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    Eli Yance
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    This document presents a market study for exporting Ecuadorian dragon fruit chips to Japan. The vegan snack would be made from 100% dragon fruit and sold for $2.01 per unit. Competition in Japan includes other dried fruit chips priced from $7.50 to $7.69 per unit. Production costs are estimated at $2.50 per kilo while shipping to Japan is $347.25 per 100 units, bringing the final consumer price to $4.55 per unit. The target market is health-conscious adults in Tokyo who shop at Marusho supermarkets. Strategies to promote the product include personalized emails and social media ads with Japanese influencers, as well as in-store promotions and brochures

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    This document presents a market study for exporting Ecuadorian dragon fruit chips to Japan. The vegan snack would be made from 100% dragon fruit and sold for $2.01 per unit. Competition in Japan includes other dried fruit chips priced from $7.50 to $7.69 per unit. Production costs are estimated at $2.50 per kilo while shipping to Japan is $347.25 per 100 units, bringing the final consumer price to $4.55 per unit. The target market is health-conscious adults in Tokyo who shop at Marusho supermarkets. Strategies to promote the product include personalized emails and social media ads with Japanese influencers, as well as in-store promotions and brochures

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views20 pages

    Cream Modern UI Illustration Group Project Education Presentation

    Uploaded by

    Eli Yance
    This document presents a market study for exporting Ecuadorian dragon fruit chips to Japan. The vegan snack would be made from 100% dragon fruit and sold for $2.01 per unit. Competition in Japan includes other dried fruit chips priced from $7.50 to $7.69 per unit. Production costs are estimated at $2.50 per kilo while shipping to Japan is $347.25 per 100 units, bringing the final consumer price to $4.55 per unit. The target market is health-conscious adults in Tokyo who shop at Marusho supermarkets. Strategies to promote the product include personalized emails and social media ads with Japanese influencers, as well as in-store promotions and brochures

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 20

    Second Term Tutorial Project

    Market study for


    an Exportable
    National Product
    Presented By
    Krystel Garcia, Alex Mindiola, Valeria
    Maldonado and Sara Rios

    Product
    A vegan Ecuadorian
    snack

    The cost is $2,01


    100% Dragon Fruit
    International Market
    Competition

    Dragon fruit production in Japan


    Competition

    Japanese snack consumers


    Baby Star Ramen JFC Nori Maki Arare


    $2.51 $ 7,50
    Competition
    Other Japanese dehydrated
    fruit chips

    dehydrated dehydrated
    apple banana
    chips chips

    $7,69 $7,55
    Cost
    Cost of production
    The sale price to the The ecological packaging
    producer

    It´s $2.50 per kilo. Doypack with zipper (10 x 18


    100 units ( 3.5 kilos) cm) per 100 units is $22,50.
    = $8.75.

    Cost
    Shipping Cost to
    Japan
    FOB INCOTERM

    It cost $ 347,25 per 100 units.


    Cost
    Final cost to the
    consumer

    The product in Japanese supermarkets will be


    $4.55 each unit.
    Target Market
    Retailer

    Tokyo, Sinjuku Marusho


    district supermarket
    Target Market
    Buyer

    Age Gender Social class Geographical


    Region
    Target Market
    Lifestyle preferences

    Parents concerned Adults with a Adults with a Adults looking to


    about a healthy healthy lifestyle. slimming diet. prolong the aging of
    lunch box for their their cells.
    children.
    S.W.O.T.
    Strenghts Weakness
    S.W.O.T.
    Opportunities Threats
    Strategy for the
    supermarket

    Personalized email Email with It will also contain


    to Marusha Supermartket. information about all information of
    the company, pitahaya chips.
    Karay.
    Strategy for the supermarket

    The Packaging
    It is going to be improved.

    Products in Japan are usually


    promoted in a flashy way.

    Create some kind of mascot as a


    picture for the product.
    Strategy for the consumers

    Advertise the presentation Ads will be in posts,


    and benefits of the product reels and stories of
    on social networks. Japanese influencers.
    Strategy for the consumers

    The product will be In the entrance of


    promoted on the supermarket A promotion "2x1" will be
    brochures there will be small offered in the first month.
    samples of the
    product for
    tasting.
    Conclusion
    We learned:

    A lot about this The process required to A little more about a


    fruit. enter a foreign market. culture totally
    different from ours.
    Thank You

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