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  • PR Ezzel

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    ellie marcus
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    Frito Lay has tasked the team with creating packaging for a new snack product. The document provides guidance on where certain packaging items should be placed, with limited space on the top, bottom, and sides. Key items like the brand mark, flavor, product picture and trade character should be on the front, while the nutrition label, ingredients and contact information are best suited for the sides or bottom. The back of the box should feature a game to engage customers while snacking.

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    Pr Ezzel

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    Frito Lay has tasked the team with creating packaging for a new snack product. The document provides guidance on where certain packaging items should be placed, with limited space on the top, bottom, and sides. Key items like the brand mark, flavor, product picture and trade character should be on the front, while the nutrition label, ingredients and contact information are best suited for the sides or bottom. The back of the box should feature a game to engage customers while snacking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views2 pages

    PR Ezzel

    Uploaded by

    ellie marcus
    Frito Lay has tasked the team with creating packaging for a new snack product. The document provides guidance on where certain packaging items should be placed, with limited space on the top, bottom, and sides. Key items like the brand mark, flavor, product picture and trade character should be on the front, while the nutrition label, ingredients and contact information are best suited for the sides or bottom. The back of the box should feature a game to engage customers while snacking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Objective: Frito Lay would like your team to create the packaging for this new product.

    First, determine which part of the box each of the listed items will appear on. Keep the
    following in mind:

    Front: this is what customers see when the boxes are on the shelf in the store

    Back: This should be used for the game as well as including other ways to market the most
    interesting features of your product – think of one or two ways to use the back to market
    your product or other frito lay products

    Side one and side two: limited space and generally used for information purposes

    Top: very limited space – used for branding and information items

    Bottom: very limited space – branding and functional items

    Look at cereal and snack boxes in your house for ideas and guidance!

    Packaging Item Box Part (tell me where this item will


    appear: front, back, top, bottom, side
    1, side 2) Note: some items may
    appear on multiple parts

    Allergen warnings Side 2

    Bar code Bottom

    Brand mark (with trademark symbol) front

    Flavor (choose ONE to feature: cheddar, Zesty veggie


    bacon & ranch or zesty veggie) Type your
    chosen flavor here: Click or tap here to enter Front
    text.

    Frito lay contact information (website and Bottom of side 2


    phone number)

    Game for back of the box for target Back (spread out)
    market to play while snacking

    Ingredients Side 2

    Nutrition label Side 2

    Product description – Crispy pretzels Side 1

    waffles filled with a delicious and creamy

    spread

    Product picture front

    Product Slogan: Tasty Snax. Pretzel Side 1


    Stax.

    Product weight 1.2oz Front

    Trade character (with trademark symbol) Front and back

    Trade name (frito-lay logo) Front

    Get your filled in sheet approved by Mrs. Woodring

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