Written Work #3

in
Media and Information
Literacy
Directions:
For Items 1-15. Identify as to what
period of evolution of media the
following devices or tools belong.
Write only the letter of the correct
answer on your ½ lengthwise.
 1
.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
2.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
3.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
 4.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
 5.
A- Pre- Industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
6.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
 7.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
 8.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
 9.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
 10.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
11
.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
12.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
13.
A- Pre- Industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
14.
A- Pre- Industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
 15.
A- Pre- industrial Age
B- Industrial Age
C- Electronic Age
D- New/Information Age
 For Items: 16-20: Read and
analyze the statements carefully
and choose the letter of the
correct answer from the choices.
Do this on your answer sheet.
16. In the technological determinism
theory, McLuhan states that technology
was being shaped by the society’s
culture.
A. True B. Maybe
C. False D. Unsure
17. The following statements talk about
cultural determinism theory, EXCEPT:
A. Technologies are the product of need.
B. Shapes people within the society.
C. Society is in control of technology.
D. Drives the development of social
structure and cultural values.
18. Which of the following statements are true about the
evolution of media?
I. There is a great change especially on the ways of
communicating information.
II. Old mediums of communication were set aside as people
engaged in developing advanced technologies.
III. It happened because of the longing for more better, faster and
efficient ways of communication.
IV. Communication mattered less for seeking better mediums to
record and disseminate information.

A. I only B. II & III only C. I & III only D. I, II, III & IV
19. What type of media is where the
exchange of information is limited?
A. Traditional media
B. Electronic media
C. New media
D. Social media
20. What Media classification are
audience more involved and can send
feedbacks simultaneously?
A. Traditional media
B. Electronic media
C. New media
D. Social media
21. The following statement are features of
new media, EXCEPT:
A. One-directional
B. Have faster, efficient communication.
C. Integrates all aspects of traditional
media.
D. Media experience is more interactive.
22. In what age is the concept of mass
production or manufacturing of goods in
large quantities was introduced, increasing
the demand for bigger and better
machines?
A. Pre-industrial age C. Electronic age
B. Industrial age D. Digital age
23. During what age did people use different
sharpened tools for them to carve and draw
on rocks or caves to record and share
information?
A. Pre-industrial age C. Electronic age
B. Industrial age D. Digital age
24. What age did people utilize the
power of transistors that leads to the
development of more advanced
mediums of communication?
A. Pre-industrial age C. Electronic age

B. Industrial age D. Digital age

25. Which of the following does not
belong to the group?
A. Facebook C. Transistor radio

B. Tablets D. Smart phones

 For Items: 26-30: Read and
analyze the statements carefully.
Write T if the statement is
TRUE, and write F if it is
FALSE. Do this on your answer
sheet.
 26. The pervasive nature of media
makes it exclusive in every part of a
place.

27. The media has the power to

persuade people.
28. The media has a binding influence
to its audience.
29. The media mirrors the realities of
life.
30. Media is a watchdog of the
society.
 PERFORMANCE TASK:
Create a three- paragraph essay with a
maximum of 120 substantive words
expressing your view or opinion on how
the evolution of media from traditional
to new media shaped the values and
norms of people and society.