Final Group Assignment

Done By:

Tayeba Jahan Sharif 1813260030

Fariha Nowshin 1813263030

Zawad Bin Khalil 1811172630

Md. Al Jobayar 1621143030

Course: Management Information System (MIS 207)

Course title: MIS 207

Faculty: MD Shamim Talukdar

Section: 04

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 Table of Contents
EXECUTIVE SUMMARY 4

INTRODUCTION 5
Problem 5
Solution 5
Target Market 5
Competition 6
Financial Summary 6
Funding Requirements 7
Roadmap 7

Source of the business plan 8

Problem worth solving 8
Our solution 9
Validation of Problem and Solution 10
Roadmap/Future Plans 10

Market Analysis Summary 12

Market Segmentation 12
Target Market Segment Strategy 14
Market Needs 14
Market Trends 16
Market Growth 16
Key customers 16
Future Markets 17
Competition 17
Competitors and Alternatives 17
Our advantages 18
Porter’s Five Forces Model 18

Execution 19
Marketing Plan 19
SALES PLAN 20
Location 20
Technology 20
Milestones 20
Key Metrics 21

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Company and Management Summary 22

Organizational Structure 22
Management Team 23
Management Team Gaps 24
Personnel Plan 24

Financial Plan 26
B. Expenses 29
C. Pro-forma Income statement 30
D. Operating cash flow 32
E. Pro-forma Balance sheet 32
F. Cash-flow Projection. 34
G. Performance Indicators 36

References 37

APPENDIX 38
Sources and applications of funds 38
Cost of Sales: 39
Assumptions: 40

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 EXECUTIVE SUMMARY
The following report consists of a brand new business idea of the country, Compass is the first
space sharing venture of the country. It brings forward two very distinct groups together on the
platform, the space listers and the space seekers. In a time where entertainment and socialising
events are at a peak in the city right now, compass solves one of the most complex problems,
where to hold the event. Compass does not put any limit on what type of event can be organised,
it can be anything from Weddings, Holuds, Baby Showers, anniversary dinners, Birthdays,
Promotion parties etc. You want it, we got it.

The challenge lies in influencing the public as to how compass is beneficial to them and helps in
earning an additional income on places that are not of any use but with a few tweaks here and
there can turn into becoming a masterpiece. It also helps save so much time and energy for
anyone who needs to organise a party in a very short time. Literally all the essentials are
available in this platform.

Compass not only has options for space rentals but also has its in house catering and decorating
services on standby and at attractive discounted rates for regular and recurring customers. The
target customers for the venture will be anyone who can afford the spaces and is in need of an
attractive venue. There will also be in house decoration and catering consultants so that it can
serve as a one stop solution for all the problems one may come across in the face of organising
an event.

Compass will start by launching a website at first, while slowly shifting to make an app for more
user friendly ness as more space seekers and listers join the bandwagon. At the beginning places
from all over Dhaka will be listed and brought under compass but slowly, compass will expand
into the major seven districts of the country and then diversifying to all 64 districts as more
awareness about the venture is spread.

The in-house team at Compass is one of the most competent, specialists from four different
expertises are joining forces to serve the best possible experience to its customers. All the
Marketing and Financial activities will be done in house under their supervision and with the
help of an extended team all hired on the base of their talents.

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 INTRODUCTION

Problem

Today, people are going all out for their events. But there are only a few venues available
commercially which ends up taking on the load of arranging events twice everyday. People have
very little choice of deciding for an aesthetic venue for their parties or weddings. Most of the
time, these venues are sold out months in advance due to which many people fail to celebrate
their events the right way in a short notice. Finding a space for a photoshoot, a meeting, or even
birthdays involves a lengthy process of online research, phone calls and space visits, and ends
with settling for a space that does not even fulfill all requirements. On the other hand, people
have exquisite places of their own sometimes in their apartment complex or on top of their office
which remains unused on most days.

Solution

Compass is a new age solution to the problems of the public. It is the answer to people’s various
questions regarding where to hold their life's most important events. Beautiful venues from all
over the city are listed by their owners under compass and made available to the public. Anyone
who has an upcoming event to the likes of a meeting, wedding, reception, holud, birthdays,
conferences etc can very easily find a suitable spot from the available spaces and book according
to their conveniences. This way, people with unconventional spaces - a rooftop garden, a
farmhouse, a pretty conference room in their building, or even a poolside can be made for use for
some additional income.

Target Market

The target market for Compass will be catered for Corporate events (meetings, launches,
seminars, workshops, retreats etc.), Production (photoshoots, filming, shooting for
drama/movies.), Entertainment (concerts, exhibitions, stand up comedy etc.) and celebrations
(birthdays, weddings, holuds, receptions, bridal showers, parties, dinners, etc.). Moreover as
Compass can be a bit expensive to afford, it will start off with only catering to the upper
middle-class in Dhaka. Most of the listed spaces under Compass at the beginning are mostly

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located in the Tri-state area. However, we plan on listing spaces all over Dhaka, for both short
and long-term rentals and change the way spaces are rented in Bangladesh.

