addition to General Foods
and its other base accounts the agency had established accounts with American Express, IBM,
Merrill Lynch, Campbell's Soup, and Mercedes Benz. Branch offices were set up around the
world to handle the large amount of international business the firm had developed and
subsidiaries were consolidated under the umbrella of the parent company.

Growth on the scale experienced by O&M also resulted in adverse effects. O&M's creativity
became stifled as the immensity of the operation created bureaucratic impediments. The agency
became conservative, feeling an obligation to its shareholders to secure consistent dividends and
minimize risks. The agency successfully produced conservative campaigns for large companies,
but creatively speaking, had stagnated. David Ogilvy was aware of what was happening and, on
the eve of his retirement, made some dramatic changes, taking new, creative people on board. To
avoid creativity problems in the future, O&M created a network of semi-autonomous
subsidiaries that, while having access to the resources only a large company can provide, still
work in a "small shop" environment.

In May of 1985 Ogilvy & Mather International Inc. became the Ogilvy Group.In 1989, O&M
was acquired by number 2 advertising conglomerate WPP Group

Initial Ads by Ogilvy

David Ogilvy's copywriting was at the heart of many of advertising's most famous campaigns,
including perhaps the best-known headline ever written for an automobile ad: "At 60 miles an
hour, the loudest noise in this new Rolls-Royce comes from the electric clock."

. In 1951, a small shirt maker, C. F. Hathaway, came asking for help. This led to the "man with
the black eye patch" campaign, arguably one of Ogilvy's most famous that ran for 25 years.

Over the years Ogilvy has helped create some of India's most successful brands like Asian
Paints, Cadbury, Fevicol among them, and in recent times- Vodafone, Close Up and many more.
One hallmark of Ogilvy's brand-building capability is the balance of global and local brands. The
local clients keep them in tune with local market nuances, which is integral to the success of
multinational accounts.
A power brand in itself, Ogilvy & Mather is acknowledged as the leading
communications agency in the country today. The defining quality is their firm belief
in the value of brands and the important role they play in consumers' lives. The
business of building brands is conducted through a proprietary way of thinking and
working; what they call 360 Degree Brand Stewardship.
As pioneers of integrated communication initiatives in the country, Ogilvy & Mather
consistently deliver an overall promise of 360 Degree Stewardship through their
business units that encompass:

 Ogilvy & Mather Advertising

 OgilvyOne
 OgilvyInteractive
 Ogilvy PR Worldwide
 Ogilvy CommonHealth Worldwide
 OgilvyAction
 Neo@Ogilvy
 Ogilvy Government Relations
 RedWorks
 OgilvyEarth

OgilvyOne (direct marketing to individuals), Ogilvy Interactive (marketing through Web sites
and wireless devices), and Ogilvy Public Relations Worldwide. Ogilvy Public Relations
Worldwide offers services, including consumer marketing, corporate branding, public affairs
lobbying, and creative media. Ogilvy PR operates two specialist units: B/W/R, a corporate
entertainment firm, and Feinstein Kean Healthcare (FKH), a service firm specializing in
biotechnology and the pharmaceutical industry.

Network
The network services more Fortune Global 500 companies in five or more countries than any
other agency.
As Brand Stewards, they combine local know-how with a worldwide network,
to leverage the brands of the multinational clients. Ogilvy creates powerful campaigns that
address local market needs while reinforcing the same universal brand identity. The
hallmark of our brand-building capabilities is their balance of global and local brands.
Major brands include J. Walter Thompson, Ogilvy
& Mather, Young & Rubicam, MindShare, Mediaedge:cia, Millward Brown,
OgilvyOne, Wunderman, Hill & Knowlton, Ogilvy Public Relations, Burson-
Marsteller, Grey Global Group, Cohn & Wolfe, CommonHealth, Enterprise IG and
Landor, among others. Their specialist skills include advertising, media investment
management, information, insight & consultancy, public relations & public affairs,
branding & identity, healthcare, communications, direct, promotion & relationship
marketing and specialist communications.

