Professional Documents
Culture Documents
Post 17: Images With An Attention Grabbing Tip For Virality.... 121
Actual Post: “How we get millions of views
per month on LinkedIn 🚀”............................................................ 122
Post 17: Template............................................................................ 125
Post 23: Bad Boss Story With A Good Ending Twist.................... 168
Actual Post: “My boss yelled at me in front of the whole office”...... 169
Post 23: Template............................................................................ 171
Post 28: Took A Risk To Prove That Age Doesn’t Matter.............. 210
Actual Post: “We hired an 18 year old as an intern.”........................ 211
Post 28: Template............................................................................ 213
Houston Golden
See, this book covers a lot of ground, so I’m telling you now…
The kind of content that truly works for every business, regardless of
your industry.
Built on 350M+ views and thousands of LinkedIn posts over the last
3 years…
But a lot has changed with the LinkedIn algorithm since 2017…
11
T H E L I N K E D I N CO N T E N T B I B L E
So we are giving you only our latest and GREATEST content templates
that are guaranteed to work for you NOW… in 2020.
Once you use them, you’ll start to see a MAJOR difference in your
results.
You’re getting viral content templates that you can repurpose to get
hundreds of thousands of views per month -- easily MILLIONS of
views -- on LinkedIn.
12
I N T R O D U CT I O N TO T H E L I N K E D I N C O N T E N T B I B L E
When you got this book, you went through a few things.
You realized that something was just NOT cutting it in your business…
And you searched for answers online, but didn’t find much that
helped.
The people you reached out to, the trusted social media experts, didn’t
give you anything solid to go on, because…
All the advice you got was either stuff you’ve tried before or things
that didn’t even make a difference.
Totally understandable.
How is it possible for them to get these jaw-dropping results with the
tricks that you tried fruitlessly?
13
T H E L I N K E D I N CO N T E N T B I B L E
Most people need help with their content as a whole, even those who
think their shit don’t stink… Especially them.
We’ve posted hundreds of posts every month on LinkedIn for the last
3 years.
And now you’re about to get that wealth of knowledge for yourself.
Just really authentic compelling content that people can’t help but
engage with.
14
I N T R O D U CT I O N TO T H E L I N K E D I N C O N T E N T B I B L E
They’ll all dig right in, without hesitation, because it’s delicious.
They’ll click on it, they’ll read it, maybe like it or leave a comment.
That’s right — they’ll take note the next time you post something.
That’s how it’s worked for us and our clients for years.
We built BAMF off of this, and we help others do the exact same thing.
Because I know you have what it takes to replicate the success we’ve
experienced here at BAMF.
Sharing our secrets is the least we can do to help out our community
of fellow entrepreneurs.
15
T H E L I N K E D I N CO N T E N T B I B L E
Including YOU.
That’s why you can expect to learn quite a few things from it (a lot,
actually)…
We’re going to walk you through all the fundamentals you’ve probably
been missing…
Day after day, week after week, and year after year.
So to make your life easier, we’re providing you with these exclusive
proven templates you can use to get started right away.
But no, don’t make the mistake of thinking they’re just any old
templates.
16
I N T R O D U CT I O N TO T H E L I N K E D I N C O N T E N T B I B L E
These are exact formulas that we’ve developed over the years…
All based on the things that have worked for us and our clients.
Best of luck.
Stay Golden,
Houston
17
5 RESOURCE
GIVEAWAY POST
TEMPLATES
18
POST 1
EXPLAINING THE
IMPORTANCE OF
THE RESOURCE
19
ACTUAL POST:
“LOOKING TO BECOME A
BETTER COPYWRITER?”
20
E x p l a inin g T he I m p orta nce O f T he R esource
👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
http://x.bamf.co/content-bible-01
21
POST 1: TEMPLATE
22
E x p l a inin g T he I m p orta nce O f T he R esource
State one reason to cement the importance of the topic and address
mental objections
Screen time is on the rise, and even if people are watching video or
listening to audio, it was likely some form of text that brought them
there.
Blogs, websites, social media captions, ads, video scripts… all founded
in copywriting.
The better the copywriting, the more effective the content, and the more
likely the reader will take action.
23
T H E L I N K E D I N CO N T E N T B I B L E
If you’re looking for a great resource full of examples to inspire your own
copywriting, you have to check out this Copywriting Swipe File.
24
E x p l a inin g T he I m p orta nce O f T he R esource
👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
25
POST 2
A STORY OF HOW
THE RESOURCE
HELPED YOU
26
ACTUAL POST: “🚀 60+
FACEBOOK GROUPS
FOR MARKETERS”
Over the last few years, the BAMF Facebook community has almost
become a family to me.
27
T H E L I N K E D I N CO N T E N T B I B L E
Don’t forget to follow me for more bad*ss resources like this every
week:
Houston Golden
http://x.bamf.co/content-bible-02
28
POST 2: TEMPLATE
Over the last few years, the BAMF Facebook community has almost
become a family to me.
29
T H E L I N K E D I N CO N T E N T B I B L E
List down how the resource can be used; how it’ll help the users
30
A Story O f H ow T he R esource H el p ed You
CTA to comment on the post and offer to send it to them for free
CTA and profile tag to follow you on LinkedIn for future posts
Don’t forget to follow me for more bad*ss resources like this every week:
Houston Golden
31
POST 3
32
ACTUAL POST: “🚀 ULTIMATE
ORGANIC TRAFFIC BUNDLE 🚀”
My latest post with 60+ places to list your startup for free traffic
BLEW UP.
33
T H E L I N K E D I N CO N T E N T B I B L E
Don’t forget to follow me for more bad*ss resources like this every
week:
Houston Golden
http://x.bamf.co/content-bible-03
34
POST 3: TEMPLATE
Feeler line to prove how you always share good resources that
provide value
My latest post with 60+ places to list your startup for free traffic BLEW
UP.
35
T H E L I N K E D I N CO N T E N T B I B L E
And a ton of you shared awesome submissions for other interesting sites
and tools.
List how the new resource will help them and what it includes
36
Proo f T h at You Always Gi v e R esources T h at Prov ide Va lue
CTA to comment on the post and offer to send it to them for free
CTA and profile tag to follow you on LinkedIn for future posts
Don’t forget to follow me for more bad*ss resources like this every week:
Houston Golden
3 relevant hashtags
37
POST 4
ATTRIBUTION TO
THE SOURCE OF
THE RESOURCE
38
ACTUAL POST: “5 TOOLS
TO BUILD THE PERFECT
LANDING PAGE 🏆
39
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-04
40
POST 4: TEMPLATE
41
T H E L I N K E D I N CO N T E N T B I B L E
Give attribution to the source of the resource and detail what it’s
about
CTA to comment on the post and offer to send it to them for free
42
Attribution To T he S ource O f T he R esource
3 relevant hashtags
43
POST 5
HOW THE
RESOURCE HELPED
YOUR BUSINESS
44
ACTUAL POST: “DIGITAL
MARKETING AUDIT CHECKLIST
& 114 GROWTH TACTICS 🚀”
I used this checklist myself the other week to audit our marketing
here at BAMF.
45
T H E L I N K E D I N CO N T E N T B I B L E
We take complex processes and make them simple, even going as far
as fully automating them for customers.
With this checklist, you can uncover glaring issues, missing pieces,
mistakes, potential experiments, and more.
And feel like you might be missing the little details that might make
a world of a difference.
This might be just the checklist you need to figure out what you’re
missing,
With your marketing efforts & start auditing your entire growth stack.
👇👇👇👇
#digitalmarketing
http://x.bamf.co/content-bible-05
46
POST 5: TEMPLATE
47
T H E L I N K E D I N CO N T E N T B I B L E
Explain how you used the resource for your own business
I used this checklist myself the other week to audit our marketing here
at BAMF.
Explain the usual paint point you face without the resource
48
H ow T he R esource H el p ed Your B usiness
Lead into how it’s similar to your ideology or work culture and
plug your company name
Explain how your culture or business solves similar pain points for
customers just like the resource
We take complex processes and make them simple, even going as far as
fully automating them for customers.
49
T H E L I N K E D I N CO N T E N T B I B L E
With this checklist, you can uncover glaring issues, missing pieces,
mistakes, potential experiments, and more.
Delve into the pain again and re-emphasize how the resource or
freebie can help
So, if you’ve been struggling with identifying the gaps in your marketing
strategy…
and feel like you might be missing the little details that might make a
world of a difference.
Delve back into additional ways in which the resource can help
This might be just the checklist you need to figure out what you’re
missing with your marketing efforts & start auditing your entire growth
stack.
50
H ow T he R esource H el p ed Your B usiness
CTA to comment on the post and offer to send it to them for free
👇👇👇👇
51
5 VIRAL VIDEO
REPURPOSING
TEMPLATES
52
POST 6
A VIDEO WITH
A LESSON
53
ACTUAL POST: “DON’T
BE AFRAID TO REINVENT
THE WHEEL.”
Four strategies that will help you to come up with new ideas:
54
A Video With A L esson
http://x.bamf.co/content-bible-06
55
POST 6: TEMPLATE
List down 4 ways in which you can achieve the same outcome
Four strategies that will help you to come up with new ideas:
56
A Video With A L esson
57
POST 7
A VIDEO PARODY
OF CURRENT
STATE OF AFFAIRS
58
ACTUAL POST: “I’VE HIRED
COLLEGE GRADS, SELF-
TAUGHT MARKETERS, AS
WELL AS DROPOUTS.”
NOTHING!
Attitude can’t.
I couldn’t help but share this hilarious parody about our current state
of education Z🎓
59
T H E L I N K E D I N CO N T E N T B I B L E
#education #futureofeducation
http://x.bamf.co/content-bible-07
60
POST 7: TEMPLATE
Lead into the central theme of the video and how you’ve been
through or experienced it all
61
T H E L I N K E D I N CO N T E N T B I B L E
NOTHING!
How this affects your decisions and work culture at your company
62
A Video Pa rody O f C urrent State O f A f fa irs
Attitude can’t.
I couldn’t help but share this hilarious parody about our current state of
education Z🎓
63
T H E L I N K E D I N CO N T E N T B I B L E
Relevant hashtags
#education #futureofeducation
Provide attribution
64
POST 8
A VIDEO OF A
FAMOUS LEADER’S
OPINION
65
ACTUAL POST: “YOU KNOW
HOW MANY COMMITTEES WE
HAVE AT APPLE? ZERO. WE’RE
ORGANIZED LIKE A STARTUP.”
http://x.bamf.co/content-bible-08
66
POST 8: TEMPLATE
Open ended question about the opinion and the person to drive
engagement and comments
67
T H E L I N K E D I N CO N T E N T B I B L E
3 relevant hashtags
68
POST 9
A VIDEO SHARING
A NEWS ITEM OR
A POPULAR POLL
69
ACTUAL POST: “THE BEST ADS
OF 2019 RANKING IS OUT.”
Rightfully so.
It’s almost better than the actual season finale of Game of Thrones.
Well done!
70
A Video S h a rin g A N e w s I te m O r A Po p ul a r Poll
http://x.bamf.co/content-bible-09
71
POST 9: TEMPLATE
Rightfully so.