Competition

Compass has a first mover advantage since it is the first of its kind in the country. It is a shared
platform for those who have places to list and those who need a space for their events. This is
why there isn’t any direct competition to Compass in the market. However, There is indirect
competition in the forms of other startups like Biye Shamlao, C events and facebook groups that
all have an option of connecting available spaces and events with those seeking for it on those
platforms. Even though Biye Shamlao and C events are targeted for only wedding related events,
it does have the potential to take away from Compass.

Financial Summary

Compass does not require a hefty amount of investment. The initial cost of starting up will be
vested in building a strong website that connects the space listers and space seekers, in
marketing of the website to spread awareness about its existence and in a minimal office space
for the employees to work in. The costs that are expected to be incurred each month after are the
administrative costs in the office and website maintenance costs along with costs needed for
marketing.

Revenue is expected to be low for the first three months. This is because the app needs to find
interested space listers who have spaces to share on the platform and also find customers who
will book venues through Compass. This can be rather time consuming in the beginning. When
the venture has been well established and positioned in the minds of customers a steady revenue
in the form of 20% commissions is expected to flow through Compass.

Profits are expected to be negative in the first months of the launch as in those times focus will
be put on marketing the venture and so very little profits can be generated. Even breaking even
each month is expected to be difficult. When the venture becomes steady, Profit can be expected
at a 70% plus margin.

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Funding Requirements

Compass is a venture that requires minimal investment for their startup capital. There are four
members who are also the founders of this venture, each member is going to bring in equal
investments in BDT 10,000,00 in cash. A total of BDT 40,000,00 will be appealed for a bank
loan whereas the rest of the money will be raised from investors capital.

Roadmap

A visual roadmap for the milestones that Compass expects to achieve in the upcoming years.

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 Source of the businessplan

Problem worth solving

We have observed the event management industry for quite some time now in our country,
specifically Dhaka and have figured out a few loopholes where we might be able to put some
light on with our business approach. The event management industry is now booming and
spreading out with different sectors of its own. For a starter, these event planners are not only
settled with arranging wedding ceremonies anymore. Ranging from corporate events to
facilitating social gatherings, they are currently doing it all. And here comes our first major
problem.

The people are very artsy these days and usually looking for fancy venues to arrange their
important events. The lack of proper and well-organized venues and catering services in Dhaka
creates the real struggle for the public. People face severe difficulties in booking the venues as
most of their preferred spots usually are pre-booked on unavailable due to any other reason. Also
the high end venues like Radisson Garden etc are way out of the affordability of an average
Bangladeshi person to arrange their event in. The struggle of managing a venue for such events
adds on to the pressure where the person dealing with it has to go and look around in numerous
places. It only gets them even more confused and stuck on deciding where to hold their event.

On the other hand, there are people who possess very well organized and decorated personal
space which could be very easily used to host any social or business meeting. These spaces are
left unutilized and in most cases, not even taken care of to their fullest potential.

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Our solution

After going through extensive research and collecting data from various sources, we have come
to execute the plan for our existing mentioned problem. We are launching a new online platform,
Compass, where our clients and customers will be facing the least amount of hassle. They will
get full assistance provided to them regarding their event arrangement. From booking the perfect
venue to arranging catering services, Compass will do it all for them.

We come with the solution for both the parties who are trying to rent spaces and also who are
willing to give them away for rent. We have a separate inventory where people can contact and
list down their own personal spaces in return of some easy-earned money. The commission that
they will receive is based on the events arranged on their respective spaces. Therefore it is an
open market for all and a feasible solution to those who are looking to utilize their unused
spaces.

On the other side, people with the real struggle of having to book venues will now be having a
much easier time as they will get a wide range of venues according to their filtered preferences.
The listings will be sufficiently informatory and they will also have the option to look at pictures,
even make a small visit for their mental satisfaction. This takes loads of pressure off the hosts
head as getting the venue together is probably the first and most important part of an event.

In addition to providing beautiful party spaces and high end business conference halls, Compass
will also be giving out the supportive hand to get the food on the table or the decorations all
tidied up. In overall, Compass is going to be your first go-to option whenever you need to set up
your very own personal and professional event.

Validation of Problem and Solution

The problem that we have in hand may not seem disastrous from a social perspective. But it sure
is an added headache for the one who bears the problem. It is absolutely inevitable for a person
to start thinking about the venue from the start because further proceedings will not be completed

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unless the venue is finalized. A research from Superevent (2018) shows that there are 13 aspects
that people should look into while considering a suitable spot for their venue selection.

The problem extends further since the pandemic hit the globe in 2020. It had a major impact as
the number of events and bookings got significantly down. However, we have checked all our
boxes and being one of the first movers into this industry we are highly optimistic that our reach
will go further beyond just picking out wedding venues and catering to them only. We are now
largely focusing on any personal event such as dinner date for two, anniversary parties and small
family gatherings, as well as we will be implementing our expertise in arranging formal photo
shoots for various organizations. Therefore, at this moment the need for a service like Compass
feels only like the next thing to necessity in this world of busy schedules.

