Learning Outcomes

Course Learning Outcome(s) addressed by this e-Lesson

Organise skills to market people and organisations on the Internet (CLO 5)

Topic No Learning Outcomes of the topic

8 Describe basic marketing concepts needed to understand Internet marketing;
  Identify the different levels of products and services;
  Explain the branding concept and the rationale of branding;
  Discuss the main technologies that support internet marketing.

 Topic 8  :  E-Commerce Marketing Concepts  (Learning Time: 2 hours)

 Learning OutcomesPage

 Check Your Initial Understanding!Quiz

 Before we proceed, please read Topic 8 in your module

 Go through the following resources while/after reading the above topic

 E-Commerce Marketing

https://youtu.be/w-KxDWTwt68

 Forum Topic 8
Forum Question:
Discuss what is e-commerce marketing.

 Have you understood?Quiz