Programme Specification – Section 1

KEY PROGRAMME INFORMATION

Originating institution(s) Faculty responsible for the programme

Bournemouth University Bournemouth University Business School
Final award(s), title(s) and credits

MSc Management with Business Analytics 180 Credits (90 ECTS)

Intermediate award(s), title(s) and credits

PGDip Management with Business Analytics 120 Credits (60 ECTS)

PGCert Management with Business Analytics 60 Credits (30 ECTS)

UCAS Programme Code(s) (where applicable HECoS (Higher Education Classification of

and if known) Subjects) Code and balanced or major/minor
Click here to enter text. load.

100078 business and management (100%)

External reference points

• The UK Quality Code for Higher Education
* The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies (Oct
2014)
* Master’s Degree Characteristics Framework (Sept 2015)
* National Credit Frameworks
* Subject Benchmark Statement: Master’s Degrees in Business and Management (June
2015) (only partly applicable)

• AACSB International
Professional, Statutory and Regulatory Body (PSRB) links
Not applicable

Places of delivery
Bournemouth University

Mode(s) of delivery Language of delivery

full-time English
full-time sandwich (i.e. with placement or study
abroad)

Typical duration
12-16 months full-time (full-time)
20-24 month full-time (full-time sandwich)

Date of first intake Expected start dates

September 2019 September
January

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Maximum student numbers Placements

Not applicable Industrial placements or study abroad (Optional
30-week non-credit-bearing placement or study
abroad)

Partner(s) Partnership model

Not applicable Not applicable

Date of this Programme Specification

May 2021

Version number
1.2-0921

Approval, review or modification reference numbers

E20181917
EC1920 28, approved 29/01/2020
EC2021 01, FM2021 04 approved 04/11/2020 and 10/03/2021, previously v1.0
FM2021 15, approved 05/05/2021, previously v1.1

Author
Dr Jens Mohrenweiser

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 Programme Specification – Section 1

PROGRAMME STRUCTURE

Programme Award and Title: MSc Management with Business Analytics

Level 7
Students are required to complete all core units

Unit Name Core/ No of Assessment Element Expected Unit HECoS Code

Option credits Weightings contact version (plus balanced or
hours per no. major/minor load)
Exam Cwk Cwk unit
1 1 2

Leadership Essentials Core 20 100% 40 V 1.0 100088

(100%)
Marketing and Strategy Core 20 100% 40 V 1.0 100075 100810
(50%) (50%)
Accounting and Financial Core 20 60% 40% 40 V 1.0 100115 100832
Management (50%) (50%)
Business and Finance Core 20 50% 50% 40 V 1.0 100604
Analytics (100%)
Data-Driven Core 20 100% 40 V 1.1 100089
Management (100%)
Business Intelligence Core 20 65% 35% 40 V 1.0 100078 100597
(50%) (50%)
Progression requirements: A minimum of 80 credits is necessary to progress to the Research Project. Students will
normally have completed 180 credits before proceeding to the placement but this requirement may be relaxed in the
case of a student who needs to resit assessment(s). In such cases, decisions will be made on an individual basis and
in the best interests of the student.
Exit qualification:
PGCert Management with Business Analytics requires 60 Credits
PGDip Management with Business Analytics requires 120 Credits

Placement
The 30 week placement is optional for students. The placement is not credit-bearing and is assessed on a pass/fail
basis (ie satisfactory completion of 30 weeks). The placement will appear on a student’s degree transcript. Students
are required to find their own placements. Students must comply with any visa requirements.

Placement Option 0 Pass/ 5 v3.0

Fail
Research Project Core 60 - 100% 13 V1.0 100078
(100%)
Exit qualification:
MSc Management with Business Analytics requires 180 credits

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 Programme Specification - Section 2

AIMS OF THE DOCUMENT

The aims of this document are to:

• define the structure of the programme;

• specify the programme award titles;
• identify programme and level learning outcomes;
• articulate the regulations governing the awards defined within the document.

