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Copyright © 2020 BAMF Media, LLC.

All rights reserved


First Edition

All rights reserved. No part of this publication may be reproduced, distributed,


or transmitted in any form or by any means, including photocopying, recording,
or other electronic or mechanical methods without the prior written permission
of the publisher.
CONTENTS

Introduction To The Linkedin Content Bible.................................... 11

5 Resource Giveaway Post Templates.............................................. 18

Post 1: Explaining The Importance Of The Resource..................... 19


Actual Post: “Looking to become a better copywriter?”...................... 20
Post 1: Template................................................................................ 22

Post 2: A Story Of How The Resource Helped You......................... 26


Actual Post: “🚀 60+ Facebook Groups for Marketers”...................... 27
Post 2: Template................................................................................ 29

Post 3: Proof That You Always Give


Resources That Provide Value.......................................................... 32
Actual Post: “🚀 Ultimate Organic Traffic Bundle 🚀”....................... 33
Post 3: Template................................................................................ 35

Post 4: Attribution To The Source Of The Resource....................... 38


Actual Post: “5 Tools to Build the Perfect Landing Page 🏆............... 39
Post 4: Template................................................................................ 41

Post 5: How The Resource Helped Your Business........................... 44


Actual Post: “Digital Marketing Audit Checklist &
114 Growth Tactics 🚀”.................................................................... 45
Post 5: Template................................................................................ 47
5 Viral Video Repurposing Templates............................................. 52

Post 6: A Video With A Lesson........................................................ 53


Actual Post: “Don’t be afraid to reinvent the wheel.”.......................... 54
Post 6: Template................................................................................ 56

Post 7: A Video Parody Of Current State Of Affairs....................... 58


Actual Post: “I’ve hired college grads,
self-taught marketers, as well as dropouts.”........................................ 59
Post 7: Template................................................................................ 61

Post 8: A Video Of A Famous Leader’s Opinion............................. 65


Actual Post: “You know how many committees we
have at Apple? Zero. We’re organized like a startup.”......................... 66
Post 8: Template................................................................................ 67

Post 9: A Video Sharing A News Item Or A Popular Poll............... 69


Actual Post: “The best ads of 2019 ranking is out.”............................ 70
Post 9: Template................................................................................ 72

Post 10: A Video Featuring An Interesting


Innovation Or Technology.............................................................. 75
Actual Post: “This backpack lets you defy gravity!”............................ 76
Post 10: Template.............................................................................. 78

5 Slides Post Templates.................................................................... 80

Post 11: Slides On Valuable Lessons For Business Or Life............. 81


Actual Post: “What I Learned Growing an 8-Figure Business”........... 82
Post 11: Template.............................................................................. 84
Post 12: Slides On Your Opinion Or
Refuting Common Misconceptions................................................ 87
Actual Post: “Think SEO is dead? Think again.”................................ 88
Post 12: Template.............................................................................. 90

Post 13: Slides Addressing An Issue Or A Pain Point..................... 94


Actual Post: “ZHow to Write Engaging
LinkedIn Profile Summaries”............................................................. 95
Post 13: Template.............................................................................. 97

Post 14: Slides With Examples For Professional Improvement.... 102


Actual Post: “Improve Your LinkedIn Profile Instantly 😲”.............. 103
Post 14: Template............................................................................ 105

Post 15: Slides With A Startup Pitch


Deck Before They Were A Big Deal............................................... 109
Actual Post: “🔥Ever heard of a startup called Tinder?”.................... 110
Post 15: Template............................................................................ 112

5 Image Gallery Posts.................................................................... 115

Post 16: Images On How-To, Free Tips, Or Advice...................... 116


Actual Post: “👉 Simple Ways to Create Facebook
Ads That Work”............................................................................... 117
Post 16: Template............................................................................ 119

Post 17: Images With An Attention Grabbing Tip For Virality.... 121
Actual Post: “How we get millions of views
per month on LinkedIn 🚀”............................................................ 122
Post 17: Template............................................................................ 125

Post 18: Images Of A Popular Ad Or Marketing Technique........ 132


Actual Post: “Genius ad examples y”.............................................. 133
Post 18: Template............................................................................ 134
Post 19: Share Useful Freebie Resource
Of Marketing Formulas................................................................. 136
Actual Post: “✍ +60 Formulas to Grow
Your Influence on LinkedIn ✍”...................................................... 137
Post 19: Template............................................................................ 139

Post 20: Images For A Post With Resource Freebies..................... 142


Actual Post: “📊 9 Marketing Dashboard
Templates to Track Your Growth 📊”.............................................. 143
Post 20: Template............................................................................ 145

8 Viral Founder Story Templates................................................... 148

Post 21: Entertaining Listicle To Achieving Massive Success....... 149


Actual Post: “How I founded a multi-million-dollar
agency in six months”...................................................................... 150
Post 21: Template............................................................................ 152

Post 22: Denied Major Opportunity For Better Culture............. 158


Actual Post: “I rejected an offer from Uber”.................................... 159
Post 22: Template............................................................................ 161

Post 23: Bad Boss Story With A Good Ending Twist.................... 168
Actual Post: “My boss yelled at me in front of the whole office”...... 169
Post 23: Template............................................................................ 171

Post 24: State Unpopular Opinion And


Explain Your Reasoning................................................................ 175
Actual Post: “I don’t care about your skills”...................................... 176
Post 24: Template............................................................................ 178

Post 25: Gary Vee-Style Rant About Excuses................................ 184


Actual Post: “I’m sick of hearing your excuses”................................ 185
Post 25: Template............................................................................ 187
Post 26: Put In The Work To Achieve A Proud Moment.............. 193
Actual Post: “I’ve been spending every weekend at the office.”......... 194
Post 26: Template............................................................................ 196

Post 27: Refused To Sell To See Your Long-Term Vision.............. 202


Actual Post: “I refused to sell my company for $10M.”.................... 203
Post 27: Template............................................................................ 205

Post 28: Took A Risk To Prove That Age Doesn’t Matter.............. 210
Actual Post: “We hired an 18 year old as an intern.”........................ 211
Post 28: Template............................................................................ 213

12 Bonus Templates Of All Types!................................................ 220

Post 29: Humor That Is Painfully Accurate.................................. 221


Actual Post: “Love the power of skits and play to help
us build #empathy and gain visibility about what it’s like
to be in each other’s shoes. ”............................................................ 222
Post 29: Template............................................................................ 223

Post 30: List Of Platforms To Grow Your Business....................... 225


Actual Post: “💵 +90 Funding Platforms for Your Startup 💵”......... 226
Post 30: Template............................................................................ 228

Post 31: Email Templates For Business......................................... 231


Actual Post: “😲 25 Sales Email Templates To
Drive Leads and Business”............................................................... 232
Post 31: Template............................................................................ 234

Post 32: Advice For Relatable Workplace Issues........................... 237


Actual Post: “Sir Richard Branson vs Mark Cuban”......................... 238
Post 32: Template............................................................................ 240
Post 33: Tips Or Principles To Follow In Brief............................. 243
Actual Post: “M 7 leadership principles to learn from an eagle.”....... 244
Post 33: Template............................................................................ 245

Post 34: A Discussion On A Viral Piece Of News......................... 247


Actual Post: “This video went viral in the USA”.............................. 248
Post 34: Template............................................................................ 250

Post 35: Advice On Handling Work.............................................. 253


Actual Post: “Knowing what to work on vs.
what to say NO to is one of the hardest things in business.”............ 254
Post 35: Template............................................................................ 256

Post 36: A Post On How To Get Rich Or Become Successful....... 259


Actual Post: “v Top 15 Richest People in the World v“................. 260
Post 36: Template............................................................................ 262

Post 37: Introduce A Concept, Opinion, Or An Observation...... 266


Actual Post: “Z There are visionaries and there are integrators. “..... 267
Post 37: Template............................................................................ 269

Post 38: A Relatable Post About Work Culture Or Employees.... 272


Actual Post: “r The greatest misuse of employee
trust is to take it for granted.”.......................................................... 273

Post 39: An Appreciation Post For Everyone................................ 277


Actual Post: “👧Empathy dries tears, builds teams, and scores points
👧”.................................................................................................. 278
Post 39: Template............................................................................ 280

Post 40: A Post About Leadership Or Management..................... 282


Actual Post: “On leadership”........................................................... 283
Post 40: Template............................................................................ 285
Post 41: How To Build A Company
That Changes The World............................................................... 289
Actual Post: “How to build a company that
changes the world in 7 steps”........................................................... 290
Post 41: Template............................................................................ 293

The End That’s All For Now, Folks!................................................. 299

Ready For More?............................................................................. 300

About The Author........................................................................... 303


INTRODUCTION TO THE
LINKEDIN CONTENT BIBLE

A Letter From the Author:

Houston Golden

Los Angeles, California

Hey there, badass entrepreneur.

You just took one of the biggest business steps ever.

See, this book covers a lot of ground, so I’m telling you now…

You should get prepared.

Pull out your best notepad, grab yourself a comfortable seat…

Pour a coffee and settle in.

You’re about to cover 42+ highly strategic, proven content templates.

The kind of content that truly works for every business, regardless of
your industry.

Built on 350M+ views and thousands of LinkedIn posts over the last
3 years…

But a lot has changed with the LinkedIn algorithm since 2017…

11
T H E L I N K E D I N CO N T E N T B I B L E

So we are giving you only our latest and GREATEST content templates
that are guaranteed to work for you NOW… in 2020.

All in all, they’re designed to drive rapid ascension to LinkedIn


Influencer status.

They’ll rapidly accelerate your content creation and skyrocket your


reach…

And provide you with everything you need to produce highly-


engaging story-driven and value-driven content using all our favorite
post types:

Resource giveaways, viral videos, slides, images and stories...

But they do require work.

Like anything good, it takes some effort on your part.

They’re just templates after all, but…

Once you use them, you’ll start to see a MAJOR difference in your
results.

Because these aren’t just templates someone randomly drafted up and


put online — they’re based on my very own proven viral LinkedIn
posts.

I developed them using my own experience on the platform.

And I can’t stress enough…

They really work.

You’re getting fill-in-the-blank breakdowns of every single post.

You’re getting viral content templates that you can repurpose to get
hundreds of thousands of views per month -- easily MILLIONS of
views -- on LinkedIn.

12
I N T R O D U CT I O N TO T H E L I N K E D I N C O N T E N T B I B L E

You’re getting resource giveaway post templates -- which work


wonders to fill up your pipeline with hundreds of leads.

You’re getting it all.

And I know that’s hard to digest right now because...

When you got this book, you went through a few things.

The whole process probably looked a little like this:

You realized that something was just NOT cutting it in your business…

And you searched for answers online, but didn’t find much that
helped.

The people you reached out to, the trusted social media experts, didn’t
give you anything solid to go on, because…

Well, LinkedIn isn’t like any other social media platform.

It’s not like SEO blog content either.

It’s a unique beast, so...

All the advice you got was either stuff you’ve tried before or things
that didn’t even make a difference.

Totally understandable.

How can “everyone” else do this stuff without a problem?

How is it possible for them to get these jaw-dropping results with the
tricks that you tried fruitlessly?

“How does that WORK?”

So let me let you in on a little secret here:

13
T H E L I N K E D I N CO N T E N T B I B L E

Most people need help with their content as a whole, even those who
think their shit don’t stink… Especially them.

It’s not just you.

And those people who got massive results?

Legitimately impressive results?

They use stuff contained INSIDE our playbook.

Not to toot our own horn, but...

We do know a thing or two about going viral on LinkedIn.

We’ve done the legwork needed to get hundreds of millions of content


views.

We’ve posted hundreds of posts every month on LinkedIn for the last
3 years.

That’s thousands of posts, all generating hundreds of millions of


content views.

And now you’re about to get that wealth of knowledge for yourself.

Invaluable lessons, all condensed in fill-in-the-blank content


templates so you can quickly turn your ship around.

Because if you’re been wondering what works organically…

Just like we did when we first started BAMF…

Then let me just say the answer is LinkedIn content.

Just really authentic compelling content that people can’t help but
engage with.

It’s like a plate of avocado toast.

14
I N T R O D U CT I O N TO T H E L I N K E D I N C O N T E N T B I B L E

Put it in front of people, and just wait.

It’s not just the millennials, it’s everyone.

They’ll all dig right in, without hesitation, because it’s delicious.

The same rule applies to tasty content.

People won’t be able to resist.

They’ll click on it, they’ll read it, maybe like it or leave a comment.

And can you guess what else?

That’s right — they’ll take note the next time you post something.

They’ll pay attention the time after that too…

And soon, they’ll just eat up all your content.

Gobble gobble gobble.

Soon, you’ll be on their radar, and they’ll jump at the thought of


working with you.

That’s how it’s worked for us and our clients for years.

It’s the entire reason we’re in business.

We built BAMF off of this, and we help others do the exact same thing.

So now I want to share that knowledge with you.

Because I know you have what it takes to replicate the success we’ve
experienced here at BAMF.

Sharing our secrets is the least we can do to help out our community
of fellow entrepreneurs.

We’re at a point where the dust is settled and we know what to do to


keep it up.

15
T H E L I N K E D I N CO N T E N T B I B L E

And we want that for as many people as possible.

Including YOU.

So we designed this book with that in mind.

That’s why you can expect to learn quite a few things from it (a lot,
actually)…

Including the importance of content…

As well as what makes up compelling, engaging content people can’t


ignore.

We’re going to walk you through all the fundamentals you’ve probably
been missing…

As well as how to connect with others on a basic, human level, and


leverage that into a meaningful conversation.

We’re talking about easy, DIY networking with prospects on LinkedIn


through content... that’s guaranteed to work every single time.

Day after day, week after week, and year after year.

Regardless of your industry, niche, size, whatever.

And in the true BAMF spirit, we’re not stopping there.

Even though we have no problem sharing our secrets with you…

We know full well how time slips between your fingers.

So to make your life easier, we’re providing you with these exclusive
proven templates you can use to get started right away.

