PEOPLE MEDIA

Ma’am. Abby Frani

MIL
LEARNING COMPETENCIES
Learners will be able to…
• define people media;
• Identify the types and characteristics of people media;
• compare people as media with people in media;
• describe the different dimensions of people media;
LEARNING COMPETENCIES
Learners will be able to…
• categorize different examples of people and state reasons
for such categorization; and
• cite studies showing proofs of positive and negative
effects of media, information on individual and society;
• evaluate the role played by people media as source of
important information.
 TOPIC OUTLINE
I-PEOPLE MEDIA
A. Definition 2. People in Media
B. Types and Characteristics 2.1.Print Journalists
1. People as Media 2.2.Photojournalists
1.1. Opinion Leaders 2.3.Broadcast Journalists
1.2. Citizen Journalism 2.3.Multimedia Journalist
1.3. Social Journalism D. Advantages, Limitations, and
1.4. Crowdsourcing Value
E. Performance Task-Case
Study
How do you understand the term “people
media”?
refers to persons that are involved in the
use, analysis, evaluation and production
of media and information (Source: MIL
PEOPLE MEDIA Curriculum Guide by DepEd)

People in Media and People as Media

Who do you think are “people media”?

Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-business-

people-shaking-question-mark-signs.html
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND
“PIN” FOR PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
 FORMATIVE ASSESSMENT: VENN DIAGRAM
• People who are • Media
well-oriented to PEOPLE practitioners who
media sources and MEDIA provide
messages and information
able to provide People coming from their
People
information as as expert knowledge
in Media or first- hand
accurate and Media
reliable as experience of
possible. event.
 PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of messages for
lower- end media users
• opinions are accepted by a
group
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step Flow
Communication
Model (1944) Paul
Lazarsfeld, Bernard
Berelson, and Hazel
Gaudet
Photo Credit:
http://study.com/academy/lesson/two-step-flow-
communication-model.html
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without professional
journalism training can use the
tools of modern technology and
internet to create, augment or
fact-check media on their own
or in collaboration with others.

Photo Credit: http://www.dgiwire.com/what-citizen-

journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://medium.co
m/@stephenkhan/
move-over-citizen-
journalism-here-
comes-smart-
journalism-
ace72f97a389#.sk
en4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using social
media to make their
content available to more
people.

Photo Credit: http://www.cision.com/us/resources/white-

papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen-journalism-and-social-media-are-
driving-the-information-revolution/
FORMATIVE ASSESSMENT: RECITATION

What are the similarities and

differences between citizen
journalism and social
journalism?
 PEOPLE AS MEDIA
CROWDSOURCING
• the practice of obtaining
needed services, ideas, or
content by soliciting
contributions from a large
group of people and
especially from the online
community Photo Credit:
(Source: http://www.richmedia.com/richideas/articles/crowdsourci
https://www.merriam-webster.com/dictionary/crowdso ng-how-to-hire-the-world
urcing)
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING

Photo Credit: Wikipedia

PEOPLE IN MEDIA
• media practitioners
• provide information
coming from their expert
knowledge or first- hand
experience of events

Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist
Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-reporter-job/article_d
1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN MEDIA

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

 PEOPLE IN MEDIA

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-affairs-announces-big-

changes-in-news-lineup
 PEOPLE IN MEDIA

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

 PEOPLE IN MEDIA
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited access to
• experts media and information
• provide information to media users

People in People as Lower - end

Media Media Media Users

• media users
• well-oriented to media sources and messages
• intermediaries, provide information to lower- end
media users
FORMATIVE ASSESSMENT: RECITATION
1. What is the difference
between people as media and
people in media?
2. What are the advantages and
limitations of people as
media? People in media?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-journalism-6/
PERFORMANCE TASK
COOPERATIVE LEARNING: CASE
STUDY

Source: https://blog.hubspot.com/marketing/case-studies-marketing
 COOPERATIVE LEARNING:
CASE STUDY
Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5 p.m. Para
Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
 COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting incident in
Quiapo became viral after it was shared by Top Gear
Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident.
 COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated their
Facebook accounts after receiving bashings and death
threats. Mr. Punzalan even went to the police to clear his
name.
• Undeniably, social media was also instrumental in the
arrest of the suspect Vhon Tanto who later admitted his
crime on national television.
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by being
wrongfully accused in social media as the suspect in the
said shooting incident?
2. What is the liability of Top Gear, other media outlets,
and netizens who wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen journalism and
social media in this incident?
4. What positive and negative effects of media and
information on individual and society were
evident in this incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of incident as
experienced by Mr. Punzalan from happening
in the future?
6. What important lessons can we learn from this
event as a social media user?
REFERENCES
• Media and Information Literacy Curriculum Guide
by DepEd
• Media and Information Literacy by Boots Liquigan,
Diwa
• http://communicationtheory.org/two-step-flow-theor
y-2/
• http://mediashift.org/2006/09/your-guide-to-citizen-j
ournalism270
/
REFERENCES
• https://mobilizingideas.wordpress.com/2012/09/03/pe
ople-as-media-campaigns-and-actually-existing-demo
cracy/
• http://groups.haas.berkeley.edu/marketing/sics/SICS
%202008%20Papers/m.pdf
• http://journalistsresource.org/studies/society/social-m
edia/social-media-sharing-news-opinion-leadership
REFERENCES
• http://blog.storyful.com/2014/03/12/ten-principles
-that-power-social-journalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social-journalism-
and-open-platforms-are-the-new-normal-now-we-
have-to-make-them-work/
REFERENCES
• http://www.cbsnews.com/news/what-is-crowdsourcin
g/
• http://learn.org/articles/What_are_the_Different_Typ
es_of_Journalism.html
• http://www.thenewsmanual.net/Manuals%20Volume
%201/volume1_02.htm
• http://www.salzburg.umd.edu/lessons/citizen-journali
sm