AIMS OF THE PROGRAMME

This programme aims to develop critically informed, agile and resourceful graduates who:

1. can demonstrate the ability, knowledge and skills to be managers in an increasingly

global environment;
2. demonstrate an understanding of the core disciplines and methods of working in the
management area and are able to apply these in a practical context;
3. appraise current and future contexts and environments in which management is
applied and develop competitive strategies;
4. define, investigate, analyse, evaluate and respond to tactical and strategic issues of
concern regarding management within organisations;
5. adopt an analytical and creative approach to problem solving through independent
judgment and critical self-awareness, working as individuals or as part of a team;
6. manage their own learning and development;
7. develop skills to enable them to conduct independent research and analyse secondary
and primary data;
8. communicate ideas in the most appropriate media, demonstrating a capacity of logical
and coherent thinking;
9. utilise a range of personal skills and competences that will enable them to operate
effectively in any industry;
10. understand, evaluate and design performance management tools based on business
analytics;
11. understand the opportunities and constraints of business analytics for managing
organisations.

This programme is intended as a ‘conversion’ programme and is designed to cater for the
needs of students who have not studied management or business analytics as their first
degree. It aims to give students an advanced understanding of business and management
and analytical techniques and methods to interpret information arising from the increased
deployment of information and communication technologies. This programme is intended to
address the industry’s need for graduates with the knowledge, understanding and experience
to take up managerial roles that require working with data professionals.

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ALIGNMENT WITH THE UNIVERSITY’S STRATEGIC PLAN

BU’s mission and strategic priorities

Bournemouth University’s mission is: “Creating the most stimulating, c hallenging, a nd

rewarding university experience in a world-class learning community by sharing our unique
fusion of excellent education, research and professional practice and inspiring our students,
graduates and staff to enrich the world”.

This programme aligns with BU’s mission and strategic priorities (as set out in the BU2025
strategic plan) in a number of ways:

• This programme fuses relevant and contemporary curricula, with the research
expertise of the teaching team, and engagement with industry practitioners (both
within and beyond the university’s campus) (Strategic outcomes A1; A2; B3; C1-
C3: D1-D3);
• Teaching is informed by the current research interests of the teaching team
(Strategic outcomes A2; B1; B2; D1; D2);
• This programme equips o u r students with the intellectual, practical and
transferable skills for future employment (Strategic outcomes A3; B1; C1; C2; D1;
D2);
• Students will have the opportunity for real-world learning through engaging with
external organisations, e.g. w o r k i n g o n c o n t e m p o r a r y c a s e s t u d i e s o r
undertaking a work placement (Strategic outcomes A2; A3; D1; D2).

Other University priorities

This programme aligns with other BU priorities as follows:

• has multiple exit points, in accordance with the Academic Regulations, Policies and
Procedures that govern the University’s academic provision;
• assessment strategy is fully aligned with the Principles of Assessment Design Policy,
6C;
• provides the opportunity for September or January starts, in accordance with the
University’s policies on Programme Structure and Curriculum Design, our Masters
programmes;
• aligns with BU’s internationalisation agenda in the following ways:
i) it has b e e n d e s i g n e d t o attract overseas students, thereby aligning with the
University’s Global Engagement Plan;
ii) provides a n d e n c o u r a g e s student international mobility (through the opportunity
for study abroad);
iii) the curriculum is international in focus and examines relevant sectors from a
global perspective.
• Programme delivery makes full use of BU’s e-learning environment through which
students can remotely access programme-related materials and additional
information/support. The VLE is also the portal through which coursework is
submitted (via Turnitin);
• delivery is informed by the aims of the University’s Centre for Excellence in Learning
(CEL) which are to inspire improvements and innovation in learning and teaching
practice. In particular, the (re)validation of this programme h a s b e e n
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 Programme Specification - Section 2

informed by the University’s policy on Technology Enhanced Learning (TEL) which

emphasises co-creation, flipped learning, blended learning, s t u d e n t engagement
and feedback including feed-forward.
• The curriculum seeks to align with BU’s commitment to sustainability (as expressed
in the University’s sustainability policies and the core BU value of ‘responsibility’).
The programme considers the impacts of people, environments, sustainable
practices and the role of responsible and ethical behaviours;
• Finally, the curriculum incorporates opportunities for co-creation involving staff and
students. For example, students can attend professional meetings and conferences
organised by the BU Business School (or one of its departments) as an opportunity
for networking and knowledge exchange. Students also have the opportunity to
work with staff on their research and in some cases to publish together as well.