Roadmap/Future Plans

As already shown in the previous section, we have our work cut out for the upcoming future. The
very first step we will be initiating is the launch of the website. This website will hold all the
necessary information and features required by clients and vendors. The website will also
showcase the wide variety of services offered by Compass along with the lists of venues which
will be the core feature.

After the launch and extensive promotion, we will be taking it one step further and launch the
Compass App for the customers. Our valued clients will only have to register an account very
easily and they will have full access to all the core products and features we will be offering. The
integrated app will have everything inside, starting from the list of venues and vendors/caterers
to the options of having a joy ride on an exotic vintage car. Customers will be only a few clicks
away from getting their wish completed in the fastest way possible.

Next we will be focusing on adding more valuable and potential names to the list of spaces in our
inventory. We have to make sure that we provide our clients in Dhaka with the maximum number
of options they could possibly get. And not only with options, ensuring the feasibility to choose
among all of them and the flexibility of not having to visit yet being able to decide, will be our
main target in this phase.

Lastly, after we have captured the maximum possible spaces inside Dhaka city, we will have to
expand and go after the handpicked exotic places around our country. Places like Gazipur and

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Hemayetpur will be integrated initially. Later on we will try to incorporate high end places from
Cox’s Bazar, Bandarban and other places which are great tourist sites as well as can be
potentially very good destination venues as well.

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 Market Analysis Summary

Market Segmentation

We have selected 3 target audiences for our business primarily and are willing to target a larger
audience base for our space listing company Compass. At first we analyzed and identified the
market gap for Compass. It has come to our sight that Compass does have the first mover
advantage in Bangladesh as the first space sharing company and it can target various segments.

Target 1 -

Our first target audience is for entertainment purposes. Compass can provide spaces to
individuals and businesses if they require space for photo shoots, product launching ceremony,
exhibitions and meetings etc. In Dhaka, there are various empty spaces and Compass aims to
utilize those spaces efficiently while generating income for the company and also the space
owner as well. The characteristics of this potential group are mainly hustlers and startups owners.
They have a fixed budget and look for spaces with a great environment to get their work done.

Market segmentation for Target 1

Demographic segmentation

Income- Their income is fixed and belongs to middle income range.

Age- Adults. Mainly above 20 to 40 years.

Gender- Every gender is prioritized equally by Compass.

Education- Post university graduates.

Psychographic segmentation

Lifestyle- Have a decent income to fulfill their needs and luxury.

Interest- Hardworking individuals working hard to become established.

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Personality- Loves to be self-independent and looks for fame.

Target 2.

Compass has decided to choose individuals who have a passion for cooking. Lately we have
witnessed that people are trying to pursue a career in cooking and they are trying to establish
their business in online platforms. We have seen that as their popularity is growing day by day,
they will require larger kitchens apart from their homes to be able to supply large quantity of
foods. So, Compass aims to fulfill this gap by providing these individuals with full furnished
kitchen space with all equipment on demand. Any people who have and idle kitchen space, can
contact with Compass and list them.

Market segmentation for TG 2

Demographic Segmentation

Income- Middle to high income.

Age- Above 20 years old.

Gender- Every gender is equally prioritized by Compass.

Psychographic segmentation

Lifestyle- Mainly foodies who love to explore different cuisines and try them.

Personality- They want to earn by pursuing their dreams.

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Target 3.

Due to the pandemic, we thought to target people who are in need of quarantine or isolation
places. In Dhaka, as the number of cases are rising rapidly the demand for such space can be
seen. People who have senior members in their home would want to stay separate to minimize
the risk of contamination. Also, those who have come from abroad can choose an apartment
from Compass and stay here for 14 days mandatory isolation and can have a homely
environment. They do not need to stay in government listed places like Haji Camp which is very
crowded and unhygienic and also they can avoid paying high amounts in hotels.

Market segmentation for Target 3

Demographic segmentation

Income- Middle to high income.

Occupation- Students, job-holders and entrepreneurs.

Psychographic segmentation

Attitudes- Shows genuine concern for the safety of family.

Target Market Segment Strategy

Market Needs

None of our target markets are effectively served in Bangladesh. We have seen the shortage of
space for a very long time. When it comes to arranging functions, gatherings, meetings there are
no places which can cater properly to our target audiences. The places are either too big or too
small and are often booked or costly to book as well. Compass aims to list hundreds of places in
Dhaka so that the individuals do have the flexibility to choose space according to their need.

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Our first target audience looks for spaces for entertainment. Compass can provide them with
space which is cheaper to rent and at the same time the ambience of the space is not
compromised. For example, our target audience may need a space for a photo shoot and a
location which has rooftop swimming pool. So people who have rooftop swimming pools can list
their space. We can give those spaces to these businesses for photo shoots. The advantage they
will have is, they won’t need to go to hotels and they will have the flexibility to stay long hours
without paying a high amount of money. They can contact us for launching events and
exhibitions too. This time they won’t be required to book party halls or restaurants which can be
too expensive for solo events.

