ENTREPRENEURS:

Alfonso, Jesus Angelo

Cruz, James Raymond
Garcia, Jarrett

Pampanga State Agricultural University

Bachelor of Science in Agriculture
Major in Crop Science

BSA 2A

May 2022
 ACKNOWLEDGEMENT

The undersigned reader of this business

plan “Salads by JAR” hereby
acknowledges that the information
provided is completely confidential.
With that, the reader agrees not to
disclose anything found in the business
plan without the express written consent
of the business proposal owners. Upon
request, this business plan document will
be immediately returned to the owners of
the business.

Signed:

Prof. Argel B. Matutino

This is a business plan. It does not imply an offering of securities

SALADS BY JAR PAGE 2

 TABLE OF CONTENTS:

Confidentiality Agreement:

I. Introduction ………………………….…………………………..………..…………page 5

II. Business Summary……………………………………………………………….…page 6

• Company Description
• VMGO
• SWOT Analysis
• Location of Business

III. Marketing Plan………………………………………………………………..………page 8

• Market Plan
• Major Consumers
• Competitive Position
• Promotion Program
• Methods of Distribution
• Terms of Sales
• Channel of Distribution
• Transportation and Storing Facilities
• Forms of Packaging 16
• Expected Marketing Problem

IV. Competitors Analysis…………………………………………………………………..page 9

• Major Competitors
• Other Competitors
• Price Analysis
• The Products
• Production Plan

V. Management Plan…………………………………………………………………….page 13
• Management of the Project
• Type of Business Organization
• Organizational Chart
• Management Personnel

VI. Technical Plan 42…………………………………………………………………….page 15

• Production Process
• Process Flow with Lead Time
• Production Schedule
• Days to Operate
• Expected Annual Production
• Volume in the next 10 Years
• Volume of Production

SALADS BY JAR PAGE 3

 TABLE OF CONTENTS:

VII. Machinery Layout……………………………………………..…………………………page 17

• Machines with Description
• Plant Layout
• Utilities Required
• Waste Disposal Method

VIII. Financial Plan …………………………………………….…………………………….page 19

• Supply Channel
• Operating Cost per Year
• Financial Aspect
• Financial Requirement
• Income Statement 1st year
• Cash Flow 63 Balance Sheet
• Return on Investment

IX. Corporate Social Initiative………………………………………………………………page 23

• Time Table of the Project

SALADS BY JAR PAGE 4

 I. INTRODUCTION

The Philippines is still one of the unhealthiest countries in Asia, lagging behind India, Malaysia,
Thailand, Vietnam and Sri Lanka. Based on a survey by pan-Asian insurance giant AIA Group, the
Philippines scored 61 out of 100, below the regional average of 64. Results show that 80% of adults in
the Philippines say their health is not as good as five years ago, including 69% of adults under age 30
who feel this way even though this younger age group should be at the prime of their health. Having a
healthy, nutritious diet is one of the most basic and important human needs. However, access to
sufficient, safe, and nutritious food to meet dietary needs and food preferences for an active and healthy
life often comes with a hefty price.

“For the poorest people, acquiring sufficient quantities of essential nutrients and nutritious food
groups would consume a very large proportion of their total income, or even exceed it,” researcher
Anna Herforth and colleagues said in a study. The researchers said large populations worldwide had
limited to no access to three important types of diets—energy sufficient, nutrient adequate and
healthy—due to high costs. An analysis by Food and Agricultural Organization (FAO) in the report “The
State of Food Security and Nutrition in the World” by Herforth and a group of researchers showed
healthy diets are expensive and beyond the reach of millions of people.

Energy or calorie-sufficient diets were defined as diets that provide “adequate

calories for energy balance at a given level of physical activity and body size, using only the
least-cost starchy staple in each country.” Researchers found that in the Philippines, around
3.31 percent, or 3.48 million people, were not able to afford a calorie-sufficient diet that was
worth $1.16 per day in 2017.

Eating just one salad a day provides even greater health benefits than previously thought,
according to a study that examined the salad consumption of more than 17,000 adults. The study,
conducted by the UCLA School of Public Health, and published in the Journal of the American Dietetic
Association (JADA), found that those who eat salads and raw vegetables with salad dressing have
considerably higher levels of vitamins C, E, and folic acid— all key nutrients in promoting a healthy
immune system. The findings of this study are consistent with the 2010 Dietary Guidelines for
Americans that recommend increasing vegetable and fruit intake and eating a variety of vegetables,
especially dark-green and red, and orange vegetables, and beans and peas. Salads are a great way
to meet your daily recommendation for fruits and vegetables.

