LESSON 1 REVIEWER: PEOPLE
MEDIA
PREAPRED BY: MS. NIZA E. UY
DEFINITION OF TERMS:
People - a body of persons that are
united by a common culture, tradition,
or sense of kinship, that typically have
common language, institutions, and
beliefs, and that often constitute a
politically organized group
Media - the main means of mass
communication
PEOPLE MEDIA - an assembly of people
with a common interest where they
become the main means of mass
communication. In other words, people
are media themselves since they have
the ability for mass communication.
People in Media vs. People as Media
DEFINITION OF TERMS:
PEOPLE IN MEDIA
They are the people behind another
form of media. They use other forms of
media such as text media, visual media,
multimedia, etc. in disseminating
information and imparting knowledge.
PEOPLE AS MEDIA
they are the MEDIA itself. The person
serves as the medium for another
person to learn or acquire new
knowledge
PEOPLE MEDIA:
1. OPINION LEADERS
• highly exposed to and actively using
media
• source of viable interpretation of
messages for lower- end media users
• opinions are accepted by a group
2. CITIZEN JOURNALISM
• People without professional journalism
training can use the tools of modern
technology and internet to create,
augment or fact-check media on their
own or in collaboration with others.
3. SOCIAL JOURNALISM
• Journalists are using social media to
make their content available to more
people.
Journalist- a person who writes news
stories or articles for a newspaper or
magazine or broadcasts them on radio
or television
(http://dictionary.cambridge.org/dictio
nary/english/journalist)
Journalism- the work of collecting,
writing, and publishing news stories and
articles in newspapers and magazines
or broadcasting them on the radio and
television
(http://dictionary.cambridge.org/dictio
nary/english/journalism)
 4. CROWDSOURCING
• The practice of obtaining needed
services, ideas, or content by soliciting
contributions from a large group of
people and especially from the online
community
***CROWDSOURCING
 The word is a combination of the words
'crowd' and 'outsourcing'. The idea is to
take work and outsource it to a crowd
of workers.
 Famous Example: Wikipedia.
Example of crowdsourcing
1. TripAdvisor
2. Waze
3. Wikipedia
Crowdsourcing & Quality:
 The principle of crowdsourcing is that
more heads are better than one. By
canvassing a large crowd of people for
ideas, skills, or participation, the quality
of content and idea generation will be
superior.
Types of Crowdsourcing:
1. Crowd source Design
2. Crowd funding
 Crowd funding involves asking a crowd
of people to donate money to your
project.
3. Mircrotasking
 Microtasking involves breaking work up
into tiny tasks and sending the work to
a crowd of people.
4. Open Innovation
 Open innovation allows people from all
aspects of business such as investors,
designers, inventors, and marketers to
collaborate into a functional profit
making reality.
PEOPLE IN MEDIA
• Media practitioners
• Provide information coming from their
expert knowledge or first- hand
experience of events
Types by Medium
 Some journalists define themselves by
the way they tell their stories. They may
not stick to one particular area of the
news, instead covering lots of different
topics, but generally using the same
medium.
TYPES OF JOURNALIST BY MEDIUM:
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist
1. PRINT JOURNALISTS
 Print journalists usually report for
newspapers or magazines.
 Oftentimes a print journalist will be
paired with a photojournalist who will
take pictures to complement the
written story.
2. PHOTOJOURNALISTS
 Photojournalists are different from
traditional photographers in that they
are more interested in capturing images
that tell a story than ones that just look
nice.
 Photojournalists are generally highly-
trained photographers who may have
worked in a traditional photography
medium like wedding photography
before transitioning into journalism.
3. BROADCAST JOURNALISTS
 Broadcast journalism encompasses
both television and radio news.
4. MULTIMEDIA JOURNALISTS
 This is the newest field of journalism
and also the fastest-growing.
 Multimedia journalism can encompass
all the fields listed above because a web
page can have a written story, still
photos, video, and audio.
Types by Message:
 Some journalists define themselves not
by the medium that they use to tell
their stories but the kind of stories they
tell.
 Sports
 Business
 Politics
 Arts and culture
 Education
 Crime
References
• Media and Information Literacy
Curriculum Guide by DepEd
• Media and Information Literacy by
Boots Liquigan, Diwa
• http://communicationtheory.org/two-
step-flow-theory-2/
• http://mediashift.org/2006/09/your-
guide-to-citizen-journalism270/