72
A Video S h a rin g A N e w s I te m O r A Po p ul a r Poll
This HBO/Bud Light clip was advertising at the highest level and set a
new bar for brand collaborations.
73
T H E L I N K E D I N CO N T E N T B I B L E
It’s almost better than the actual season finale of Game of Thrones.
Well done!
3 relevant hashtags
74
POST 10
A VIDEO
FEATURING AN
INTERESTING
INNOVATION OR
TECHNOLOGY
75
ACTUAL POST: “THIS
BACKPACK LETS YOU
DEFY GRAVITY!”
Credit: @GiGadgets
76
A Video Fe aturin g An I nterestin g I nnovation O r T echnolo gy
http://x.bamf.co/content-bible-10
77
POST 10: TEMPLATE
3 relevant hashtags
78
A Video Fe aturin g An I nterestin g I nnovation O r T echnolo gy
Credit: @GiGadgets
79
5 SLIDES POST
TEMPLATES
80
POST 11
SLIDES ON
VALUABLE
LESSONS FOR
BUSINESS OR LIFE
81
ACTUAL POST: “WHAT I
LEARNED GROWING AN
8-FIGURE BUSINESS”
They make millions per month and have never received outside
funding.
Over the last years of running BAMF Media, I’ve learned my own
lessons but they are strikingly similar.
Conclusions: 😲
82
S L I D ES O N VA LUA B L E L ES S O N S FO R B U S I N ES S O R L I F E
http://x.bamf.co/content-bible-11
83
POST 11: TEMPLATE
The Who, the what and the how- who created the deck, what it’s
about and reason behind why they did it
Noah Kagan from Sumo Group put together this guide sharing his
experience after growing a massively successful company.
84
S L I D ES O N VA LUA B L E L ES S O N S FO R B U S I N ES S O R L I F E
They make millions per month and have never received outside funding.
85
T H E L I N K E D I N CO N T E N T B I B L E
Lead into how the lessons you’ve learnt in your business are similar
Over the last years of running BAMF Media, I’ve learned my own
lessons but they are strikingly similar.
Conclusions: 😲
86
POST 12
SLIDES ON
YOUR OPINION
OR REFUTING
COMMON
MISCONCEPTIONS
87
ACTUAL POST:
“THINK SEO IS DEAD?
THINK AGAIN.”
I’ve been in the “creative” growth marketing space for years now.
And 57% of B2B marketers stated that SEO generates more leads,
than ANY other marketing initiative.
88
S L I D ES O N YO U R O P I N I O N O R R E F U T I N G C O MM O N M I S C O N C E P T I O N S
Credit: ahrefs
http://x.bamf.co/content-bible-12
89
POST 12: TEMPLATE
I’ve been in the “creative” growth marketing space for years now.
90
S L I D ES O N YO U R O P I N I O N O R R E F U T I N G C O MM O N M I S C O N C E P T I O N S
91
T H E L I N K E D I N CO N T E N T B I B L E
And 57% of B2B marketers stated that SEO generates more leads than
ANY other marketing initiative.
92
S L I D ES O N YO U R O P I N I O N O R R E F U T I N G C O MM O N M I S C O N C E P T I O N S
4 relevant hashtags
Source attribution
Credit: ahrefs
93
POST 13
SLIDES
ADDRESSING
AN ISSUE OR A
PAIN POINT
94
ACTUAL POST: “ZHOW TO
WRITE ENGAGING LINKEDIN
PROFILE SUMMARIES”
What to do instead?
They all:
95
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-13
96
POST 13: TEMPLATE
State your own personal experience and why your opinion matters
97
T H E L I N K E D I N CO N T E N T B I B L E
What to do instead?
98
S L I D ES A D D R ES S I N G A N I S S U E O R A PA I N P O I N T
List down how they’re different and don’t have any of the issues
you talked about
They all:
99
T H E L I N K E D I N CO N T E N T B I B L E
You can’t expect people to reach out to you if they don’t understand
what you’re looking for by reading your profile.
100
S L I D ES A D D R ES S I N G A N I S S U E O R A PA I N P O I N T
Positive sign-off
3 relevant hashtags
Source attribution
101
POST 14
SLIDES WITH
EXAMPLES FOR
PROFESSIONAL
IMPROVEMENT
102
ACTUAL POST: “IMPROVE
YOUR LINKEDIN PROFILE
INSTANTLY 😲”
+10 profile taglines that will help you grow your network
103
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-14
104
POST 14: TEMPLATE
+10 profile taglines that will help you grow your network
Lead into how the topic is important and plug your business,
service, or motto
105
T H E L I N K E D I N CO N T E N T B I B L E
106
S L I D ES W I T H E XAMP L ES FO R P R O F ES S I O N A L I MP R OV E M E N T
107
T H E L I N K E D I N CO N T E N T B I B L E
3 relevant hashtags
Source attribution
108
POST 15
SLIDES WITH A
STARTUP PITCH
DECK BEFORE THEY
WERE A BIG DEAL
109
ACTUAL POST: “🔥EVER
HEARD OF A STARTUP
CALLED TINDER?”
Meet Matt.
Matt is single.
Fund us?
110
S L I D ES W I T H A STA RT U P P I TC H D EC K B E FO R E T H E Y W E R E A B I G D E A L
Today, Match Box is called Tinder and the company has processed +8
BILLION matches,
Great share!
http://x.bamf.co/content-bible-15
111
POST 15: TEMPLATE
Explain the topic of the slide deck and a scenario in which it’s
presented to readers
You’re an investor in 2012 and are presented with this eyesore of a pitch
deck.
