Lesson 8.

Opportunities,
Challenges and power of
Media and Information
 “The power of media and
information is found in the
balance of the negative and
positive.”
 The Panorama
There are both endless opportunities and
countless challenges in the information age. As
an all- encompassing element in social
relations, politics, economy, and education,
media and information presents opportunities
and challenges in all sectors of society. Its
power, however, lies not in the impossible
Have you experienced to
shop online?
• What forms of payment are accepted in
online shopping?
• If customers have concerns or inquiries
about the product, what support
mechanisms are provided?
• How will the customers receive the
purchased product?
 “A mind map is a graphical technique for
visualizing connections between several
ideas or pieces of information. Each idea or
fact is written down and then linked by lines
or curves to its major or minor (or following
or previous) idea or fact, thus creating a
web of relationships.”
 Topic 1: Citizen Journalism
Everybody in the group must read the article “On the rise of citizen journalism: Power to The People?”
Source: Pinlac, M. (2007, July 6). Power to The People? Retrieved http://cmfr-phil.org/media-
ethicsresponsibility/ethics/power-to-the-people/ Answer the following guide questions and discuss your
answers as a group:
• What is Citizen Journalism? What are the advantages of Citizen Journalism? Cite some examples.
• How does the Internet change the way news is reported? Do media companies limit their stories to
their journalists only? Why/why not?
• What are the issues of Citizen Journalism? What mechanisms do they have to prove the accuracy of
their stories?
• Do you think making ordinary citizens news reporters on TV or online develops more awareness on
news content and mass media literacy? Synthesize your answers by creating a mind map.
• The mind map may be drawn and written on cartolina or Manila paper, or be done through
presentation software. Discuss the answers as a group and be sure that the reporters are ready to
present the mind map to class.
 Topic 2: The Use of the Internet as Tourism Support
Everybody in the group must read the following articles: “Tourism in Southern Cebu gets
digital boost from Talk ‘N Text, Internet.org” Source: MyCebuPartners (2015, August 12).
Tourism in Southern Cebu gets digital boost from Talk ‘N Text, Internet.org. Retrieved
http://mycebu.ph/article/southern-cebu-tourism-digital-boost/Pinlac, M. (2007, July 6). Power
to The People? Answer the following guide questions and discuss your answers as a group:
• How did the Internet help in promoting tourism in Aloguinsan, Cebu?
• How did it improve the lives of the local community?
• If you could apply the Aloguinsan digital experience to your community, what local tourist
spots, culture, or practices would you promote? Why?
Synthesize your answers by creating a mind map. The mind map may be drawn and written
on cartolina or Manila paper, or be done through presentation software. Discuss the answers as
a group and be sure that the reporters are ready to present the mind map to class.
 Topic 3: Phishing
Everybody in the group must read the article “Inside job? Senior citizen loses P159,000 via
unauthorized online transfer”. Source: Inside job? Senior citizen loses P159,000 via
unauthorized online transfer Dizon, D. (2015, September 19). Inside job? Senior citizen
loses P159,000 via unauthorized online transfer. Retrieved
http://www.abs-cbnnews.com/business/08/30/2018/inside-job-senior-citizen-loses-
p159000unauthorized-online-transfer on 20 September 2015.
Answer the following guide questions and discuss your answers as a group:
• How can you tell if someone is phishing on your account?
• How did Mr. Malibiran lose his money in the bank? Narrate the incident.
• Do you think online banking is still safe? How can you avoid becoming a victim of
phishing? Synthesize your answers by creating a mind map.
The mind map may be drawn and written on cartolina or Manila paper, or be done through
presentation software. Discuss the answers as a group and be sure that the reporters are ready
to present the mind map to class.
 Topic 4: Human Trafficking
Everybody in the group must read the article about human trafficking Source: Cook, A. & Heinl, C.
(2014, May 3). Human trafficking in Asia going online. Retrieved http://
www.eastasiaforum.org/2014/05/03/human-trafficking-in-asia-going-online/ on 30 August 2018.
Answer the following guide questions and discuss your answers as a group:
• Was there progress in the fight to stop human trafficking after ASEAN signed the Declaration
Against Trafficking in Persons, Particularly Women and Children?
• What is the percentage of child victims of human trafficking in the ASEAN Region?
• How does the Internet contribute to the increased number of human trafficking cases? Do you think
that the Internet can be used as a tool to victimize people? Explain your answer.
• Suggest at least 3 ways to help stop human trafficking. Synthesize your answers by creating a mind
map. The mind map may be drawn and written on cartolina or Manila paper, or be done through
presentation software. Discuss the answers as a group and be sure that the reporters are ready to
present the mind map to class.
 Rubrics for the Oral Presentation
Criteria 5 4 3 2
 Rubrics for Mind Map
Criteria 5 4 3 2
The Economics of Media: Ratings
and Revenues

