MEDIA AND INFORMATION

LITERACY (MIL)

MYRA S.
DACQUIL
 LEARNING
OBJECTIVES
Learners will be able to…
•define people media (SSHS);
•Identify the types and characteristics of
people media (SSHS);
•compare people as media with people in
media (SSHS);
 FIND ME ARRANGE ME
Find and arrange the jumbled words
which will give the definition of our
topic for today. 3 minutes will be
given to find and arrange the jumbled
words.
How do you understand the term “people
media”? refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
PEOPLE MEDIA MIL Curriculum Guide by
DepEd)
People in Media and People as
Media
Who do you think are “people media”?

Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-business-people-

shaking-question-mark-signs.html
 People Media
may also be defined as the utilization
of people credible in their respective
fields to talk about their expertise and
help the students learn from people
with firsthand experiences on a
particular field or topic.
FORMATIVE ASSESSMENT
KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA
AND “PIN” FOR PEOPLE IN MEDIA.

1. SHS Teacher 6. Radio Commentator

2. Independent Blogger 7. Youtuber
3. Print Journalist
8. News Reporter
4. Your
Classmate 9. Facebook User
5. Movie Director
10. College Professor
 PEOPLE MEDIA
• People who are • Media
well-oriented to PEOPLE MEDIA practitioners who
media sources and provide
messages and information
able to provide coming from their
People as People in expert knowledge
information as
accurate and
Media Media or first- hand
reliable as experience of
possible. event.
 PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of messages for
lower- end media users
• opinions are accepted by a
group
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step Flow
Communication
Model (1944) Paul
Lazarsfeld, Bernard
Berelson, and Hazel
Gaudet
Photo Credit:
http://study.com/academy/lesson/two-step-flow-
communication-model.html
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without professional
journalism training can use the
tools of modern technology and
internet to create, augment or
fact-check media on their own
or in collaboration with others.

Photo Credit: http://www.dgiwire.com/what-citizen-

journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://medium.co
m/@stephenkhan/
move-over-citizen-
journalism-here-
comes-smart-
journalism-
ace72f97a389#.ske
n4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using social
media to make their
content available to more
people.

Photo Credit: http://www.cision.com/us/resources/white-

papers/social-journalism-study/
 PEOPLE AS MEDIA
CROWDSOURCING
• the practice of obtaining
needed services, ideas, or
content by soliciting
contributions from a large
group of people and
especially from the online
community Photo Credit:
(Source: https://www.merriam- http://www.richmedia.com/richideas/articles/crowdsourci
webster.com/dictionary/crowdsourcing) ng-how-to-hire-the-world
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING

Photo Credit: Wikipedia

PEOPLE IN MEDIA
• media practitioners
• provide information
coming from their expert
knowledge or first- hand
experience of events

Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist
Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://
www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-reporter-job/article_d1daf2
62-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN MEDIA (NEWS
REPORTERS)

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

 PEOPLE IN MEDIA (NEWS
REPORTERS)

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-affairs-announces-big-

changes-in-news-lineup
 PEOPLE IN MEDIA (RADIO
BROADCASTERS)

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

 PEOPLE IN MEDIA
(JOURNALISTS)
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

PEOPLE IN MEDIA (WEATHER
FORECASTERS)
PEOPLE IN MEDIA
(TEACHERS/INSTRUCTORS/PR
OFESSORS)
 PAINT ME A PICTURE
Each group will pick out a paper with a given
scenario. You will be given 3 minutes to
brainstorm on how to portray or act the given
scenario.
 GENERALIZATION
1.What is people media?
2.What is the difference
between people as media
and people in media?
EVALUATION (QUIZ)
 ASSIGNMENT

Research about the

Format and types of
People Media
 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited access to
• experts media and information
• provide information to media users
Lower -
People in People as
end Media
Media Media
Users
• media users
• well-oriented to media sources and messages
• intermediaries, provide information to lower- end
media users
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-journalism-6/
PERFORMANCE TASK
COOPERATIVE LEARNING: CASE
STUDY

Source: https://blog.hubspot.com/marketing/case-studies-marketing
 COOPERATIVE LEARNING:
CASE STUDY
Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5 p.m. Para
Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
 COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting incident in
Quiapo became viral after it was shared by Top Gear
Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident.
 COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated their
Facebook accounts after receiving bashings and death
threats. Mr. Punzalan even went to the police to clear his
name.
• Undeniably, social media was also instrumental in the
arrest of the suspect Vhon Tanto who later admitted his
crime on national television.
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by being
wrongfully accused in social media as the suspect in the
said shooting incident?
2. What is the liability of Top Gear, other media outlets,
and netizens who wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen journalism and
social media in this incident?
4. What positive and negative effects of media and
information on individual and society were
evident in this incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of incident as
experienced by Mr. Punzalan from happening
in the future?
6. What important lessons can we learn from this
event as a social media user?
REFERENCES
• Media and Information Literacy Curriculum Guide
by DepEd
• Media and Information Literacy by Boots Liquigan,
Diwa
• http://communicationtheory.org/two-step-flow-theor
y-2
/
• http://mediashift.org/2006/09/your-guide-to-citizen-j
ournalism270
REFERENCES
• https://mobilizingideas.wordpress.com/2012/09/03/pe
ople-as-media-campaigns-and-actually-existing-demo
cracy
/
• http://
groups.haas.berkeley.edu/marketing/sics/SICS%2020
08%20Papers/m.pdf
• http://
journalistsresource.org/studies/society/social-media/s
REFERENCES
• http
://blog.storyful.com/2014/03/12/ten-principles-tha
t-power-social-journalism/#.
V7lSuVR944l
• https://gigaom.com/2014/04/01/social-journalism-
and-open-platforms-are-the-new-normal-now-we-
have-to-make-them-work
/
REFERENCES
• http
://www.cbsnews.com/news/what-is-crowdsourcing/
• http://
learn.org/articles/What_are_the_Different_Types_of_
Journalism.html
• http://
www.thenewsmanual.net/Manuals%20Volume%201/
volume1_02.htm
• http://