112
S L I D ES W I T H A STA RT U P P I TC H D EC K B E FO R E T H E Y W E R E A B I G D E A L
Matt is single.
Matt won’t say hello to a girl at a party because he fears REJECTION.
Match Box is the CURE because it helps Matt’s “flirting game”.
But we don’t make money…yet.
We’re only targeting universities... for now.
We’re not seasoned founders... at the moment.
We need capital to grow. l
Fund us?
Today, Match Box is called Tinder and the company has processed +8
BILLION matches while growing to a valuation exceeding $10B USD.
Open ended question about what the outcome would be if the deck
was presented to you
113
T H E L I N K E D I N CO N T E N T B I B L E
Positive sign-off
Great share!
4 relevant hashtags
114
5 IMAGE GALLERY
POSTS
115
POST 16
IMAGES ON
HOW-TO, FREE
TIPS, OR ADVICE
116
ACTUAL POST: “👉 SIMPLE
WAYS TO CREATE FACEBOOK
ADS THAT WORK”
If you have any questions about Facebook Ads drop them below and
I’ll answer! Z
#facebookads #marketing
117
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-16
118
POST 16: TEMPLATE
List down tips or tricks that can help with the outcome
119
T H E L I N K E D I N CO N T E N T B I B L E
If you have any questions about Facebook Ads drop them below and I’ll
answer! Z
2 relevant hashtags
#facebookads#marketing
120
POST 17
IMAGES WITH
AN ATTENTION
GRABBING TIP
FOR VIRALITY
121
ACTUAL POST: “HOW WE
GET MILLIONS OF VIEWS PER
MONTH ON LINKEDIN 🚀”
This is a chance to “entertain,” but please don’t post silly goat videos.
2 Resource Giveaways
122
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y
4 Slides
Say what you believe and tell your authentic story, especially if it may
be controversial.
123
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-17
124
POST 17: TEMPLATE
125
T H E L I N K E D I N CO N T E N T B I B L E
Lead into how you do things right now to still generate results
This is a chance to “entertain,” but please don’t post silly goat videos.
126
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y
2 Resource Giveaways
127
T H E L I N K E D I N CO N T E N T B I B L E
128
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y
4 Slides
129
T H E L I N K E D I N CO N T E N T B I B L E
Say what you believe and tell your authentic story, especially if it may
be controversial.
130
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y
What not to do
3 relevant hashtags
131
POST 18
IMAGES OF A
POPULAR AD
OR MARKETING
TECHNIQUE
132
ACTUAL POST: “GENIUS
AD EXAMPLES y”
Genius ad examples y
http://x.bamf.co/content-bible-18
133
POST 18: TEMPLATE
Genius ad examples y
134
I m ag es O f A Po p ul a r Ad O r M a rketin g T echni q ue
3 relevant hashtags
135
POST 19
SHARE USEFUL
FREEBIE RESOURCE
OF MARKETING
FORMULAS
136
ACTUAL POST: “✍ +60
FORMULAS TO GROW YOUR
INFLUENCE ON LINKEDIN ✍”
137
T H E L I N K E D I N CO N T E N T B I B L E
👇👇👇👇
🔥🚀
http://x.bamf.co/content-bible-19
138
POST 19: TEMPLATE
How the resource or freebie or post can help you solve a problem
139
T H E L I N K E D I N CO N T E N T B I B L E
List down paint points and issues that the resource or freebie can
help solve for you
Explain how we’ve used the resource or freebie and how it helped
us
140
S h a re U se f ul Freebie R esource O f M a rketin g For m ul as
👇👇👇👇
🔥🚀
4 relevant hashtags
141
POST 20
IMAGES FOR
A POST WITH
RESOURCE
FREEBIES
142
ACTUAL POST: “📊 9
MARKETING DASHBOARD
TEMPLATES TO TRACK
YOUR GROWTH 📊”
✅ Facebook Ads
✅ Google Ads
✅ Twitter Ads
✅ Instagram Ads
✅ LinkedIn Ads
✅ Google Ads vs. Facebook Ads comparison
143
T H E L I N K E D I N CO N T E N T B I B L E
Leave a comment below and I’ll send you the links ASAP
👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
Credit: Supermetrics
http://x.bamf.co/content-bible-20
144
POST 20: TEMPLATE
✅ Facebook Ads
✅ Google Ads
✅ Twitter Ads
✅ Instagram Ads
145
T H E L I N K E D I N CO N T E N T B I B L E
✅ LinkedIn Ads
✅ Google Ads vs. Facebook Ads comparison
... much more
Leave a comment below and I’ll send you the links ASAP
👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
146
I m ag es For A Post With R esource Freebies
4 relevant hashtags
Source attribution
Credit: Supermetrics
147
8 VIRAL FOUNDER
STORY TEMPLATES
148
POST 21
ENTERTAINING
LISTICLE TO
ACHIEVING
MASSIVE SUCCESS
149
ACTUAL POST: “HOW
I FOUNDED A MULTI-
MILLION-DOLLAR AGENCY
IN SIX MONTHS”
Step 7: Land one client that barely covers rent. And keep paying
yourself nothing.
Step 8: Make sure to drink all the free beer in the coworking space to
survive.
Step 9: Turn the client into a believer who refers two more clients.
150
E nterta inin g L isticle To Achie v in g M assi v e S uccess
http://x.bamf.co/content-bible-21
151
POST 21: TEMPLATE
Took a risk
152
E nterta inin g L isticle To Achie v in g M assi v e S uccess
Lose everything
153
T H E L I N K E D I N CO N T E N T B I B L E
Step 7: Land one client that barely covers rent. And keep paying yourself
nothing.
