Simplified Strategy Map Performance Targets (Q2) Initiatives Targets (Q4) Initiatives

Measures
 Market  35% per  Optimize  15% per  Optimize
Value year Routes year Routes
Increased  Seat  40% per  Optimize  20% per  Optimize
Revenue year Value year Value offering
revenue
 Ancillary  30% per offering to  50% per to premium
Revenue year premium year passengers
passengers  Offer ancillary
 Offer types of
ancillary revenues
types of (even at
revenues lower price to
accommodate
CM of fixe
costs)
 FAA on  First in  Quality  First in  Quality
time industry management industry management
Increased Customer More
reception/satisfacti Custo
arrival  99% rating systems  99% rating systems
on mers
rating  % change  Customer  % change  Customer
 Customer loyalty  loyalty
rating prgram program
 No. of
customers
 On  <10 min.  Cycle time  <10 min.  Cycle time
Improve premium ground  93% optimization  93% optimization
services catered to time  100%  Service  100%  Service
passengers
 On-time offering offering offering offering
departure checklist optimization checklist optimization
 Premium compliance
processes
compliance
processes
services  Reduction of

leading planes/leases
indicators and other
fixed costs
  % ground  60% - year  Ground crew  20% - year  Ground crew
crew 1 training 1 training
Align Improve trained 80% - year 30% - year
groundcrews to predictive data (focused 2 2
expected service analytics on
requirements revenue side on 100% -  Conducive 0% - year 3  Conducive
diversified year 3 work work
set of environment;  2-3% environment;
skills)  2-3% Competitive Competitive
 Employee salary level salary level
turnover
rates