Byju's' app was developed by Think and Learn Pvt Ltd, established by Byju Raveendran and Divya

Gokulnath in 2011.[4][1][11] Raveendran, who was trained as an engineer, started coaching students
to pass mathematics exams in 2006.[4] In 2011, he and his wife founded an educational company
with the help of his students offering online video-based learning programs for the K-12 segment as
well as competitive exams.[12][13] In 2012, Think and Learn entered both Deloitte Technology Fast
50 India and Deloitte Technology Fast 500 Asia Pacific ratings and has been present there ever since.
[1][14]

In August 2015, after 4 years of development, the firm launched Byju's: The Learning App.[15][12]
[16]

In 2017, Think and Learn launched Byju's Math App for kids and Byju's Parent Connect app to help
parents track their child's learning course.[17][18] By 2018, it had 1.5 crores (15 million) users and
900,000 paid users.[19][20] In July 2019, Byju's won the sponsorship rights for the Indian cricket
team jersey, replacing its former sponsor Oppo.[21] Mohanlal and Shah Rukh Khan are the brand
ambassadors for Byju.

Byju's subsidiary WhiteHat Jr. was asked to remove their five TV advertisements by the Advertising
Standards Council of India (ASCI) due to misleading advertisements.[22] WhiteHat Jr. had created a
fictional character named "Wolf Gupta" for its social media advertisements, without disclaiming that
he was just a character. They often claimed his age to be between 6 to 14 years who got job offers
worth crores in multiple posters.[23]

TutorVista Edit
TutorVista Global Pvt. Ltd
Tutorvista.png
Type
Private
Industry
Internet, e-learning, Education, Tutoring
Founded
November 2005
Founder
Krishnan Ganesh and Meena Ganesh
Headquarters
Bangalore, Karnataka, India
Products
Online tutoring Homework help
Parent
BYJU'S
TutorVista Global Private Limited (acquired by BYJU'S) was an educational organisation that
specialized in online tutoring in the US. It relied on a combination of voice over Internet Protocol
(VoIP) telephony, session recording, instant messaging, file sharing and an interactive whiteboard.
[24] The company mainly provided academic help by paid subscription to students in subjects such
as English, Mathematics, Statistics and Science.[25]

TutorVista's operations were entirely located in India, but most of its market was abroad.[26]
TutorVista's online tutorial platform connected students with about 2,000 teachers across India,
United States, UK, Australia, China, Middle East and South East Asia.[27]
TutorVista was founded in 2005 by the duo Krishnan Ganesh and Meena Ganesh.[28][29] Other
formation contributors included Srinivas Anumolu, Louise Kumar, and Ravi Kannan. In 2006, Sequoia
Capital India and Light speed Venture Partners invested more than $10 million in TutorVista.[30]

The company expanded with the acquisition of Edurite, an educational firm in 2007,[31] and a
partnership with American Book Company in 2009.[32] In 2011, Pearson increased its smaller stake
to a 76 percent majority stake in TutorVista for $127 million[33] and fully acquired it by buying the
remaining 20 percent stake in 2013. At this point, Krishnan Ganesh and Meena Ganesh stepped
down from all management roles in the Bangalore-based company and Srikanth Iyer was appointed
the new CEO.[34]

The Economist suggested that building trust for an unknown Indian brand was the biggest difficulty
faced by the company.[35] There have also been several protests in the United States against those
organizations that do not allow face-to-face and personaliz