But no, don’t make the mistake of thinking they’re just any old
templates.

You can’t find these online anywhere.

16
I N T R O D U CT I O N TO T H E L I N K E D I N C O N T E N T B I B L E

No one has these available — paid or otherwise.

And I’ll tell you why:

Because these aren’t just any ordinary templates.

These are exact formulas that we’ve developed over the years…

All based on the things that have worked for us and our clients.

Everyone from small-time startups to big-name brands you know


and love.

So let’s get to it, already.

It’s time to start leveling up your content.

Best of luck.

Stay Golden,

Houston

17
5 RESOURCE
GIVEAWAY POST
TEMPLATES

18
POST 1

EXPLAINING THE
IMPORTANCE OF
THE RESOURCE

19
ACTUAL POST:
“LOOKING TO BECOME A
BETTER COPYWRITER?”

Looking to become a better copywriter?

Copywriting in 2020 is as important as ever,

Especially with the rise of digital marketing, search, and SEO.

Screen time is on the rise,

And even if people are watching a video or listening to audio,

It was likely some form of text that brought them there.

Blogs, websites, social media captions, ads, video scripts…

All founded in copywriting.

The better the copywriting, the more effective the content,

And the more likely the reader will take action.

If you’re looking for a great resource full of examples to inspire your


own copywriting,

You have to check out this Copywriting Swipe File.

HUGE shoutout to James Mathison for creating this resource!

20
E x p l a inin g T he I m p orta nce O f T he R esource

This is especially a great share for content creators and marketers.

Leave a comment below and I’ll send it over ASAP

👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇

Here’s to copywriting that converts!

http://x.bamf.co/content-bible-01

21
POST 1: TEMPLATE

Ask a question to target readers and pique interest

Looking to become a better copywriter?

Boldly emphasize the importance of your topic

Copywriting in 2020 is as important as ever, especially with the rise of


digital marketing, search, and SEO.

22
E x p l a inin g T he I m p orta nce O f T he R esource

State one reason to cement the importance of the topic and address
mental objections

Screen time is on the rise, and even if people are watching video or
listening to audio, it was likely some form of text that brought them
there.

Give another reason to emphasize the importance of the topic

Blogs, websites, social media captions, ads, video scripts… all founded
in copywriting.

Emphasize how mastering the topic will help them:

The better the copywriting, the more effective the content, and the more
likely the reader will take action.

23
T H E L I N K E D I N CO N T E N T B I B L E

Lead into what you’re offering them for free:

If you’re looking for a great resource full of examples to inspire your own
copywriting, you have to check out this Copywriting Swipe File.

Give attribution to the original creator of the resource

HUGE shoutout to James Mathison for creating this resource!

Emphasis on how valuable the resource is

This is especially a great share for content creators and marketers.

24
E x p l a inin g T he I m p orta nce O f T he R esource

CTA to comment and gain access to the resource

Leave a comment below and I’ll send it over ASAP

👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇

Signoff to sound authentic

Here’s to copywriting that converts!

A Screenshot of the promised resource

(see actual post above)

25
POST 2

A STORY OF HOW
THE RESOURCE
HELPED YOU

26
ACTUAL POST: “🚀 60+
FACEBOOK GROUPS
FOR MARKETERS”

🚀 60+ Facebook Groups for Marketers

Over the last few years, the BAMF Facebook community has almost
become a family to me.

We’ve built the backbone of our agency on our group.

But we’re not the only ones:

Here’s my collection of over 60 awesome Facebook groups for


marketers.

✍ Get free resources


💎 Connect with like-minded people
💡 Share ideas and experiences

Want to get the full database?

👇 Drop a COMMENT below👇

And I’ll send you a message with the full resource.

27
T H E L I N K E D I N CO N T E N T B I B L E

Don’t forget to follow me for more bad*ss resources like this every
week:

Houston Golden

http://x.bamf.co/content-bible-02

28
POST 2: TEMPLATE

A title line to attract the audience and drive attention to the


resource

🚀 60+ Facebook Groups for Marketers

Lead with a story on how this resource or topic helped you

Over the last few years, the BAMF Facebook community has almost
become a family to me.

29
T H E L I N K E D I N CO N T E N T B I B L E

Explain how it has helped your business

We’ve built the backbone of our agency on our group.

Use a bucket brigade to make your offer intriguing, and announce


what you’re offering as a resource

But we’re not the only ones:

Here’s my collection of over 60 awesome Facebook groups for marketers.

List down how the resource can be used; how it’ll help the users

✍ Get free resources


💎 Connect with like-minded people
💡 Share ideas and experiences

30
A Story O f H ow T he R esource H el p ed You

Ask them if they’d like access to the resource you’re offering

Want to get the full database?

CTA to comment on the post and offer to send it to them for free

👇 Drop a COMMENT below👇

And I’ll send you a message with the full resource.

CTA and profile tag to follow you on LinkedIn for future posts

Don’t forget to follow me for more bad*ss resources like this every week:

Houston Golden

Screenshot of the resource you’re offering with a caption that


stands out

(see actual post above)

31
POST 3

PROOF THAT YOU


ALWAYS GIVE
RESOURCES THAT
PROVIDE VALUE

32
ACTUAL POST: “🚀 ULTIMATE
ORGANIC TRAFFIC BUNDLE 🚀”

🚀 ULTIMATE ORGANIC TRAFFIC BUNDLE 🚀

2,000+ Resources, Tactics, and Directories

My latest post with 60+ places to list your startup for free traffic
BLEW UP.

And a ton of you shared awesome submissions for other interesting


sites and tools.

So I expanded the resource to make it 100X more EPIC.

I’m giving away Everything!

- ✍ Sites That Accept Guest Posts (340+)


- 💎 Branded Properties (300+)
- Link Prospects (1,000+)
- 📖 Directories to List Your Startup on (60+)
- 🔎 Search Strings (50+)
- Links (200+)

Want to get the full database?

👇 Drop a COMMENT below👇

And I’ll send you a message with the full resource.

33
T H E L I N K E D I N CO N T E N T B I B L E

Don’t forget to follow me for more bad*ss resources like this every
week:

Houston Golden

#marketing #founders #startups

http://x.bamf.co/content-bible-03

34
POST 3: TEMPLATE

A title line to attract audience and drive attention to the resource

🚀 ULTIMATE ORGANIC TRAFFIC BUNDLE 🚀

2,000+ Resources, Tactics, and Directories

Feeler line to prove how you always share good resources that
provide value

My latest post with 60+ places to list your startup for free traffic BLEW
UP.

Lead into how it gave you an idea for a new post

35
T H E L I N K E D I N CO N T E N T B I B L E

And a ton of you shared awesome submissions for other interesting sites
and tools.

So I expanded the resource to make it 100X more EPIC.

List how the new resource will help them and what it includes

I’m giving away Everything!

- ✍ Sites That Accept Guest Posts (340+)


- 💎 Branded Properties (300+)
- Link Prospects (1,000+)
- 📖 Directories to List Your Startup on (60+)
- 🔎 Search Strings (50+)
- Links (200+)

Ask them if they’d like access to the resource you’re offering

Want to get the full database?

36
Proo f T h at You Always Gi v e R esources T h at Prov ide Va lue

CTA to comment on the post and offer to send it to them for free

👇 Drop a COMMENT below👇

And I’ll send you a message with the full resource.

CTA and profile tag to follow you on LinkedIn for future posts

Don’t forget to follow me for more bad*ss resources like this every week:

Houston Golden

3 relevant hashtags

#marketing #founders #startups

Screenshot of the resource you’re offering

(see actual post above)

37
POST 4

ATTRIBUTION TO
THE SOURCE OF
THE RESOURCE

38
ACTUAL POST: “5 TOOLS
TO BUILD THE PERFECT
LANDING PAGE 🏆

5 Tools to Build the Perfect Landing Page 🏆

1. Hello Bar - Add a call-to-action in seconds


2. UserTesting - Get feedback from unbiased viewers
3. Crazy Egg - Heatmap tool to see where visitors are clicking
4. Instapage - My preferred page builder
5. UseProof - Authentically create urgency by showing
momentum on your page

Just got access to this awesome resource prepared for UC Berkeley


Extension. It’s a checklist and best practices to help you build the
perfect landing page.

Excited to share this with my network!

👉 Leave a comment below and I’ll send it to you ASAP.

#growth #marketing #growthhacking

39
T H E L I N K E D I N CO N T E N T B I B L E

http://x.bamf.co/content-bible-04

40
POST 4: TEMPLATE

Title line about the resource- X tools to Build the Perfect Y

5 Tools to Build the Perfect Landing Page 🏆

List down the tools and how they can help

1. Hello Bar - Add a call-to-action in seconds


2. UserTesting - Get feedback from unbiased viewers
3. Crazy Egg - Heatmap tool to see where visitors are clicking
4. Instapage - My preferred page builder
5. UseProof - Authentically create urgency by showing
momentum on your page

41
T H E L I N K E D I N CO N T E N T B I B L E

Give attribution to the source of the resource and detail what it’s
about

Just got access to this awesome resource prepared for UC Berkeley


Extension. It’s a checklist and best practices to help you build the perfect
landing page.

Convey your motive to share it to your audience for free

Excited to share this with my network!

CTA to comment on the post and offer to send it to them for free

👉 Leave a comment below and I’ll send it to you ASAP.

42
Attribution To T he S ource O f T he R esource

3 relevant hashtags

#growth #marketing #growthhacking

Screenshot of the resource you’re offering

(see actual post above)

43
POST 5

HOW THE
RESOURCE HELPED
YOUR BUSINESS

44
ACTUAL POST: “DIGITAL
MARKETING AUDIT CHECKLIST
& 114 GROWTH TACTICS 🚀”

DIGITAL MARKETING AUDIT CHECKLIST & 114 GROWTH


TACTICS 🚀

Find opportunities to grow your business.

Learn how to:

✅ Increase high-converting traffic


✅ Get more marketing and sales-qualified leads with less
work
✅ Engage and convert your audience

I used this checklist myself the other week to audit our marketing
here at BAMF.

Why do I love it so much? Z

This process usually takes a painstaking amount of time & effort.

The list makes it SIMPLE. J

Tell them how using the resource solves that.

Which is strikingly similar to the philosophy we operate by here at


BAMF.

45
T H E L I N K E D I N CO N T E N T B I B L E

We take complex processes and make them simple, even going as far
as fully automating them for customers.

With this checklist, you can uncover glaring issues, missing pieces,
mistakes, potential experiments, and more.

👉 It eliminates the guessing game.

So, if you’ve been struggling with identifying the gaps in your


marketing strategy…

And feel like you might be missing the little details that might make
a world of a difference.

This might be just the checklist you need to figure out what you’re
missing,

With your marketing efforts & start auditing your entire growth stack.

Comment below to grab the checklist.

👇👇👇👇

Big shoutout Daniel Doan who created this!

#digitalmarketing

http://x.bamf.co/content-bible-05

46
POST 5: TEMPLATE

The Title of your resource in CAPS

DIGITAL MARKETING AUDIT CHECKLIST & 114 GROWTH


TACTICS 🚀

What’s the biggest value proposition of the resource you’re


offering? Why is it important?

Find opportunities to grow your business.

List down how the resource will help users.

47
T H E L I N K E D I N CO N T E N T B I B L E

Learn how to:

✅ Increase high-converting traffic


✅ Get more marketing and sales-qualified leads with less work
✅ Engage and convert your audience

Explain how you used the resource for your own business

I used this checklist myself the other week to audit our marketing here
at BAMF.

Drop a bucket brigade to lead on to why you value it

Why do I love it so much? Z

Explain the usual paint point you face without the resource

Tell them how using the resource solves that

48
H ow T he R esource H el p ed Your B usiness

This process usually takes a painstaking amount of time & effort.

The list makes it SIMPLE. J

Lead into how it’s similar to your ideology or work culture and
plug your company name

Which is strikingly similar to the philosophy we operate by here at


BAMF.

Explain how your culture or business solves similar pain points for
customers just like the resource

We take complex processes and make them simple, even going as far as
fully automating them for customers.

Explain other issues that the resource solves for you

49
T H E L I N K E D I N CO N T E N T B I B L E

With this checklist, you can uncover glaring issues, missing pieces,
mistakes, potential experiments, and more.

👉 It eliminates the guessing game.

Delve into the pain again and re-emphasize how the resource or
freebie can help

So, if you’ve been struggling with identifying the gaps in your marketing
strategy…

and feel like you might be missing the little details that might make a
world of a difference.

Delve back into additional ways in which the resource can help

This might be just the checklist you need to figure out what you’re
missing with your marketing efforts & start auditing your entire growth
stack.

50
H ow T he R esource H el p ed Your B usiness

CTA to comment on the post and offer to send it to them for free

Comment below to grab the checklist.

👇👇👇👇

Give attribution to the original source of the resource or freebie

Big shoutout Daniel Doan who created this!

Screenshot of the resource you’re offering with noticeable elements


to grab attention in the feed.

(see actual post above)

51
5 VIRAL VIDEO
REPURPOSING
TEMPLATES

52
POST 6

A VIDEO WITH
A LESSON

53
ACTUAL POST: “DON’T
BE AFRAID TO REINVENT
THE WHEEL.”

Don’t be afraid to reinvent the wheel.

Great examples of what it means to innovate and think “outside the


box”.

Four strategies that will help you to come up with new ideas:

1 Ask existing customers for ideas. They’re full of tips on


how you could do your job better.
2 Ask a child for advice. 100% you’ll get a new unexpected
solution.
3 Brainstorm without limitations. Just because something
has always been done a certain way doesn’t mean it can’t
be done differently.
4 Invite randomness. Most great inventions were products
of coincidence and random little thoughts that came to
people’s minds during off-hours, while they took a shower,
or went on vacation (not at their desks).

How do you innovate?

What frameworks or books would help others innovate better?

