Class work

Name: Azmaine Adil Sakib

ID: 1722344630

Section: 3

Answer 1: On strawberry online, there is just too much information that is largely unnecessary.
It took me a while to realize what they were selling, which turned out to be cosmetics. They
attempted to sell their goods as the number one discounted online store by prominently
displaying discounts and discounts on the top page. They chose a low-cost global delivery option
over providing information about their items and It's also uncommon that a company's primary
selling factor is its low pricing. People are frequently wary of unknown companies, particularly
when it comes to beauty items, because they have no idea how the product they're about to put
on their bodies and faces was created.

Answer 2: The market segments the American Giant should target with their hoodie product is
Geographical and Socio- Cultural Behavior.

Geographical segmentation includes the following variables country, region, city size, density,
climate.

Country - In the country, it is the region where the product is most likely to be sold, hence
American Giant should focus on selling products across the country.

Region - The next step is to determine which location in North and South America is the best for
selling the goods.

City Size - Next in geographical order is city size, which refers to how big or tiny a city is and
how many people live there.

Density - Density is in the geographical segmentation! mile how many people live in the country.
Climate - According to the American Giant, which is best in creating hoodies, the climate of the
region, whether it is sunny most of the time or snow, should focus in the chilly regions.

Socio- Cultural Behavior Segmentations include the variables like occasion, benefits, user status,
loyalty, attitude.

Occasions - In this situation, the American Gantt can manufacture customized hoodies for the
specific occasions that are regarded to be vital for every culture, such as Christmas.

Benefits - Customers seek to gain some value from every product, thus they avail of benefits
such as a 20% discount on purchasing a product, according to socio-cultural behavior.

User status - The second factor is the user's socioeconomic standing, which determines whether
the user is wealthy, poor, or middle-class. The American cloth industry may produce things for
the wealthy, as 80 percent of Americans consider themselves to be wealthy.

Answer 3: American Giant Positioning Statement -

Target customer - According to demographics, the brand should be located in a colder region
with a large population density, and its products should be sold in North and South America.

Market Definition - The brand competes in clothing that is comfortable, flattering, and durable,
and the company's context is "the greatest hoodie ever manufactured," according to the market
definition.

Brand Promise - The brand claims to be creating the best hoodie ever manufactured in order to
provide the highest quality to its customers.

Reason to believe - The reason for this is that brands hoodies are comfy, flattering, and long-
lasting.

Consumer Trends are one factor that may force American Giant to reposition its product, as
consumer tastes and preferences are continuously changing. This will have an impact on
American Giant's product, and they may need to reposition it.