Individuals who have started to pursue their dreams in the culinary industry do face difficulties
during the initial stage of their business. There Is a market gap because as soon as their business
starts to slowly grow, they would require kitchen space which is large enough and has all
amenities. The number of orders they receive will gradually increase and these orders cannot be
fulfilled from their home kitchen. In home kitchens, most spaces are usually occupied and are
not proper for the food business to operate smoothly. With the help of Compass, these people
will get the privilege to rent a kitchen as per their demand. They will have the kitchen to
themselves as long as they want by signing a contract.

Lastly, people who look for quarantine centers or places for isolation are our target. There is a
market gap here because incoming international passengers have complained that the conditions
of government quarantine centers are not good and livable. They also do not want to pay a high
amount of money to stay in hotels for 14 days as mandatory quarantine suggested by the
government. There are people who are concerned about their family members who are more
vulnerable to COVID-19, so they would want to stay separated from them as soon as they
develop symptoms. Compass wants to target these audiences because it can provide them with
apartments for short stay. People staying here will have the same comfort as their home without
further spreading the disease to family members and incoming international passengers can save
some money too. They will have the privilege to order food and necessary items. They won’t

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have to stay in crowded places and their privacy can also be maintained. Compass will encourage
contactless check-in and checkout through their website.

Market Trends

The consumers in our target audience prefer to receive service with greater benefits and at a
lower cost. The individuals and businesses we have targeted are mainly startups, so they do not
have a high budget to rent spaces in Dhaka. They are rational buyers.

Market Growth

We are assuming that the demand of all of our target audiences will increase. As the economy of
Bangladesh is rapidly growing, the number of SMEs is rising too. So the demand for renting
small spaces will always be there. However, for our third target audience, the demand may stay
constant or decrease. It totally depends on how long the pandemic stays.

Key customers

Our key customers are individuals who are very passionate to follow their dreams. They prefer to
minimize the cost of operating their business and still offer greater products and services. They
can partner with us to achieve the growth, as we can provide them with spaces to make their
business flourish. We will offer them with spaces with great ambience and provide them with
various options to choose from for their events, meetings, cooking etc. They are usually go
getters. Compass will benefit through their word-of-mouth by providing greater service by
tailoring to the needs of each individual customer.

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Future Markets

Compass has the first mover advantage in Bangladesh. Our aim is to start with cost based pricing
at the initial stage. As a start-up our main aim would be to cover all the costs at first and then
look for profits. We are planning to gain the trust of our initial target audiences and then carry on
targeting other segments. At Compass, we believe that satisfaction of our customers shall be our
first priority. Hence, it is necessary for us to understand the market properly and not try to do
everything at once. We will go for expansion after properly meeting the demands of our current
target audience.

In the future, Compass plans to list holiday homes and resorts on our website. We believe that
during the holiday season, places like Cox’s Bazar and Sylhet become way too overcrowded.
Through Compass, people can rent a holiday home or resort outside Dhaka and spend quality
time with their family away from the hustle and bustle of the city. Also, if the pandemic stays for
a very long time, Compass could list empty spaces as their vaccination centers by taking
permission from the health ministry. We have another plan that we can introduce moving
vaccination centers in the country. We can partner with BRTC and use their double decker buses
which would go around the city or rural areas to provide COVID-19 vaccines.

Competition

Competitors and Alternatives

In Bangladesh, we currently do not have any direct competition at the moment. Our indirect
competitors can be from the wedding industry, such as Biye Shamlao, who provides every
service related to weddings. From selecting the venues, to catering, decorations and photography
etc. However, Compass does not concentrate on the single market only; it is targeting various
market segments. It will provide spaces to individuals and businesses for all of their needs.

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Another potential threat could be from Air bnb if it comes to Bangladesh in the near future
because it also provides a similar service.

Our advantages

Our advantage is that we will be able to gain the trust of our consumers by providing them with
reliable service. Our team members are very enthusiastic to provide top notch service and
improve the quality. Compass will be one step ahead from others because of the thorough
research done on this business. We will be well aware of which opportunities to take and how to
minimize the cost of operating. People will rely on us for becoming an established e-commerce
business.

Porter’s Five Forces Model

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 Execution
Marketing Plan

Marketing Advertising channel Cost Goals

technique

Advertisement Facebook, Instagram 12,000/- Make attractive

campaigns for
customers through
the official account of
Compass.

Pop Ups 5000/- Pop ups on related

websites will direct
many interested
customers to
Compass

Digital Marketing Search Engine 8000/- Search results will

optimisation show Compass at the
top in google search
results for customers
to find it easily

Print Media Magazines 5000/- Raise Awareness and

build brand value

Direct Marketing Phone texts and emails 3000/- As a reminder to

customers during
festivals, wedding
seasons.

