Pop it product research

For UK market
 JS and H10 Analysis
• Both tools showing healthy sales.
• Product has good rantings which is a green light for newcommers.
• Most of the sellers are a doing FBA which is also a green light.
• There is no brand and Amazon dominancy.
• Search volume is also high.
• CONS
• Most of the sales a taking some brands which is a red light for a newcommer.
• Product category is gated this means that we may need to get get it ungate first.
• All the listing are new. We do not choose any competitor who is currently in bleeding phase.
• Product has different variations which is also a red sign.
 TRENDS ANALYSIS
• H10 search history for its main keywords incating that this product
got boom in Covid.
• Before covid this product had zero sales.
• These indicators shows that its sales may decline after covid19.
 Feasibility chances
Lets says we choose our competitor who is in above slide, Now
according to his price history his minimum price is 7.65 pounds.
When we launch our price should be 4.99 pounds ( lowest in first
page).
we have to source our product at maximum of 0.70 dollars so that we
can get 25% profit at our lowest price.
We also need to do broad survey for which color and shape we should.
 conclution
• Althoalthough this product has less competition and high demand but
on the other hand there are many red signals. Like no demand before
covid, have variation of colours and shapes and almost all the sellers
in top 10 are new. Tools don't give acccurate ideas against ASINS who
are in bleeding phase.

• So in my point of view, this product is a high risk

because of no demand in past. I will definitely not
recommend to go for this product