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Pepsi 150302075250 Conversion Gate01
Pepsi 150302075250 Conversion Gate01
VISION STATEMENT
• These include Nestle and Shezan juices that do not pose a threat to
Pepsi as yet but has the potential to do so as it is exploiting the
natural aspect and health issues more and more to make people
conscious about physical fitness Pepsi has launched “Diet Pepsi” to
counter the physical fitness demands.
Pepsi Statistics
The 4 P’s of Anything that can be presented to a market to accomplish want or need
Marketing:
The customer makes a comparison between the prices offered by other
companies and PepsiCo and then chooses the most suited offer.
The location of the organization plays a vital role in making its operations
profitable. If the organization outlets are located in some near markets
then it will be very easy for it to attract people
Following factors Pepsi kept in mind while determining the pricing strategy.
The price of Pepsi, despite being market leader is the same as that of its competitor Pepsi
Cola. Sometimes, Pepsi places its customers into some psychological pricing strategies
by reducing a high priced bottle and consumers think that they save a lot of money from
this.
DISTRIBUTION CHANNELS
• ADVERTISEMENT OBJECTIVE
• Type of advertising with respect to product life cycle that Pepsi adopts is
reminder type. The reason behind this fact is that Pepsi is such a product
that is at the maturity level currently so for such a product companies mostly
go for reminder type of advertisement so that they can penetrate more and
more and same is the case with Pepsi.
• ADVERTISING STRATEGY
• Before creating advertising message the Pepsi Company gives lots of
time to the factor that the message must gain customer attention.
This is basically called “Clutter Buster” means that only that
advertisement will leave impact on customer mind that has some
specialty or uniqueness in it. For example in Pakistan Pepsi current
slogan “Dil Mange Abhi” has gained reasonable customer attention.
• ADVERTISEMENT MEDIA
• Pepsi Company advertises its products mainly through electronic
media that includes Television, Radio and Internet as well. Moreover
leading newspapers of Pakistan are also the targeted by Pepsi for
advertising. So we can say that Pepsi not only uses electronic but
print media for advertisement as well. Pepsi Company use different
mediums.
BCG MATRIX OF PEPSI
BCG Product Life Cycle
Departments
1. Administration Department
2. Production Department
3. MIS department
4. SIS Department
6. Cash Department
9. Operations Department
WORK SPECIALISATION: