PEOPLE MEDIA

M E D I A A N D I N F O R M AT I O N L I T E R A C Y
 LEARNING COMPETENCIES

• In this lesson you are going to define what is people

media, people as media, and people in media.

• To learn about the advantages and limitations using

social media. and

• To know the characteristic of people media.

 Refers to the persons that
are involved in the use,
PEOPLE analysis, evaluation and
MEDIA production of media and
information.
WHO DO YOU THINK ARE “PEOPLE
MEDIA”?
2 TYPES OF PEOPLE MEDIA:

 1. PEOPLE AS MEDIA
 2. PEOPLE IN MEDIA
WHEN YOU HEARD THE WORD “MEDIA” WHAT
COMES TO YOU’RE MIND?
PEOPLE AS MEDIA
- They are the MEDIA itself.
The person serves as the
medium for another person to
learn or acquire new
knowledge.
PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalist
3. Social Journalist
4. Crowdsources
OPINION LEADERS
• is a leader for a
certain group who
gives details and
information to lesser
active persons in the
group.
Two-step Flow Communication Model
According to
Paul
Lazarsfeld,
Bernard
Berelson,
and Hazel
Gaudet
(1944).
 CITIZEN JOURNALIST
• People without professional
journalism training that use
the tools of modern
technology and internet to
create, augment or fact-check
media on their own or in
collaboration with others.
SOCIAL JOURNALIST
• Journalist that
uses social media
to make their
content available
to more people.
EXAMPLE
EXAMPLE
 What are the
similarities and
differences between
citizen journalist and
social journalist?
CHARACTERISTICS OF
SOCIAL MEDIA:
1. Individualized
2. Connects with friends and people
3. Uploads content in real time
4. Enables conversations (both private
and public)
5. Provides tracking (history and
threads)
FORMATS OF SOCIAL
MEDIA:
1. Relationships/Social Network
2. Micro-blogging
3. Special Interest Network
4. Media Sharing
5. Collaborative News
FORMATS OF SOCIAL
MEDIA:
6. Discussion Forums
7. Buying /Merchant
Sites
8.Virtual Worlds
(mostly games)
EXAMPLE
EXAMPLE
EXAMPLE
EXAMPLE
EXAMPLE
EXAMPLE
EXAMPLE
 CROWDSOURCES
• The person who obtains
needed services, ideas, or
content by soliciting
contributions from a
large group of people and
especially from the
online community.
 2 TYPES OF PEOPLE
MEDIA

 1. PEOPLE AS MEDIA
 2. PEOPLE IN MEDIA
HAVE YOU EVER INFLUENCE SOMEONE ELSE’S
IN SOCIAL MEDIA? HOW?
PEOPLE IN MEDIA
- they are the people behind another
form of media. They use other forms
of media such as text media, visual
media, multimedia, etc. in
disseminating information and
imparting knowledge.
TYPES OF JOURNALIST BY
MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalists
 EXAMPLE:
PRINT
JOURNALIST
PHOTOJOURNALIST
BROADCAST JOURNALIST
BROADCAST JOURNALIST
MULTIMEDIA JOURNALIST
LET’S TRY THIS ONE
OUT:
 Say “PAM” if it is People
As Media or “PIM” if it
is “People In Media”
1. SHS Teachers
2. Blogger
3. Radio Anchors
4. Professor
5. Convention Speaker
6. News Reporter
7. You Tubers
8. Priests
9. Movie Directors
10. Rally Leaders
ADVANTAGES AND LIMITATIONS of
using social media in the following
areas:

1. Relationships
2. Entertainment
3. Learning
4. Recognition
5. Career Progression
 CHARACTERISTICS OF PEOPLE
MEDIA:

Tech Savvy - proficient in the use of

technology, especially computers.
Credible - able to be believed, capable of
being believed; plausible. Worthy of
confidence; reliable.
Flexible - knows how to use a range of
technology; able to change or to do
different things.
 CHARACTERISTICS OF PEOPLE
MEDIA:
Charismatic - appeals to the senses of
different people
Updated - in the know of the latest
information
Articulate - expressing oneself easily in
clear and effective language.
THANK YOU!