Questionnaire

We request you to fill the questionnaire. Your answers will be helpful in

understanding and meeting your needs. Your responses will be used for
survey purpose only.

1. Do you think Social Media Marketing can help in the success of a company?
a) Yes b) No.
2. Which Social media site do you find most effective?
a) Facebook c) Whatsapp group

b) Twitter d) Instagram

3. On a grade of (1-5) 1 being the least & 5 be the highest how would you rate the
following sites?

1 2 3 4 5
Facebook
Twitter
Linked in
Instagram
Youtube
Telegram

4. When did you started using Social Media Marketing?

a) Before 1 year. c) 2-3 year
b) 1-2 year. d) More than 3 year

5. What benefits are you getting through Social media Marketing?

a) Brand Awareness.
b) Bring attention to your products.
c) Better Customer Loyalty & trust.
d) Strengthen Customer Service.
6.Which target market does Social Media enable you to reach?
a) Businesses
b) Youths.
c) Families.
d) Prospect Clients.

7. Which tools are you using to select your target audience through Social Media
Marketing?

a) Vlogs.
b) Tweets
c) Instagram Stories
d) RSS Feeds
e) Other

8. Which tools are you using to select your target audience through Social Media
Marketing?

d) Vlogs.
e) Tweets
f) Instagram Stories
f) RSS Feeds
g) Other

9. Have you identified any business advantage of Social Media over Traditional
Media?
a) Yes.

b) No.
If yes please specify,
i. Quick updates
ii. Creating community
iii. Fan pages
iv. Popularity with in short span of time

10.How do you show your promotional activities through Social Media

Marketing?
a) By Photos.
b) By Videos.
c) By Updates.
d) All the above.

11.What sales promotion tools do you use in Social Media to generate traffic?
a) Discounts.
b) Coupons.
c) Contests.
d) Instructional Videos.

12.On a scale of (1-5) where 1 being the least & 5 being the highest, how would
you rate the other sources apart from Social Media Marketing?
a) Newspapers.
b) Hoardings.
c) Pamphlets
d) Banners
e) Magazines

13.Rate your experience the social media as a Marketing Tool.

+5 +4 +3 +2 +1 -5 -4 -3 -2 -1
 14. Tick the appropriate box of showing your
Agreement/Disagreement to the following sentences.
Strongly Agree Neutral Disagree Strongly
Agree Disagree

It is helpful into
build a community
around your
business

Develop Brand
Awareness

Helps to achieve
Sales target

15.Are you satisfied with your current Social Media Marketing Strategies?
a) Yes
b) No.

16.Any suggestion would you like to give for the better use of Social Media?

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