LEARNING HOURS AND ASSESSMENT

Bournemouth University taught programmes are composed of units of study, which are
assigned a credit value indicating the amount of learning undertaken. The minimum credit
value of a unit is 20 credits, above which credit values normally increase at 20-point intervals.
20 credits is the equivalent of 200 study hours required of the student, including lectures,
seminars, assessment and independent study. 20 University credits are equivalent to 10
European Credit Transfer System (ECTS) credits.

The workload for a unit should consider the total time devoted to study, including the
assessment workload (i.e. formative and summative assessment) and the taught elements
and independent study workload (i.e. lectures, seminars, preparatory work, practical activities,
reading, critical reflection).

Each 20-credit unit should normally, unless required by PSRBs, have no more than 2 elements
of summative assessment. These elements are formal (i.e. each assessment must be passed
for the student to pass the unit). There should be no sub-elements.

In addition to summative assessment, formative assessment will be included in units to

promote effective learning, but does not contribute to the final unit mark. Whilst feedback/
feedforward are required, it is not required to be independently marked or moderated. The
feedback/feedforward provided may be self-assessed, peer assessed or tutor-assessed.

Assessment per 20 credit unit should normally consist of 3,000 words or equivalent. Final
Projects are distinct from other assessment types. The word count for this assignment is 5,000
words per 20 credits, recognising that undertaking an in-depth piece of original research as
the capstone to a degree is pedagogically sound.

STAFF DELIVERING THE PROGRAMME

Students will usually be taught by a combination of senior academic staff with others who have
relevant expertise including – where appropriate according to the content of the unit –
academic staff, qualified professional practitioners, demonstrators/technicians and research
students.
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INTENDED LEARNING OUTCOMES – AND HOW THE PROGRAMME ENABLES
STUDENTS TO ACHIEVE AND DEMONSTRATE THE INTENDED LEARNING
OUTCOMES
PROGRAMME LEVEL 7 INTENDED PROGRAMME OUTCOMES
A: Subject knowledge and understanding
This programme provides opportunities for students to
develop and demonstrate knowledge and understanding of:
A1 cohesive, holistic, cutting edge and current knowledge
of theoretical and practical aspects of management in
order to assist development within a modern and
increasingly organisational environment;
A2 critical and analytical thinking in order to develop
international visionary leaders who are informed
decision makers, and extraordinary communicators
who are able to verbalise and implement ethical
strategies;
A3 research and analytical skills in order to assist in the
process of examining valid and reliable resources so
they can produce advanced academic assessed
outputs i.e. reports, essays, dissertations; as well as
organisational reports;
A4 the process of gathering and analysing data that help
organisations to make informed decisions and to
evaluate and critically appraise the foundations of
managerial decision making.
B: Intellectual skills
This programme/level/stage provides opportunities for
students to:
B1 critically assess and apply appropriate knowledge and
skills to various and multifaceted situations taking into
consideration complex relationships and multiple
stakeholders;
B2 collect, evaluate, analyse and synthesise
management related information from a range of
sources in order to interpret and further inform
managerial knowledge both at an individual level and
in a group context;
B3 use conceptual subject area in order to define
organisational problems, consider possible solutions
and apply the most effective ones ensuring they are
supported by evidence;
B4 outline and design appropriate tools to appraise
managerial decision support tools and finalise a
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The following learning and teaching and
assessment strategies and methods
enable students to achieve and to
demonstrate the programme/level
learning outcomes:
Learning and teaching strategies and
methods (referring to numbered
Intended Learning Outcomes):
• lectures (A1-A4);
• seminars (A1-A4);
• workshops (A1-A4);
• self-managed learning (A1-A4);
• independent study (A1-A4).
Assessment strategies and methods
(referring to numbered Intended
Learning Outcomes):
• coursework essays (A1-A4);
• dissertation (A1-A4);
• coursework reports (A1-A4);
• presentations (A1-A4);
The following learning and teaching and
assessment strategies and methods
enable students to achieve and to
demonstrate the programme/level
outcomes:
Learning and teaching strategies and
methods (referring to numbered
Intended Learning Outcomes):
• lectures (B1-B4);
• seminars (B1-B4);
• workshops (B1-B4);
• self-managed learning (B1-B4);
• independent study (B1-B4).
Assessment strategies and methods
(referring to numbered Intended
Learning Outcomes):
• coursework essays (B1-B4);
• dissertation (B1-B4);
• coursework reports (B1-B4);
• presentations (B1-B4);
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 Programme Specification - Section 2
research project that denotes acquired knowledge and
independent thinking.
C: Practical skills
This programme/level/stage provides opportunities for
students to:
C1 understand the cross-cultural and multidisciplinary
nature of management in order to provide solutions
using specific business analytics and general
management tools in an increasingly global
multinational environment;
C2 demonstrate a range of knowledge and skills regarding
internal and external environmental issues faced by
companies related to management and business
analytics;
C3 display management specific skills through application
of related theories, concepts, and organisational best
practice;
C4 interpret, analyse and use effectively as much
academic and professional practice literature in order
to understand the processes of globalisation in a
national and international context.
D: Transferable skills
This programme/level/stage provides opportunities for
students to:
D1 communicate effectively by oral, written and visual
means and be skilled to transfer and disseminate
information, ideas and concepts related to
management;
D2 use IT effectively, including the web, spread sheets,
statistical software and word-processing;
D3 analyse theoretical and empirical data;
D4 work in collaboration with staff, and other students in
order to facilitate and manage group processes,
negotiations and participation;
D5 undertake independent work of an original nature in
the field of management;
D6 demonstrate problem solving skills and the application
of knowledge across discipline areas;
D7 be independent and reflective learners.
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The following learning and teaching and
assessment strategies and methods
enable students to achieve and to
demonstrate the programme/level
learning outcomes:
Learning and teaching strategies and
methods (referring to numbered
Intended Learning Outcomes):
• lectures (C1-C4);
• seminars (C1-C4);
• workshops (C1-C4);
• self-managed learning (C1-C4);
• independent study (C1-C4).
Assessment strategies and methods
(referring to numbered Intended
Learning Outcomes):
• coursework essays (C1-C4);
• dissertation (C1-C4);
• coursework reports (C1-C4);
• presentations (C1-C4);
The following learning and teaching and
assessment strategies and methods
enable students to achieve and to
demonstrate the programme/level
learning outcomes:
Learning and teaching strategies and
methods (referring to numbered
Intended Learning Outcomes):
• lectures (D1-D7);
• seminars (D1-D7);
• workshops (D1-D7);
• self-managed learning (D1-D7);
• independent study (D1-D7).
Assessment strategies and methods
(referring to numbered Intended
Learning Outcomes):
• coursework essays (D1-D7);
• dissertation (D1-D7);
• coursework reports (D1-D4,
D6);
• presentations (D1-D4, D6, D7);
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ADMISSION REGULATIONS

The regulations for this programme are the University’s Standard Postgraduate Admission
Regulations:https://intranetsp.bournemouth.ac.uk/pandptest/3a-postgraduate-admissions-
regulations.pdf

Applicants for whom English is not their first language must provide evidence of qualifications
in written and spoken English.

ASSESSMENT REGULATIONS

The regulations for this programme are the University’s Standard Postgraduate Assessment
Regulations: https://intranetsp.bournemouth.ac.uk/pandptest/6a-standard-assessment-regulations-
postgraduate.pdf

WORK BASED LEARNING (WBL) AND PLACEMENT ELEMENTS

Level 7 students can opt to do a placement. Such an offering is considered to provide

competitive advantage to the programme, as students can gather work experience, and in the
case of non-native speakers of English, use the placement as an opportunity to improve their
business English, thereby enhancing their employability. The placement unit allows “Tier 4”
students the opportunity to stay in the UK for two years.

