ABSTRACT

Business plan for candle business

which purify and disinfect air and
produce the relaxing and calming
atmosphere.

By Sadaf Iqbal

Blissful Candles
Business Plan

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TABLE OF CONTENTS
Introduction ..................................................... 2
1. Executive Summary ................................. 3
2. Company Overview .................................. 4
3. Business Description................................ 5
4. Market Analysis ........................................ 7
5. Operating Plan ......................................... 9
6. Marketing and Sales Plan ...................... 10
7. Financial Plan ........................................ 11
Appendix....................................................... 12

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INTRODUCTION

The business plan is divided into 7 sub parts or sections discussed ahead.

1. Executive Summary
2. Company Overview
3. Business Description
4. Market Analysis
5. Operating Plan
6. Marketing and Sales Plan
7. Financial Plan

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1. EXECUTIVE SUMMARY

The blissful candles is a business which produces the organic candles made up
of beeswax which clean the air by releasing the negative ions which bind with
toxins and help remove them from air. Furthermore these candles are infused
with tea tree oil which is the ideal and natural sanitizer as it kills several
common bacteria and viruses which are air borne and essential oils such as
patchouli, spearmint, neroli etc. which are known as calming essential oils and
helps in reducing anxiety and stress. The blissful candles aims to solve the
sanitizing and clean air and producing calming atmosphere by using the
candles. Although there are other products for these problems such as sanitizers
for anti-bacterial and anti-viral infections and other anxiety related issues we
have consultants and doctors but these candles are a more natural, convenient
and organic way solving these problems. The main objective is to provide clean,
fresh and calming atmosphere around people and the key ingredients used are
just beeswax and essential oils. The main target of the business are offices and
people who stay at home most of the time i.e. housewives. Whereas the major
stakeholders are the consumers, suppliers and distributors.

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2. COMPANY OVERVIEW

 Company summary: THE BLISSFUL CANDLES is a business which produces

the organic candles made up of beeswax which clean the air by releasing the
negative ions which bind with toxins and help remove them from air. Furthermore
these candles are infused with tea tree oil which is the ideal and natural sanitizer
as it kills several common bacteria and viruses which are air borne and essential
oils such as patchouli, spearmint, neroli etc. which are known as calming essential
oils and helps in reducing anxiety and stress.

 Mission statement: To clean and disinfect the air and creating a calming and
soothing stress free atmosphere.

 Company history: The back story of starting the business is anxiety and stress
are common these days and cause irritability, depression, problems with sleeping
and eating habits, anger etc. so to reduce this effect the simple natural and organic
ways can be a candle only. Another reason is the fresh, clear and antibacterial and
antiviral effect of the candle, since we all know that viruses like corona will be
staying with us forever so these candles can contribute in preventing the air borne
viruses and infections.

 Markets and services: The target market for these candles would be the people
who stay in offices/office cabins and females who stay indoors. Although the
product is beneficial and can be used in every household.

 Operational structure: The operations included are just the making and
development of product and the packaging of it. Can be done by single person
only but employees can be employed if needed

 Financial goals: The startup capital needed would be the capital used to produce
the candles batch, the budgets of the business is not so high i.e. moderate and
business is for profit and society both.

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3. BUSINESS DESCRIPTION

Keeping in mind the problems in the society the problems the blissful candles
helps in solving the problems identified. The blissful candles is focusing on two
major aspects first is disinfecting and sanitizing effect of these candles and the
second one is to help in reducing the stress level and depression, anxiety.
 Opportunity: As the time will pass the virus like corona will reduce its
severity and will become a normal disease like influenza but still people will
have to take safety measure to prevent themselves from such viruses, there
can be also other viruses which can be air borne. So in this situation these
candles can contribute in cleaning the air around us, a small initiative can
help in protection so this problem can be solved.
Also in Pakistan, the average total prevalence of depression
and anxiety established on public samples is 33.62%, with a point prevalence
of 45.5% amongst females and 21.7% amongst males causing many
problems for the people. So there’s opportunity for products like these
candles to help producing the calming effect and atmosphere working as
therapeutic candles.

 Product overview: The candles are to be made from beeswax. Beeswax

candles are some of the oldest candles in history. Besides being all-natural,
they possess several health benefits. They are reported to improve allergy
and asthma symptoms. Like air purifiers, beeswax candles release negative
ions that neutralize the particles from air pollutants, rendering them harmless.
Secondly these candles contain tea tree oil. Tea tree essential oil is incredibly
useful for killing topical and airborne bacteria and viruses. Furthermore, tea
tree is a natural antiseptic and anti-fungal oil which can kill mold.
Calming Essential Oils That Create Feelings of Peace and Contentment
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 1. Patchouli: This oil is strongly grounding and centering. It has the power
to relax the emotional center of the brain, support emotional equilibrium
and energize the mind. Mixing it with a citrus oil or lavender can create a
more appealing scent.
2. Spearmint: This is such a stimulating scent, but it also helps relax the
respiratory and nervous system. This is powerful - Slowing your breathing
down is one of the most powerful things you can do to relax your body.
Spearmint can also help open and release emotional blocks and bring about
a feeling of balance.
3. Neroli: It was used by the ancient Egyptians to support your body’s natural
healing of the mind, body and spirit. It is stabilizing and strengthening to the
emotions, promoting peace, confidence and awareness. It
brings everything into focus!

