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4th Edition
For(A,B)=>(C,E) View all solutions

ie. (Jelly,Bread)=>(Choco, Beer)

1. The support of the rule:

Fraction of transactions that contain both X and Y

Support,s = σ (Jelly,Bread,Choco,Beer) / |T| , T = Last TID

= 3/10 = 0.3 = 30%

2. Confidence of the rule:

Measures how often items in Y appear in transactions that

contain X

Confidence, c = σ (Jelly,Bread,Choco,Beer) / σ ( Jelly,

Bread)

= 3/4 = 0.75 = 75%

3. Lift of the rule:

Lift = P(Y|X) / P(Y)

= (P ( Y  ∩ X) / P(X)) / P(Y)

=(P( Choco,Beer ∩ Jelly,Bread) /

P(Jelly,Bread)) / P ( Choco,Beer)

= ((5/4) /4) / 5

= 0.3125 / 5

= 0.0625

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8/10/2021 (JELLY) (BREAD) (CHOCO) | (MILK) (BEER) I 11 11 1 ... | Chegg.com
4. TRUE. The statement For(A,B)=>(C,E), is a negative
association rule. Because the lift of the rule is less
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