THE POWER OF MEDIA AND

INFORMATION
MEDIA and INFORMATION LITERACY (MIL) – Quarter II
After going through this lesson, you are expected to:
1. Explain the opportunities provided by the internet to
empower people.
2. Discuss the effects of the internet as a popularizing agent.
3. Cite personal experiences on the effects of the power of
media and information.
4. Promote a local tourist destination, hobby or business
through social media.
People Media

•Refers to persons that are involved in the

use, analysis, evaluation and production of
media and information.
Two Categories of People Media

1. People as Media
2. People in Media
People as Media
•People who are well oriented to media sources
and messages and able to provide information as
accurate and reliable as possible.
Examples of People as Media
•Opinion Leaders – they are highly exposed to
and actively using media. They are also the
source of viable interpretation of messages for
lower end media users. Opinions here are
accepted by a group.
Examples of People as Media
•Citizen Journalism – people without professional
journalism training can use the tools of modern
technology and internet to create, augment or
fact-check media on their own community such
as websites, blogs and social media.
Examples of People as Media
•Social Journalism – journalist are using social
media to make their content available to more
people.
Examples of People as Media
•Crowdsourcing – the practice of obtaining
needed services, ideas, or content by soliciting
contributions from a large group of people and
especially from the online community.
People in Media
•Media practitioners who provide information
coming from their expert knowledge or first-
hand experience event.
Types of Journalist (by Medium)
• Print/Online Journalist
• Broadcast Journalist
• Photojournalist
• Multimedia Journalist
Types of Journalist (By Content)
• News Journalist
• Feature Journalist
• Investigative Journalist
Online Selling Phenomenon
•Online selling – is the act or process of selling
goods, products or services via internet.
Tourism

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Tourism

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