Assignment 10jtoney

(20 points)
Assignment 10: Promotion
Instructions

Save this file in your course folder, and name it with Assignment, the section number, and your first
initial and last name. For example, Jessie Robinson's assignment for Section 1 would be named
Assignment1JRobinson.

Type the answers to the assignment questions below. Use complete sentences unless the question
says otherwise. You will have more than one day to complete an assignment. At the end of each day,
be sure to save your progress.

Review Lesson 4 of the Course Overview for instructions about turning in your assignments.

Assignment Questions

In Section 10, you learned about promotion. Now, you'll apply what you learned.

1. Describe a company that you think uses advertisement well as a promotional strategy.
What do you think makes their advertisements successful? (1-5 sentences. 2.0 points)

2. Describe a company that has gotten publicity from the news media. Why did the
company get publicity? Was it positive or negative publicity? (1-5 sentences. 2.0 points)

3. Describe a real or made up example of word of mouth promotion. Why do you think
people were motivated to spread this message to others? (1-5 sentences. 2.0 points)

4. Find an example of a print or Internet ad that includes images and text, and then answer
the following questions about it.

a. Describe the ad. (1-3 sentences. 1.0 points)

b. What do you think this ad's marketing message is? (1-5 sentences. 2.0 points)
TIP: Does it use a specific desire or fear, or does it try to show how the product is a
need or how it solves a problem?

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 c. Is the ad trying to get people to do something? If so, what is it trying to get people
to do? If it isn't trying to get people to do something, what do you think the point of
the ad is? (1-5 sentences. 2.0 points)

d. Do you think this ad is effective? Why or why not? (1-5 sentences. 2.0 points)

5. Find an example of a video ad either on TV or on the Internet, and then answer the
following questions about it.

a. Describe the ad. (1-3 sentences. 1.0 points)

b. What do you think this ad's marketing message is? (1-5 sentences. 2.0 points)
TIP: Does it use a specific desire or fear, or does it try to show how the product is a
need or how it solves a problem?

c. Is the ad trying to get people to do something? If so, what is it trying to get people
to do? If it isn't trying to get people to do something, what do you think the point of
the ad is? (1-5 sentences. 2.0 points)

d. Do you think this ad is effective? Why or why not? (1-5 sentences. 2.0 points)

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