Marketing | Pre-CBI Questionnaire

The following questionnaire has been designed to better understand your profile and
competencies aligned with the Marketing Manager role.

Please answer the questions in this document truthfully within the next 3 days and send it or
email it to hr@etek.com. We will read your answers and schedule an interview session to
validate and understand the information better.

Business knowledge
Q1. What are the top 3 challenges being faced by your current organization today?

Q2. What should your current organization do to excel in terms of performance in today’s
market?

Q3. Describe the IT Security Market (globally). What are the growth drivers?

These answers can be validated by:

(Name):
(Relation):
Marketing Strategy
Q1. What kind of marketing strategy you would apply to achieve at least 2X growth for a
mid-tier IT security company in the next 2 years?

Q2. What would be the top 3 strategic moves for a mid-tier IT security company at the
current time to improve its Brand perception?

Q3. For a mid–tier IT company, how much should the marketing budget be? How would you
distribute it into different marketing initiatives?
Leadership
Q1. How would you describe the role of a Marketing Manager?

Q2. What challenges have you faced in your role as a Marketing Manager?

Q3. Where do you see scope for yourself to improve as a Marketing Manager?

Q4. Can you share an occasion where you encountered failure that you were responsible
for?

These answers can be validated by:

(Name):
(Relation):
Achievement Orientation

Q1. Describe an occasion when you initiated or accepted a challenging marketing goal
having a substantial risk of non-completion and failure. Also, describe how did you achieve
it?

Q2. Were you working alone on this project? If NOT, what was your specific individual
contribution?

Q3. What difficulties did you face while attempting this task?

Q4. Outcomes: Were all the Deliverables Met? Was any part of the delivery not done
satisfactorily?

Q5. Describe a marketing campaign/initiative (if any) that encountered failure and you were
responsible for it.

These answers can be validated by:

(Name):
(Relation):
Marketing Communications

Q1. Please share an example of how did you determined the best marketing channel for
your target audience. Explain how you determined your target audience.

Q2. Please share an example of where you were able to boost your company’s visibility in
the market. What were the criteria that you leveraged to evaluate your success?

These answers can be validated by:

(Name):
(Relation):

General questions

Q1. Describe yourself in brief.

Q2. What part of your role as a Marketing Manager do you enjoy the most?

Q3. What part of your role as a Marketing Manager do you enjoy the least?
Q4. How do you estimate that you have stretched yourself?

Q5. When were you really pleased with your performance?

These answers can be validated by:

(Name):
(Relation):
(Relation):