154
E nterta inin g L isticle To Achie v in g M assi v e S uccess
Step 8: Make sure to drink all the free beer in the coworking space to
survive.
Step 9: Turn the client into a believer who refers two more clients.
155
T H E L I N K E D I N CO N T E N T B I B L E
156
E nterta inin g L isticle To Achie v in g M assi v e S uccess
157
POST 22
DENIED MAJOR
OPPORTUNITY FOR
BETTER CULTURE
158
ACTUAL POST: “I REJECTED
AN OFFER FROM UBER”
I needed a job.
For four months, I applied to seventy plus jobs and employers kept
leading me on.
After four long months, I got two offers within two days.
“We all went to Ivy League. I have my Masters Degree. What makes
you so special?”
159
T H E L I N K E D I N CO N T E N T B I B L E
Hawke stood on a culture where it’s not about the college you’re from
but the problems you solve.
http://x.bamf.co/content-bible-22
160
POST 22: TEMPLATE
I needed a job.
161
T H E L I N K E D I N CO N T E N T B I B L E
For four months, I applied to seventy plus jobs and employers kept
leading me on.
How you were left in the dark when you needed a decision
162
D enied M a j or O p p ortunit y For B etter C ulture
After four long months, I got two offers within two days.
Confronted with an outside force, you have to think fast and trust
your gut
163
T H E L I N K E D I N CO N T E N T B I B L E
Remember not how it looks on paper but how they made you feel
“We all went to Ivy League. I have my Masters Degree. What makes you
so special?”
Realize you are ironically not excited or happy about the big
opportunity
Timing is everything
164
D enied M a j or O p p ortunit y For B etter C ulture
165
T H E L I N K E D I N CO N T E N T B I B L E
Hawke stood on a culture where it’s not about the college you’re from
but the problems you solve.
166
D enied M a j or O p p ortunit y For B etter C ulture
Say “thanks” to the person who gave you the opportunity that got
you where you needed to go
Thank you Erik Huberman for taking a chance on me, showing me what
a badass culture looks like, and inspiring me to start my own company.
167
POST 23
168
ACTUAL POST: “MY BOSS
YELLED AT ME IN FRONT
OF THE WHOLE OFFICE”
He felt threatened.
But at the end of the meeting, I walked out with a smile on my face.
The other day, one of our top employees Melanie yelled across the bar,
“Hey guys! Meet my cool boss!”
I cringed a little --
169
T H E L I N K E D I N CO N T E N T B I B L E
Not my competition.
http://x.bamf.co/content-bible-23
170
POST 23: TEMPLATE
171
T H E L I N K E D I N CO N T E N T B I B L E
Realize the root of the problem and resist your first reaction
He felt threatened.
But at the end of the meeting, I walked out with a smile on my face.
172
Ba d B oss Story With A Good E ndin g T w ist
The other day, one of our top employees Melanie yelled across the bar,
“Hey guys! Meet my cool boss!”
I cringed a little --
173
T H E L I N K E D I N CO N T E N T B I B L E
Not my competition.
174
POST 24
STATE UNPOPULAR
OPINION AND
EXPLAIN YOUR
REASONING
175
ACTUAL POST: “I DON’T
CARE ABOUT YOUR SKILLS”
If you want to work for my company, I’ll surely ask you to complete a
“Technical Skills Assessment.”
176
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g
The people I hire consistently rate themselves as 0’s, 1’s, and 2’s on
most of the questions.
#hiring #growthmarketing
http://x.bamf.co/content-bible-24
177
POST 24: TEMPLATE
178
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g
If you want to work for my company, I’ll surely ask you to complete a
“Technical Skills Assessment.”
179
T H E L I N K E D I N CO N T E N T B I B L E
180
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g
181
T H E L I N K E D I N CO N T E N T B I B L E
The people I hire consistently rate themselves as 0’s, 1’s, and 2’s on most
of the questions.
How the most accountable people are honest and always strive to
improve
They don’t hesitate to showcase where they can grow, or gain experience--
so, they are the ones who go on to do just that.
182
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g
#hiring #growthmarketing
183
POST 25
GARY VEE-STYLE
RANT ABOUT
EXCUSES
184
ACTUAL POST: “I’M SICK OF
HEARING YOUR EXCUSES”
If you’re in “stealth mode” after a year, you should probably stop that
too.
Talk to them.
185
T H E L I N K E D I N CO N T E N T B I B L E
Themselves.
Be yourself.
You’re less likely to fall into the trap of being too sales-y.
By the time you’ve got a product or company, you won’t even need a
sales pitch.
Because they trust you, and they know what you are all about.
http://x.bamf.co/content-bible-25
186
POST 25: TEMPLATE
Tell them how you really feel without beating around the bush
List of all the actual ways people make the same mistake (or say the
same excuse)
187
T H E L I N K E D I N CO N T E N T B I B L E
188
Ga ry Vee-St y le R a nt About E xcuses
If you’re in “stealth mode” after a year, you should probably stop that
too.
Talk to them.
189
T H E L I N K E D I N CO N T E N T B I B L E
Themselves.
Be yourself.
You’re less likely to fall into the trap of being too sales-y.
190
Ga ry Vee-St y le R a nt About E xcuses
By the time you’ve got a product or company, you won’t even need a
sales pitch.
191
T H E L I N K E D I N CO N T E N T B I B L E
Because they trust you, and they know what you are all about.
192
POST 26
193
ACTUAL POST: “I’VE BEEN
SPENDING EVERY WEEKEND
AT THE OFFICE.”
Then, I traced and painted our logo and new pillars: Work, Learn,
Grow.
So, I asked our Creative Director Brian Lovelace, “Have you ever
painted a mural?”