Sales Promotion Discounts 10% off on first Customers are given

booking an incentive to make
bookings through
compass on the very
first rentals.

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SALES PLAN

Goal Target Strategy Deadline

Increase the Find 100 different listed Give interested listers free 1 year
number of listed places under Compass photography services for
places. their place.

Increase Increase the number of Give 10% off on the first 6 months
bookings through bookings made through booking by a customer as
the Compass Compass by at least 50% an incentive.

Diversify through Bring in in-house Use new and coming End of 2022
the website catering and decorating decorators and caterers
services for events and bring them to the
booked through compass. platform.

Location

Compass provides all its services through the website. People can easel list their places and make
bookings and payments through the website. However, compass does have a headquarter in the
heart of the city from where the employees work and hold meetings whenever necessary. Under
the website there are locations listed which are open for party bookings.

Technology

Compass exploits the benefits of a website and how bookings for locations can be made from the
comforts of home. Compass even provides options for online payments through the website via
bkash, Visa, American Express so it creates the whole process much easier. The website hosts
pictures for the customers, size and dimensions of the place, how many guests it can occupy etc.

Milestones
1. Launch of the Compass App - Compass has plans of launching its own app once the
company gets stabilised. This is a very important step for the company, as with the app
compass will be able to provide a very specialized experience for its customers. The

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 compass app will help retain customers from anytime anywhere just with a click, it helps
build customer loyalty and boost brand recognition in the public eye.

2. Go beyond the borders of Dhaka - At present Compass will start with listing places from
the tri state area, slowly combining places from all over dhaka. However the big
milestone will be achieved when people from all other districts of the country start listing
their places on Compass for rent. Once awareness is spread and people know how
compass is a platform to earn additional money from their resting properties, a much
larger population will be interested in listing and renting from the platform.

Key Metrics
1. Number of places listed - As more places are listed under Compass over time, it will be
considered as a one stop solution for finding the perfect venue for one’s events. More
people will view it as a great source of earning additional income. The higher the number
of places listed, the more the scope of earning commissions, the more successful this
business can be considered.

2. Number of bookings being made per month - As the number of bookings made through
Compass each month increases, it shows that more people are now trusting the brand for
finding them an appropriate venue for their important events. The higher the number of
bookings made, the more commissions and profits Compass can make.

3. Traffic on the website - When the website receives a high number of web traffic almost
on a regular basis, it will indicate that more people are checking out what Compass has to
offer and that they trust compass with finding the perfect place. The higher and consistent
the web traffic, the more successful compass will be considered.

4. Ads being put on the website - As more places get listed and compass attracts a generous
traffic, other brands will want to promote themselves on the website in hopes of garnering
enough attention for themselves. This is also a good income source for Compass.

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 Company and Management Summary
Organizational Structure
Any organization requires a sound and well-functioning organizational structure to keep the
operations running. It is inevitable that the organogram of our company supports the backbone
enough so we can easily operate in this competitive industry. Our space sharing platform is still
around its growth phase, so naturally the organogram will be more simple and straight-forward.
At this moment the people occupying the lead positions will mostly be the same people who will
be looking over daily basis operations. However we have come to decide upon an organogram
that suits the needs of our company and serves our purpose to the fullest.

The above shown structure is the basic outline of how our organization will be reacting to the
relationships within the company. The Chief Marketing Officer (CMO), Chief Operations Officer
(COO) and the Chief Financial Officer will be officially reporting the Chief Executive Officer.

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However, all the governing authorities will be given full freedom and room to work with and
conduct their own team according to their own preferences.

The CMO will have people occupying the posts like Brand Manager and Head of Content who
will be responsible for their own area of expertise. They will be given specific targets by the
CMO and upon their completion the CMO will proceed with further decisions accordingly.
The COO will be conducting the sales team mostly, and will have a number of interns and
executives working in that department to ensure the optimum efficiency of the company.

The CFO will be directing the team to analyze the past performance and forecast the future for
the company. CFO will also be advising the CEO regarding future project decisions after
assessing data collected by his team of Financial managers and other relevant positions.

Management Team
The four investors starting this business have exactly equal shares according to papers. But each
of us having our own area of expertise and considering other major factors, the four of us have
positioned ourselves as the top four management roles for the company.

CEO- Tayeba Sharif

Given that she was the first one to pitch the idea among us, it was a unified decision that we have
her in the top most position of Chief Executive Officer. Besides, she has proved herself to be
worthy enough of leading any team under any given circumstances. She has come a long way
since where she started and crossed the obstacles that nobody dares to face. Her revolutionary
approach and fearless leadership is just what the company needs while it is in its baby steps.

CMO- Fariha Nowshin

The creativity of this person reached the skies long before she came into this position of the
company. Her knowledge of marketing strategies and innovative thinking process leads our
company to newer dimensions and opens up numerous opportunities to grab onto. We definitely

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look up to her versatile presence in the marketing arena to guide us through the growth phase
with ease.