Making food can often be overlooked when planning meals for the week, but we’ve all been
caught hungry midday and left wishing we had something quick, delicious, and healthy to eat!
Presenting… Salads by JAR! At first glance, you might be thinking it’s just some trendy way to serve a
salad, but a salad in a jar is so much more than that. Because of the unique way of layering the salad
vertically, it preserves the freshness of the salad for longer. Depending on the ingredients added, a
make-ahead mason jar salad can last for up to 5 days. That means you can have instant food ready
for the day or week ahead! You take it with you, and either mix and eat in your jar, or dump into a bowl,
toss and enjoy! A delightful and healthy snack in a jar but not inexpensive.

SALADS BY JAR PAGE 5

 II. BUSINESS SUMMARY

Company Description

Name of the company: “Salads by JAR”

Business Slogan: “Where happiness comes in a jar.”

VMGO
Mission
• To delight and nourish our customers with healthy, quality, and delicious
food and excellent service at a reasonable price.
• To create and promote great-tasting, healthy, organic salad.
• To be the consumer’s first choice for food, delivering product outstanding
quality, and great service at a competitive cost through working faster,
simpler, and together.
• Our mission is to establish a business that will make available a wide
variety of salads so the residents of Pampanga & Bataan.

Vision
• To introduce more products that will surely maintain to nourish our
customers with healthy, quality and delicious food.
• To expand our excellent service to other places to reach more customers
by putting branches in many more places.

Goal
• Our goal is to redefine the term Vegetarian food, we want people to love
what they are eating while not being concerned with the number of calories
and money, we want to create an environment where all ages are healthy.

Objectives
• Create a job and expand our marketing and advertising to increase our
consumer base by promoting and expanding the business as new and
innovative.

SALADS BY JAR PAGE 6

S.W.O.T. Analysis

Strengths
• Promotes a healthy living environment.
• Brings convenience to the customers.
• Quality assurance for the product.
• Offers different flavors of the salad.

Weaknesses
• A major weakness that may count against us is the fact that this is a new line
of food-retails and not so many Filipinos are popularized by the concept of
salad jars.

Opportunities
• The business opportunity that we could think of is that when there are potential
customers/clients in our business that would try to invest or become a capitalist
of our new business product line.
Threats
• Just like any other business, one of the major threats that we are likely going
to face is an economic downturn. It is a fact that an economic downturn affects
purchasing/spending power. Another threat that may likely confront us is the
arrival of a new salad restaurant or fast-food restaurant in the same location
where ours is located.

Competitor’s Analysis

With the business coming as one of a kind, the zero competition in the market brings
the business in a greater position to succeed and cement its position in the market.

Location of Business

The head office of the business will be located in Tala St. San Ramon Dinalupihan
Bataan. with an extent of 1.5 hectares equivalent to 1,500 sq.m.

SALADS BY JAR PAGE 7

 III. MARKETING PLAN
Market Plan
Salads by JAR will focus on creating a trend by spreading awareness of the importance
of nutrition and a healthy diet. With it as the first in the local market, the market plan is to
cement itself as a staple food for the healthy Filipinos. On the other hand, the major
market plan is to invite influential people to try the product while utilizing social media for
its promotion.

Major Consumers
Salads by JAR will first settle its start in the concentration of local supermarkets and pop-
up stores in the provinces of Bataan & Pampanga. Target customers are:
• Health-Conscious Filipinos
• On-the-go Professionals
• Busy employees
• Students

Competitive Position
The product is new in the market possessing the no-risk of high competition of its kind. In
the beginning stages, Salads by JAR will start on a budget-friendly approach with the best
quality possible.

Quality of the Product in Relation with the Existing Market

The products under Salads by JAR are simply fresh & healthy. Offering a new and
innovative approach in nutrition and diet.

Promotion Program
The promotion plan was to make sure target customers will be reached with the best
information to help them better understand the importance and significance of the project.
Along with it, the utilization of social media campaigns with personalities will be held.

Methods of Distribution
The distribution is mainly through pick-up and delivery. The Salads by JAR’s truck will
daily deploy 1500-2000 pieces of jars in the provinces of Bataan & Pampanga
respectively. While accommodating 1-500 pieces of pick-up orders.

Terms of Sales
In terms of sales, the consumers/stores have to pay upon the delivery/pick-up date, or
hence, their orders will be canceled.

Channel of Distribution
• PAMPANGA (Supermarkets, Mini-Marts)
• BATAAN (Supermarkets, Mini-Marts)
• PICK-UP (IN STORE)

SALADS BY JAR PAGE 8

Transportation & Storing Facilities
In head office, refrigerators/freezers are available for optimum storage capacities for
expected pickups. On the other hand, daily delivery will be supported by our delivery truck
with keeping capacities to hold the freshness of our salads.

Forms of Packaging
Branding: Salads by JAR will hold a trademarked logo and create patented recipes.

Packaging: Salads by JAR will create eco-friendly packaging which is delicate to the
eyes but preserves freshness in it.

Labeling: Salads by JAR will launch 4 primary recipes. Two are for non-vegans which
are COBB & NACHOS SALAD. Two vegan recipes in CEASAR & APPLE SPINACH
SALAD.

Expected Marketing Problems

• As a starting business, the initial problem is marketing.
• Sustainability will also be a problem if uncertainties like a typhoon hit the farm area.
• Breaking stereotype in healthy food as expensive.
• Finding influencers that will represent the brand in great respect.
• Keeping the quality of the product in a long-period of time.
• Sudden spike of customer demand

IV. COMPETITOR’S ANALYSIS

Competitors Analysis
The business of a salad is new to the local market. Yet, here are some competitors
where the head facility is places:

The Bean Box Dinalupihan - Loubelle Bldg 2110 Dinalupihan Bataan

SALADS BY JAR PAGE 9

GOBBQ Dinalupihan - San Ramon Dinalupihan Bataan

Siowings Dinalupihan - Tala St San Ramon Dinalupihan Bataan

Raffy's Diner - Unit 1 CEV Bldg Mabini Ext Dinalupihan Bataan

SALADS BY JAR PAGE 10

Other competitors

Patoque - Gapan Olanggapo Rd Dinalupihan Bataan

Sama OI food Plaza - Rizal St Dinalupihan Bataan

Turbanok - Brgy Padre Dandan Dinalupihan Bataan

SALADS BY JAR PAGE 11

Price Analysis

Products Cost of
Production Market value Interest

Cobb Salad P30 per jar P59 per jar P20

Nachos P30 per jar P59 per jar P20

Caesar Salad P40 per jar P69 per jar P20

Apple Spinach P40 per jar P69 per jar P20

The Products

SALADS BY JAR PAGE 12

Production plan

Our intention of starting the business is to build a standard salad retailer in Dinalupihan Bataan.
Although our salads might not be as big and popular as The Bean box and others. We will ensure that
we put the right structure in place that will support the kind of growth that we have in mind while setting
up the business. In the salad industry to make profits we will ensure we go all the way to make available
a wide variety for our clients. We are prepared to make profits from the industry and we will do all that
is permitted by the law of the government to achieve our business goals, aim and, objectives.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Owners
• Admin Manager
• Salad chefs
• Sales and Marketing Manager
• Accountants/Cashiers
• Maintenance
• Delivery Crew

V. MANAGEMENT PLAN
Management of the business
Management in the Pre-operating Period
The pre-operating period includes careful planning decision-making from the very small
detail up to the very important matter. In this period, the owner of the firm will have a power to
appoint suitable candidates for the job who is equipped with enough knowledge and skills for
the production of the product. And also, in this stage there is a procurement of materials and
equipment’s needed for the production. This is to ensure that production materials will be
available at the right time and at the right place. The critical decisions made in this period serves
as a vital key in achieving success and impact on sales and profitability of a certain business.

Management During the Operational Period

When the business is operating, the appointed key roles will do their duties and
responsibilities. The owners will organize everything and responsible for looking or meeting
investors. Then, guides the employees to all the factors present in the business. Admin Manager
will monitor the business in a daily basis. Chefs will continuously improve the quality of salads
and give insights to the owners. Sales and Marketing Manager will be responsible for the
financial ins and outs. Cashiers will make sure there’s no money being waster or being voided.
Maintenance will make the facility always in good working condition.

SALADS BY JAR PAGE 13

Type of Business Organization
Salads by JAR is a business focused on creating an innovative and healthy salad that is
affordable for Filipinos. The proposed business is owned by 3 Crop Science Majors. Angelo Alfonso
will lead the logistics and general auxiliary. Raymond Cruz will be the marketing officer and product
developer. While Jarrett Garcia will lead the farm operations. The owners will voluntarily unite into one
entity through the creation of business called partnership wherein the owners involved are defining their
goals for company's future direction and determining on the mission and resources to achieve those
targets.

Organizational Chart

SALADS BY JAR PAGE 14

Management Personnel
POSITION WORK QUALIFICATIONS RESPONSIBILITIES SALARY
SCHEDULE
Owners Full-time College Graduate • Logistics N/A(Stake)
• Marketing
• Operations
Admin Manager 6 Days per College Graduate Making sure the N/A(Owner)
Week entire team is on
8AM-5PM sync.
Chefs 6 Days per Cooking Skills Making sure that P550/Day
Week clean and good food
8AM-5PM is made.
Marketing 6 Days per Marketing Skills & Making sure target N/A(Owner)
Manager Week People Skills market is reached
8AM-5PM and presents the
product as best.
Accountant 6 Days per Finance & Making sure all N/A(Owner)
Week Computer Literacy transactions are
8AM-5PM recorded and
audited.
Maintenance In-house Hardworking Making sure the P550/Day
facility is in best
condition.
Delivery Crew 6 Days per Driver’s License Making sure the P550/Day
Week products will be
1PM-8PM delivered to clients.

VI. TECHNICAL PLAN

PRODUCTION PROCESS

SALADS BY JAR PAGE 15

Expected Annual Production Volume in the next 10 Years

Year Production/Day Annual Production

1 2,000 Jar 4,000 Jar

2 2,000 Jar 4,000 Jar
3 2,000 Jar 4,000 Jar
4 2,000 Jar 4,000 Jar
5 2,000 Jar 4,000 Jar
6 4,000 Jar 8,000 Jar
7 4,000 Jar 8,000 Jar
8 4,000 Jar 8,000 Jar
9 4,000 Jar 8,000 Jar
10 4,000 Jar 8,000 Jar

Volume of Production
Products VOP Price Sales Daily Sales Per Year

Cobb 500/Daily 59 ₱29,500.00 ₱10,620,000.00

Nachos 500/Daily 59 ₱29,500.00 ₱10,620,000.00
Ceasar 500/Daily 69 ₱34,500.00 ₱12,420,000.00
AppleSpinach 500/Daily 69 ₱34,500.00 ₱12,420,000.00
Total ₱46,080,000.00

SALADS BY JAR PAGE 16

MACHINERY LAYOUT

Vegetable Cutting Machine

₱33,995.00

Salad Dressings Filling

Machine

₱167,363.00

vegetable dehydration machine

₱76,960.00

Vegetable chiller freezer

₱15,600.00

SALADS BY JAR PAGE 17

vegetable washing machine
manufacturer

₱235,485.00

Gas Stove

₱14,000.00

Generator

₱98,8000.00

Blender Machine

₱3,000.00

Weighing scale

₱168.00

SALADS BY JAR PAGE 18

 L300 truck

₱930,000.00

Utilities Required
• Electricity
• Water
• Gas

Waste Disposal Method

The waste of our business are usually those rotten vegetables and other materials used in
producing our product. This waste will be disposed by the garbage collectors that being paid.

VIII. FINANCIAL PLAN

Equipment Source/Supplies Quantity Cost /Unit Total

of Input
Vegetable Alibaba Corp. 1 ₱33,995.00 ₱33,995.00
Cutting
Machine
Salad Alibaba Corp. 1 ₱167,363.00 ₱167,363.00
Dressings
Filling
Machine

vegetable made-in-china 1 ₱76,960.00 ₱76,960.00

dehydration Corp.
machine

Vegetable Alibaba Corp. 3 ₱15,600.00 ₱46,800.00

chiller freezer

vegetable Alibaba Corp. 1 ₱235,485.00 ₱235,485.00

washing
machine

SALADS BY JAR PAGE 19

 Gas Stove fujidenzo 2 ₱14,000.00 ₱18,000.00

Generator Jet Power 1 ₱98,800.00 ₱98,800.00

Blender horecatraders 4 ₱3,000.00 ₱12,000.00

Machine
Weighing mandauefoam.ph 4 ₱240.00 ₱960.00
scale

L300 truck Mitsubishi corp 1 ₱930,000.00 ₱930,000.00

TOTAL: ₱1,620,363.
00

Operating Cost Per Year

Inputs Cost Quantity Total

Electricity ₱5,000.00 Per ₱240,000.00

month
Gasoline ₱2,000.00 ₱42,000.00
Per month
Water ₱1,000.00 ₱48,000.00
Per month
Internet ₱1,500.00 ₱36,000.00
Per month
Workers ₱570.00 6 ₱1,231,200.00
Per day
Container Jar ₱20,000.00 Per 2,000 ₱7,200,000.00
day
Ingredient ₱5,196,000.00
Truck ₱100,00.00
Maintenance
Total Capital ₱14,093,200.00