He hadn’t.
194
Put I n T he Work To Achie v e A Proud Mo m ent
On my 30th birthday a few weekends ago, all I wanted was to finish it.
So I did.
Opportunities don’t last forever, and time moves faster with each
passing day.
That dream you keep putting off because you don’t feel ready?
You’ll probably wake up a year from now wondering why you didn’t
just ignore everyone who said you could always do that later.
Grab some paint, step on the ladder, and bring your vision to life.
http://x.bamf.co/content-bible-26
195
POST 26: TEMPLATE
196
Put I n T he Work To Achie v e A Proud Mo m ent
It took me two months just to repaint the trim of our buildings to black.
197
T H E L I N K E D I N CO N T E N T B I B L E
Then, I traced and painted our logo and new pillars: Work, Learn, Grow.
So, I asked our Creative Director Brian Lovelace, “Have you ever painted
a mural?”
He hadn’t.
You weren’t sure if they could help, but you believed anyways
198
Put I n T he Work To Achie v e A Proud Mo m ent
On my 30th birthday a few weekends ago, all I wanted was to finish it.
So I did.
199
T H E L I N K E D I N CO N T E N T B I B L E
Opportunities don’t last forever, and time moves faster with each passing
day.
That dream you keep putting off because you don’t feel ready?
Strike fear into your audience that they will 100% fail for not trying
to achieve their goals
You’ll probably wake up a year from now wondering why you didn’t just
ignore everyone who said you could always do that later.
200
Put I n T he Work To Achie v e A Proud Mo m ent
Tie that advice back to your story to show these are words you live
by
Grab some paint, step on the ladder, and bring your vision to life.
Hammer the lesson one more time with super quotable punchline
201
POST 27
REFUSED TO
SELL TO SEE
YOUR LONG-
TERM VISION
202
ACTUAL POST:
“I REFUSED TO SELL MY
COMPANY FOR $10M.”
203
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-27
204
POST 27: TEMPLATE
205
T H E L I N K E D I N CO N T E N T B I B L E
206
R e f used To S ell To S ee Your Lon g -T er m Vision
207
T H E L I N K E D I N CO N T E N T B I B L E
208
R e f used To S ell To S ee Your Lon g -T er m Vision
Tie it back to the emotional trigger you hit in the beginning, i.e.
regret
209
POST 28
TOOK A RISK TO
PROVE THAT AGE
DOESN’T MATTER
210
ACTUAL POST: “WE HIRED AN
18 YEAR OLD AS AN INTERN.”
From day one, I saw 3 traits I knew would make him successful.
He’s smart--
He’s humble--
211
T H E L I N K E D I N CO N T E N T B I B L E
At the end of his first month, I promoted him from intern to full-
fledged Growth Hacking Manager.
Your attitude--
http://x.bamf.co/content-bible-28
212
POST 28: TEMPLATE
213
T H E L I N K E D I N CO N T E N T B I B L E
Tag the person to show your appreciation and share a bit about
their story
Explain why you were confident taking the “risk” to hire them
From day one, I saw 3 traits I knew would make him successful.
List three traits you noticed early-on would lead to their success
He’s smart--
He’s humble--
214
Took A R isk To Prov e T h at Ag e D oesn ’ t M atter
215
T H E L I N K E D I N CO N T E N T B I B L E
And given our company a new audience to share our core values
and grow
216
Took A R isk To Prov e T h at Ag e D oesn ’ t M atter
How they give back what you gave them, a chance to learn and
prove their worth
Reiterate how they align with your values and defy ageist stereotypes
How you rewarded them and promoted from within to set the
positive example
At the end of his first month, I promoted him from intern to full-fledged
Growth Hacking Manager.
217
T H E L I N K E D I N CO N T E N T B I B L E
Your attitude--
218
Took A R isk To Prov e T h at Ag e D oesn ’ t M atter
Remind them if they don’t heed your lesson, they will fail
219
12 BONUS
TEMPLATES OF
ALL TYPES!
220
POST 29
HUMOR THAT
IS PAINFULLY
ACCURATE
221
ACTUAL POST: “LOVE THE
POWER OF SKITS AND PLAY
TO HELP US BUILD #EMPATHY
AND GAIN VISIBILITY ABOUT
WHAT IT’S LIKE TO BE IN
EACH OTHER’S SHOES. ”
Love the power of skits and play to help us build #empathy and gain
visibility about what it’s like to be in each other’s shoes.
Product person thinking: The baby will come out better if we work on
it for 10 months instead of 9.
Agee?
222
POST 29: TEMPLATE
Love the power of skits and play to help us build #empathy and gain
visibility about what it’s like to be in each other’s shoes.
Product person thinking: The baby will come out better if we work on it
for 10 months instead of 9.
223
T H E L I N K E D I N CO N T E N T B I B L E
Agree?
4 relevant hashtags
224
POST 30
LIST OF
PLATFORMS TO
GROW YOUR
BUSINESS
225
ACTUAL POST: “💵 +90
FUNDING PLATFORMS
FOR YOUR STARTUP 💵”
226
L ist O f Pl at for m s To Grow Your B usiness
👇👇👇👇
227
POST 30: TEMPLATE
228
L ist O f Pl at for m s To Grow Your B usiness
👇👇👇👇
3 relevant hashtags
229
T H E L I N K E D I N CO N T E N T B I B L E
Source attribution
230
POST 31
EMAIL TEMPLATES
FOR BUSINESS
231
ACTUAL POST: “😲 25 SALES
EMAIL TEMPLATES TO DRIVE
LEADS AND BUSINESS”
232
E m a il T e m p l ates For B usiness
233
POST 31: TEMPLATE
234
E m a il T e m p l ates For B usiness
A piece of advice
235
T H E L I N K E D I N CO N T E N T B I B L E
236
POST 32
ADVICE FOR
RELATABLE
WORKPLACE
ISSUES
237
ACTUAL POST: “SIR RICHARD
BRANSON VS MARK CUBAN”
Jokes aside, ‘drama’ occurs when you play any of these three roles:
1. The attacker
2. The victim
3. The rescuer
You see Marc Cuban and Daymond John play the role of ‘the attacker’
in this video—
Care so much about something else— family, friends, etc— that you
put work drama in perspective.