Would love to know your thoughts! Z👇

54
A Video With A L esson

http://x.bamf.co/content-bible-06

55
POST 6: TEMPLATE

Central lesson behind what’s in the video

Don’t be afraid to reinvent the wheel.

Explain what the video is about

Great examples of what it means to innovate and think “outside the


box”.

List down 4 ways in which you can achieve the same outcome

Four strategies that will help you to come up with new ideas:

1 Ask existing customers for ideas. They’re full of tips on how


you could do your job better.
2 Ask a child for advice. 100% you’ll get a new unexpected
solution.

56
A Video With A L esson

3 Brainstorm without limitations. Just because something has


always been done a certain way doesn’t mean it can’t be
done differently.
4 Invite randomness. Most great inventions were products of
coincidence and random little thoughts that came to people’s
minds during off-hours, while they took a shower, or went
on vacation (not at their desks).

Thought-provoking direct questions to drive engagement

How do you innovate?

What frameworks or books would help others innovate better?

CTA to get readers to comment and engage

Would love to know your thoughts! Z👇

57
POST 7

A VIDEO PARODY
OF CURRENT
STATE OF AFFAIRS

58
ACTUAL POST: “I’VE HIRED
COLLEGE GRADS, SELF-
TAUGHT MARKETERS, AS
WELL AS DROPOUTS.”

I’ve hired college grads, self-taught marketers, as well as dropouts.

You want to know the difference between them?

NOTHING!

I’m a huge fan of learning.

Just not necessarily of the current education system.

At BAMF.co, I hire for attitudes and ambition.

I don’t care about degrees.

Skills can be taught.

Attitude can’t.

I couldn’t help but share this hilarious parody about our current state
of education Z🎓

59
T H E L I N K E D I N CO N T E N T B I B L E

What do you think?

#education #futureofeducation

Credit: AwakenWithJP (YouTube)

http://x.bamf.co/content-bible-07

60
POST 7: TEMPLATE

Lead into the central theme of the video and how you’ve been
through or experienced it all

I’ve hired college grads, self-taught marketers, as well as dropouts.

Question to compare both scenarios

You want to know the difference between them?

Negation of common held belief

61
T H E L I N K E D I N CO N T E N T B I B L E

NOTHING!

How your opinions differ

I’m a huge fan of learning.

Just not necessarily of the current education system.

How this affects your decisions and work culture at your company

At BAMF.co, I hire for attitudes and ambition.

State your personal belief about the commonly held belief

I don’t care about degrees.

62
A Video Pa rody O f C urrent State O f A f fa irs

Explain why the commonly held belief system is wrong

Skills can be taught.

Attitude can’t.

Explain why you felt compelled to share the video

I couldn’t help but share this hilarious parody about our current state of
education Z🎓

Open question to prompt comments and engagement

What do you think?

63
T H E L I N K E D I N CO N T E N T B I B L E

Relevant hashtags

#education #futureofeducation

Provide attribution

Credit: AwakenWithJP (YouTube)

64
POST 8

A VIDEO OF A
FAMOUS LEADER’S
OPINION

65
ACTUAL POST: “YOU KNOW
HOW MANY COMMITTEES WE
HAVE AT APPLE? ZERO. WE’RE
ORGANIZED LIKE A STARTUP.”

“You know how many committees we have at Apple? Zero. We’re


organized like a startup.”

Steve Jobs on managing people.

What do you think of his style of leadership? Z👇

#leadership #management #stevejobs

http://x.bamf.co/content-bible-08

66
POST 8: TEMPLATE

Quote an intriguing opinion or line from the video

“You know how many committees we have at Apple? Zero. We’re


organized like a startup.”

State who the quote was from

Steve Jobs on managing people.

Open ended question about the opinion and the person to drive
engagement and comments

67
T H E L I N K E D I N CO N T E N T B I B L E

What do you think of his style of leadership? Z👇

3 relevant hashtags

#leadership #management #stevejobs

68
POST 9

A VIDEO SHARING
A NEWS ITEM OR
A POPULAR POLL

69
ACTUAL POST: “THE BEST ADS
OF 2019 RANKING IS OUT.”

The best ads of 2019 ranking is out.

This is the No. 1 commercial.

Rightfully so.

This HBO/Bud Light clip was advertising at the highest level,

And set a new bar for brand collaborations.

Three predictions for 2020:

✅ STORYTELLING: we’ll see more ads that are so well


crafted that they don’t even seem like marketing anymore.
✅ BRAND PARTNERSHIPS
✅ INFLUENCER MARKETING

What do you think of this ad?

It’s almost better than the actual season finale of Game of Thrones.

Well done!

#marketing #advertsing #entrepreneurship

70
A Video S h a rin g A N e w s I te m O r A Po p ul a r Poll

http://x.bamf.co/content-bible-09

71
POST 9: TEMPLATE

Announce what your video is about

The best ads of 2019 ranking is out.

This is the No. 1 commercial.

Bucket brigade re-emphasizing the value of the video

Give them a reason to stop and read.

Rightfully so.

72
A Video S h a rin g A N e w s I te m O r A Po p ul a r Poll

Explain the theme of the video

This HBO/Bud Light clip was advertising at the highest level and set a
new bar for brand collaborations.

List down bold predictions supporting elements used in the video

Three predictions for 2020:

✅ STORYTELLING: we’ll see more ads that are so well crafted


that they don’t even seem like marketing anymore.
✅ BRAND PARTNERSHIPS
✅ INFLUENCER MARKETING

Question to elicit comments and responses

What do you think of this ad?

73
T H E L I N K E D I N CO N T E N T B I B L E

Add a tinge of humour so that it leaves an impression

It’s almost better than the actual season finale of Game of Thrones.

Well done!

3 relevant hashtags

#marketing #advertsing #entrepreneurship

74
POST 10

A VIDEO
FEATURING AN
INTERESTING
INNOVATION OR
TECHNOLOGY

75
ACTUAL POST: “THIS
BACKPACK LETS YOU
DEFY GRAVITY!”

This backpack lets you defy gravity!

Amazing technology or useless gadget?

#technology #innovation #design

Credit: @GiGadgets

76
A Video Fe aturin g An I nterestin g I nnovation O r T echnolo gy

http://x.bamf.co/content-bible-10

77
POST 10: TEMPLATE

Bold intriguing title about the theme of video

This backpack lets you defy gravity!

Open-ended question to elicit comments and responses

Amazing technology or useless gadget?

3 relevant hashtags

#technology #innovation #design

78
A Video Fe aturin g An I nterestin g I nnovation O r T echnolo gy

Credit to the original source

Credit: @GiGadgets

79
5 SLIDES POST
TEMPLATES

80
POST 11

SLIDES ON
VALUABLE
LESSONS FOR
BUSINESS OR LIFE

81
ACTUAL POST: “WHAT I
LEARNED GROWING AN
8-FIGURE BUSINESS”

What I Learned Growing an 8-Figure Business

Noah Kagan from Sumo Group put together this guide,

Sharing his experience after growing a massively successful company.

Appsumo is the go-to ecommerce website for entrepreneurs-

To get lifetime deals on their favorite software.

They make millions per month and have never received outside
funding.

These lessons are true gold:

➡ Know your numbers and goals.


➡ Make existing customers happier.
➡ When something works do more of it.
➡ Make sure you level up with every hire. No compromises.

Over the last years of running BAMF Media, I’ve learned my own
lessons but they are strikingly similar.

Conclusions: 😲

Learn from mentors.

82
S L I D ES O N VA LUA B L E L ES S O N S FO R B U S I N ES S O R L I F E

Don’t commit the same mistakes!

Credit: Noah Kagan, Appsumo

http://x.bamf.co/content-bible-11

83
POST 11: TEMPLATE

Bold attention-grabbing title about the topic of the slide deck

What I Learned Growing an 8-Figure Business

The Who, the what and the how- who created the deck, what it’s
about and reason behind why they did it

Noah Kagan from Sumo Group put together this guide sharing his
experience after growing a massively successful company.

Present-day scenario of the source brand to build trust that the


deck is authentic

84
S L I D ES O N VA LUA B L E L ES S O N S FO R B U S I N ES S O R L I F E

Appsumo is the go-to ecommerce website for entrepreneurs to get lifetime


deals on their favorite software.

Stats on revenue to build cement trust

They make millions per month and have never received outside funding.

List down lessons from the deck

These lessons are true gold:

➡ Know your numbers and goals.


➡ Make existing customers happier.
➡ When something works do more of it.
➡ Make sure you level up with every hire. No compromises.

85
T H E L I N K E D I N CO N T E N T B I B L E

Lead into how the lessons you’ve learnt in your business are similar

Over the last years of running BAMF Media, I’ve learned my own
lessons but they are strikingly similar.

Add your own conclusions and takeaways

Conclusions: 😲

Learn from mentors.

Don’t commit the same mistakes!

Attribute the deck to the original source

Credit: Noah Kagan, Appsumo

86
POST 12

SLIDES ON
YOUR OPINION
OR REFUTING
COMMON
MISCONCEPTIONS

87
ACTUAL POST:
“THINK SEO IS DEAD?
THINK AGAIN.”

Think SEO is dead? Think again.

I’ve been in the “creative” growth marketing space for years now.

Every year there’s a new “growth hack”: chatbots, groups, auto-adding


people...

Don’t get me wrong.

I LOVE trying new tactics but in terms of driving organic traffic to


a website,

There’s still little that beats SEO.

70% of marketers see SEO as more effective than PPC.

And 57% of B2B marketers stated that SEO generates more leads,
than ANY other marketing initiative.

Ahrefs put together this checklist.

➡ Great share for marketers, founders, and professionals


interested in the space.

88
S L I D ES O N YO U R O P I N I O N O R R E F U T I N G C O MM O N M I S C O N C E P T I O N S

Curious to hear your thoughts 👇

#seo #business #startup #onlinestrategy

Credit: ahrefs

http://x.bamf.co/content-bible-12

89
POST 12: TEMPLATE

Call out a common misconception. Disagree with it

Think SEO is dead? Think again.

Lead into your own experience in the industry

I’ve been in the “creative” growth marketing space for years now.

Explain how there are new fads all the time

90
S L I D ES O N YO U R O P I N I O N O R R E F U T I N G C O MM O N M I S C O N C E P T I O N S

Every year there’s a new “growth hack”: chatbots, groups, auto-adding


people...

Bucket brigade to lead to the reason

Don’t get me wrong.

Explain why its a common misconception

I LOVE trying new tactics but in terms of driving organic traffic to a


website, there’s still little that beats SEO.

State popular opinion about the misconception or topic

70% of marketers see SEO as more effective than PPC.

91
T H E L I N K E D I N CO N T E N T B I B L E

State supporting statistic about the topic

And 57% of B2B marketers stated that SEO generates more leads than
ANY other marketing initiative.

Give attribution the source of the slide deck

Ahrefs put together this checklist.

Explain who all can benefit from the guide; be broad

➡ Great share for marketers, founders, and professionals


interested in the space.

CTA to get readers to comment and engage

92
S L I D ES O N YO U R O P I N I O N O R R E F U T I N G C O MM O N M I S C O N C E P T I O N S

Curious to hear your thoughts 👇

4 relevant hashtags

#seo #business #startup #onlinestrategy

Source attribution

Credit: ahrefs

93
POST 13

SLIDES
ADDRESSING
AN ISSUE OR A
PAIN POINT

94
ACTUAL POST: “ZHOW TO
WRITE ENGAGING LINKEDIN
PROFILE SUMMARIES”

ZHow to Write Engaging LinkedIn Profile Summaries

First impressions matter.

Also on the Internet.

I talk to hundreds of professionals a year about their LinkedIn profiles.

The number 1 mistake I see on the platform:

🔥🔥People treat their profiles like a resume.

What to do instead?

➡ Optimize it like a landing page on your website.

Use your LinkedIn tagline and summary to sell your story.

Here are some great examples I collected over the years.

They all:

➡ tell a coherent story


➡ make it clear what the person does
➡ make it clear what the person is LOOKING for

Especially the last point is important.

95
T H E L I N K E D I N CO N T E N T B I B L E

You can’t expect people to reach out to you,

If they don’t understand what you’re looking for by reading your


profile.

What’s your profile summary?

What are you looking for in 2020?

Let’s all help each other accomplish our goals!

#marketing #linkedininfluencer #founder

Credit: LinkedIn Talent Solutions

http://x.bamf.co/content-bible-13

96
POST 13: TEMPLATE

Click Worthy title

ZHow to Write Engaging LinkedIn Profile Summaries

Lead into how the topic is important

First impressions matter.

Also on the Internet.

State your own personal experience and why your opinion matters

97
T H E L I N K E D I N CO N T E N T B I B L E

I talk to hundreds of professionals a year about their LinkedIn profiles.

Explain the pain point or issue and what’s wrong with it

The number 1 mistake I see on the platform:

🔥🔥People treat their profiles like a resume.

Bucket brigade to lead in the right direction

What to do instead?

Explain a way to solve the issue

➡ Optimize it like a landing page on your website.

98
S L I D ES A D D R ES S I N G A N I S S U E O R A PA I N P O I N T

Elaborate on how they can improve

Use your LinkedIn tagline and summary to sell your story.

Lead to what the slide deck is about

Here are some great examples I collected over the years.

List down how they’re different and don’t have any of the issues
you talked about

They all:

➡ tell a coherent story


➡ make it clear what the person does
➡ make it clear what the person is LOOKING for

99
T H E L I N K E D I N CO N T E N T B I B L E

Emphasize the importance of any one of your points

Especially the last point is important.

Emphasize why it’s important

You can’t expect people to reach out to you if they don’t understand
what you’re looking for by reading your profile.

Open-ended questions to prompt comments and engagement

What’s your profile summary?

What are you looking for in 2020?

100
S L I D ES A D D R ES S I N G A N I S S U E O R A PA I N P O I N T

Positive sign-off

Let’s all help each other accomplish our goals!

3 relevant hashtags

#marketing #linkedininfluencer #founder

Source attribution

Credit: LinkedIn Talent Solutions

101
POST 14

SLIDES WITH
EXAMPLES FOR
PROFESSIONAL
IMPROVEMENT

102
ACTUAL POST: “IMPROVE
YOUR LINKEDIN PROFILE
INSTANTLY 😲”

Improve Your LinkedIn Profile Instantly 😲

+10 profile taglines that will help you grow your network

Helping professionals grow their LinkedIn presence has been a core


BAMF service over the last few years.

People keep asking about how to optimize their profiles.

The No. 1 high-impact activity is to 🔥OPTIMIZE YOUR HEADLINE.

Effective taglines have the following characteristics:

➡ clearly explain WHAT you do


➡ establish TRUST (through social proof)
➡ show what you’re LOOKING FOR

Especially the last point is important if you want to drive leads.

Below are 10 screenshots of highly effective taglines.

What do you think of them?

Drop your headline below. I’ll pick some to optimize.

#marketing #linkedininfluencer #founder

103
T H E L I N K E D I N CO N T E N T B I B L E

Credit: LinkedIn Talent Solutions

http://x.bamf.co/content-bible-14

104
POST 14: TEMPLATE

Click Worthy title

Improve Your LinkedIn Profile Instantly 😲

+10 profile taglines that will help you grow your network

Lead into how the topic is important and plug your business,
service, or motto

Helping professionals grow their LinkedIn presence has been a core


BAMF service over the last few years.

105
T H E L I N K E D I N CO N T E N T B I B L E

Talk about a common question you get all the time

People keep asking about how to optimize their profiles.

Explain a lesser known practice as the answer

The No. 1 high-impact activity is to 🔥OPTIMIZE YOUR HEADLINE.

List down reasons how that practice helps

Effective taglines have the following characteristics:

➡ clearly explain WHAT you do


➡ establish TRUST (through social proof)
➡ show what you’re LOOKING FOR

106
S L I D ES W I T H E XAMP L ES FO R P R O F ES S I O N A L I MP R OV E M E N T

Emphasize the importance of any one of your points

Especially the last point is important if you want to drive leads.

Explain what the slide deck is about

Below are 10 screenshots of highly effective taglines.

Ask for opinions and feedback to prompt comments and


engagement

What do you think of them?

107
T H E L I N K E D I N CO N T E N T B I B L E

CTA to prompt comments and offer value

Drop your headline below. I’ll pick some to optimize.

3 relevant hashtags

#marketing #linkedininfluencer #founder

Source attribution

Credit: LinkedIn Talent Solutions

108
POST 15

SLIDES WITH A
STARTUP PITCH
DECK BEFORE THEY
WERE A BIG DEAL

109
ACTUAL POST: “🔥EVER
HEARD OF A STARTUP
CALLED TINDER?”

🔥Ever heard of a startup called Tinder?

You’re an investor in 2012 and are presented with this eyesore of a


pitch deck.

We’re called “Match Box.”

Here’s what you see:

Meet Matt.

Matt is single.

Matt won’t say hello to a girl at a party because he fears REJECTION.

Match Box is the CURE because it helps Matt’s “flirting game”.

But we don’t make money…yet.

We’re only targeting universities... for now.

We’re not seasoned founders... at the moment.

We need capital to grow. l

Fund us?

110
S L I D ES W I T H A STA RT U P P I TC H D EC K B E FO R E T H E Y W E R E A B I G D E A L

Today, Match Box is called Tinder and the company has processed +8
BILLION matches,

While growing to a valuation exceeding $10B USD.

Would you have invested?

Would love to know your perspective of this presentation. Z👇

Great share!

#pitchdeck #presentation #founder #marketing

http://x.bamf.co/content-bible-15

111
POST 15: TEMPLATE

Lead with a question about a well-known trend or brand

🔥 Ever heard of a startup called Tinder?

Explain the topic of the slide deck and a scenario in which it’s
presented to readers

You’re an investor in 2012 and are presented with this eyesore of a pitch
deck.

Drop short captions (or caption summaries) used in the deck so


that readers can skim through if they’d like

We’re called “Match Box.”


Here’s what you see:
Meet Matt.

112
S L I D ES W I T H A STA RT U P P I TC H D EC K B E FO R E T H E Y W E R E A B I G D E A L

Matt is single.
Matt won’t say hello to a girl at a party because he fears REJECTION.
Match Box is the CURE because it helps Matt’s “flirting game”.
But we don’t make money…yet.
We’re only targeting universities... for now.
We’re not seasoned founders... at the moment.
We need capital to grow. l
Fund us?

Mention solid statistics about where the trend or brand is at present

Today, Match Box is called Tinder and the company has processed +8
BILLION matches while growing to a valuation exceeding $10B USD.

Open ended question about what the outcome would be if the deck
was presented to you

Would you have invested?

113
T H E L I N K E D I N CO N T E N T B I B L E

Ask for opinions and feedback to prompt comments and


engagement

Would love to know your perspective of this presentation. Z👇

Positive sign-off

Great share!

4 relevant hashtags

#pitchdeck #presentation #founder #marketing

114
5 IMAGE GALLERY
POSTS

115
POST 16

IMAGES ON
HOW-TO, FREE
TIPS, OR ADVICE

116
ACTUAL POST: “👉 SIMPLE
WAYS TO CREATE FACEBOOK
ADS THAT WORK”

👉 Simple Ways to Create Facebook Ads That WORK:

1 Use engaging copy


2 Directly address your audience’s pain points or your
product’s most popular feature. You don’t get a lot of
characters, so they all have to count!
3 Leverage social proof— highlight how many clients
already trust you or awards you’ve earned
4 You have to stop people from scrolling past the ad. Use
images/copy that 💥 POPS 💥

Let’s vote: Which one is your favorite? 1, 2, 3, 4, 5, 6, 7, 8, or 9? 👇

If you have any questions about Facebook Ads drop them below and
I’ll answer! Z

#facebookads #marketing

117
T H E L I N K E D I N CO N T E N T B I B L E

http://x.bamf.co/content-bible-16

118
POST 16: TEMPLATE

Attention-grabbing title of what the post is about

👉 Simple Ways to Create Facebook Ads That WORK:

List down tips or tricks that can help with the outcome

1 Use engaging copy


2 Directly address your audience’s pain points or your product’s
most popular feature. You don’t get a lot of characters, so
they all have to count!
3 Leverage social proof— highlight how many clients already
trust you or awards you’ve earned
4 You have to stop people from scrolling past the ad. Use
images/copy that 💥POPS 💥

119
T H E L I N K E D I N CO N T E N T B I B L E

Ask users which of the images they like most

Let’s vote: Which one is your favorite? 1, 2, 3, 4, 5, 6, 7, 8, or 9? 👇

Offer free advice to prompt comments and engagement

If you have any questions about Facebook Ads drop them below and I’ll
answer! Z

2 relevant hashtags

#facebookads#marketing

120
POST 17

IMAGES WITH
AN ATTENTION
GRABBING TIP
FOR VIRALITY

121
ACTUAL POST: “HOW WE
GET MILLIONS OF VIEWS PER
MONTH ON LINKEDIN 🚀”

How we get millions of views per month on LinkedIn 🚀

The algorithm has changed a lot since we became “LinkedIn famous”


back in 2017.

Today, we use 5 main post types to consistently create viral content.

This formula guarantees our clients 100k+ views per month.

1 Viral Video Repurposing

This is a chance to “entertain,” but please don’t post silly goat videos.

Make sure it’s relevant to your audience.

2 Resource Giveaways

Create your own value-bomb resource💣, or repurpose and give


credit.

Ask people to comment below, then send via DMs.

Comments are the #1 variable for virality.

3 Thematic Image Galleries

122
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y

Include multiple images or screenshots showcasing stats and industry


trends.

Start a conversation using #yourindustry.

4 Slides

Import PDFs to create downloadable information-packed slides


posts.

Not a lot of people are using this feature.

LinkedIn acquired Slideshare for $119M, so they have a financial


incentive to promote this content.

5 Plain Text Founder Stories

Say what you believe and tell your authentic story, especially if it may
be controversial.

NEVER include links on any post.

CASE STUDY💥3 Clients, 30 days, 1M+ Views💥

👇Comment below to get the BAMF case study👇

#linkedin #content #growthmarketing

123
T H E L I N K E D I N CO N T E N T B I B L E

http://x.bamf.co/content-bible-17

124
POST 17: TEMPLATE

Attention-grabbing title with a bold claim

How we get millions of views per month on LinkedIn 🚀

How things have changed over the years

The algorithm has changed a lot since we became “LinkedIn famous”


back in 2017.

125
T H E L I N K E D I N CO N T E N T B I B L E

Lead into how you do things right now to still generate results

Today, we use 5 main post types to consistently create viral content.

A statistic on results you’re able to achieve

This formula guarantees our clients 100k+ views per month.

Pointer 1 on what works

1 Viral Video Repurposing

The reason behind it, and how not to do it

This is a chance to “entertain,” but please don’t post silly goat videos.

126
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y

What you have to do to ensure its effectiveness

Make sure it’s relevant to your audience.

Pointer 2 on what works

2 Resource Giveaways

How to go about doing it

Create your own value-bomb resource 💣, or repurpose and give credit.

What you have to do to ensure its effectiveness

Ask people to comment below, then send via DMs.

127
T H E L I N K E D I N CO N T E N T B I B L E

Why you do it that way

Comments are the #1 variable for virality.

Pointer 3 on what works

3 Thematic Image Galleries

How to go about doing it

Include multiple images or screenshots showcasing stats and industry


trends.

128
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y

How to get started with it

Start a conversation using #yourindustry.

Pointer 4 on what works

4 Slides

How to go about doing it

Import PDFs to create downloadable information-packed slides posts.

What others are doing wrong

Not a lot of people are using this feature.

129
T H E L I N K E D I N CO N T E N T B I B L E

Why this works well

LinkedIn acquired Slideshare for $119M, so they have a financial


incentive to promote this content.

Pointer 5 on what works

5 Plain Text Founder Stories

How to go about doing it

Say what you believe and tell your authentic story, especially if it may
be controversial.

130
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y

What not to do

NEVER include links on any post.

Lead magnet freebie offer

CASE STUDY💥3 Clients, 30 days, 1M+ Views💥

CTA to comment and gain access to the resource

👇Comment below to get the BAMF case study👇

3 relevant hashtags

#linkedin #content #growthmarketing

131
POST 18

IMAGES OF A
POPULAR AD
OR MARKETING
TECHNIQUE

132
ACTUAL POST: “GENIUS
AD EXAMPLES y”

Genius ad examples y

My favorite one is the LinkedIn ad y

Which one do you like the best? Comment 1, 2, 3, 4, 5, 6, 7, or 8 below.

#marketing #digitalmarketing #advertising

http://x.bamf.co/content-bible-18

133
POST 18: TEMPLATE

Attention-grabbing title leading into one of the images

Genius ad examples y

My favorite one is the LinkedIn ad y

Ask users which of the images they like most

Which one do you like the best? Comment 1, 2, 3, 4, 5, 6, 7, or 8 below.

134
I m ag es O f A Po p ul a r Ad O r M a rketin g T echni q ue

3 relevant hashtags

#marketing #digitalmarketing #advertising

Insert multiple visually eye-catching images with numbers for


reference to help commenters

(see screenshot in actual post above)

135
POST 19

SHARE USEFUL
FREEBIE RESOURCE
OF MARKETING
FORMULAS

136
ACTUAL POST: “✍ +60
FORMULAS TO GROW YOUR
INFLUENCE ON LINKEDIN ✍”

✍ +60 Formulas to Grow Your Influence on LinkedIn ✍

Never suffer from writer’s block again

Access the exact formulas we’ve used to generate millions of views on


LinkedIn for our ghostwriting clients.

These templates will help you:

✅ Become top of mind to your network


✅ Increase engagement on your content
✅ Grow your follower base for inbound opportunities to
speak, get on podcasts, hire top talent, close more sales

We’ve used this format to help our clients become omnipresent on


LinkedIn— excited to share the full resource with you!

137
T H E L I N K E D I N CO N T E N T B I B L E

Want an editable copy?

Leave a comment below and I’ll send it to you ASAP!

👇👇👇👇

🔥🚀

#linkedin #audience #influence #growthhacking

http://x.bamf.co/content-bible-19

138
POST 19: TEMPLATE

Attention-grabbing title with a bold claim

✍ +60 Formulas to Grow Your Influence on LinkedIn ✍

How the resource or freebie or post can help you solve a problem

Never suffer from writer’s block again

Explain what the resource or freebie includes

139
T H E L I N K E D I N CO N T E N T B I B L E

Access the exact formulas we’ve used to generate millions of views on


LinkedIn for our ghostwriting clients.

List down paint points and issues that the resource or freebie can
help solve for you

These templates will help you:

✅ Become top of mind to your network


✅ Increase engagement on your content
✅ Grow your follower base for inbound opportunities to speak,
get on podcasts, hire top talent, close more sales

Explain how we’ve used the resource or freebie and how it helped
us

We’ve used this format to help our clients become omnipresent on


LinkedIn— excited to share the full resource with you!

140
S h a re U se f ul Freebie R esource O f M a rketin g For m ul as

Question to pique interest

Want an editable copy?

CTA to comment and gain access to the resource

Leave a comment below and I’ll send it to you ASAP!

👇👇👇👇

🔥🚀

4 relevant hashtags

#linkedin #audience #influence #growthhacking

Include multiple screenshots showcasing sneak peak of the


resource

(see screenshot in actual post above)

141
POST 20

IMAGES FOR
A POST WITH
RESOURCE
FREEBIES

142
ACTUAL POST: “📊 9
MARKETING DASHBOARD
TEMPLATES TO TRACK
YOUR GROWTH 📊”

📊 9 Marketing Dashboard Templates to Track Your Growth 📊

Instantly see your numbers without needing expensive and confusing


software!