Ingredients Cost Monthly Cost Annually

Cheese ₱9,000.00 ₱108,000.00
nachos ₱7,500.00 ₱90,000.00
olive oil ₱25,500.00 ₱306,000.00

SALADS BY JAR PAGE 20

 egg ₱45,000.00 ₱540,000.00
bread ₱30,000.00 ₱360,000.00
lemon ₱30,000.00 ₱360,000.00
salt ₱4,500.00 ₱54,000.00
pepper ₱2,000.00 ₱24,000.00
chicken breast ₱90,000.00 ₱1,080,000.00
avocado ₱25,000 ₱300,000.00
bacon ₱100,000.00 ₱1,200,000.00
red wine ₱31,500.00 ₱378,000.00
vinegar ₱9,000.00 ₱108,000.00
apple ₱24,000.00 ₱288,000.00
Total ₱433,000.00 ₱5,196,000.00

Financial Requirement

INITIAL CAPITAL INVESTMENT 1st YEAR

Equipment ₱1,620,363.00
Land/Area ₱1,000,000.00
Building ₱500,000.00
Pre-Operating Capital
Permit and License ₱50,000.00
Communication ₱30,000.00 ₱100,000.00
Research ₱20,000.00
/Consultation
Electricity ₱20,000.00 Per ₱240,000.00
month
Gasoline ₱3,500.00 ₱42,000.00
Per month
Water ₱4,000.00 ₱48,000.00
Per month
Internet ₱3,000.00 ₱36,000.00
Per month
Workers ₱570.00 6 ₱1,231,200.00
Per day
Container Jar ₱20,000.00 Per 2,000 ₱7,200,000.00
day
Ingredient ₱5,196,000.00
Overhead ₱184,600.00
expense
Total Capital ₱17,213,563.00

SALADS BY JAR PAGE 21

Income Statement 1st Year
Sales ₱46,080,000.00

Operating Expense
Electricity ₱20,000.00 Per month ₱240,000.00
Gasoline ₱3,500.00 ₱42,000.00
Per month
Water ₱4,000.00 ₱48,000.00
Per month
Internet ₱3,000.00 ₱36,000.00
Per month
Workers ₱570.00 ₱1,231,200.00
Per day
Container Jar ₱20,000.00 ₱7,200,000.00
Per day
Ingredients ₱5,196,000.00
Overhead Expenses ₱184,600.00

Net Income ₱32,086,800.00

Cash Flow
Cash Inflow Investment ₱17,213,563.00
Cash Inflow Sales ₱46,080,000.00
Less: Cash Outflow ₱14,093,200.00
Cash ₱50,000,000.00

Balance Sheet
Assets
Building ₱500,000.00
Equipment ₱1,620,363.00
Cash ₱50,000,000.00
TOTAL ASSETS ₱52,120,363.00
Owner’s Equity
Investment ₱10,013,563.00
Net Income ₱32,086,800.00
TOTAL OWNER’S EQUITY ₱42,100,363.00

Return on Investment
ROI = Total Investment to Profit

ROI = 251 Days

SALADS BY JAR PAGE 22

 IX. Corporate Social initiative
Employment
The Salads by JAR will provide opportunities and employment to everyone who works for the
company, from top management to lower levels. It will reduce the number of unemployed individuals
and assist them in improving their lives.

Taxes to be paid:
The Salads Production of the Salads by JAR will assist the government by paying taxes. The
government can utilize the taxes paid by the business to fund its different programs.

Social Benefits
The Salads by JAR social advantages are that it will manufacture greens or leafy veggies
products that can be eaten by customers to satisfy demand. Products will be sold at a cheaper cost to
ensure that everyone can afford them.

Contribution to the Philippines

Salad Production of the Salads by JAR will soon be renowned not only in the Philippines but
also in neighboring nations. Depending on the company's continued performance, other countries will
recognize our country as the world's largest Salad producer.

Health Benefits
The Salads by JAR will create high-nutrition products. The firm will guarantee that these items
will not do you any damage.

SALADS BY JAR PAGE 23