between IT and IS ? • Information Technology can be defined as a collection of computer hardware, software, databases, networking, and telecommunication devices that helps the organization to manage the business processes more What is IT ? effectively and efficiently. • Or in simple terms, one may say, any technological device that helps the organization in managing its processes more effectively and efficiently qualifies to be part of IT. Digital / Information Economy ? • Infobesity : Information overload • Globalization : Global communication and collaboration, global customers, suppliers Key and partners. characteristics • Digitization : Music, books, pictures, movies of the etc., are getting digitized for fast and inexpensive distribution. current(digital) • E-Business: The use of electronic economy technologies to transact business • Innovations : At a rapid pace. • Obsolescence : At a high rate Business Pressures, Organizational Responses and the Role of IT Digital Enterprise Digital Enterprise is a new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives : • Reach and engage customers more effectively • Boost employee productivity • Improve operating efficiency IT Success Story