I just got access to these amazing templates to track your:

✅ Facebook Ads
✅ Google Ads
✅ Twitter Ads
✅ Instagram Ads
✅ LinkedIn Ads
✅ Google Ads vs. Facebook Ads comparison

... much more

Want access to these Google Data Studio dashboards?

143
T H E L I N K E D I N CO N T E N T B I B L E

Here’s your chance:

Leave a comment below and I’ll send you the links ASAP

👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇

#youtube #marketing #socialmedia #growthhacking

Credit: Supermetrics

http://x.bamf.co/content-bible-20

144
POST 20: TEMPLATE

Attention-grabbing title about resource or freebie

📊 9 Marketing Dashboard Templates to Track Your Growth 📊

Explain what pain point the resource or freebie solves

Instantly see your numbers without needing expensive and confusing


software!

List down what the resources are

I just got access to these amazing templates to track your:

✅ Facebook Ads
✅ Google Ads
✅ Twitter Ads
✅ Instagram Ads

145
T H E L I N K E D I N CO N T E N T B I B L E

✅ LinkedIn Ads
✅ Google Ads vs. Facebook Ads comparison
... much more

Question and bucket brigade to pique interest

Want access to these Google Data Studio dashboards?

Here’s your chance:

CTA to comment and gain access to the resource or freebie

Leave a comment below and I’ll send you the links ASAP

👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇

146
I m ag es For A Post With R esource Freebies

4 relevant hashtags

#youtube #marketing #socialmedia #growthhacking

Source attribution

Credit: Supermetrics

Include multiple screenshots showcasing sneak peak of the


resource

(see screenshot in actual post above)

147
8 VIRAL FOUNDER
STORY TEMPLATES

148
POST 21

ENTERTAINING
LISTICLE TO
ACHIEVING
MASSIVE SUCCESS

149
ACTUAL POST: “HOW
I FOUNDED A MULTI-
MILLION-DOLLAR AGENCY
IN SIX MONTHS”

How I founded a multi-million-dollar agency in six months:

Step 1: Quit job.

Step 2: Convince an idiot to join me (thanks Josh).

Step 3: Purchase an office you can’t afford.

Step 4: Lose all your money in the first month.

Step 5: Realize none of your friends care.

Step 6: Get all your accounts hacked by a previous coworker.

Step 7: Land one client that barely covers rent. And keep paying
yourself nothing.

Step 8: Make sure to drink all the free beer in the coworking space to
survive.

Step 9: Turn the client into a believer who refers two more clients.

Step 10: Hire your first paid intern.

Step 11: Change everything about the business.

150
E nterta inin g L isticle To Achie v in g M assi v e S uccess

Step 12: Realize that nothing you do is certain to work out.

Step 13: Something works out.

Step 14: Double down on it.

Step 15: Profit.

Step 16: Write viral rags to riches LinkedIn posts.

Step 17: Learn to ignore the haters.

http://x.bamf.co/content-bible-21

151
POST 21: TEMPLATE

How I accomplished this huge goal

How I founded a multi-million-dollar agency in six months:

Took a risk

Step 1: Quit job.

152
E nterta inin g L isticle To Achie v in g M assi v e S uccess

Found one person who believed in me and brought them on for


the ride

Step 2: Convince an idiot to join me (thanks Josh).

Took another financial risk based on blind faith

Step 3: Purchase an office you can’t afford.

Lose everything

Step 4: Lose all your money in the first month.

153
T H E L I N K E D I N CO N T E N T B I B L E

It’s lonely, but you find strength your own self-motivation

Step 5: Realize none of your friends care.

The unexpected setback occurs out of your control

Step 6: Get all your accounts hacked by a previous coworker.

Then I saw hope, but my circumstances didn’t improve much:

Step 7: Land one client that barely covers rent. And keep paying yourself
nothing.

154
E nterta inin g L isticle To Achie v in g M assi v e S uccess

I took advantage of all the small benefits of my situation:

Step 8: Make sure to drink all the free beer in the coworking space to
survive.

Then made the most out of the hope:

Step 9: Turn the client into a believer who refers two more clients.

Made a big step in progress

Step 10: Hire your first paid intern.

155
T H E L I N K E D I N CO N T E N T B I B L E

Decided to do everything differently

Step 11: Change everything about the business.

Came to a funny realization

Step 12: Realize that nothing you do is certain to work out.

That had an ironic twist

Step 13: Something works out.

So I put all my chips down:

Step 14: Double down on it.

156
E nterta inin g L isticle To Achie v in g M assi v e S uccess

Got a great result:

Step 15: Profit.

So I take these funny and ironic steps now

Step 16: Write viral rags to riches LinkedIn posts.

Enjoy hardwon self-confidence

Step 17: Learn to ignore the haters.

157
POST 22

DENIED MAJOR
OPPORTUNITY FOR
BETTER CULTURE

158
ACTUAL POST: “I REJECTED
AN OFFER FROM UBER”

I rejected an offer from Uber.

I needed a job.

For four months, I applied to seventy plus jobs and employers kept
leading me on.

“We’ll get back to you next week.”

“We’re super interested.”

“You’re the perfect fit.”

When I asked them for an update, I heard nothing back.

Not even an email.

After four long months, I got two offers within two days.

Hawke Media and Uber.

I didn’t have time to decide. My landlord kicked me out of my


apartment.

I remember talking to the hiring manager at Uber:

“We all went to Ivy League. I have my Masters Degree. What makes
you so special?”

159
T H E L I N K E D I N CO N T E N T B I B L E

They still sent me an offer letter.

They were one day too late.

I had visited Hawke Media.

“We love your energy, creativity, and technical resourcefulness.”

The difference was clear.

Hawke stood on a culture where it’s not about the college you’re from
but the problems you solve.

Uber wanted more of the same.

I accepted my offer letter from Hawke.

In my time there, I solved hundreds of problems for countless clients


across every industry.

Thank you Erik Huberman for taking a chance on me, showing me


what a badass culture looks like, and inspiring me to start my own
company.

http://x.bamf.co/content-bible-22

160
POST 22: TEMPLATE

Denied major opportunity from a public company

I rejected an offer from Uber.

Why that opportunity was so difficult to deny

I needed a job.

161
T H E L I N K E D I N CO N T E N T B I B L E

Drill into painful backstory leading to this moment

For four months, I applied to seventy plus jobs and employers kept
leading me on.

Quotes from people stringing you along with false promises

“We’ll get back to you next week.”

“We’re super interested.”

“You’re the perfect fit.”

How you were left in the dark when you needed a decision

When I asked them for an update, I heard nothing back.

One small gesture that would’ve helped, but wasn’t provided

162
D enied M a j or O p p ortunit y For B etter C ulture

Not even an email.

Realize that persistence creates momentum, which is why when it


rains, it pours.

After four long months, I got two offers within two days.

Who offered the opportunities

Hawke Media and Uber.

Confronted with an outside force, you have to think fast and trust
your gut

I didn’t have time to decide. My landlord kicked me out of my apartment.

163
T H E L I N K E D I N CO N T E N T B I B L E

Seriously consider the seemingly bigger opportunity

I remember talking to the hiring manager at Uber:

Remember not how it looks on paper but how they made you feel

“We all went to Ivy League. I have my Masters Degree. What makes you
so special?”

Realize you are ironically not excited or happy about the big
opportunity

They still sent me an offer letter.

Timing is everything

164
D enied M a j or O p p ortunit y For B etter C ulture

They were one day too late.

I had a new offer on the table to consider and compare

I had visited Hawke Media.

Remember how they made you feel

“We love your energy, creativity, and technical resourcefulness.”

Note the difference

The difference was clear.

165
T H E L I N K E D I N CO N T E N T B I B L E

Culture fit is more important than a well-known logo

Hawke stood on a culture where it’s not about the college you’re from
but the problems you solve.

Don’t settle on who you want to be and be around

Uber wanted more of the same.

I made the non-obvious choice

I accepted my offer letter from Hawke.

Share gratitude for what you learned

166
D enied M a j or O p p ortunit y For B etter C ulture

In my time there, I solved hundreds of problems for countless clients


across every industry.

Say “thanks” to the person who gave you the opportunity that got
you where you needed to go

Thank you Erik Huberman for taking a chance on me, showing me what
a badass culture looks like, and inspiring me to start my own company.

167
POST 23

BAD BOSS STORY


WITH A GOOD
ENDING TWIST

168
ACTUAL POST: “MY BOSS
YELLED AT ME IN FRONT
OF THE WHOLE OFFICE”

My boss yelled at me in front of the whole office.

Six months into my new job.

I wanted to yell back.

I was kicking ass while he took a month-long vacation.

He felt threatened.

But at the end of the meeting, I walked out with a smile on my face.

I knew if I ever became a boss, I wouldn’t be like him.

The other day, one of our top employees Melanie yelled across the bar,
“Hey guys! Meet my cool boss!”

I cringed a little --

Thinking of all my bad bosses over the years.

But then I laughed.

I’d achieved my goal of being a “cool boss.”

And even though my employees are doing awesome work--

169
T H E L I N K E D I N CO N T E N T B I B L E

I never feel like I need to be better than them.

Starting a company is about building relationships.

The people I hire are my equals.

Not my competition.

http://x.bamf.co/content-bible-23

170
POST 23: TEMPLATE

Describe a painful public moment

My boss yelled at me in front of the whole office.

Six months into my new job.

My first reaction was hard to resist

I wanted to yell back.

You want to justify your first reaction

171
T H E L I N K E D I N CO N T E N T B I B L E

I was kicking ass while he took a month-long vacation.

Realize the root of the problem and resist your first reaction

He felt threatened.

You rise up and walk away

But at the end of the meeting, I walked out with a smile on my face.

Find meaning in what you learned from the painful moment

I knew if I ever became a boss, I wouldn’t be like him.

172
Ba d B oss Story With A Good E ndin g T w ist

Tie your past experience to a recent event

The other day, one of our top employees Melanie yelled across the bar,
“Hey guys! Meet my cool boss!”

Visually show how you felt as opposed to describe

I cringed a little --

Thinking of all my bad bosses over the years.

But then I laughed.

Humorous realization of the emotional journey coming full circle

173
T H E L I N K E D I N CO N T E N T B I B L E

I’d achieved my goal of being a “cool boss.”

Describe how you are doing it differently to prevent the painful


moments

And even though my employees are doing awesome work--

I never feel like I need to be better than them.

Drop the hammer of your final lesson for everyone

Starting a company is about building relationships.

The people I hire are my equals.

Not my competition.

174
POST 24

STATE UNPOPULAR
OPINION AND
EXPLAIN YOUR
REASONING

175
ACTUAL POST: “I DON’T
CARE ABOUT YOUR SKILLS”

I don’t care about your skills.

But don’t get me wrong.

If you want to work for my company, I’ll surely ask you to complete a
“Technical Skills Assessment.”

Here’s the truth:

It’s a self-awareness test in disguise.

Honesty is the quality I’m seeking.

It’s the one thing I cannot teach.

Can you be trusted?

If I sense the slightest doubt,

If I feel any sinking uncertainty in my gut,

I have no more questions.

No amount of technical skill or experience can overcome lack of trust.

I’m striving to build strong work culture.

It starts with a foundation of self-awareness, accountability, and a


learning mindset.

176
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g

That’s why I ask candidates to rank themselves from No Experience


(0) to Master (4) across a range of technical and soft skills.

If you label yourself as a “Master” at using Phantom Buster, but you’ve


never heard of it before this assignment--

I have to ask, “What were you thinking?”

The people I hire consistently rate themselves as 0’s, 1’s, and 2’s on
most of the questions.

They don’t hesitate to showcase where they can grow, or gain


experience-- so, they are the ones who go on to do just that.

You can’t be afraid to fail.

You grow by documenting mistakes.

Are you ready to fail forward and rise up with us?

#hiring #growthmarketing

http://x.bamf.co/content-bible-24

177
POST 24: TEMPLATE

Brutally honest unpopular opinion

I don’t care about your skills.

Soften the blow so they will want to hear you out

But don’t get me wrong.

178
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g

Tie back to your professional experience

If you want to work for my company, I’ll surely ask you to complete a
“Technical Skills Assessment.”

Reveal an unexpected twist

Here’s the truth:

It’s a self-awareness test in disguise.

Reveal your hidden intention

Honesty is the quality I’m seeking.

It’s the one thing I cannot teach.

179
T H E L I N K E D I N CO N T E N T B I B L E

Turn your core belief into a question

Can you be trusted?

Describe how it feels to never waver on your core belief

If I sense the slightest doubt,

If I feel any sinking uncertainty in my gut,

I have no more questions.

This is the reason you stated your initial unpopular opinion

No amount of technical skill or experience can overcome lack of trust.

180
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g

Drill down into why your reason is important

I’m striving to build strong work culture.

It starts with a foundation of self-awareness, accountability, and a


learning mindset.

Tangible example of your holding people accountable to your core


belief

That’s why I ask candidates to rank themselves from No Experience (0)


to Master (4) across a range of technical and soft skills.

If you label yourself as a “Master” at using Phantom Buster, but you’ve


never heard of it before this assignment--

What you say when someone isn’t being accountable

I have to ask, “What were you thinking?”

181
T H E L I N K E D I N CO N T E N T B I B L E

Holding people accountable has unexpected results

The people I hire consistently rate themselves as 0’s, 1’s, and 2’s on most
of the questions.

How the most accountable people are honest and always strive to
improve

They don’t hesitate to showcase where they can grow, or gain experience--
so, they are the ones who go on to do just that.

Hammer the lesson for everyone to take with them

You can’t be afraid to fail.

You grow by documenting mistakes.

182
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g

Drive comments and engagement with a question CTA at the end

Are you ready to fail forward and rise up with us?

Include relevant hashtags to become trending and get additional


reach

#hiring #growthmarketing

183
POST 25

GARY VEE-STYLE
RANT ABOUT
EXCUSES

184
ACTUAL POST: “I’M SICK OF
HEARING YOUR EXCUSES”

I’m sick of hearing your excuses.

