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Fan#Hua Kung, Cheng#Li Huang, Chia#Ling Cheng, (2013),"An examination of the relationships among budget emphasis,
budget planning models and performance", Management Decision, Vol. 51 Iss 1 pp. 120-140
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(quality), Malaysia Recent developments such as globalisation, research involving surveys of budgetary
intense competition, rapid advances in ICT practices in developing countries. Most of the
Abstract and shorter product life-cycles have
This study examines if budgets are research in this area has focused on the USA,
still used in Malaysian companies. substantially transformed the environment the UK and Australia.
There are two divergent views on in which businesses operate. As a result, Our study investigates the budgeting
the usefulness of budgets.
Proponents of budgets argue that various cost management systems, including practices of selected companies in Malaysia.
they are still relevant and useful. budgets and standard costing practices have Specifically, we examine three important
Meanwhile, critics claim that come under greater scrutiny. Criticisms of
budgets are obsolete. The study aspects of budgeting practices. These are the
uses the instrument developed by the inadequacy of such systems in a changing technical aspects of budget-setting, budget
Drury et al.. Results are compared business environment emerged as early as
to those of Guilding et al. The participation (including the propensity to
the mid 1980s. Johnson and Kaplan's (1987)
results show that budgeting create budgetary slack) and finally, the use of
practices in Malaysia are similar to seminal book Relevance Lost has been a major
budgets in performance measurement. In
those in the UK and New Zealand. catalyst in questioning whether traditional
There are only three major addition, we will also compare our results to
differences. First, Malaysian
control systems have been rendered obsolete.
According to Johnson and Kaplan (1987), those reported by Guilding et al. (1998). We
managers appear to feel that a
participative approach to budgeting the changes in the business environment are able to do so as we purposely utilised the
may encourage budget padding. same survey instrument used by the above
Second, a much higher percentage have profound implications for cost
of respondents compared to the management systems. As a result, for researchers. Such inter-country comparisons
Guilding et al.'s study, agree that example, it is even more crucial now, that of budgeting practices will allow us to better
top management should evaluate
performance mainly on ability to businesses which want to remain understand whether there are any major
achieve budgetary goals. Finally, competitive have excellent control over their differences in such practices between
companies in Malaysia appear to
use flexible budgets more than
costs. Otherwise, these businesses may cease developed and developing countries. Given
those in the UK and New Zealand. to operate in the near future, as they will not the paucity of research into this area, the
be able to compete very effectively. present study will provide useful insights.
Budgets are used in organisations, for Another significant contribution of the
The authors gratefully diverse purposes. They include, for example, present study is for accounting academics.
acknowledge funding for the performance measurement and evaluation,
research from the IIUM Currently budgets and budgeting practices
Research Centre. A special staff motivation, pricing decisions and cost are given significant emphasis in the
note of thanks to Dr Shahul control. Hence, budgeting had been undergraduate accounting curriculum. If it is
Hameed for his insightful considered, in the past, as an integral
views. The authors also wish true that budgets are no longer widely used
element of the management control system.
to extend our thanks to all in organisations, then the emphasis on
our research assistants who However, over the past few years, budgets
budgets in accounting education is not
worked very hard to allow have been increasingly criticised as a
appropriate. The managerial accounting
them to complete the management control technique, which is no
research on time. longer useful or appropriate. Budgets, for syllabus will then need some modifications to
example, have been linked to various ensure that accounting graduates are
behavioural problems including motivation, equipped with the most relevant skills.
budget games, etc. (see for example, Jensen, The next section provides a background for
2001; Stewart, 1990). There appears, therefore, the divergent views on budgeting examined
to be two divergent views on the usefulness of in this study and offers a justification for the
budgets. present research. The subsequent sections
The divergent views on budgeting as a respectively, describe our methodology,
Managerial Auditing Journal management control tool have provided the results, discussion and conclusions.
18/9 [2003] 717-724
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[ 717 ]
Nik Nazli Nik Ahmad, subordinates, on the other hand, work to
Maliah Sulaiman and Background build in slack in their budgets in an effort to
Norhayati Mohd. Alwi
Are budgets useful? A survey For many decades, empirical research has make budget numbers easier to attain.
of Malaysian companies documented extensive use of budgeting Another major criticism of budgets is the
Managerial Auditing Journal systems (See for example, Puxty and Lyall, over-emphasis on short-term profits at the
18/9 [2003] 717-724 1989; Cornick et al., 1988; Cress and Pettijohn, expense of continuous long-term
1985; Scarborough et al., 1991). These studies improvements such as new product
have largely highlighted the significant development and customer satisfaction
emphasis, which diverse types of (Hayes and Abernathy, 1980). McNally (2002)
organisations in various countries, put on is also very critical of the traditional budget.