238
Adv ice For R el ata ble Work p l ace I ssues
239
POST 32: TEMPLATE
240
Adv ice For R el ata ble Work p l ace I ssues
Jokes aside, ‘drama’ occurs when you play any of these three roles:
1. The attacker
2. The victim
3. The rescuer
You see Marc Cuban and Daymond John play the role of ‘the attacker’
in this video—
241
T H E L I N K E D I N CO N T E N T B I B L E
Care so much about something else— family, friends, etc— that you put
work drama in perspective.
3 relevant hashtags
242
POST 33
TIPS OR
PRINCIPLES TO
FOLLOW IN BRIEF
243
ACTUAL POST: “M 7
LEADERSHIP PRINCIPLES TO
LEARN FROM AN EAGLE.”
What’s #8?
244
POST 33: TEMPLATE
245
T H E L I N K E D I N CO N T E N T B I B L E
What’s #8?
4 relevant hashtags
246
POST 34
A DISCUSSION
ON A VIRAL
PIECE OF NEWS
247
ACTUAL POST: “THIS VIDEO
WENT VIRAL IN THE USA”
CEOs under fire for not budgeting livable wages for their employees.
… childcare
… field trips
… prescription drugs
If the economy allows for people working full time to be paid far less
than what is needed to have a roof over their heads, is it fair?
What are the real requirements for what is considered a livable wage?
248
A D iscussion O n A Vir a l Piece O f N e w s
If you don’t live in the US, I’m particularly interested in your views
on this topic.
249
POST 34: TEMPLATE
CEOs under fire for not budgeting livable wages for their employees.
250
A D iscussion O n A Vir a l Piece O f N e w s
… childcare
… field trips
… prescription drugs
If the economy allows for people working full time to be paid far less
than what is needed to have a roof over their heads, is it fair?
What are the real requirements for what is considered a livable wage?
Where do you lean? Would love to take this conversation away from
chaotic Reddit/Twitter/Facebook into a civilized and educated platform
like LinkedIn.
251
T H E L I N K E D I N CO N T E N T B I B L E
If you don’t live in the US, I’m particularly interested in your views on
this topic.
4 relevant hashtags
252
POST 35
ADVICE ON
HANDLING WORK
253
ACTUAL POST: “KNOWING
WHAT TO WORK ON VS.
WHAT TO SAY NO TO IS
ONE OF THE HARDEST
THINGS IN BUSINESS.”
254
Adv ice O n H a ndlin g Work
#professional #attitude
255
POST 35: TEMPLATE
256
Adv ice O n H a ndlin g Work
Break down the plan or the strategy in the form of simple points
257
T H E L I N K E D I N CO N T E N T B I B L E
Relevant hashtags
#professional #attitude
258
POST 36
A POST ON HOW
TO GET RICH
OR BECOME
SUCCESSFUL
259
ACTUAL POST: “v TOP
15 RICHEST PEOPLE IN
THE WORLD v“
What’s insane is how many of these fortunes were borne from tech
entrepreneurs solving the problems of millions of people.
Watch the activity of the non-tech fortunes, then when a new tech
business like Facebook or Amazon hits a popular point. They soar
like nothing else. 📈
That’s what makes a successful start-up, though: find a pain point and
solve it, but for other businesses or for the public.
Do it well enough, and you could become one of the richest people
in the world.
What do you predict for the next 20 years? Do you think the tech wave
will eventually die out and some other industry will make new multi-
billionaires, or will tech and websites continue to top the charts?
260
A Post O n H ow To Get R ich O r B eco m e S uccess f ul
#leadership
261
POST 36: TEMPLATE
Make an observation
262
A Post O n H ow To Get R ich O r B eco m e S uccess f ul
What’s insane is how many of these fortunes were borne from tech
entrepreneurs solving the problems of millions of people.
Watch the activity of the non-tech fortunes, then when a new tech
business like Facebook or Amazon hits a popular point. They soar like
nothing else. 📈
Try to address the reason for the success and the riches
That’s what makes a successful start-up, though: find a pain point and
solve it, but for other businesses or for the public.
263
T H E L I N K E D I N CO N T E N T B I B L E
Do it well enough, and you could become one of the richest people in
the world.
What do you predict for the next 20 years? Do you think the tech wave
will eventually die out and some other industry will make new multi-
billionaires, or will tech and websites continue to top the charts?
264
A Post O n H ow To Get R ich O r B eco m e S uccess f ul
Relevant hashtag
#leadership
Source attribution
265
POST 37
INTRODUCE
A CONCEPT,
OPINION, OR AN
OBSERVATION
266
ACTUAL POST: “Z THERE ARE
VISIONARIES AND THERE
ARE INTEGRATORS. “
By his own account, his focus wasn’t on what it would take to make
a large, powerful company succeed. He was just building what he
wanted, what interested him.
We don’t talk enough about Steve Wozniak, but he was the key
integrator in the early days of Apple. Both are key.
267
T H E L I N K E D I N CO N T E N T B I B L E
Agree?
