St. Anthony College of Roxas City, Inc.

SAN ROQUE EXTENSION, ROXAS CITY 5800, PHILIPPINES

I. INTRODUCTION

Competencies Code
1. demonstrate how online ICT projects for social change are CS_1CT11/12-ICTPT- llq-r20
uploaded, managed and promoted for maximum audience
impact.
2. monitor the websites traffic and use it to their advantage.

III. CONTENT / DISCUSSION

Publishing and Sustaining ICT Projects

UPLOADING AND PUBLISHING ICT PROJECT

 WORDPRESS- is a free and open source content management systems ( CMS ) based on PHP
and MySQL.
 MICROSOFT OFFICE PROJECT SERVER- is a project management server solution made
by Microsoft that allows you to view and upload documents.
 FILE MANAGER- is an uploading tool web interface that allows you to manage all your files.

WEBSITE MANAGEMENT

 A website management platform is an integrated set of

tools and services that allows teams to create, design,
develop, launch, manage, administer, and monitor
website contents. Web building involves web
management, navigation support, homepage contents,
content writing, and design for multimedia.

PROMOTION, TRACTION, AND TRAFFIC MONITORING

 To get more traffic and traction, you should not only be

good in writing/designing, but also good in promotion.
Get more shares, more email subscriber, and higher
search rankings. Promote, validate, grow your product,
get, keep, and grow costumers and users.

PROMOTION
  Use multimedia
 Use various online tools
 Use images
 Use blogs
 Collaborate
 Update

TRACTION TOOLS

 LinkedIn – a business-oriented social networking

service.
 Google Adwords – is an online advertising service
that enables advertisers to compete to display brief
advertising copy to web users.
 Reddit – allows you to gather feedback and advice.
 Facebook Ads – is an ad network platform to test and
validate ideas.

_________________________Read your Textbook Page: 209-214 _________________________

IV. ASSESSMENT/ ACTIVITIES

Activity 1: After a week of operating , updating , and managing your site and Facebook page, it is
now time to analyze the effectiveness of the things you have done to them. Answer the following
question.
1. Which day and time is your page most popular?
2. What makes it popular at that given day and time?
3. What kind of posts was the most popular? Was it your videos, photographs, or your
infographic?
4. Who are your audience composed of? What are their range location , gender, and language?
5. How many likes has your page got so far? How could you boost this even further?

Activity 2: Take the challenge! (Group Activity)

Continue operating your website by considering the answer you made in Exploration 13.1. Use
these statistics so you can focus on what kind of information your audience wants more. Focus in the
content that can entice people who visits your site.
St. Anthony College of Roxas City, Inc.
SAN ROQUE EXTENSION, ROXAS CITY 5800, PHILIPPINES