“I’m not ready.”


“I have nothing to sell, no product.”
“Our website’s not ready.”
“We’ll have a new logo next month.”
“We’re not sure who our customer is yet.”
“Our advisor told us to wait.”

(👆 Please drop him/her immediately.)

Please just stop.

Put your insecurities in a jar and throw it out the window.

That’s how you get out of your own way.

No one cares about your sales pitch.

Especially early on.

If you’re in “stealth mode” after a year, you should probably stop that
too.

Just connect to people.

Talk to them.

185
T H E L I N K E D I N CO N T E N T B I B L E

Ask them what they’re working on or struggling with.

What do people care about most?

Themselves.

Want people to care about you?

Be yourself.

Consider yourself lucky for NOT having something to sell.

You’re less likely to fall into the trap of being too sales-y.

This is your competitive advantage.

Document your entrepreneurial journey from day zero.

Share your failures— and you’re wins.

Offer value whenever possible.

And ask for nothing.

By the time you’ve got a product or company, you won’t even need a
sales pitch.

People will want to work with you because of you—

Because they trust you, and they know what you are all about.

That’s how you win in the beginning and the end.

#growth #sales #marketing

http://x.bamf.co/content-bible-25

186
POST 25: TEMPLATE

Tell them how you really feel without beating around the bush

I’m sick of hearing your excuses.

List of all the actual ways people make the same mistake (or say the
same excuse)

“I’m not ready.”


“I have nothing to sell, no product.”
“Our website’s not ready.”
“We’ll have a new logo next month.”
“We’re not sure who our customer is yet.”
“Our advisor told us to wait.”

187
T H E L I N K E D I N CO N T E N T B I B L E

Funny end to listicle by being super blunt

(👆 Please drop him/her immediately.)

To the point advice

Please just stop.

Over the top visualization of your advice

Put your insecurities in a jar and throw it out the window.

How this advice will help

That’s how you get out of your own way.

188
Ga ry Vee-St y le R a nt About E xcuses

Get real with what they don’t want to hear

No one cares about your sales pitch.

Especially early on.

Funny example of the worst offenders of your problem

If you’re in “stealth mode” after a year, you should probably stop that
too.

Oversimplify the solution and what to do based on your advice

Just connect to people.

Talk to them.

Ask them what they’re working on or struggling with.

189
T H E L I N K E D I N CO N T E N T B I B L E

Ask a question with an oversimplified- yet surprising answer

What do people care about most?

Themselves.

Flip it and ask a question that matters most to them

Want people to care about you?

Be yourself.

Highlight the uncommon belief that is true about your point

Consider yourself lucky for NOT having something to sell.

You’re less likely to fall into the trap of being too sales-y.

This is your competitive advantage.

190
Ga ry Vee-St y le R a nt About E xcuses

Remind them they should’ve stopped making those excuses a long


time ago

Document your entrepreneurial journey from day zero.

Give more actionable tips for what to do instead

Share your failures— and you’re wins.

Offer value whenever possible.

And ask for nothing.

Describe the end benefits of following this advice

By the time you’ve got a product or company, you won’t even need a
sales pitch.

Hammer home your lesson with a point about people

People will want to work with you because of you—

191
T H E L I N K E D I N CO N T E N T B I B L E

Because they trust you, and they know what you are all about.

That’s how you win in the beginning and the end.

Include relevant hashtags to become trending and get additional


reach

#growth #sales #marketing

192
POST 26

PUT IN THE WORK


TO ACHIEVE A
PROUD MOMENT

193
ACTUAL POST: “I’VE BEEN
SPENDING EVERY WEEKEND
AT THE OFFICE.”

I’ve been spending every weekend at the office.

There was no more putting it off for the “right time.”

I could see my runway potentially slipping away, along with my dream.

The funds weren’t going to magically appear.

I had to paint our entire building with my own hands.

It took me two months just to repaint the trim of our buildings to


black.

Then, I traced and painted our logo and new pillars: Work, Learn,
Grow.

All that was left was our badass mural.

So, I asked our Creative Director Brian Lovelace, “Have you ever
painted a mural?”

He hadn’t.

But that didn’t stop us.

He designed the mural and photoshopped it on our building.

194
Put I n T he Work To Achie v e A Proud Mo m ent

We set up a projector outside, and I traced it with pencil on the bricks


through the night.

On my 30th birthday a few weekends ago, all I wanted was to finish it.

So I did.

Opportunities don’t last forever, and time moves faster with each
passing day.

That dream you keep putting off because you don’t feel ready?

You’ll probably wake up a year from now wondering why you didn’t
just ignore everyone who said you could always do that later.

Take action on what you want to see in the world.

Grab some paint, step on the ladder, and bring your vision to life.

Today is your opportunity.

Go out there and make it.

http://x.bamf.co/content-bible-26

195
POST 26: TEMPLATE

Admit something that was hard #humblebrag

I’ve been spending every weekend at the office.

Reason for not waiting any longer

There was no more putting it off for the “right time.”

I could see my runway potentially slipping away, along with my dream.

196
Put I n T he Work To Achie v e A Proud Mo m ent

Provide a financial motivator

The funds weren’t going to magically appear.

I had to complete an impossible task on my own

I had to paint our entire building with my own hands.

It took longer than you had planned

It took me two months just to repaint the trim of our buildings to black.

197
T H E L I N K E D I N CO N T E N T B I B L E

Describe your process in action steps

Then, I traced and painted our logo and new pillars: Work, Learn, Grow.

All that was left was our badass mural.

You got stuck but asked a friend for help

So, I asked our Creative Director Brian Lovelace, “Have you ever painted
a mural?”

He hadn’t.

You weren’t sure if they could help, but you believed anyways

But that didn’t stop us.

He designed the mural and photoshopped it on our building.

198
Put I n T he Work To Achie v e A Proud Mo m ent

Describe what it looked like when you were attempting this


impossible task

We set up a projector outside, and I traced it with pencil on the bricks


through the night.

Give your accomplish special meaning with personal significance

On my 30th birthday a few weekends ago, all I wanted was to finish it.

Oversimplify your willpower to achieve it

So I did.

199
T H E L I N K E D I N CO N T E N T B I B L E

Provide the life lesson for everyone with emotional punch

Opportunities don’t last forever, and time moves faster with each passing
day.

That dream you keep putting off because you don’t feel ready?

Strike fear into your audience that they will 100% fail for not trying
to achieve their goals

You’ll probably wake up a year from now wondering why you didn’t just
ignore everyone who said you could always do that later.

Give simple actionable advice to inspire your audience to achieve


their dreams

Take action on what you want to see in the world.

200
Put I n T he Work To Achie v e A Proud Mo m ent

Tie that advice back to your story to show these are words you live
by

Grab some paint, step on the ladder, and bring your vision to life.

Hammer the lesson one more time with super quotable punchline

Today is your opportunity.

Go out there and make it.

201
POST 27

REFUSED TO
SELL TO SEE
YOUR LONG-
TERM VISION

202
ACTUAL POST:
“I REFUSED TO SELL MY
COMPANY FOR $10M.”

I refused to sell my company for $10M.

A year later, I still don’t regret it.

One of our clients was a publicly traded company.

They pulled me aside at a meeting.

“We’ll acquire BAMF for $10M. What do you say?”

A pile of money like that was tempting.

But without flinching, I declined.

Everyone thought I was crazy.

But being an entrepreneur isn’t about the money.

It’s about the legacy.

I’m determined to build a culture and a community.

My vision is to empower a million founders and start a movement--

Not just a company.

Today, BAMF Media is still growing--

203
T H E L I N K E D I N CO N T E N T B I B L E

And we’re expanding our impact every day.

I don’t regret refusing to sell.

Because $10M is a small price to pay--

If you want to change the world.

http://x.bamf.co/content-bible-27

204
POST 27: TEMPLATE

Denied a major financial temptation

I refused to sell my company for $10M.

Time since, state how you feel.

A year later, I still don’t regret it.

Who or what presented the amazing financial offer.

One of our clients was a publicly traded company.

205
T H E L I N K E D I N CO N T E N T B I B L E

How did they present the offer to you

They pulled me aside at a meeting.

The tempting offer in their own words

“We’ll acquire BAMF for $10M. What do you say?”

Tangible description of how tempting it was for you

A pile of money like that was tempting.

Abrupt reaction to trust your gut that would shock anyone

But without flinching, I declined.

206
R e f used To S ell To S ee Your Lon g -T er m Vision

No one in their right mind would deny that temptation

Everyone thought I was crazy.

But you aren’t about short-term gains

But being an entrepreneur isn’t about the money.

You are about long-term rewards

It’s about the legacy.

207
T H E L I N K E D I N CO N T E N T B I B L E

Describe the long-term vision you want to see fulfilled

I’m determined to build a culture and a community.

My vision is to empower a million founders and start a movement--

You care about more than money

Not just a company.

Bring it back to where you and your company are today

Today, BAMF Media is still growing--

And we’re expanding our impact every day.

208
R e f used To S ell To S ee Your Lon g -T er m Vision

Tie it back to the emotional trigger you hit in the beginning, i.e.
regret

I don’t regret refusing to sell.

Hammer hard at the end with your version of a powerful Steve


Jobsian lesson about being crazy enough to change the world

Because $10M is a small price to pay--

If you want to change the world.

209
POST 28

TOOK A RISK TO
PROVE THAT AGE
DOESN’T MATTER

210
ACTUAL POST: “WE HIRED AN
18 YEAR OLD AS AN INTERN.”

We hired an 18 year old as an intern.

And he’s killing it.

Christian Jackson joined to get hands-on experience for what he’s


studying in college.

From day one, I saw 3 traits I knew would make him successful.

He’s smart--

He’s humble--

And he’s hungry.

I couldn’t ask for more.

At eighteen, that’s unbelievable.

So I brought him on the team.

While it’s easy to talk the talk --

He really walks the walk.

Already he’s documented and improved the onboarding process--

Learned our growth hacking processes to help with clients--

211
T H E L I N K E D I N CO N T E N T B I B L E

And booked me as a guest speaker at his business school to help


recruit new interns for him to manage--

So he can grow from teaching others.

He does it all with a positive attitude and professional manner that


plenty of older folks could learn from.

At the end of his first month, I promoted him from intern to full-
fledged Growth Hacking Manager.

If he keeps pushing and continuing to grow, who knows what he can


do by the time he’s 30?

Your age does not determine your success.

It’s your drive--

Your attitude--

And your devotion to growth that’ll make or break you.

http://x.bamf.co/content-bible-28

212
POST 28: TEMPLATE

You hired someone despite their age

We hired an 18 year old as an intern.

Simply describe their value

And he’s killing it.

213
T H E L I N K E D I N CO N T E N T B I B L E

Tag the person to show your appreciation and share a bit about
their story

Christian Jackson joined to get hands-on experience for what he’s


studying in college.

Explain why you were confident taking the “risk” to hire them

From day one, I saw 3 traits I knew would make him successful.

List three traits you noticed early-on would lead to their success

He’s smart--

He’s humble--

And he’s hungry.

214
Took A R isk To Prov e T h at Ag e D oesn ’ t M atter

How it feels to have an employee aligned with your values

I couldn’t ask for more.

At their age, they defied stereotypes

At eighteen, that’s unbelievable.

So you knew it was a no-brainer to bring them on

So I brought him on the team.

215
T H E L I N K E D I N CO N T E N T B I B L E

A lot of people can’t back up their claims post-interview

While it’s easy to talk the talk --

He really walks the walk.

List three tangible valuable accomplishments they’ve contributed

Already he’s documented and improved the onboarding process--

Learned our growth hacking processes to help with clients--

And given our company a new audience to share our core values
and grow

And booked me as a guest speaker at his business school to help recruit


new interns for him to manage--

216
Took A R isk To Prov e T h at Ag e D oesn ’ t M atter

How they give back what you gave them, a chance to learn and
prove their worth

So he can grow from teaching others.

Reiterate how they align with your values and defy ageist stereotypes

He does it all with a positive attitude and professional manner that


plenty of older folks could learn from.

How you rewarded them and promoted from within to set the
positive example

At the end of his first month, I promoted him from intern to full-fledged
Growth Hacking Manager.

217
T H E L I N K E D I N CO N T E N T B I B L E

Inspirational question about what’s possible in their future

If he keeps pushing and continuing to grow, who knows what he can do


by the time he’s 30?

Hammer home the meaning of your story for everyone to remember

Your age does not determine your success.

List bomb your actionable advice to inspire others to succeed in


the same way

It’s your drive--

Your attitude--

218
Took A R isk To Prov e T h at Ag e D oesn ’ t M atter

Remind them if they don’t heed your lesson, they will fail

And your devotion to growth that’ll make or break you.

219
12 BONUS
TEMPLATES OF
ALL TYPES!

220
POST 29

HUMOR THAT
IS PAINFULLY
ACCURATE

221
ACTUAL POST: “LOVE THE
POWER OF SKITS AND PLAY
TO HELP US BUILD #EMPATHY
AND GAIN VISIBILITY ABOUT
WHAT IT’S LIKE TO BE IN
EACH OTHER’S SHOES. ”

Love the power of skits and play to help us build #empathy and gain
visibility about what it’s like to be in each other’s shoes.

Project manager thinking: 3 women can produce one baby in 3


months.

Product person thinking: The baby will come out better if we work on
it for 10 months instead of 9.

Our perspectives are unique and valuable to each other.

Agee?

#empathy #emotionalintelligence #corporateculture #play

222
POST 29: TEMPLATE

Bring the readers’ attention to an observation about the format of


the video

Love the power of skits and play to help us build #empathy and gain
visibility about what it’s like to be in each other’s shoes.

Give humorous examples of the observation

Project manager thinking: 3 women can produce one baby in 3 months.

Product person thinking: The baby will come out better if we work on it
for 10 months instead of 9.

223
T H E L I N K E D I N CO N T E N T B I B L E

Make another observation

Our perspectives are unique and valuable to each other.