The placement involves working in a company relevant to the student's programme for 30
weeks full-time. If students do not choose to do a placement, the programme lasts 12/15
months; if they elect to do a placement, the programme lasts for 24 months. “Tier 4” students
are covered for a 2-year programme as far as visa regulations are concerned (at the time of
the publication of this document). Students start their placement when the Research Project
part of the programme finishes, usually in September (for September students) and in June
(for January students).

The work placement is assessed on a pass/fail basis. The student must satisfactorily complete
their placement in order for it to appear on their degree transcript. Upon completion of the
placement, students write a reflective report of their placement experience and provide
evidence from the company that they worked with during their period of employment.

Whilst on placement, students are supported by the placement unit leader regarding academic
issues (such as queries related to the reflection and the dissertation) and by their Placement
Development Adviser who monitors the quality of their placement experience.

Students who choose to do a placement are supported through a programme of seminars and
workshops designed to improve their employability, with topics including: searching for a
placement, writing a CV and covering letter, completing an application form, being interviewed
(by phone and face-to-face), and networking. Students also receive language support in order
to help them to perform well in interviews and written applications.

Students also have the option of incorporating a period of Study Abroad within their 30 week
placement, with the option to study in a variety of destinations world-wide.
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Programme Skills Matrix
Programme Intended Learning Outcomes

Units A1 A2 A3 A4 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4 D5 D6 D7

Level 7 Accounting and Financial Management x

Marketing and Strategy x x

Leadership Essentials x x x

Business and Finance Analytics x x

Data-Driven Management x x x

Business Intelligence x x x x

Research Project x x x x x

A – Subject Knowledge & Understanding C – Subject Specific/Practical Skills

A1 cohesive, holistic, cutting edge and current knowledge of theoretical and practical aspects of
management in order to assist development within a modern and increasingly global
organisational environment;
A2 critical and analytical thinking in order to develop international visionary leaders who are
informed decision makers, and extraordinary communicators who are able to verbalise and
implement ethical strategies;
A3 research and analytical skills in order to assist in the process of examining valid and reliable
resources so they can produce advanced academic assessed outputs i.e. reports, essays,
dissertations; as well as organisational reports;
A4 the process of gathering and analysing data that help organisations to make informed
decisions and to evaluate and critically appraise the foundations of managerial decision
making.
C1 understand the cross-cultural and multidisciplinary nature of management in order to provide
solutions using specific business analytics and general management tools in an increasingly
global multinational environment;
C2 demonstrate a range of knowledge and skills regarding internal and external environmental
issues faced by companies related to management and business analytics;
C3 display management specific skills through application of related theories, concepts, and
organisational best practice;
C4 interpret, analyse and use effectively as much academic and professional practice literature
in order to understand the processes of globalisation in a national and international context.
.
B - Intellectual Skills
B1 critically assess and apply appropriate knowledge and skills to various and multifaceted
situations taking into consideration complex relationships and multiple stakeholders;
B2 collect, evaluate, analyse and synthesise management related information from a range of
sources in order to interpret and further inform managerial knowledge both at an individual
level and in a group context;
B3 use conceptual subject area in order to define organisational problems, consider possible
solutions and apply the most effective ones ensuring they are supported by evidence;
B4 outline and design appropriate tools to appraise managerial decision support tools and finalise
a research project that denotes acquired knowledge and independent thinking.
D – Transferable Skills
D1 communicate effectively by oral, written and visual means and be skilled to transfer and
disseminate information, ideas and concepts related to management;
D2 use IT effectively, including the web, statistical software, spread sheets and word-processing;
D3 analyse theoretical and empirical data;
D4 work in collaboration with staff, and other students in order to facilitate and manage group
processes, negotiations and participation;
D5 undertake independent work of an original nature in the field of management;
D6 demonstrate problem solving skills and the application of knowledge across discipline areas;
D7 be independent and reflective learners.