Appendix

QUESTIONNAIRE
This survey is conducted to find out the responses of people on the Role of social media
in marketing. We are interested in your comments and suggestions. Please take a few
minutes to answer the following questions. The Results of this evaluation will be used
only for research purpose.
 (Please mark Check in every case)

Name of Respondent

Section “A”

This includes general and administrative questions.

1) Your gender?
a) Male
b) Female

2) In which age Group you fall?

a) 15-20
b) 21-25
c) 26-30
d) Above 30
 Section “B”

3) For how many years you have been using social media sites?
a) Less than 6 months
b) For last 1 year
c) For last 2 years
d) For more than 3 years

4) Which social media site do you find most effective?

a) Facebook
b) Twitter
c) Instagram
d) Other

5) Do you follow marketing related blogs?

a) Yes
b) No
c) Sometimes

6) Have you noticed marketing related advertisement on social media?

a) Yes
b) No
c) Sometimes

7) How often do you buy products that you see on these sites?
a) Always
b) Sometimes
c) Never ever
8) Do you think social media marketing can help in the success of a business?
a) Yes
b) No

9) Do you think that organizations should use social media more in its day to day
operations?
a) Yes
b) No

10)Would you recommend use of social media to your friends and relatives, as a source
for gathering marketing related information about a product/service?
a) Yes
b) No

11) How useful do you think that social media has been for marketing a product/service?
a) very useful
b) kind of useful
c) don’t know
d) not very useful
e) useless
Please give your opinions about the following statements honestly.

1=Strongly Agree 2=Agree 3=Neutral 4=Disagree 5=Strongly Disagree

Statements 1 2 3 4 5
12)Do you think social media is helpful in launching new
product/service?
13)Do you think social media is effective for brand
awareness?
14)The availability of social media has made me more
informed about brands when making purchasing
decisions?
15)Do you think you are more exposed to marketing
communications as a result of increasing social media use?
16)Do you more likely to consume a product that has been
largely promoted on social media before to launch?
17)The quick spread of information (positive/negative)
through social media has a lasting effect about the
perception of a brand or product?
18)How much do you agree that social media helps in
acquiring marketing related information?

Comments/Suggestions