MARKETING

MANAGEMENT
PCU-MANILA

SUBMITTED BY: LIMHEYA LESTER GLENN R.

SUBMITTED TO :DEAN MANNY MANAGUELOD
[Company address]
Thoughts on Marketing Management Syllabus:

Despite being a graduate in Accountancy I have always been fond of marketing

strategies, as they are one of the most important aspects of every product. One of the
largest avenues for revenue today is the social media networks like “Facebook, Tik-tok,
Instagram, Youtube and many others. Where content creators make entertainment for
viewers. The viewers are then capitalized by marketing analyst creating short and
straight forward ads.
This marketing strategy allows businesses to instantly show and present their products
to the markets, another tactic seen by the marketing is contracting content creators
themselves to advertise their products. This has shown how marketing strategy’s
evolutions through the years from a TV screen to content creators.
For me marketing has always been the most important aspect of any product. You may
have a good product but without a great marketing campaign you will be forgotten and
that would be the death of your product. That is why many products nowadays are not
only judged by its features but also its marketability.
As many people say Money is the blood of the business, which is true, but marketing is
the Air every business needs to survive as well.
The syllabus is a well thought out process of marketing with research as well.
Understanding our customer behavior and needs can help us plan an effective
marketing strategy as well as forecasting future events can help the organization
anticipate unfavorable situations to counter act this.
A final note is about how the current Covid-19 pandemic affected many businesses, one
notable strategy is seen in Jollibee during the pandemic, though many businesses were
forced to shut down and leave their products to spoil. Jollibee instead sold their raw
material products at a bargain price/discount where a lot of people took the this as an
advantage.
In hindsight customers might see this as a win-win situation but on a strategic point of
view, Jollibee has successfully neutralized the threat of spoiling their goods as we all
know top food businesses maintain a certain Quality Grade. Another strategy was them
consigning goods to SM & Robinson Supermarkets allowing customers to access them.
There are no perfect marketing strategies, but a good one can mean the difference
between losing a large sum of money.