Invite the readers to agree, disagree or provide their own opinion

Agree?

4 relevant hashtags

#empathy #emotionalintelligence #corporateculture #play

224
POST 30

LIST OF
PLATFORMS TO
GROW YOUR
BUSINESS

225
ACTUAL POST: “💵 +90
FUNDING PLATFORMS
FOR YOUR STARTUP 💵”

💵 +90 Funding Platforms for Your Startup 💵

I’ve partnered with @Manos Accelerator via Google Launchpad


to share this list of over 90 websites and resources to get your tech
startup funding including:

✅ Niche focused (EU, Women, Asia, etc)


✅ The online VC for Agtech
✅ A platform for Medtech
✅ Nonprofit investors

Happy to send you this full resource.

226
L ist O f Pl at for m s To Grow Your B usiness

Leave a comment below and I’ll send it to you ASAP.

👇👇👇👇

To products that improve lives! 👨‍💻📈

#startup #entrepreneurship #product

Via: Juan Felipe Campos

227
POST 30: TEMPLATE

Title to grab the attention

💵 +90 Funding Platforms for Your Startup 💵

Who is the resource targeted towards?

I’ve partnered with @Manos Accelerator via Google Launchpad to share


this list of over 90

websites and resources to get your tech startup funding including:

✅ Niche focused (EU, Women, Asia, etc)


✅ The online VC for Agtech
✅ A platform for Medtech
✅ Nonprofit investors

228
L ist O f Pl at for m s To Grow Your B usiness

Invite readers to engage and leave a comment

Happy to send you this full resource.

Leave a comment below and I’ll send it to you ASAP.

👇👇👇👇

A line to indicate the positive quality of resources

To products that improve lives! 👨‍💻📈

3 relevant hashtags

#startup #entrepreneurship #product

229
T H E L I N K E D I N CO N T E N T B I B L E

Source attribution

Via: Juan Felipe Campos

Include screenshot of the resource to get people excited

(see screenshot in actual post above)

230
POST 31

EMAIL TEMPLATES
FOR BUSINESS

231
ACTUAL POST: “😲 25 SALES
EMAIL TEMPLATES TO DRIVE
LEADS AND BUSINESS”

😲 25 Sales Email Templates To Drive Leads and Business

Are you trying to build an email strategy that converts?

Why start from scratch?

These templates are used by successful companies like @Sandler Sales


Training, @Hubspot, @Breakthrough Emails - all of them leaders in
Sales and Marketing.

Study the industry leaders’ tactics and reverse-engineer your own


strategy from there.

Anything interesting you notice?

Curious to hear your comments. Z

232
E m a il T e m p l ates For B usiness

233
POST 31: TEMPLATE

Attention grabbing title

😲 25 Sales Email Templates To Drive Leads and Business

Questions to pique the readers’ interest

Are you trying to build an email strategy that converts?

Why start from scratch?

234
E m a il T e m p l ates For B usiness

Examples of successful, well known companies to add credibility

These templates are used by successful companies like @Sandler Sales


Training, @Hubspot, @Breakthrough Emails - all of them leaders in
Sales and Marketing.

A piece of advice

Study the industry leaders’ tactics and reverse-engineer your own


strategy from there.

Ask the readers for their observation

Anything interesting you notice?

235
T H E L I N K E D I N CO N T E N T B I B L E

Show your interest in their opinions

Curious to hear your comments. Z

236
POST 32

ADVICE FOR
RELATABLE
WORKPLACE
ISSUES

237
ACTUAL POST: “SIR RICHARD
BRANSON VS MARK CUBAN”

Sir Richard Branson vs Mark Cuban

Pick your fighter 💦

Jokes aside, ‘drama’ occurs when you play any of these three roles:

1. The attacker
2. The victim
3. The rescuer

You see Marc Cuban and Daymond John play the role of ‘the attacker’
in this video—

Probably feeling justified in their teasing (playing ‘the victim’) due to


something Branson said or did (‘the attacker’).

The best way to avoid drama at work?

Opt out of all three roles.

👉 You don’t need to rescue, attack, or feel attacked.

Care so much about something else— family, friends, etc— that you
put work drama in perspective.

238
Adv ice For R el ata ble Work p l ace I ssues

In most cases, it’s just not worth it.

#leadership #calm #mentalhealth

239
POST 32: TEMPLATE

Open with a bold statement

Sir Richard Branson vs Marc Cuban

A line that seems to be about choosing an option

Pick your fighter 💦

240
Adv ice For R el ata ble Work p l ace I ssues

An observation about an issue in the workplace

Jokes aside, ‘drama’ occurs when you play any of these three roles:

1. The attacker
2. The victim
3. The rescuer

Narrate in brief what’s in the video

You see Marc Cuban and Daymond John play the role of ‘the attacker’
in this video—

Probably feeling justified in their teasing (playing ‘the victim’) due to


something Branson said or did (‘the attacker’).

Put forth your point of view

The best way to avoid drama at work?

Opt out of all three roles.

241
T H E L I N K E D I N CO N T E N T B I B L E

👉 You don’t need to rescue, attack, or feel attacked.

Close with a reason or a line of advice

Care so much about something else— family, friends, etc— that you put
work drama in perspective.

In most cases, it’s just not worth it.

3 relevant hashtags

#leadership #calm #mentalhealth

242
POST 33

TIPS OR
PRINCIPLES TO
FOLLOW IN BRIEF

243
ACTUAL POST: “M 7
LEADERSHIP PRINCIPLES TO
LEARN FROM AN EAGLE.”

M 7 leadership principles to learn from an eagle.

✔ Fly high and keep good company


✔ Always hunt for new opportunities.
✔ Enjoy challenges and turn them into profit
✔ Avoid your comfort zone and stretch your wings
✔ Remain focused on goals regardless of any obstacles.
✔ Shed old habits so new skills have room to grow strong
✔ Test the commitment of the people you want to partner with

What’s #8?

Would love to know your thoughts. Z👇👇

#leadership #business #communication #uk

244
POST 33: TEMPLATE

A title that explains what the post is about

M 7 leadership principles to learn from an eagle.

Going straight to the principles as promised

✔ Fly high and keep good company


✔ Always hunt for new opportunities.
✔ Enjoy challenges and turn them into profit
✔ Avoid your comfort zone and stretch your wings
✔ Remain focused on goals regardless of any obstacles.
✔ Shed old habits so new skills have room to grow strong
✔ Test the commitment of the people you want to partner with

245
T H E L I N K E D I N CO N T E N T B I B L E

Asking for the readers’ thoughts

What’s #8?

Would love to know your thoughts. Z👇👇

4 relevant hashtags

#leadership #business #communication #uk

246
POST 34

A DISCUSSION
ON A VIRAL
PIECE OF NEWS

247
ACTUAL POST: “THIS VIDEO
WENT VIRAL IN THE USA”

This video went viral in the USA:

CEOs under fire for not budgeting livable wages for their employees.

Rep. Katie Porter asked @JPMorgan CEO @Jamie Dimon a series


of questions regarding the wages he pays his employees vs the base
expenses that person would have.

She doesn’t include healthcare.

She doesn’t include clothes…

… childcare

… field trips

… prescription drugs

If the economy allows for people working full time to be paid far less
than what is needed to have a roof over their heads, is it fair?

What are the real requirements for what is considered a livable wage?

Where do you lean? Would love to take this conversation away


from chaotic Reddit/Twitter/Facebook into a civilized and educated
platform like LinkedIn.

248
A D iscussion O n A Vir a l Piece O f N e w s

If you don’t live in the US, I’m particularly interested in your views
on this topic.

Let me know in the comments. Z👇👇

#leadership #business #communication #uk

249
POST 34: TEMPLATE

Introduce the news item or issue right away

This video went viral in the USA:

CEOs under fire for not budgeting livable wages for their employees.

Include more details

Rep. Katie Porter asked @JPMorgan CEO @Jamie Dimon a series of


questions regarding the wages he pays his employees vs the base expenses
that person would have.

Describe or list what the problem is

She doesn’t include healthcare.

She doesn’t include clothes…

250
A D iscussion O n A Vir a l Piece O f N e w s

… childcare

… field trips

… prescription drugs

Ask questions for the readers to ponder on

If the economy allows for people working full time to be paid far less
than what is needed to have a roof over their heads, is it fair?

What are the real requirements for what is considered a livable wage?

Explain that LinkedIn is the right platform

Where do you lean? Would love to take this conversation away from
chaotic Reddit/Twitter/Facebook into a civilized and educated platform
like LinkedIn.

251
T H E L I N K E D I N CO N T E N T B I B L E

Attracting the attention of readers from other geographies

If you don’t live in the US, I’m particularly interested in your views on
this topic.

Asking for readers to comment

Let me know in the comments. Z👇👇

4 relevant hashtags

#leadership #business #communication #uk

252
POST 35

ADVICE ON
HANDLING WORK

253
ACTUAL POST: “KNOWING
WHAT TO WORK ON VS.
WHAT TO SAY NO TO IS
ONE OF THE HARDEST
THINGS IN BUSINESS.”

Knowing what to work on vs. what to say NO to is one of the hardest


things in business.

Here’s an easy graph to help you organize your schedule.

“What is important is seldom urgent, and what is urgent is seldom


important.” - Eisenhower

This is how you manage the chaos:

1) IMPORTANT and URGENT tasks get done first.


2) URGENT but NOT IMPORTANT >>> DELEGATE
them.
3) IMPORTANT but NOT URGENT >> > SCHEDULE time
to do them.
4) NOT URGENT and NOT IMPORTANT >>> DELETE
them.

We tend to prioritize the URGENT over the IMPORTANT.

Schedule your priorities instead of prioritizing your schedule.

254
Adv ice O n H a ndlin g Work

How do you prioritize your work?

Any interesting concepts?

Curious to hear your thoughts!

#professional #attitude

255
POST 35: TEMPLATE

Open with an observation

Knowing what to work on vs. what to say NO to is one of the hardest


things in business.

A concise piece of advice, preferably in the form of a famous quote

Here’s an easy graph to help you organize your schedule.

“What is important is seldom urgent, and what is urgent is seldom


important.” - Eisenhower

256
Adv ice O n H a ndlin g Work

Break down the plan or the strategy in the form of simple points

This is how you manage the chaos:

1) IMPORTANT and URGENT tasks get done first.


2) URGENT but NOT IMPORTANT >>> DELEGATE them.
3) IMPORTANT but NOT URGENT >> > SCHEDULE time
to do them.
4) NOT URGENT and NOT IMPORTANT >>> DELETE them.

Reiterate in simple words

We tend to prioritize the URGENT over the IMPORTANT.

Schedule your priorities instead of prioritizing your schedule.

Ask for readers’ views

How do you prioritize your work?

Any interesting concepts?

257
T H E L I N K E D I N CO N T E N T B I B L E

Close with an expectation

Curious to hear your thoughts!

Relevant hashtags

#professional #attitude

Share screenshot to illustrate your main point

(see actual post above for reference of type of screenshot)

258
POST 36

A POST ON HOW
TO GET RICH
OR BECOME
SUCCESSFUL

259
ACTUAL POST: “v TOP
15 RICHEST PEOPLE IN
THE WORLD v“

v Top 15 Richest People in the World v

It is both amazing and heart-stopping to watch all of this money


change hands so quickly.

What’s insane is how many of these fortunes were borne from tech
entrepreneurs solving the problems of millions of people.

Watch the activity of the non-tech fortunes, then when a new tech
business like Facebook or Amazon hits a popular point. They soar
like nothing else. 📈

That’s what makes a successful start-up, though: find a pain point and
solve it, but for other businesses or for the public.

Do it well enough, and you could become one of the richest people
in the world.

What do you predict for the next 20 years? Do you think the tech wave
will eventually die out and some other industry will make new multi-
billionaires, or will tech and websites continue to top the charts?

260
A Post O n H ow To Get R ich O r B eco m e S uccess f ul

Would love to know your thoughts Z👇👇

#leadership

Source: RankingMan via YouTube

261
POST 36: TEMPLATE

Start with a title

v Top 15 Richest People in the World v

Make an observation

It is both amazing and heart-stopping to watch all of this money change


hands so quickly.

262
A Post O n H ow To Get R ich O r B eco m e S uccess f ul

Bring the readers’ attention to the money or the financial aspect

What’s insane is how many of these fortunes were borne from tech
entrepreneurs solving the problems of millions of people.

Mention a successful or a rich company that is popular

Watch the activity of the non-tech fortunes, then when a new tech
business like Facebook or Amazon hits a popular point. They soar like
nothing else. 📈

Try to address the reason for the success and the riches

That’s what makes a successful start-up, though: find a pain point and
solve it, but for other businesses or for the public.

263
T H E L I N K E D I N CO N T E N T B I B L E

Tell the readers they can achieve something similar

Do it well enough, and you could become one of the richest people in
the world.

Ask a well thought out, deep question

What do you predict for the next 20 years? Do you think the tech wave
will eventually die out and some other industry will make new multi-
billionaires, or will tech and websites continue to top the charts?

Ask your audience to engage in the comments

Would love to know your thoughts Z👇👇

264
A Post O n H ow To Get R ich O r B eco m e S uccess f ul

Relevant hashtag

#leadership

Source attribution

Source: RankingMan via YouTube

265
POST 37

INTRODUCE
A CONCEPT,
OPINION, OR AN
OBSERVATION

266
ACTUAL POST: “Z THERE ARE
VISIONARIES AND THERE
ARE INTEGRATORS. “

Z There are visionaries and there are integrators.

To run a successful business, you need both.

In this video, Steve Wozniak, co-founder of Apple, discusses how part


in the success of creating some of the first personal computers. 💻

By his own account, his focus wasn’t on what it would take to make
a large, powerful company succeed. He was just building what he
wanted, what interested him.

We don’t talk enough about Steve Wozniak, but he was the key
integrator in the early days of Apple. Both are key.

Visionary + Integrator = Rocket Fuel 🚀

267
T H E L I N K E D I N CO N T E N T B I B L E

Agree?