budgeting systems, as key elements of He argues that ``The days of traditional
management control. budgeting and planning are numbered''
Increasingly, however, there appears to be (McNally, 2002, p. 10). Some of the criticisms
a paradigm shift in the management that McNally has of budgeting are that
accounting literature. While there are still budgeting processes consume too much time
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advocates of budgeting, critics argue that the and incur very high costs. Consequently,
traditional budget is no longer appropriate when the budget is authorised, it may no
given changes in technology and the rapidly longer be accurate and this causes problems
changing business environment (Kaplan, for businesses in ``today's unpredictable and
1988, 1990; Johnson and Kaplan, 1987). fast-paced business climate'' (McNally, 2002,
Proponents of budgeting argue that p. 11).
budgets have several important roles. The previous studies reviewed above,
Blocher et al. (2002), for instance, argue that therefore, lead to the conclusion that there is
budgets help to allocate resources, coordinate an increasing perception that budgets are
operations and provide a means for less useful in today's highly challenging
performance measurement. Hilton et al. business environment. Consequently,
(2000) agree with this view and claim that the knowledge about budgeting practices is
budget is the most widely used technique for useful to provide insights into whether
planning and control purposes. Clarke and budgets are still appropriate planning and
Toal (1999) too, are of the opinion that control tools. The following section discusses
budgets are still essential and can, for the survey instrument and the sample.
example, be incorporated as part of the
financial component of the Balanced
Scorecard. Pierce and O'Dea (1998) also Methodology
subscribe to the view that budgets are still
relevant to today's business environment. A questionnaire survey was sent by mail to
Meanwhile, critics of budgets claim that relevant managers who have some role in
budgets are bad for business are no longer budget preparation in 162 companies in two
adequate and are ``fundamentally flawed'' as sectors; industrial products (104 companies)
a planning and control mechanism in today's and consumer products (58 companies).
complex and highly uncertain business Attached to each questionnaire was a cover
environment (McNally, 2002). Stewart (1990) letter, emphasising the significance of the
claims that experts criticise budgets as being research and instructions to complete the
ineffective. According to him, ``Budgets, says questionnaire. The respondents were also
experts, control the wrong things, like head given an assurance of confidentiality and the
count, and miss the right ones, such as letter stressed that the findings of the
quality, customer service- and even profits'' research were to be used solely for academic
(Stewart, 1990, p. 179). Another article by purposes. To encourage response, a self-
Prendergast (2000) lists a number of problems addressed stamped envelope was provided
with budgeting for planning and control with each questionnaire. A total of 66
purposes. First, a lot of guesswork is involved completed questionnaires were returned
in the budgeting process. Second, budgets are after the first mailing, yielding a response
increasingly inaccurate as a result of shorter rate of 41 per cent. Due to time and cost
product life cycles and the rapidly changing constraints, as well as the reasonable
business environment. Finally, another response rate, no follow-up was conducted.
concern with budgets, according to The characteristics of respondent
Prendergast, is the extent of budget companies are as shown in Table I.
gamesmanship. He argues that over the The questionnaire instrument is divided
years, budgets have resulted in a conflict into two sections. Section I contained
between top management and their questions on the demographics of the
subordinates. While top management respondents such as position, type of
attempts to ``get the most out of their staff'', business, size of companies and number of
[ 718 ]
Nik Nazli Nik Ahmad, Table I a five- point Likert scale, ranging from ``1'' =
Maliah Sulaiman and Company characteristics Never to ``5'' = Always. Table II presents the
Norhayati Mohd. Alwi results of the survey. Interestingly, the table
Are budgets useful? A survey Frequency Percentage
of Malaysian companies suggests that the extent to which each of the
Managerial Auditing Journal Type of business approaches used is similar between the three
18/9 [2003] 717-724 Manufacturing 42 64 countries, with ``subjective estimates'' being
Services 21 32 the most popular way to estimate future sales
Others 3 5 and ``statistical techniques'', being the least
Total 66 100 used. However, the means for the Malaysian
Net assets (book value) data are more closely clustered as compared
0-100 millions 35 57 to those for the UK and New Zealand.
101-200 millions 7 11 Accordingly, it appears that companies in
201-500 millions 12 20 Malaysia make almost equal use of each of
Above 500 millions 7 11 the three methods to forecast sales. On the
Total 61 100 other hand, it is evident that companies in
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Table VI
Perceived propensity to create budgetary slack
Percentages
Strongly Strongly
disagree Disagree Uncertain Agree agree
Budget holders should not have too much
influence in determining their own budgets
because there is a danger that they will
seek to obtain easy budgets
Malaysia 3 15 24 40 18
NZ 19 45 9 27 0
UK 21 48 7 22 1
[ 721 ]
Nik Nazli Nik Ahmad, Table VII
Maliah Sulaiman and Degree of emphasis placed on the budget in performance measurement
Norhayati Mohd. Alwi
Are budgets useful? A survey Percentages
of Malaysian companies
Below Above
Managerial Auditing Journal
18/9 [2003] 717-724 Not average Average average Vitally
important importance importance importance important
Importance of variances from budget/
standard in managerial performance
appraisal
Malaysia 1 1 14 51 32
NZ 0 7 22 45 26
UK 1 4 14 39 28
Top management should judge a
manager's performance mainly on his/her
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Table VIII
Style of performance reports received by budget holders
Percentage
Malaysia NZ UK
Only costs controllable by the particular manager are
presented 13 26 23
Both controllable and non-controllable (e.g. allocated)
costs are presented but they are distinguished 48 31 52
Both controllable and non-controllable costs are
presented but they are not distinguished 36 40 23
Budget holders do not receive performance reports 3 3 2
Total 100 100 100
differences in budgeting practices. Knowledge of the fact that budgets are still
very relevant to today's business
organisations is essential to assist them in
Conclusion designing the accounting curriculum and
thus, ensure that accounting graduates are
The results of our study suggest that equipped with relevant knowledge and skills.