Key people
Piyush Pandey
Executive Chairman &
National Creative Director
India & South Asia

S. N. Rane
Co-executive Chariman & COO
India & South Asia

Pratap Bose
CEO Ogilvy & Mather, India
Managing Director South Asia, Kinetic
President – Ogilvy Activation

Services offered
  Television promotion
 Print ad
 Websites & Web banners
 Email marketing
 Public relation
 Radio
 Direct marketing
 Promotion
 Telemarketing
 Outdoor
 Packaging

Ogilvy & Mather Advertising’s clients include

Vodafone

Cadbury

Dove

Ponds

Pidilite

Tata Sky

Ogilvy PR Worldwide’s division B/W/R is dealing with media relations for celebrities such as
Ben Affleck, Brat Pitt, Michael J. Fox, and Reese Witherspoon. Finally, several governmental
bodies stand amongst Ogilvy's clients.

OGILVYONE
OgilvyOne Worldwide delivers on David Ogilvy’s famous promise, “We sell, or else,” by
unlocking the full value of customers with digital direct marketing that sells. There are four core
pillars: customer-centered philosophy; data-driven strategy; results-driven execution; and
digital direct innovation. 

With 120 offices in 50 countries, OgilvyOne is arguably the largest digital direct network in the
world. Creative is our most visible product and is, in many ways, the summation of all our
marketing thinking. Our work delivers results - we've won more than twice as many Direct
Marketing Association ECHO awards as our nearest competitor.

Specialties
Consulting, data & analytics, eCommerce, CRM, eCRM and loyalty marketing, Search
marketing, Direct and digital marketing, Email marketing, Website strategy & development,
Mobile marketing, Social media marketing & selling, Digital & direct media planning & buying
OgilvyOne Worldwide markets to the individual. One of the world's largest customer
relationship management and direct marketing firms, OgilvyOne helps clients attract and retain
customers through digital marketing, direct mailings, and telemarketing, among other services.
The company's services include consulting, creative services, strategic planning, database
management, lead generation, and customer care. It has served firms such as IBM, American
Express, and Nestle through more than 120 offices in about 50 countries (OgilvyOne Worldwide
Ltd acts as the agency's UK branch). The company is part of creative advertising network Ogilvy
& Mather, itself a division of advertising conglomerate WPP Group.

Scale and Experience   
With over 150 offices in 30 countries, arguably the largest direct marketing and interactive
marketing network in the world. OgilvyOne was established in 1972 and have nearly four
decades of experience. A superb balance of 50% local and 50% global clients namely IBM,
American Express, Cisco, Lenovo, SAP, Yahoo!, Zurich Financial Group, British Telecom,
British Airways, Nestlé and Unilever among the global clients.

Recent Achievements

Goafest 2012
The final awards night at Goafest 2012 saw Ogilvy India at top by winning 51 metals including 1
Grand Prix, 11 Gold, 16 Silver and 23 Bronze. Ogilvy won the Grand Prix in Digital &
Interactive category while it bagged maximum 4 Gold in Direct category, 2 Gold in Digital and 1
Gold each in Film, Radio, OOH, Print, and Design categories.

Ogilvy India won 7 medals for its campaign ‘The Photographs Case’ for Fox Crime including 1
Grand Prix, 5 Gold and 1 Silver. Good Morning Films won a Silver for Fox Crime’s campaign in
Film Craft Category in the Subcategory Cinematography. Thus, the campaign emerged as the
most awarded campaign with total 8 metals.

Piyush Pandey receives 2012 CLIO Lifetime Achievement Award

HONG KONG, 21 March 2012 – The CLIO Awards, one of the world’s most recognised award
competitions honouring excellence in advertising, design and communications, has named
Ogilvy & Mather’s Executive Chairman and Creative Director of South Asia, Piyush Pandey as
the recipient of the 2012 CLIO Lifetime Achievement Award.
With a highly successful advertising career spanning three decades, Pandey is often revered as
‘the godfather of Indian advertising’. Pandey is the first person from the region to receive this
distinction and will be presented with the Lifetime Achievement Award at the 53rd annual CLIO
Awards ceremony, which takes place on Tuesday May 15 in New York.