This can be explained in the simple

equation:
RATINGS = REVENUE
• RATING- is a colloquial term for audience
measurement that influences timing, placements,
and markets for media content and advertising. It
determines the number of people who watches,
listens to or reads a particular media content.
• REVENUES- is the amount of money brought by
advertisers to the media industry.
 The Opportunity
• The Philippine media is a great asset in the country’s economy.
• In fact, the Philippine Star reported that in the year 2010 alone,
the creative or copyright- based industries(industries engaged in
creation, production and manufacturing, performance, broadcast,
communication and exhibition, or distribution of sales of works
and other protected subject matter) contributed P661.23 billion
(14.05 billion USD) to the Philippine economy.
• This makes up an estimated 7.34% in the country’s gross
domestic product (GDP), creating hundreds of thousands jobs for
Filipinos.
 The Challenge
•Piracy- an unauthorized use of
another’s production, invention,
or conception especially in
infringement of copyright.
 The Media and Information for
Education

Education- according to the Merriam- Webster’s

dictionary, it is the knowledge, skill, and
understanding that you get from attending a
school, college or university.
 The Media and Information for
Education
The Opportunity
• Distance learning or online education is now
becoming a trend.
• Vast network of information and contributors.
• Convenience, abundance and interconnections.
 The Challenge
The Media and
Information for
Ease of access to media and
Education information for education promotes
laziness.

Overwhelming amount of content to be found

online requires the tedious process of sorting
through unnecessary or unrelated content to
one’s research.

Anyone with access to the internet to contribute to the

network of information raises credibility and authenticity
issues.
 The Opportunity
• Community- based media
The Media and programs- through
Information for social information dissemination,
promotion of development
change advocacies, and providing a
medium for social interaction
among communities.
The Media and Information for
social change
People have the
tendency to

The It has the power

to sway
receive data from
the media and
accept it as fact
Challenge
society’s beliefs
right away
and perceptions.
without
conducting due
diligence.
 The Media and Politics

The impact of the media on an element in

politics:
Best illustrated during election period in democratic political setups.
• - Media features candidate profiles, host political debates, gives updates on the
fluctuation of polls and reports pertinent news on electoral campaigns and issues
concerning the candidates.
• - Media often sways support from one candidate to the next and therefore
affecting the results of the election itself.
 The Media and Politics

Effects of politics on media:

- Politics regulates the media industry.

- They impose strict restrictions in on what to consume for
entertainment and severely censors news and information before
allowing dissemination.
 The Media and Politics

The Opportunity

- Provides a fair foundation in the function of media as source of

information.
 The Media and Politics

The Challenge

- The government has given little support to efforts that will help
strengthen the media industry.
- Weak enforcement of certain laws to protect the media exposes them
to threats that could have a damaging repercussions on the industry.
 Quiz #1. essay Writing
The following are the mechanics:
• The essay prompt is “The Power of Media and
Information, and the Responsibility of the Users.”
• The essay must have an introduction, body, and
conclusion.
• The number of words must be 350-400.
Criteria 6 4 3 1