 Key participants: The partners can be the beeswax and essential oil
suppliers. Whereas the printing and packaging manufacturers will contribute.
The distribution can be done by the delivery agencies or by store to store
distribution

 Pricing: Company’s pricing will be attractive to the customers, keeping in

mind the original production cost the profits margin will not be kept high so
that the product can be accessible to all.

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4. MARKET ANALYSIS

 Industry type: The business belongs to the candle industry or can be taken
as type of service industry. The candles are organic not using paraffin wax
so cannot be counted in petroleum industry. .

 Market segmentation: The main marketing segments are office workers

who work in office cabins/rooms or any closed places, and the females who
stay at home most of the times. The other segments can include the spa,
therapists, and consultants. May be used as luxury item while boo reading,
this would work as niche depending on the colors, design, packaging,
flavors etc.

 Competition: All businesses compete in one way or another. It may be

with specific, direct competitors or it may be with the way customers have
been doing things for a long time. The competitors can be those who else is
providing services to solve the same problem the business seeks to address.
But the business has to keep in mind the business’ advantages over these
competitors and how the company’s solution is different and better suited
for the identified target market compared to the competition.

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SWOT analysis:

STRENGTHS WEAKNESSES
 Advantages  Gap in
 Capabilities capabilities
 Assets, people  Suppliers
 Value  Areas to improve
proposition  Causes of lose
 Price, value, sales
quality

SWOT
OPPORTUNITIE THREATS
S  Economy movement
 Areas to  Obstacles faced
improve  Competitor actions
 New segments  Environmental effects
 Industry trends
 Market demand
 New products
 New innovations
 Key partnership

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5. OPERATING PLAN

It is necessary to outline how the company currently and will continue to

develop and maintain a loyal customer base. It includes management
responsibilities with dates and budgets and how the business works.

 Order fulfillment: Company’s procedures for delivering services to its

customers is decided to be the delivery agencies which provide delivering
services from businesses to consumers. However the other ways to pick up
directly from the company or specified stores where the distributors will
make sure the availability of product. For more advanced sales the company
will hire specialists to keep record of operations.

 Payment: Payment plans include the COD Cash on delivery or through bank
directly (Jazz cash, Easy paisa, Other Banks etc.)

 Technology: Technology will be used for delivering and marketing purpose

or designing the product’s interface or packaging.

 Key customers: The key customers identified are the office workers and
households, the niche can also contribute in revenues of the company.

 Key employees and organization: The key employees can be the producers
or the staff responsible in efficient delivery of the products. The financial and
marketing staff can also be the key employees as their skills matter.

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6. MARKETING AND SALES PLAN

 Key messages: Key message that will attract the target customers are that
these candles are organic and cause no harm as they have no chemicals or
petroleum ingredients. Secondly they clean the air, disinfect air, kills
airborne viruses and bacteria providing a sanitizing effect without alcohol
base. Most important of all is these candles have soothing and calming effect
which helps in reducing anxiety, depression and stress.

 Marketing activities:
• Media advertising (newspaper, magazine, television, radio)
• Joint advertising with other companies, books e stores, book fairs &
stalls.
• Digital marketing such as social media, email marketing, SEO, or
blogging
• Provide limited promotional discounts
• Sponsor bloggers, community events as complementary service
• Do free work for local non-profits and libraries.
 Sales strategy: The business relies on word of mouth, however can provide
the discount on buying the products in bulk in order to promote sales. As the
company needs no salesperson in the start so no commission plans on sales.

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7. FINANCIAL PLAN

The financial plan of the company contributes all types of cost that will be
required to start a business. It includes the production cost, operational cost,
marketing and advertising costs, employee’s salary, the raw materials etc. The
projected total cost is presented in the table below:

COST ITEMS TOTAL COST

Advertising/Marketing Rs. 50000

Employees/Labor Cost Rs. 50000

Postage/Shipping Rs. 100000

Communication/Website Rs. 50000

Packaging Rs. 10000

Computer Software Rs. 50000

Bank Service Charges Rs. 5000

Supplies Rs. 10000

Business Licenses/Permits/Fees Rs. 50000

Professional Services - Legal, Accounting Rs. 25000

Inventory Rs. 0

Cash-On-Hand (Working Capital) Rs. 50000

Miscellaneous Rs. 10000

ESTIMATED START-UP BUDGET Rs 460000

These are just estimated costs, the labor and employees cost can vary as the
business will be started at smaller scale in the start so employees required will
be lower, the software’s and web cost will be one time, similarly.

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APPENDIX

START-UP COSTS

The blissful candle January 1, 20xx

COST ITEMS MONTHS COST/ MONTH ONE-TIME COST TOTAL COST

Advertising/Marketing

Employee Salaries

Employee Payroll Taxes and Benefits

Rent/Lease Payments/Utilities

Postage/Shipping

Communication/Telephone

Computer Equipment

Computer Software

Insurance

Interest Expense

Bank Service Charges

Supplies

Travel & Entertainment

Equipment

Furniture & Fixtures

Leasehold Improvements

Security Deposit(s)

Business Licenses/Permits/Fees

Professional Services - Legal, Accounting

Consultant(s)

Inventory

Cash-On-Hand (Working Capital)

Miscellaneous

ESTIMATED START-UP BUDGET

Projected cost estimation can be done by this table.

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