Case 2 MKT 530A PDF

m
Case Study 2
er as
co
eH w
Retailing Around the Globe
o.
rs e Ishan Mehra
ou urc
International American University
o
aC s
Prof. Mara Murphy

vi y re
03/12/20
ed d
ar stu
is
Th
sh
This study source was downloaded by 100000830096091 from CourseHero.com on 08-10-2021 00:14:28 GMT -05:00
https://www.coursehero.com/file/59574517/Case-2-MKT-530Apdf/
Introduction
Worldwide retailers face several similar obstacles that involve shifts in government and
technology buying behavior. While retailers have the same challenges at various points in their
lifecycles. Retailers need to feel like consumers, appeal to consumers and customer loyalty. The
Future of International Convention explored worldwide market patterns and the best approaches
of a number of the world's leading retailers.
Many primary problems can be tackled in the ever-changing global retail climate. These
m
problems can lead to new chances for a company, but can also negatively impact companies and
er as
co
decrease their overall competitive position. Anyone will, for example, face new opportunities
eH w
and challenges with the increasing shopping patterns, government control, informed
o.
rs e
ou urc
management, population growth and technology. The ease of bulk shopping and discount
shopping under a single roof is a effective retail marketing strategy.

o
aC s
The customer needs to have a quick, convenient and cheap shopping experience. Joe Bona of
vi y re
CBX explores the concept of developing retail comfort zones that make it easy for shoppers. The
concept of one shopping stop is further supported by areas such as convenience, power, services,
ed d
ar stu
restaurants and vehicle areas. It builds a shared connection together which is what consumers in
the digital era are looking for.

is
Th
If a retail company wants to go worldwide, the first step is to research the country of the history
of the population, demographic and juridical details of entry on page 2. Not because the present
sh
program does not work, but because the criteria must be followed in every country in order to
succeed. To make customers successful and happy, all laws and personal values must be
followed.
Learnings from the Case
Distributors worldwide face growing problems and issues. Debbie Robinson and NACS CEO
say that income growth is related to the people, but that the business process is the key to growth
sustainability. The Sheetz case shows that there are customers on the street, that people build the
business and the company is built by the street. Tech is one of the tools to connect to consumers
and it must be a key problem. The pricing problems are more versatile for multinational retailers
and sales and profits are optimized.
m
The Advantages and Disadvantages of Independent Chains and Small Chains
er as
co
Advantages:
eH w
o.
rs e
Consumers assess not just the quality of goods and costs for small retailers and chains but also
ou urc
web location, operating hours, customer service and various other policies. The small shop is
o
popular for its customers, and the shop is as good as the people do. rather than the complex
aC s
structure of big chains, it is rather plain and straightforward.

vi y re
How Can Convenience stores become Destination Retailers?

ed d
ar stu
The key is forming alliances with local companies, establishing productive alliances and
attempting to create an entirely market specific brand. Nonetheless, we have never seen the right
is
recipe as the key contributors to the rise in market share have been these ways.
Th
The relationships may be established by sales of local goods for which your store is the exclusive
sh
retailer (or chain) or even a cross-marketer — your company promotes your brand while it
promotes yours.
Their alliances with the QSRs include 25–35% of the overall convenience store, for example
McDonald's, Jack in the Box, Taco Bell and even Starbucks. In almost all cases, the two
businesses working under the same roof have walls physically different.
Relate the wheel of retailing and scrambled merchandising to at least two of the retailers
highlighted in the case
Waitrose sells fresh produce, with service counter items for meat and fish, cheese and delicacies,
are an example of the wheel of the store. Other examples include the use of chef pods, a
m
celebration chef's extension to a rooftop garden area, open-air markets. For example, Duane
er as
co
Reade adds food and more competitive competes with convenience stores to use scrambled
eH w
merchandising. The provision of spas and wellness centers in convenience stores is also a
o.
rs e
ou urc
concern. The introduction of auto diagnostics into a convenience store will be a third example of
scrambling merchandising. Finally, another example is the selling of branded apparel, general
o
apparel and gift item by Marks & Spencer at its St. Pancras railroad station store.
aC s
vi y re
At what stage in the retail life cycle are most convenience stores?
ed d
During the advanced phase of the retail life cycle, most convenience stores are. This is because
ar stu
of low revenue growth, saturated areas of the market and intensified competition from rivals
such as dollar stores, Target and Wal-Mart.

is
Th
Visit the Web sites of at least two retailers noted in this case and assess their online
retailing efforts.
sh
Students should consider the degree to which websites of their stores are static or interactive,
whether they can order items online, for home or office supplies, etc., (ingredients, special
recipes, diet information about calories, salt, etc.
What actions must the retailers you examined for Question 6 undertake to better
coordinate their store-based and Web-based efforts?
• Listing shops and times (and direction) on their websites.
• Listing ingredients for special diets of processed foods on their websites.
m
•
er as
Allow a customer to purchase a take-up purchase from a online store.
co
•
eH w
Online price lists should suit those from a store.
o.
• Create Web-based coupons which are available to the store.
rs e
ou urc
• Allow the customer to make a pick-up order on the site.
o
aC s
vi y re
ed d
ar stu
is
Th
sh
References
1. Berman, B. & Evans, J.R. (2013). Retail management: a strategic approach (12th Edition).
England: Pearson Education Limited
2. The Future of Convenience Stores: Food Destination. (n.d.). Retrieved November 05, 2017,
from https://csnews.com/future-convenience-stores-food-destination
EXTENSION GRANTED 04/06/20
m
er as
co
eH w
o.
rs e
ou urc
o
aC s
vi y re
ed d
ar stu
is
Th
sh
Powered by TCPDF (www.tcpdf.org)

Case 2 MKT 530A PDF

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Case 2 MKT 530A PDF

Uploaded by

Copyright:

Available Formats

m

Prof. Mara Murphy

of a number of the world's leading retailers.

shopping under a single roof is a effective retail marketing strategy.

the digital era are looking for.

and sales and profits are optimized.

structure of big chains, it is rather plain and straightforward.

How Can Convenience stores become Destination Retailers?

highlighted in the case

such as dollar stores, Target and Wal-Mart.

recipes, diet information about calories, salt, etc.

coordinate their store-based and Web-based efforts?

• Listing shops and times (and direction) on their websites.

• Listing ingredients for special diets of processed foods on their websites.

England: Pearson Education Limited

EXTENSION GRANTED 04/06/20

You might also like