Marketing – Chapter 30 Pricing Strategies

https://weeklyad.target.com/promotions?code=Target-20201101&page=1
https://www.walgreens.com/offers/offers.jsp/weeklyad?view=weeklyad
https://www.macys.com/shop/coupons-deals?cm_sp=navigation-_-top_nav-_-
deals&lid=glbtopnav_deals-us

Use one of the provided links, or the PDF for the Aldi Ad to snip pictures of pricing
techniques outlined in the notes. You may find examples for any of the following
pricing techniques:
• Odd-even pricing

• Prestige pricing

• Multiple pricing

• Promotional pricing

• Price lining

You must find a total of 3 examples, however, you must find a minimum of 2 different
types of pricing strategies.

Each example is worth 3 points – 9 points total possible.

Sample from Giant Ad

Giant Ad:

Multiple Pricing for

CocaCola

 From Macy’s: prestige pricing

Target: odd/even pricing

Walgreen’s: multiple pricing