companies in Malaysia still use budgets, to a The results of this study are subject to a
large extent, as part of their planning and number of limitations. First, non-response
control mechanisms. This therefore, disputes bias is always an issue with survey-type
the view held by some researchers who claim research. However, the reasonable response
that budgets are obsolete or no longer useful rate in this research (41 per cent) reduces the
in today's businesses given the rapidly problem of non-response bias. Additionally,
changing environment. The present research as mentioned earlier, we also performed a
has several implications for managerial Mann-Whitney U-test for the Likert-scale
accounting theory and practice. First, the items for the first ten questionnaires and the
present study extends previous research by last 10 questionnaires. The test showed no
proving useful insights into the budgeting significant difference in the responses of the
practices in a developing country. Prior early and late respondents. The second
studies have largely been confined to limitation of this research relates to the fact
developed countries such as the US, the UK that the sample is limited to only two
and New Zealand. Second, since the present industry sectors. Consequently, the results
study utilised the same survey instrument as may not be generalisable to other industry
Drury et al. (1993) and Guilding et al. (1998), sectors, which are different from the
the results of this study also enable industrial products, and consumer products
comparisons in the budgeting practices of sectors. For example, the results may be
three different countries, the UK, New irrelevant to companies in the banking and
Zealand and Malaysia. Such inter-country finance sector or the trust fund sector.
comparisons are useful. Third, due to the Finally, the present study limited the
divergent views and increasing scepticism on analysis to companies only. We did not
the usefulness of budgets, the present study is survey public-sector organisations. Future
timely in that it informs us that the budget is research on the budgeting practices of public-
still an important planning and control tool sector organisations would be useful as the
in Malaysian companies. This therefore, use of budgets is not limited to the private
counters the claims of critics that given the sector only.
current rapidly changing business Despite its limitations, the present study
environment, budgets are no longer useful. In demonstrates that budgets are still used
fact, the findings of the present study may be extensively in Malaysian companies for
seen as a testament of the idea that it is not planning and control purposes. The findings
the managerial accounting technique that is also suggest that the budgeting practices of
``fundamentally flawed'' but it is how companies in Malaysia are, to a large extent,
organisations adapt the budget to suit the with some exceptions as discussed earlier,
needs of today's challenging business similar to those in the UK and New Zealand.
environment. For example, Banham (2000) The underlying reasons for the observed
cites the example of Fujitsu Computer budgeting practices may be an important
Products of America. In 1997, the company's aspect to be examined in future budgeting
top management were worried that the research. Reasons for the higher perceived
traditional budgeting process was so time- propensity to create slack, among Malaysian
[ 723 ]
Nik Nazli Nik Ahmad, managers, in an environment of high budget Harvard Business Review, July/August,
Maliah Sulaiman and participation, for instance, may be another pp. 67-77.
Norhayati Mohd. Alwi Hilton, R.W., Maher, M.W. and Selto, F.H. (2000),
Are budgets useful? A survey important future avenue of research.
of Malaysian companies Cost Management: Strategies for Business
Note Decisions, McGraw-Hill International, New
Managerial Auditing Journal
18/9 [2003] 717-724 1 Malaysia ranks very high on Power Distance York, NY.
(Hofstede, 1991). According to Hofstede (1991), Hofstede, G. (1991), Cultures and Organizations,
in large Power Distance societies, McGraw-Hill International, New York, NY.
subordinates tend to be dependent on their Horngren, C.T., Foster, G. and Datar, S.M. (1997),
superiors and bosses have the ultimate Cost Accounting: A Managerial Emphasis, 9th
authority. Thus, the fear of failure and the ed., Prentice-Hall, Englewood Cliffs, NJ,
p. 176.
need to ``look good'' on the part of subordinates
Jensen, M.C. (2001), ``Paying people to lie: the
are paramount. As such, participative
truth about the budgeting process'', Harvard
budgeting may well lead to a higher
Business School Working Paper, Harvard
propensity to create slack.
University, Boston, MA.
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[ 724 ]
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