#apple #leadership #communication #innovation #rocketfuel

268
POST 37: TEMPLATE

Open with the opinion or observation

Z There are visionaries and there are integrators.

To run a successful business, you need both.

Briefly explain what the video is about

In this video, Steve Wozniak, co-founder of Apple, discusses how part in


the success of creating some of the first personal computers. 💻

269
T H E L I N K E D I N CO N T E N T B I B L E

Talk about the topic in brief

By his own account, his focus wasn’t on what it would take to make a
large, powerful company succeed. He was just building what he wanted,
what interested him.

Make an observation about the person in the video

We don’t talk enough about Steve Wozniak, but he was the key integrator
in the early days of Apple. Both are key.

Introduce an opinion

Visionary + Integrator = Rocket Fuel 🚀

270
I ntroduce A C once p t, O p inion , O r An O bservation

Ask for the readers’ opinion

Agree?

Relevant hashtags

#apple #leadership #communication #innovation #rocketfuel

271
POST 38

A RELATABLE
POST ABOUT
WORK CULTURE
OR EMPLOYEES

272
ACTUAL POST: “r THE
GREATEST MISUSE OF
EMPLOYEE TRUST IS TO
TAKE IT FOR GRANTED.”

😒 The greatest misuse of employee trust is to take it for granted.

Instead of treating the most loyal and passionate employees as valuable


resources for growth and success, they’re instead taken advantage of.
😔

Workplace culture shapes the employees in it. We’ve all seen it or


experienced it ourselves. Management insecure in their position
punish those who offer advice or ideas for how to be better.

This turns honesty into silence, or worse, lies. No company ever grew
from being surrounded by silent cogs. 😶

Reward your loyal employees. Listen to their ideas. Promote those


who work hard. 😃

Whereas great employees can be driven away through mistreatment,


good employees are made great through solid communication and
leadership. 👩‍💼

Do you agree? What are some other ways we can properly utilize
employee loyalty to the best effect?

Would love to know your thoughts in the comments Z👇👇

273
T H E L I N K E D I N CO N T E N T B I B L E

#leadership #judgements #ceo

Post 38: Template

Make a bold statement

😒 The greatest misuse of employee trust is to take it for granted.

Explain the statement in brief

Instead of treating the most loyal and passionate employees as valuable


resources for growth and success, they’re instead taken advantage of. 😔

An example of the statement that was made

Workplace culture shapes the employees in it. We’ve all seen it or


experienced it ourselves. Management insecure in their position punish
those who offer advice or ideas for how to be better.

274
A R el ata ble Post About Work C ulture O r E m p loy ees

Explain the problem in brief

This turns honesty into silence, or worse, lies. No company ever grew
from being surrounded by silent cogs. 😶

Introduce the solution

Reward your loyal employees. Listen to their ideas. Promote those who
work hard. 😃

Explain why the solution works

Whereas great employees can be driven away through mistreatment,


good employees are made great through solid communication and
leadership. 👩‍💼

275
T H E L I N K E D I N CO N T E N T B I B L E

Ask the readers’ opinion

Do you agree? What are some other ways we can properly utilize
employee loyalty to the best effect?

Convey the expectation

Would love to know your thoughts in the comments Z👇👇

Relevant hashtags

#leadership #judgements #ceo

276
POST 39

AN APPRECIATION
POST FOR
EVERYONE

277
ACTUAL POST: “👧EMPATHY
DRIES TEARS, BUILDS TEAMS,
AND SCORES POINTS 👧”

👧 Empathy dries tears, builds teams, and scores points 👨

Everyone needs a mentor or advocate to cheer them on.

Not just in life but also at work.

Mentoring is a brain to pick, an ear to listen, and a push in the right


direction.

Let’s give the mentors and supporters in our lives a round of applause
👏

278
An A p p reci ation Post For E v eryone

👇 Tag your mentor below and tell them “Thank You!” 🙏

#inspiration #community #success

279
POST 39: TEMPLATE

Introduce a general concept or an opinion or a title

👧Empathy dries tears, builds teams, and scores points 👨

Give an example of the above statement

Everyone needs a mentor or advocate to cheer them on.

Make an inference or an observation

Not just in life but also at work.

280
An A p p reci ation Post For E v eryone

Mentoring is a brain to pick, an ear to listen, and a push in the right


direction.

A shout out or an appreciation

Let’s give the mentors and supporters in our lives a round of applause 👏

A call to action to drive engagement and virality of appreciation

👇 Tag your mentor below and tell them “Thank You!” 🙏

3 relevant hashtags

#inspiration #community #success

281
POST 40

A POST ABOUT
LEADERSHIP OR
MANAGEMENT

282
ACTUAL POST:
“ON LEADERSHIP”

On leadership:

Children, dogs, and professionals all have the same reaction— to


distrust leadership that’s unstable.

As with dogs, consistency is key. If you only sometimes feed them


from your plate, they will always beg for it because they won’t know if
this time you’ll share or not.

If you don’t want them to beg, don’t share.

Ever.

The same is true for professionals. If you give an answer, be sure it’s
the same answer every time that question is asked.

Nothing is more detrimental to professional relationships than


inconsistent communication.

Be it pets, children, or employees, the instability in response will call


into question your ability to lead.

There’s nothing wrong with your team.

If you want stability in your workplace, it has to come from you.

Agree?

283
T H E L I N K E D I N CO N T E N T B I B L E

#leadership #business #communication #uk

Video credit: Kerwin Rae

284
POST 40: TEMPLATE

Open with the observation or the problem

On leadership:

Children, dogs, and professionals all have the same reaction— to distrust
leadership that’s unstable.

Make another bold statement or observation

As with dogs, consistency is key. If you only sometimes feed them from
your plate, they will always beg for it because they won’t know if this
time you’ll share or not.

285
T H E L I N K E D I N CO N T E N T B I B L E

Introduce the solution

If you don’t want them to beg, don’t share.

Ever.

Explain why in brief

The same is true for professionals. If you give an answer, be sure it’s the
same answer every time that question is asked.

Make a positive statement with regard to the problem

Nothing is more detrimental to professional relationships than


inconsistent communication.

Be it pets, children, or employees, the instability in response will call into


question your ability to lead.

286
A Post About L e a dershi p O r M a n ag e m ent

State an opinion

There’s nothing wrong with your team.

If you want stability in your workplace, it has to come from you.

Ask for readers’ opinions

Agree?

Relevant hashtags

#leadership #business #communication #uk

287
T H E L I N K E D I N CO N T E N T B I B L E

Source attribution

Video credit: Kerwin Rae

288
POST 41

HOW TO BUILD
A COMPANY
THAT CHANGES
THE WORLD

289
ACTUAL POST: “HOW
TO BUILD A COMPANY
THAT CHANGES THE
WORLD IN 7 STEPS”

How to build a company that changes the world in 7 steps:

1. Start each day with a task completed

Make your bed every morning to set the tone for success.

If you do have a bad day, you can at least come home to a made bed.

2. Don’t back down from sharks

There are a lot of sharks in the world.

If you hope to compete, you will have to face them head on.

3. Respect everyone

Entrepreneurship is the great equalizer.

Nothing matters but your will to succeed--

290
H ow To B uild A C o m pa n y T h at C h a n g es T he World

Not your color, not your ethnic background, not your education, not
your social status.

4. Know that life is not fair and you will fail often

When you are up against impossible odds, you are still on the right
path.

Believe in yourself and be driven by something deeper.

5. Don’t be afraid to take some risks and step up when times


are the toughest

How you act when your back is up against the wall will define you as
a leader.

Don’t lash out.

Do the unexpected.

Turn around, and climb your way to the top of the wall.

6. Face down the bullies, lift up the downtrodden

When everyone else says you can’t do it-- that you’re not smart
enough, strong enough, experienced enough.

Relentless optimism is your secret weapon

7. And never, ever give up.

291
T H E L I N K E D I N CO N T E N T B I B L E

Because when you do all of these things--

You can change the world.

http://x.bamf.co/content-bible-41

292
POST 41: TEMPLATE

Bold statement that you are about to explain how to achieve


something seemingly impossible in a few simple steps

How to build a company that changes the world in 7 steps:

Start with an easy task that literally anyone can complete

1. Start each day with a task completed

Make your bed every morning to set the tone for success.

293
T H E L I N K E D I N CO N T E N T B I B L E

State why this seemingly insignificant first step is so important

If you do have a bad day, you can at least come home to a made bed.

Share a visual metaphor or real tangible example of how to be


resilient

2. Don’t back down from sharks

There are a lot of sharks in the world.

Emphasize why this is necessary to achieve your seemingly


impossible goal

If you hope to compete, you will have to face them head on.

294
H ow To B uild A C o m pa n y T h at C h a n g es T he World

Strike an emotional chord with a moral lesson that people will


want to praise

3. Respect everyone

Tie it back to your professional or business ambition

Entrepreneurship is the great equalizer.

Nothing matters but your will to succeed--

Double-down on the moral lesson to dig deeper on the emotional


message

Not your color, not your ethnic background, not your education, not
your social status.

295
T H E L I N K E D I N CO N T E N T B I B L E

Even though your steps are simple, remind your audience it will
never be easy

4. Know that life is not fair and you will fail often

When you are up against impossible odds, you are still on the right path.

You need a higher-purpose outside yourself to achieve anything


truly great

Believe in yourself and be driven by something deeper.

Embrace fear and take risks when necessary

5. Don’t be afraid to take some risks and step up when times


are the toughest

Bring your story back to professional lesson with a powerful punch

296
H ow To B uild A C o m pa n y T h at C h a n g es T he World

How you act when your back is up against the wall will define you as
a leader.

Provide inspirational quick list on how to handle hard situations


and haters

Don’t lash out.

Do the unexpected.

Turn around, and climb your way to the top of the wall.

Triple down on your moral high-ground and empowering selfless


mission to inspire others

6. Face down the bullies, lift up the downtrodden

When everyone else says you can’t do it-- that you’re not smart enough,
strong enough, experienced enough.

297
T H E L I N K E D I N CO N T E N T B I B L E

Share your core value with the world that has helped you the most
over the years

Relentless optimism is your secret weapon

Finally, remind everyone of the most important lesson to never


give up and be relentless

7. And never, ever give up.

Drive home the message that achieving the impossible IS possible

Because when you do all of these things--

You can change the world.

298
THE END THAT’S
ALL FOR NOW,
FOLKS!

299
READY FOR MORE?

This little book is just the beginning…

The full LinkedIn collection contains 5 books with more information


than you can shake a stick at.

Not to mention, the full LinkedIn Influencer Academy with more than
10 hours+ of video lessons and walkthroughs along with additional
resources available nowhere else…

If you’re looking for more insider tips, step-by-step instructions to


blow up your LinkedIn presence and get more leads, these are the
resources for you.

Click the link for your full collection of BAMF books


covering all things LinkedIn… https://bamf.co/books

… so you can go wayyyy deeeeeeper into the ways of the force…

300
R E A DY FO R M O R E?

All step-by-step, with clear instructions and examples you can follow
along with — learning how to scale up your LinkedIn has never been
easier.

And if you think that’s the best we got, take a look at what the full
collection offers:

• The 126-page LinkedIn Bible: Handbook: Our BAMF


introduction to LinkedIn growth… This handbook is
the first book that we give our new team members to hit
the ground running. It’s easy to digest in a single day. It
provides a solid foundation for anyone new to LinkedIn
while giving enough new advanced knowledge to help
even people who’ve been killing it on LinkedIn level up.
• The 526-page LinkedIn Bible (available in print only):
Our Ultimate Written Linkedin Training System AND the
Official Guide to Our Linkedin Influencer Academy. This
book is seriously way too good to let leak out, so we only
sell it in print to prevent those pesky PDF pirates from
bootlegging it.
• The 215-page LinkedIn Content Bible: featuring over
42+ fill-in-the-blank posts designed to rapidly speed up
your content creation. With this blueprint, you’ll know
exactly what to write on LinkedIn to maximize post
engagement and drive more leads on autopilot.
• The 131-page LinkedIn Outreach Bible: with over
50+ fill-in-the-blank message sequences and examples
designed to help you reach out to more prospects in
a fraction of the time (these are proven, done-for-you
sequences).
• The 603-page LinkedIn Community Bible: with over
20+ guides created by top LinkedIn Influencers. This
guide will teach you all about the tools to use, and the
steps to take to generate more predictable leads with your
content.

301
T H E L I N K E D I N CO N T E N T B I B L E

• The BAMF LinkedIn Influencer Academy: with over


4 hours of premium video training, a private members
only community, live Q&A sessions, and more, BAMF
Academy is a full-course training system designed to
supercharge your growth through proven strategies and
tactics from the industry leads in growth on LinkedIn.

You can get all of this, and so much more.

To join the LinkedIn Influencer Academy, just go to https://bamf.


co/academy

302
ABOUT THE AUTHOR

The name’s Houston Golden.

I’m the Founder & CEO of BAMF — a company I’ve grown from $0
(yes, really) to well over $4M in revenue over a span of 3 years.

How did I do it? Well, it’s quite simple, really.

I’ve helped hundreds of business owners and executives get major


traction on LinkedIn (because when they win, we win).

Our proven process has turned hundreds of unknown founders into


LinkedIn Influencers, capable of churning out viral content and
generating over 350M+ organic views. 🚀

Using my growth hacking mindset and drive to win has proven


beyond essential to our business here at BAMF…

These days, we’re driving ROI for growing companies using cutting-
edge content and growth marketing tactics. We basically turned being
a “growth hacker” into a career.

No wonder we’re best known as the masterminds behind some of


LinkedIn’s top influencers.

To me, LinkedIn is more than just a social media platform.

LinkedIn is unlimited potential.

303
Want to grow your
business or become a
LinkedIn Influencer?

Get in touch 📧 houston@bamf.co

Schedule Free Consultation ☎


https://bamf.co/linkedin-consultation

304

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