COO- Zawad Bin Khalil

As hard-working as this person is, he has always been the motivator and go-getter for the team.
His high caliber of managing operations of any range and capability of working with any given
team has paved his path to the top. It is only fair that the operations and activities are regulated
and carried out by him as he had innumerous experiences of leading his team to its fullest
efficiency.

CFO- Md. Al Jobayar

His skill of crunching numbers is only an understatement of how good this person is when
managing a company’s finances. Excelled in all his academics, he made his way to the top by
always being the fastest to respond and the first to act based on situations. He has also played
vital roles in forecasting our statements and preparing the budget for our company which helped
us to plan way ahead in the near future. We surely hope that his knowledge will come in handy
for us when we start making the profits and initiate to plan further ahead.

Management Team Gaps

We may seem complete and ready to get straight into business on papers. But there are still some
gaps that need to be filled up before we can start operating with utmost effectiveness.

i) IT Team: We lack a bunch of professional IT experts, who are absolutely essential for
our cause of developing this online space sharing platform. We may hire interns and fresh
graduates to serve the cause at a cheaper cost, but we will need veterans to improve the IT sector,
where lies the core of our company.
ii) PR executives: Communications are a major concern for our company. We need expert
people going out and creating awareness for us. The CMO will definitely be doing her part, but

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she needs assistance from people who are skilled in communicating and developing relations for
the company.
iii) Sales executives: As the COO looks after the daily activities; our company grows a little
every day. And with every inch of growth the need for more expansion becomes inevitable. We
need a strong team of executives who will be willing to work hard enough and get those vendors
and clients all under our umbrella.
iv) Accounts executives: The CFO will need worthy and dedicated assistants in his team to
carry out the financial and accounting tasks. The positions in this department do seem a bit
expensive while hiring, but we need to seek for potentially loyal candidates to fill in these
positions as this department is very sensitive towards the company’s position.

Personnel Plan
As our business grows and expands itself with time, we need a more reliable and capable
workforce to handle the pressure and execute our plan. There are some areas where we lack from
the start as we started from the scratch. To run our business more effectively, we will firstly need
to recruit fresher faces. The management trainees will be the future leaders under training and
will be hired solely based on their skill sets and capabilities.

We will also open up a new department for the IT sector as the business reaches certain
milestones in order to keep up with the tech-dependant world. Skilled IT engineers will be given
opportunities from both inside the company and by freelancing to provide the big breakthroughs
and securing their positions in higher managerial chairs.

Customer service is very important to endure in the rough competition. To ensure maximum
satisfaction from customer service, we will initially have third party organizations handle that
part for us, but later on, like the bigger corporations we will look deeply into the customer
service business to produce more feedback and prepare future plans accordingly. For that we will
build a strong and quick responsive customer service division.

25
The plan seems precise so far; however the decisions to be taken in the future will rely heavily
on the performance of the company in different aspects. And with time, the need for new
positions of the company may become inevitable.