268
POST 37: TEMPLATE
269
T H E L I N K E D I N CO N T E N T B I B L E
By his own account, his focus wasn’t on what it would take to make a
large, powerful company succeed. He was just building what he wanted,
what interested him.
We don’t talk enough about Steve Wozniak, but he was the key integrator
in the early days of Apple. Both are key.
Introduce an opinion
270
I ntroduce A C once p t, O p inion , O r An O bservation
Agree?
Relevant hashtags
271
POST 38
A RELATABLE
POST ABOUT
WORK CULTURE
OR EMPLOYEES
272
ACTUAL POST: “r THE
GREATEST MISUSE OF
EMPLOYEE TRUST IS TO
TAKE IT FOR GRANTED.”
This turns honesty into silence, or worse, lies. No company ever grew
from being surrounded by silent cogs. 😶
Do you agree? What are some other ways we can properly utilize
employee loyalty to the best effect?
273
T H E L I N K E D I N CO N T E N T B I B L E
274
A R el ata ble Post About Work C ulture O r E m p loy ees
This turns honesty into silence, or worse, lies. No company ever grew
from being surrounded by silent cogs. 😶
Reward your loyal employees. Listen to their ideas. Promote those who
work hard. 😃
275
T H E L I N K E D I N CO N T E N T B I B L E
Do you agree? What are some other ways we can properly utilize
employee loyalty to the best effect?
Relevant hashtags
276
POST 39
AN APPRECIATION
POST FOR
EVERYONE
277
ACTUAL POST: “👧EMPATHY
DRIES TEARS, BUILDS TEAMS,
AND SCORES POINTS 👧”
Let’s give the mentors and supporters in our lives a round of applause
👏
278
An A p p reci ation Post For E v eryone
279
POST 39: TEMPLATE
280
An A p p reci ation Post For E v eryone
Let’s give the mentors and supporters in our lives a round of applause 👏
3 relevant hashtags
281
POST 40
A POST ABOUT
LEADERSHIP OR
MANAGEMENT
282
ACTUAL POST:
“ON LEADERSHIP”
On leadership:
Ever.
The same is true for professionals. If you give an answer, be sure it’s
the same answer every time that question is asked.
Agree?
283
T H E L I N K E D I N CO N T E N T B I B L E
284
POST 40: TEMPLATE
On leadership:
Children, dogs, and professionals all have the same reaction— to distrust
leadership that’s unstable.
As with dogs, consistency is key. If you only sometimes feed them from
your plate, they will always beg for it because they won’t know if this
time you’ll share or not.
285
T H E L I N K E D I N CO N T E N T B I B L E
Ever.
The same is true for professionals. If you give an answer, be sure it’s the
same answer every time that question is asked.
286
A Post About L e a dershi p O r M a n ag e m ent
State an opinion
Agree?
Relevant hashtags
287
T H E L I N K E D I N CO N T E N T B I B L E
Source attribution
288
POST 41
HOW TO BUILD
A COMPANY
THAT CHANGES
THE WORLD
289
ACTUAL POST: “HOW
TO BUILD A COMPANY
THAT CHANGES THE
WORLD IN 7 STEPS”
Make your bed every morning to set the tone for success.
If you do have a bad day, you can at least come home to a made bed.
If you hope to compete, you will have to face them head on.
3. Respect everyone
290
H ow To B uild A C o m pa n y T h at C h a n g es T he World
Not your color, not your ethnic background, not your education, not
your social status.
4. Know that life is not fair and you will fail often
When you are up against impossible odds, you are still on the right
path.
How you act when your back is up against the wall will define you as
a leader.
Do the unexpected.
Turn around, and climb your way to the top of the wall.
When everyone else says you can’t do it-- that you’re not smart
enough, strong enough, experienced enough.
291
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-41
292
POST 41: TEMPLATE
Make your bed every morning to set the tone for success.
293
T H E L I N K E D I N CO N T E N T B I B L E
If you do have a bad day, you can at least come home to a made bed.
If you hope to compete, you will have to face them head on.
294
H ow To B uild A C o m pa n y T h at C h a n g es T he World
3. Respect everyone
Not your color, not your ethnic background, not your education, not
your social status.
295
T H E L I N K E D I N CO N T E N T B I B L E
Even though your steps are simple, remind your audience it will
never be easy
4. Know that life is not fair and you will fail often
When you are up against impossible odds, you are still on the right path.
296
H ow To B uild A C o m pa n y T h at C h a n g es T he World
How you act when your back is up against the wall will define you as
a leader.
Do the unexpected.
Turn around, and climb your way to the top of the wall.
When everyone else says you can’t do it-- that you’re not smart enough,
strong enough, experienced enough.
297
T H E L I N K E D I N CO N T E N T B I B L E
Share your core value with the world that has helped you the most
over the years
298
THE END THAT’S
ALL FOR NOW,
FOLKS!
299
READY FOR MORE?
Not to mention, the full LinkedIn Influencer Academy with more than
10 hours+ of video lessons and walkthroughs along with additional
resources available nowhere else…
300
R E A DY FO R M O R E?
All step-by-step, with clear instructions and examples you can follow
along with — learning how to scale up your LinkedIn has never been
easier.
And if you think that’s the best we got, take a look at what the full
collection offers:
301
T H E L I N K E D I N CO N T E N T B I B L E
302
ABOUT THE AUTHOR
I’m the Founder & CEO of BAMF — a company I’ve grown from $0
(yes, really) to well over $4M in revenue over a span of 3 years.
These days, we’re driving ROI for growing companies using cutting-
edge content and growth marketing tactics. We basically turned being
a “growth hacker” into a career.
303
Want to grow your
business or become a
LinkedIn Influencer?
304