SWOT-Analysis Form

SWOT stands for "Strength, Weakness, Opportunity, Threat." This form includes a
quandrant for each. List variables that pertain to each in the appropriate
quadrant, keeping in mind the definitions.

D'Onofrio

Site Location:

City: Peru
State: Lima

Strength: Weakness:
A resource or capacity of the area that A limitation, fault or defect of the location
can be used effectively to achieve that likely will hinder achievement of
objectives now or in the future. objectives now or in the future.
1. Nationally recognized 1.
company Its ice cream sales increase and
decrease according to the seasons
of the year.
2.
Original flavors 2.
Not very healthy products
3.
Economic prices 3.
do not consume in excess because
4. it can harm us
Sells different products such
as ice creams, panetones and 4.
chocolates. They do not expand their
products, they only sell in Peru and
5. not in other countries.
Large customer base
5. Is a product which is consumed
6. more by young people and
High quality teenagers.

7.
Good product presentation 6. The product and taste do not
vary much.
8.
Easy to obtain because its
different locations and ice cream 7. The product in this case the ice
sellers cream must be kept frozen.

9.
Products Inspired by Peruvian 8. Not all people can consume the
culture product.

10.
Many years of experience in 9. It is a seasonal product.
the market

10.

Opportunity: Threat
Any favorable situation present Any unfavorable situation that is
now or in the future in that damaging now or could prove damaging
particular area. in the future.
1. 1.
Expansion in other countries Lawsuits for offering unhealthy
foods
2.
Renewal of their presentations 2.
Increased competition
3.
Create artisanal ice cream 3.
products Higher input costs

4. 4. Sales are reduced.

Expanding advertising with
regard to being more socially
responsible to the environment 5. High energy costs.

5. development and innovation of

new products. 6. Cannot be transported in any
truck.

6. Recognized throughout the

market. 7. A certain percentage of the
population suffering from diabetes
does not consume the product.
7. Covers the entire market.

8. Strong competition in the

8. Increases sales because they domestic market.
satisfy customers with their
products.
9. Change in consumer tastes.

9. Increase production.
10. Depreciation of the dollar.

10. Accelerated growth.