Design Thinking Library

 Stanford d. School Design Thinking virtual crash course: http://dschool.stanford.edu/dgift/

 LinkedIn groups such as https://www.linkedin.com/groups/Design-Thinking-37821?

home=&gid=37821 have good discussions on various aspects of Design Thinking

 Harvard Business Review article: https://hbr.org/2008/06/design-thinking (useful introductory

article)

 Rapid Prototyping: https://www.youtube.com/watch?v=d5_h1VuwD6g

 Short, useful video on DT: http://youtu.be/-FzFk3E5nxM

 60 Minutes interviews
o Covers the origins of the Design Thinking idea and how the Stanford Center was setup
http://www.ideo.com/60minutes/
o With the CEO of IDEO   
http://www.cbsnews.com/videos/ideo-ceo-tim-brown-on-the-future-of-design-thinking/
  
 Design Thinking stories
o Shopping cart IDEO: http://www.youtube.com/watch?v=M66ZU2PCIcM
o Jane Chen’s (Incubator story): http://embraceglobal.org/who-we-are/our-story/
o Dough Dietz’s story (MRI machine): https://openideo.com/challenge/creative-
confidence/inspiration/the-story-of-doug-dietz-creative-confidence-in-the-mri-suite
o “Extreme By Design Movie” http://www.extremebydesignmovie.com/
o Innovation using Design Thinking: http://www.fastcompany.com/3006797/innovation-
method-behind-swiffer-madness
o Air BnB: http://firstround.com/review/How-design-thinking-transformed-Airbnb-from-
failing-startup-to-billion-dollar-business/
o New umbrella design: http://www.dailymotion.com/video/x2ujlz5_umbrella-has-been-
designed-wrongly-for-the-past-3000-years-now-we-have-a-new-design-kazbrella_tech
o Creative Confidence:
http://www.slate.com/blogs/the_eye/2013/11/04/embrace_infant_warmer_creative_confi
dence_by_tom_and_david_kelley.html
o Tsunamika: http://www.tsunamika.org/arundhatis-story
o Redbus: http://www.rediff.com/business/slide-show/slide-show-1-the-secret-behind-
redbus-success-story/20130927.htm#1
o Google and Sanofi: http://www.bloomberg.com/news/articles/2015-08-31/google-pairs-
with-sanofi-to-move-diabetes-patients-to-cloud

 Zero Distance stories from Infosys

o Disrupting telecom:
http://sparshv2/News/ZeroDistance/Pages/2015/August_2015/Disrupting-Telecom.aspx
 o Hidden treasure in revenue loss:
http://sparshv2/News/ZeroDistance/Pages/2015/August_2015/Hidden-treasure-in-
revenue-loss.aspx
o Innovating on locos and labor:
http://sparshv2/News/ZeroDistance/Pages/2015/August_2015/Innovating-on-locos-and-
labor.aspx
o Missing revenue found: http://sparshv2/News/ZeroDistance/Pages/2015/July2015/Missing-
revenue-found.aspx
o Closer to code through testing:
http://sparshv2/News/ZeroDistance/Pages/2015/July2015/Closer-to-code-through-
testing.aspx
o Thank Infy for the music: http://sparshv2/News/ZeroDistance/Pages/2015/July2015/Thank-
Infy-for-the-music.aspx
o Building a cloud orchestration engine: http://infytv/Pages/Video.aspx?vid=5836
o Do business anywhere, anytime: http://infytv/Pages/Video.aspx?vid=5811
o Crossing the last hurdle: http://sparsh-hrd/departments/myUnit/ZD/docs/ZD-
Networking.pdf
o Programming mystics: http://sparsh-hrd/departments/myUnit/ZD/docs/ZD-Television.pdf
o Changing mindsets: http://sparsh-hrd/departments/myUnit/ZD/docs/ZD-Insurance.pdf
o Helping shopaholics: http://sparsh-hrd/departments/myUnit/ZD/docs/ZD-
onlineshopping.pdf

 Books
o Creative Confidence by David Kelley: http://www.creativeconfidence.com/
o The Design of Business by Roger Martin: http://rogerlmartin.com/lets-read/the-design-of-
business