26
 Financial Plan

A. Sales Forecast:

Year 2021

Product Class Unit Per unit price Annual

Class A 500 BDT 2599 BDT 1299500

Class B 750 BDT 6499 BDT 4874250

Class C 750 BDT 12299 BDT 9224250

Class D 250 BDT 20399 BDT 5099750

Class E 100 BDT 30499 BDT 3049900

Total BDT23,547,650

Year2022
Product Class Unit Per unit Price Annual

Class A 525 BDT 2719 BDT 1427475

Class B 785 BDT 6799 BDT 5337215

Class C 785 BDT 12874 BDT 10106090

27
Class D 260 BDT 21349 BDT 5550740

Class E 105 BDT 31924 BDT 3352020

Total BDT25,773,540

Year2023
Product Class Unit Per unit Price Annual

Class A 550 BDT 2845 BDT 1564750

Class B 825 BDT 7114 BDT 5869050

Class C 825 BDT 13478 BDT 11119350

Class D 275 BDT 22347 BDT 6145425

Class E 110 BDT 33420 BDT 3676200

Total BDT 28,374,775

Year2024

Product Class Unit Per unit price annual

Class A 575 BDT 2977 BDT 1711775

Class B 865 BDT 7445 BDT 6439925

28
Class C 865 BDT 14112 BDT 12206880

Class D 290 BDT 23394 BDT 6784260

Class E 115 BDT 34990 BDT 4023850

Total BDT 31,116,690

Year2025

Product Class Unit Per unit price Annual

Class A 600 BDT 3190 BDT 1914000

Class B 890 BDT 7780 BDT 6924200

Class C 890 BDT 14735 BDT 13114150

Class D 315 BDT 24420 BDT 7692300

Class E 120 BDT 36600 BDT 4392000

Total BDT 34,036,650

29
 B. Expenses
Expenses 2021 2022 2023 2024 2025

COGS BDT BDT BDT BDT BDT

19,000,000 23,114,880
19,950,000 20,956,980 21,994,880

Service Cost BDT50,000 BDT50,000 BDT55,000 BDT60,000 BDT65,000

Website BDT120,000 BDT120,000 BDT135,000 BDT135,000 BDT140,000

maintena
nce

Salary and BDT BDT BDT BDT BDT

wages 2,400,000 2,520,000 2,646,000 2,778,300 2,848,300

Promotional BDT 360,000 BDT360,000 BDT378,000 BDT378,000 BDT390,000

cost

Outlet rent BDT BDT BDT BDT BDT

960,000 960,000 1,008,000 1,058,400 1,075,700

Utility cost BDT BDT BDT BDT BDT

360,000 378,000 396,900 416,750 439,000

Depreciation BDT BDT BDT BDT BDT

120,000 120,000 120,000 120,000 120,000

Interest BDT BDT BDT BDT BDT

Expense 300,000 300,000 300,000 300,000 300,000

Annual Total BDT BDT BDT BDT BDT

23,670,000 24,758,000 25,995,880 27,241,330 28,492,880
expense

30
 C. Pro-forma Income statement

Items 2021 2022 2023 2024 2025

Sales Revenue BDT BDT BDT BDT BDT

23,547,650 25,773,540 28,374,775 31,116,690 34,036,650

COGS BDT BDT BDT BDT BDT

19,000,000 19,950,000 20,956,980 21,994,880 23,114,880

Gross Profit BDT BDT BDT BDT BDT

4,547,650 5,823,540 7,417,795 9,121,810 10,921,770

Administrative
Expenses:

Depreciation BDT BDT BDT BDT BDT

120,000 120,000 120,000 120,000 120,000

Service BDT50,000 BDT50,000 BDT55,000 BDT60,000 BDT65,000

Cost

Server rent BDT BDT BDT BDT BDT

120,000 120,000 135,000 135,000 140,000

31
Salary and BDT BDT BDT BDT BDT
wages 2,400,000 2,520,000 2,646,000 2,778,300 2,848,300

promotional BDT BDT BDT BDT BDT

cost
360,000 360,000 378,000 378,000 390,000

Outlet rent BDT BDT BDT BDT BDT

960,000 960,000 1,008,000 1,058,400 1,075,700

Utility cost BDT BDT BDT BDT BDT

360,000 378,000 396,900 416,750 439,000

Total operating BDT BDT BDT BDT BDT

(4,370,000) (4,508,000) (4,738,900) (4,946,450) (5,078,000)
expense

EBIT BDT BDT BDT BDT BDT

177650 1,315,540 2,678,895 4,175,360 5,843,770

Interest BDT BDT BDT BDT BDT

Expense (300,000) (300,000) (300,000) (300,000) (300,000)

EBT BDT BDT BDT BDT BDT

(122,350) 1,015,540 2,378,895 3,875,360 5,543,770

Tax (5%) BDT BDT BDT BDT

(50,777) (118,945) (193,768) (277,189)

Net BDT BDT BDT BDT BDT

Profit/Loss (122,350) 964,763 2,259,950 3,681,592 5,266,581

32
 D. Operating cash flow

Items 2021 2022 2023 2024 2025

EBIT 177650 1,315,540 2,678,895 4,175,360 5,843,770

(+)Depreciati 120,000 120,000 120,000 120,000 120,000

on

(-)Tax (50,777) (118,945) (193,768) (277,189)

OCF 297,650 1,384,763 2,679,950 4,101,592 5,686,581

E. Pro-forma Balance sheet

Assets: 2021` 2022 2023 2024 2025

Cash BDT BDT BDT BDT BDT

16,420,000 17,241, 000 18,103, 050 19,008, 210 20,018, 800
Current BDT BDT BDT BDT BDT20,018,
Assets 16,420,000 17,241,000 18,103,050 19,008,210 800

Covered van BDT BDT BDT BDT BDT

600,000 600,000 600,000 600,000 600,000

Equipment BDT BDT BDT BDT BDT

600,000 600,000 600,000 600,000 600,000
(-)Acc. BDT BDT BDT BDT BDT
(120,000) (240,000) (360,000) (480,000) (600,000)
Depreciation

Long Term BDT BDT BDT BDT BDT

Assets 1,080,000 960,000 840,000 720,000 600,000

33
Total Assets BDT BDT BDT BDT BDT
17,500,000 18,201,000 18,943,050 19,728,210 20,618,800

Liabilities and
Owners
Equity:

Accounts BDT BDT BDT BDT BDT

payable 5,000,000 5,250,000 5,512,500 5,788,1 25 6,103,6 50

Short term BDT BDT BDT BDT BDT

5,000,000 5,250,000 5,512,500 5,788,125 6,103,6 50
liabilities:

Bank loan BDT BDT BDT BDT BDT

4,000,00 0 4,000,0 00 4,000,0 00 4,000,0 00 4,000,0 00

Long term BDT BDT BDT BDT BDT

4,000,000 4,000,000 4,000,000 4,000,000 4,000,000
liabilities:

OE BDT BDT BDT BDT BDT

8,500,00 0 8,500,0 00 8,951,0 00 9,430,5 50 9,940,0 85

Retains BDT BDT BDT BDT

Earnings 451,000 479,550 509,535 575,065

Total BDT BDT BDT BDT BDT

Liability 17,500,000 18,201,000 18,943,050 19,728,210 20,618,800

and
Owners
Equity:

34
 F. Cash-flow Projection.

Cash Receipt 2021 2022 2023 2024 2025

Sales BDT BDT BDT BDT BDT

23,547,650 25,773,540 28,374,775 31,116,690 34,036,650

Cash
Distrib
tion:

License BDT7,000

Logo BDT15,000

App& website BDT300,000

Covered van BDT600,000

Equipment BDT600,000

Salary BDT BDT BDT BDT BDT

2,400,000 2,520,000 2,646,000 2,778,300 2,848,300

Utility BDT BDT BDT BDT BDT

360,000 378,000 396,900 416,750 439,000

Service Cost BDT50,000 BDT50,000 BDT55,000 BDT60,000 BDT65,000

35
Server Rent BDT BDT BDT BDT BDT
120,000 120,000 135,000 135,000 140,000

Promotional BDT BDT BDT BDT BDT

360,000 360,000 378,000 378,000 390,000

Outlet Rent BDT BDT BDT BDT BDT

960,000 960,000 1,008,000 1,058,400 1,075,700

Interest BDT BDT BDT BDT BDT

Expense
300,000 300,000 300,000 300,000 300,000

Depreciation BDT BDT BDT BDT BDT

120,000 120,000 120,000 120,000 120,000

Total BDT BDT BDT BDT BDT

6,192,000 4,808,000 5,038,900 5,246,450 5,378,000
Distribution

Cash Flow BDT BDT BDT BDT BDT

177,650 1,315,540 2,678,895 4,175,360 5,843,770

Beg. Balance BDT BDT BDT BDT BDT

17,500,000 17,677,650 18,993,190 21,672,085 25,847,445

End. Balance BDT BDT BDT BDT BDT

17,677,650 18,993,190 21,672,085 25,847,445 31,691,215

36
G. Performance Indicators

Ratios
Ratios 2021 2022 2023

Currents Ratio 8.67 8.57 8.57

Inventory Turnover 3.8 3.8 3.8

Interest Turnover -0.56 3.57 8.03

Debt to Equity .11 .11 .11

ROA -.02 0.03 .08

ROI -2.88 2.49 8.15

Asset Turnover 1.05 1.10 1.16

37
 References

Evaluating an Event Venue. (2018, March 12). Superevent.

https://superevent.com/blog/13-important-things-to-consider-when-choosing-your-event-

venue/

Biye Shamlao - Overview, Competitors, and Employees. (n.d.). Apollo.io. Retrieved May 2,

2021, from

https://www.apollo.io/companies/Biye-Shamlao/5da3130e741f9b0001898c5e?chart=cou

nt

Roadmap Basics: What is a Roadmap? (n.d.). Www.productplan.com.

https://www.productplan.com/learn/roadmap-basics/

Saving craftsmanship, and the wedding industry. (2021, January 5). The Daily Star.

https://www.thedailystar.net/lifestyle/news/saving-craftsmanship-and-the-wedding-indust

ry-2022373

38
 APPENDIX

Sources and applications of funds

Sources Funds in numbers. Sum of percentage.

Investor’s Part BDT 9,500,000 54.28%

Bank loan(Debt) BDT 4,000,000 22.86%

Owner’s Part BDT 4,000,000 22.86%

Owner 1 BDT 1,000,000

Owner 2 BDT 1,000,000

Owner 3 BDT 1,000,000

Owner 4 BDT 1,000,000

BDT 17,500,000 100%

39
Cost of Sales:

Product Class 2021 2022 2023 2024 2025

ClassA BDT BDT BDT BDT BDT

3,800,000 3,990,000 4,198,980 4,398,980 4,618,980

ClassB BDT BDT BDT BDT BDT

5,700,000 5,985,000 6,284,250 6,598,460 6,928,460

Class C BDT BDT BDT BDT BDT

5,700,000 5,985,000 6,284,250 6,598,460 6,928,460

Class D BDT BDT BDT BDT BDT

1,900,000 1,995,000 2,094,750 2,199,490 2,319,490

Class E BDT BDT BDT BDT BDT

1,900,000 1,995,000 2,094,750 2,199,490 2,319,490

Total BDT BDT BDT BDT BDT

19,000,000 19,950,000 20,956,980 21,994,880 23,114,880

40
Assumptions:
Product Class Cost of Per Unit Selling price of Per Unit at average

Class A BDT 2400 BDT2599

Class B BDT6000 BDT6499

Class C BDT11500 BDT12299

Class D BDT19000 BDT20399

Class E BDT28500 BDT30499

Product Class Percentage profit per unit

Class A 8.29%

Class B 8.32%

Class C 6.95%

Class D 7.36%

Class E 7.01%

41