Week 1 Vocabulary

Employment, management and marketing

Rank the following jobs from the one you would most like to do (1) to the one you would least like to do (10). Discuss your
nswers with your partner.
Artist ......... Doctor......... Computer programmer ......... English teacher .........

Chef ......... Receptionist ......... Professional athlete ......... Pilot .........

Farmer ......... Plumber .........

) Now work with a partner and think of TWO adjectives to describe each job from the list above.

Listen to recording 17a and match the speaker to the correct industry. Listen again and fill in the gaps.

Speaker 1 Advertising Speaker 1: I’m a student so I only work 1……………………………. . I managed to get a job as a
shelf stacker in the local supermarket. It’s 2………………………………………. work and very
Speaker 2 Building
monotonous, but the pay is quite good. Every week when I get my wages I put them
Speaker 3 Retail straight into the bank. I’m saving up for a new computer. I’ve nearly got enough, which is
just as well because my 3……………………………….. aren’t good – I think they’re going to make
Speaker 4 Hospitality
me 4…………………………………… next month!

Speaker 2: My 5…………………………………. is receptionist at a five-star hotel. I got the job

hile I was studying. We had to complete part of our course in the 6………………………………………., and this is where I was placed.
’s a very 7………………………………….. job and I have to do 8……………………………………, which I find 9…………………………………….. . The
erks are great though. I get to stay in luxurious hotels around the world for next to nothing and I get on really well with all the
ther 10………………………………….. . My father worked in this industry all his life. He 11……………………………………… the same year
hat I started.

peaker 3: I work as a 12………………………………………. on a construction site. It’s 13………………………………… work, so it’s very
4……………………………………., which keeps me nice and fit. My wages aren’t great, but I often get to do a lot of
5………………………………………., so I can 16…………………………………… more money that way.

peaker 4: I’ve always wanted a career in 17…………………………………….., so I studied as a graphic designer and when I graduated
got a job with a marketing company. I had to compete against some very good candidates to get the job, so I was really
eased. I’ve recently been 18……………………………………. and now I’m in charge of several 19…………………………………………
ampaigns. I find the job really 20…………………………………., and that’s not just because of the great 21…………………………………… . I
et to use the skills I learned at college. I also get on very well with my colleagues. Job satisfaction is really important to me.

d) Complete the sentences with words from the script

I’m employed on a casual basis, so my .............................. are paid at the end of each week.

Over 100 members of staff were made ............................. when the new machines were installed in the factory.
It is important to have experience in the ................................. as well as academic qualifications.

I do ....................................... so I often have to sleep during the day.

The owners had a meeting with all of the ........................ to discuss the takeover.

The government may decide to increase the age at which people ............................. from work from 65 to 70.

My boss has asked me to work ........................... tomorrow, so I won’t be home until late.

Our junior staff ....................... $12 per hour.

If they don’t increase my ………………………………………… this year then I’m going to have to look for another job.

0 Many young people today value ............ ...................................... over a big salary.

Complete the sentences using the correct form of the word employ.

The ....................................... find it difficult to get an interview if they have not had a job for a long time.

All ................................. must apply in writing if they wish to request a holiday.

.......................................... rose by 5% due to the closure of two large factories in the area.

I was only ...................................... as a cleaner, but the family expected me to look after their children as well.

I couldn’t work when my daughter was sick. Fortunately my .............................. is very understanding.

Management and marketing

Think of a word or phrase that matches the definitions below.

The business or trade in a particular product. m.......................

People who buy goods. c.........................
The materials in which objects are wrapped before being sold. p................................
A new fashion or pattern of behaviour. t......................
When someone can be believed or trusted. c.................................
Make someone do something by giving them a good reason to do it. p................................
A means of identifying a particular product. b..............................
The things a company makes to sell. p.............................

) Now read the following text and check your answers to (a).

uxury brands dominate both the cosmetic and skincare market. But consumers are looking for more than just beauty in
ophisticated packaging. Companies offering products with healthy ingredients have set the trend in recent years. When
onsumers go shopping for cosmetics, they want to know the products they are buying won’t harm their skin. To gain
edibility, many cosmetic companies have persuaded dermatologists and pharmacists to endorse their brands. The target
ustomers of most skincare and cosmetic brands are women between the ages of 20 and 50, a segment that is only expected
o grow in the coming years. Nevertheless, men are also looking for products to give their skin a healthy look. It is estimated
hat men account for 1% of the luxury cosmetics market, a niche which saw a 50% increase in sales in 2003-02. Besides men,
eenagers are also trying to enhance the health and beauty of their appearance. With such a broad client base, it is not
urprising that the industry shows no sign of slowing down.

Correct the mistakes in the text.

here is little that parents and teachers can do to help young adults to prepare themselves for the workforce. Do you gree?

he number of people who are (1) unemployment seems to increase each year and competition for each (2) work is also
creasing. Consequently, young adults need to do as much as they can to prepare to enter the (3) working place. There are
everal things that teachers can do at school and at home to help them.

rstly, once they reach 15 or 16 years of age, children should be encouraged to plan their (4) profession. No matter what (5)
ork they choose, choosing early will help them to make sure they learn the appropriate (6) knowledge during their studies. or
example, if they choose a (7) work in the (8) advertisement industry, it can help if they study the arts. Teachers can also elp
by showing children the best way to respond to an (9) advertising for a job.

t home, parents can teach children how to stick to a budget. If a country experiences an (10) economical crisis, these skills
re invaluable. They can begin by making children (11) gain their pocket money by doing (12) job in the home. They could
even e paid more or less (13) earnings based on the quality of their (14) job. If children develop a strong work ethic from an
early
ge then this should ensure they have enough money when they reach (15) retire age.

) PRONUNCIATION (17b) Which words are pronounced in a similar way? Put the words in the box into the correct column
ccording their sound. Then listen and check.

ɜː
clerk earn first floor force law market ɑː ɔː
nurse perk poor purse target walk
bird park Ball
work
clerk floor
earn market force
target law
first
walk poor
nurse

perk

purse

work