MEDIA

AND
INFORMATION
LITERACY

PEOPLE MEDIA
LEARNING COMPETENCIES

– LEARNERS WILL BE ABLE TO…

– DEFINE PEOPLE MEDIA
– IDENTIFY THE TYPES AND CHARACTERISTICS OF PEOPLE MEDIA
– COMPARE PEOPLE AS MEDIA WITH PEOPLE IN MEDIA
– DESCRIBE THE DIFFERENT DIMENSIONS OF PEOPLE MEDIA
LEARNING COMPETENCIES

– LEARNERS WILL BE ABLE TO…

– CATEGORIZE DIFFERENT EXAMPLES OF PEOPLE AND STATE REASONS FOR
CATEGORIZATION
– CITE IDEAS SHOWING PROOFS OF POSITIVE AND NEGATIVE EFFECTS OF MEDIA
INFORMATION ON INDIVIDUAL AND SOCIETY
– EVALUATE THE ROLE PLAYED BY PEOPLE MEDIA AS SOURCE OF IMPORTANT
INFORMATION.
TOPIC OUTLINE

– PEOPLE MEDIA
A. DEFINITION 2. PEOPLE IN MEDIA
B. TYPES AND CHARACTERISTICS 2.1 PRINT JOURNALIST
1. PEOPLE AS MEDIA 2.2 PHOTOJOURNALIST
1.1 OPINION LEADERS 2.3 BROADCAST JOURNALIST
1.2 CITIZEN JOURNALISM 2.4 MULTIMEDIA JOURNALIST
1.3 SOCIAL JOURNALISM C. ADVANTAGES, LIMITATION AND VALUE
1.4 CROWDSOURCING D. PERFORMANCE TASK-CASE STUDY
HOW DO YOU UNDERSTAND
“PEOPLE MEDIA”

REFERS TO PERSONS THAT ARE INVOLVED IN THE

USE, ANALYSIS, EVALUATION AND PRODUCTION
OF MEDIA AND INFORMATION
PEOPLE MEDIA
PEOPLE IN MEDIA and PEOPLE AS MEDIA
WHO DO YOU THINK ARE
PEOPLE MEDIA
FORMATIVE ASSESSMENT

KEY TYPE, WRITE PA’S FOR PEOPLE AS MEDIA AND PIN FOR PEOPLE IN
MEDIA

1. SHS TEACHER 6. RADIO COMMENTATOR

2. INDEPENDENT BLOGGER 7. YOUTUBERS
3. PRINT JOURNALIST 8. NEWS REPORTER
4. YOUR CLASSMATE 9. FACEBOOK USER
5. MOVIE DIRECTOR 10. COLLEGE PROFESSOR
FORMATIVE ASSESSMENT: VENN DIAGRAM

PEOPLE MEDIA

PEOPLE WHO ARE WELL- MEDIA PRACTITIONERS

ORIENTED TO MEDIA WHO PROVIDE
SOURCES AND PEOPLE PEOPLE INFORMATION COMING
MESSAGES AND ABLE TO AS IN FROM THEIR EXPERT
PROVIDE INFORMATION MEDIA MEDIA KNOWLEDGE OR FIRST-
AS ACCURATE AND HAND EXPERIENCE OF
RELIABLE AS POSSIBLE EVENT.
– PEOPLE AS MEDIA
1. OPINION LEADERS
2. CITIZEN JOURNALISM
3. SOCIAL JOURNALISM
4. CROWDSOURCING
PEOPLE AS MEDIA

OPINION LEADERS
-HIGHLY EXPOSED TO
AND ACTIVELY USING
MEDIA
-SOURCE OF VIABLE
INTERPRETATION OF
MESSAGES FOR LOWER
END MEDIA USERS
-OPINIONS ARE
ACCEPTED BY A GROUP
PEOPLE AS MEDIA: OPINION
LEADERS
THE TWO-STEP FLOW
COMMUNICATION MODEL ( 1944)
PAUL LAZARSFELD, BERNARD
BERELSON AND HAZEL GAUDET.
PEOPLE AS MEDIA

CITIZEN JOURNALISM
PEOPLE WITHOUT
PROFESSIONAL
JOURNALISM TRAINING
CAN USE THE TOOLS OF
MODERN TECHNOLOGY
AND INTERNET TO CREATE,
AUGMENT OR FACT-CHECK
MEDIA ON THEIR OWN OR
IN COLLABORATION WITH
OTHERS
PEOPLE AS MEDIA: CITIZEN
JOURNALISM
PEOPLE AS MEDIA

SOCIAL JOURNALISM
• JOURNALIST ARE
USING SOCIAL
MEDIA TO MAKE
THEIR CONTENT
AVAILABLE TO MORE
PEOPLE.
 FORMATIVE ASSESSMENT:
CARTOON ANALYSIS: SOCIAL JOURNALISM
FORMATIVE ASSESSMENT:
RECITATION

WHAT ARE THE

SIMILARITES AND
DIFFERENCES BETWEEN
CITIZEN JOUNALISM AND
SOCIAL JOURNALISM
PEOPLE AS MEDIA

CROWDSOURCING
THE PRACTICE OF OBTAINING
NEEDED SERVICES, IDEAS, OR
CONTENT BY SOLICITING
CONTRIBUTIONS FROM A
LARGE GROUP OF PEOPLE
AND ESPECIALLY FROM THE
ONLINE COMMUNITY
EXAMPLE OF
CROWDSOURCING
EXAMPLE OF
CROWDSOURCING

WAZE
EXAMPLE OF
CROWDSOURCING
PEOPLE IN MEDIA

• MEDIA
PRACTITIONERS
• PROVIDE
INFORMATION
FROM THEIR
EXPERT
KNOWLEDGE OR
FIRST-HAND
EXPERIENCE OF
EVENTS
PEOPLE IN MEDIA
PEOPLE IN MEDIA
PEOPLE IN MEDIA
PEOPLE IN MEDIA
SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS
MEDIA
• MEDIA USERS
• WELL-ORIENTED TO MEDIA SOURCES AND
MESSAGES
• INTERMEDIARIES, PROVIDE INFORMATION
TO LOWER END MEDIA USERS

LOWER-END
PEOPLE IN MEDIA PEOPLE AS MEDIA
MEDIA USERS

• MEDIA PRACTITIONERS PEOPLE WITH LIMITED

• EXPERTS ACCESS TO MEDIA AND
• PROVIDE INFORMATION INFORMATION
TO MEDIA USERS
FORMATIVE ASSESSMENT:
RECITATION

1. WHAT IS THE DIFFERENCE BETWEEN PEOPLE AS

MEDIA AND PEOPLE IN MEDIA
2. WHAT ARE THE ADVANTAGES AND
LIMITATIONS OF PEOPLE AS MEDIA? PEOPLE IN
MEDIA?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS