The world is full of competitors.

Your customer sees their problem and then looks for the most convenient solution. Your competitors solve the same
em as you, but they may look different. Do not assume that it is only similar companies that can compete for your customers. The customer only care
TEFTraining
ut getting the problem solved. Applications Account SELECT LANGUAGE θ

Osong Fabrice
OFM
Makia

Defining Your
Idea, Product, (1)
And/Or Service  

Defining Your Idea,

Product, And/Or Service

Scoping Your
Market (1)
Opportunity

Developing Your  
Product And/Or (1)
Answering these questions will help you think through the exact benefits that your solution will provide, and how the solution can grow into a successful business. You may n
Service
w everything, and that’s okay; fill in what you can.

Describe the existing solutions to the problem you are trying to solve:
Pricing Your
(1)
Product 1.             What do these solutions do?

2.             Who are the major organizations providing these solutions, if any?
Marketing Your
(1) 3.             How much do the solutions cost?
Product
4.             What do you think these solutions do well?           

Building Your 5.             What do they do poorly?

(1)
Team
6.             What will you do better?

7.             What will you do that these solutions do not

Structuring Your
(1)
Company
Solution Worksheet, 2 of 2

Now that you have looked into the types of solutions that already exist, we can start to learn more about the solution that you will provide. At this point, the most important th
Managing Your
(1) emember is connecting your solution to the problem you described before. You need to make sure the solution actually addresses the specific problems of the customer tha
Resources
entified.

 
Raising
(1) Describe your solution in no more than three sentences. Keep revising these sentences until they are as simple and direct as possible.
Money
 

Building Your What are the trends influencing your solution?

(1)
Network
Technological:

Demographic:
Developing Your
(1) Economic:
Business Plan
Political:

Reviewing Your Social:

(1)
Business
Cultural:

 
Now you should be able to draft a list of solution statements, which look like this:

[A Customer] needs [your Solution] because [the Problem]

Try to make as many as you can, at least three. You will go over these later with your mentor.

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